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Collaboration in Fundraising
Success through meaningful engagement of private donors and corporations
in building healthy community forests
A case study of Tree Pittsburgh’s approach to
developing , fostering, and maintaining relationships
with funding partners
Develop
your
audience

Benchmark
and
Research
Plan and
report
progress
Develop
your
audience

Expand your thinking
beyond the usual
suspects
Youth
Development

Public
Health

Stormwater

Air
Quality

Environmental

Economic
Chamber of
Commerce
Community
Development
Corporations

Real-estate
Agents

Business
Schools

Public Safety

DCED, HUD,
other govt
agencies

Corporations
Foundations
with
economic
focus
Benchmark
and
Research

Develop a compelling
argument

1816
City of Pittsburgh Founded

1910

1889
Schenley Park Created

Pittsburgh Shade Tree
Commission Established

1879

1904

First Tree Ordinance
Protecting Trees From
Horses

Forestry Committee Formed Within the Civic
Club of Allegheny County
1970

1995

2000

Forestry Division
Housed over 30
Employees

Carnegie Mellon
Report Published

Regional Parks
Master Plan

1980s

1998

Steel
Industry
Declines

Shade Tree
Commission
Refounded

2004
An
Ecological
and Physical
Investigatio
n of
Pittsburgh
Hillsides

2006

2005

Tree Pittsburgh
Founded (formerly
Friends of the
Pittsburgh Urban
Forest)

Street Tree
Inventory and
Management
Plan

2005

2006

2007

Pittsburgh
designated
as a Tree
City USA by
the National
Arbor Day
Foundation

Alleghen
y
Cemeter
y Tree
Inventor
y

Park Tree
Inventory
2008
i-Tree Streets
Tree
Benefits Analysis

2008
Urban Forester Hired in
City Planning
Department

2008
TreeVitalize®
Established in the
Pittsburgh Region

2010
Urban Forest Master
Planning Symposium

Annual Benefit Summary for
Pittsburgh’s Street Trees
2011

Benefits Eco and
Total ($)
i-Tree
Urban Tree
Energy
$ 1,205,133
Canopy
2010
CO2 Analysis
$
35,424
Benchmark Report
Air Quality
$
252,935
Stormwater
$
334,601
Aesthetic/Other
$ 572,882
Natural Areas Study
Urban Forest Master
Annual Benefits $2,400,975
Plan
2008 iTree Streets Analysis
Plan and
Report
Progress

Strengthen relationships by
making your partners part of the
story and maintaining relevancy
Cross representation on
Pittsburgh Shade Tree
Commission and Tree Pgh
Board of Directors.
Steering Committee participation on special projects.
Joint advocacy efforts, local, state, and federal.
Joint fundraising for professional tree inventories, tree care, and tree planting.
Joint education support – DPW staff, Tree Tenders, CDC workshops.
Joint promotion of Arbor Day.
Sponsorship of the annual Penn-Del ISA Arbor Day of Service.
Extensive MOU to fast track invoicing.
Impact of Major Urban Forest Pests
$800,000,000

80.0%

$700,000,000

70.0%

$600,000,000

60.0%

$500,000,000

50.0%

$400,000,000

40.0%

$300,000,000

30.0%

$200,000,000

20.0%

$100,000,000

10.0%

$0

0.0%
Asian
Longhorned
Beetle

Gypsy Moth

Structural value

Emerald Ash
Borer

Dutch Elm
Disease

Percentage of Total Urban Forest
Annual grant to support Arbor Day celebrations at local
schools – including tree planting on schoolyard.
Participation in Tree Tender course to provide
information about utility pruning.
Sponsorship of the annual Penn-Del ISA Arbor Day of
Service.

Participation on the Tree Pittsburgh Board of Directors.
Collaboration in Fundraising

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Collaboration in Fundraising

  • 1. Collaboration in Fundraising Success through meaningful engagement of private donors and corporations in building healthy community forests
  • 2. A case study of Tree Pittsburgh’s approach to developing , fostering, and maintaining relationships with funding partners Develop your audience Benchmark and Research Plan and report progress
  • 6. Benchmark and Research Develop a compelling argument 1816 City of Pittsburgh Founded 1910 1889 Schenley Park Created Pittsburgh Shade Tree Commission Established 1879 1904 First Tree Ordinance Protecting Trees From Horses Forestry Committee Formed Within the Civic Club of Allegheny County
  • 7. 1970 1995 2000 Forestry Division Housed over 30 Employees Carnegie Mellon Report Published Regional Parks Master Plan 1980s 1998 Steel Industry Declines Shade Tree Commission Refounded 2004 An Ecological and Physical Investigatio n of Pittsburgh Hillsides 2006 2005 Tree Pittsburgh Founded (formerly Friends of the Pittsburgh Urban Forest) Street Tree Inventory and Management Plan 2005 2006 2007 Pittsburgh designated as a Tree City USA by the National Arbor Day Foundation Alleghen y Cemeter y Tree Inventor y Park Tree Inventory
  • 8. 2008 i-Tree Streets Tree Benefits Analysis 2008 Urban Forester Hired in City Planning Department 2008 TreeVitalize® Established in the Pittsburgh Region 2010 Urban Forest Master Planning Symposium Annual Benefit Summary for Pittsburgh’s Street Trees 2011 Benefits Eco and Total ($) i-Tree Urban Tree Energy $ 1,205,133 Canopy 2010 CO2 Analysis $ 35,424 Benchmark Report Air Quality $ 252,935 Stormwater $ 334,601 Aesthetic/Other $ 572,882 Natural Areas Study Urban Forest Master Annual Benefits $2,400,975 Plan 2008 iTree Streets Analysis
  • 9. Plan and Report Progress Strengthen relationships by making your partners part of the story and maintaining relevancy
  • 10. Cross representation on Pittsburgh Shade Tree Commission and Tree Pgh Board of Directors. Steering Committee participation on special projects. Joint advocacy efforts, local, state, and federal. Joint fundraising for professional tree inventories, tree care, and tree planting. Joint education support – DPW staff, Tree Tenders, CDC workshops. Joint promotion of Arbor Day. Sponsorship of the annual Penn-Del ISA Arbor Day of Service. Extensive MOU to fast track invoicing.
  • 11.
  • 12. Impact of Major Urban Forest Pests $800,000,000 80.0% $700,000,000 70.0% $600,000,000 60.0% $500,000,000 50.0% $400,000,000 40.0% $300,000,000 30.0% $200,000,000 20.0% $100,000,000 10.0% $0 0.0% Asian Longhorned Beetle Gypsy Moth Structural value Emerald Ash Borer Dutch Elm Disease Percentage of Total Urban Forest
  • 13. Annual grant to support Arbor Day celebrations at local schools – including tree planting on schoolyard. Participation in Tree Tender course to provide information about utility pruning. Sponsorship of the annual Penn-Del ISA Arbor Day of Service. Participation on the Tree Pittsburgh Board of Directors.