Plata Wine Partners is a winemaking company that works with grape growers and wineries. They produce both bulk wine for other labels as well as branded wines under their own labels and partner brands. While brix levels in grapes are decreasing, consumers still prefer rich, robust wines that are ripe. Sweet flavors remain popular as shown by the recent release of a Cinnabon flavored vodka. Red and white wine blends are also increasing in popularity. Pinot Noir from coastal regions continues to be in demand.