Main focus areas during Q2: 1. Launch an ambassadors program 2. Strengthen local communities 3. Create a Kin for newbies kit

1. - Crypto Community -
Q2 Goals
yoel.rivelis@kik.comCommunity April 2018

2. 1. Mission
2.Q1 overview
(metrics)
3. Goals
4. Moving forward
Agenda

3. Mission
Community April 2018

4. Company Objective
Make KIN the most used cryptocurrency in the world
Mission

5. Kin Crypto Community
Mission
Grow and empower our kin community to bring Kin to the
masses
Mission

6. Audience
General crypto community
Kin crypto community
Non crypto experts
Mission

7. Community Objectives
Mission
1. Increase the brand awareness and brand value
2. Create a global community of Kin enthusiasts
3. Become more known in the crypto space

8. Q1 Overview
Community April 2018

9. Current Community Affairs
Overview
- 27 power users looking to elevate their ambition to advocate on our behalf
- Sentiment is overall positive, conversations are mostly around product
and progress
- The team is in control, leading with a decisive tone

10. Q1 Goals
Platform Reddit Telegram Medium Youtube
Goal 10K 8K 1K 1K
Reach 9K 7K 700 1.4K
Gap -1K -1K -300 +400
Overview

11. Goals
Community April 2018

12. Q2 Objectives
Goals
1. Build and launch ambassadors program
2. Grow local communities around the world
3. Create “Kin for newbies” kit

13. Ambassadors program
Empower our most valuable players to bring Kin to the masses
- Tap into new audiences
- Become more known in the crypto space
- Strengthen our rapport within our Kin community
Goals

14. Ambassadors program
Timeline
April 26 Finalise program (budget, application, tasks, resources,
KPI's)
May 1 Approve program - relevant stakeholders
May 15 Have assets and resources set
May 17 Program overview, final touches
May 21 Program declaration + declaration of commitment
May 28 Launch program

15. Local Communities
Grow local communities of Kin enthusiasts
- Increase brand awareness
- Tap into unreachable audiences (language and interest based)
- Learn about unique interests and characteristics
Goals

16. Local Communities
Grow local communities of Kin enthusiasts
April 26 Finalise program (budget, application, tasks, resources,
KPI's)
May 1 Approve program - relevant stakeholders
May 15 local core meetings
End of June local meetups
Goals

17. Kin for Newbies
Create the Kin guidebook and knowledge base for newbies
- Onboard new members easily
- Help reach new target audiences with quick references
- Knowledge bank
Goals

18. Kin for Newbies
Create the Kin guidebook and knowledge base for newbies
April 19 Breakdown of topics + specific questions
May 15 Answer questions by relevant stakeholders
May 15 Finalise one-pagers w/Madelyn
End of May Infographics and visuals
Goals

19. Q2 KPI’s
- 5 local meetups (London, Israel, Russia, South Korea, Qatar)
- Solid Israeli community (50 members)
- Total number of members (see next slide)
- Metrics from the ambassadors program (separate deck)
Goals

20. Q1 → Q2
January (end) February (end) March (end) June (end)
Telegram 4.3K 6K 7.2K 10K
Medium 350 560 740 1.2K
Reddit 7.9K 8.7K 9.2K 12K
Goals