How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This presentation covers the impact of the internet and social media on journalism, from newsgathering to distribution to consumption. Presented to Tufts University class on "Social Media: Participatory Culture and Content Creation in Society."
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This presentation covers the impact of the internet and social media on journalism, from newsgathering to distribution to consumption. Presented to Tufts University class on "Social Media: Participatory Culture and Content Creation in Society."
You can now become a part owner in one of Sweden’s most exciting media projects. From last year’s high-profile crowdfunding campaign, we raised 1.3 million SEK. In 2015 we also managed to raise an additional 1.2 million, proving there’s a strong interest in quality journalism, which people are willing to pay for. The revenue for the first year landed at 60 percent higher than anticipated.
Together with 3,027 people, we have started a movement with the goal of casting light on the blank spots of our world while increasing awareness of journalism as a crucial cornerstone in a democratic society.
Read more and find the financial information here: https://www.fundedbyme.com/sv/campaign/7506/bli-delagare-i-blank-spot-project/?type=e&language=secondary&button=tile&from=browse
Become part owner in one of Sweden’s most exciting media projects. From last year’s high-profile crowdfunding campaign, we raised 1.3 million SEK. In 2015 we also managed to raise an additional 1.2 million, proving there’s a strong interest in quality journalism, which people are willing to pay for. The revenue for the first year landed at 60 percent higher than anticipated.
Together with 3,027 people, we have started a movement with the goal of casting light on the blank spots of our world while increasing awareness of journalism as a crucial cornerstone in a democratic society.
This is a lecture given to visiting GWU students to introduce them to the political media landscape of the UK in the run up to the 2015 General Election. It shows how journalism has become networked as has political communication. It discusses whether this has improved the quality of political debate.
Council on-foundations 2014-media-deserts_10182014. v2Michelle Ferrier
The role of community foundations in fueling localized, media innovations that serve residents of their communities using The Media Deserts Project to visualize and engage communities in creating strategies for fresh, local news and information.
Local Newspapers: trends and developments in the USADamian Radcliffe
Slides of keynote on US local newspapers given at the 6th International Conference of proximity media, Barcelona, 21st November 2017. http://jornades.amic.media/default.php?id=3065
Social Media - your marketing plan, your advantage@chrisboyer LLC
A 30 minute presentation I gave to the Freddie Mac Diversity Showcase on July 17, 2012 in McLean, VA. This overview of social media was designed to help understand what social media is and how it can be used to create a competitive and innovative edge.
We can build more diverse and inclusive journalism if we engage directly with community members. This interactive session — part discussion, part workshop — will take participants through a design thinking exercise for moving at the “speed of inclusion.” We'll explore how to represent the full diversity of voices in our communities to make them more present in our reporting. You’ll walk away with an engagement plan for a project that puts community at the core of reporting and learn foundational skills — such as how to map stakeholders — for putting these lessons into action.
You can now become a part owner in one of Sweden’s most exciting media projects. From last year’s high-profile crowdfunding campaign, we raised 1.3 million SEK. In 2015 we also managed to raise an additional 1.2 million, proving there’s a strong interest in quality journalism, which people are willing to pay for. The revenue for the first year landed at 60 percent higher than anticipated.
Together with 3,027 people, we have started a movement with the goal of casting light on the blank spots of our world while increasing awareness of journalism as a crucial cornerstone in a democratic society.
Read more and find the financial information here: https://www.fundedbyme.com/sv/campaign/7506/bli-delagare-i-blank-spot-project/?type=e&language=secondary&button=tile&from=browse
Become part owner in one of Sweden’s most exciting media projects. From last year’s high-profile crowdfunding campaign, we raised 1.3 million SEK. In 2015 we also managed to raise an additional 1.2 million, proving there’s a strong interest in quality journalism, which people are willing to pay for. The revenue for the first year landed at 60 percent higher than anticipated.
Together with 3,027 people, we have started a movement with the goal of casting light on the blank spots of our world while increasing awareness of journalism as a crucial cornerstone in a democratic society.
This is a lecture given to visiting GWU students to introduce them to the political media landscape of the UK in the run up to the 2015 General Election. It shows how journalism has become networked as has political communication. It discusses whether this has improved the quality of political debate.
Council on-foundations 2014-media-deserts_10182014. v2Michelle Ferrier
The role of community foundations in fueling localized, media innovations that serve residents of their communities using The Media Deserts Project to visualize and engage communities in creating strategies for fresh, local news and information.
Local Newspapers: trends and developments in the USADamian Radcliffe
Slides of keynote on US local newspapers given at the 6th International Conference of proximity media, Barcelona, 21st November 2017. http://jornades.amic.media/default.php?id=3065
Social Media - your marketing plan, your advantage@chrisboyer LLC
A 30 minute presentation I gave to the Freddie Mac Diversity Showcase on July 17, 2012 in McLean, VA. This overview of social media was designed to help understand what social media is and how it can be used to create a competitive and innovative edge.
We can build more diverse and inclusive journalism if we engage directly with community members. This interactive session — part discussion, part workshop — will take participants through a design thinking exercise for moving at the “speed of inclusion.” We'll explore how to represent the full diversity of voices in our communities to make them more present in our reporting. You’ll walk away with an engagement plan for a project that puts community at the core of reporting and learn foundational skills — such as how to map stakeholders — for putting these lessons into action.
1. Crowdfunding and
Crowdsourcing in
Journalism
MA, M.Sc. Tanja Aitamurto
Tampere University, Finland
Journalist, blogger: Huffington Post, PBS MediaShift
tanja.aitamurto@gmail.com
@tanjaaita
2. Keywords
• Collective Intelligence, Crowdsourcing,
Crowdfunding, Open Science, Open
Innovation, Innovations in collaboration,
• Case Study of Spot.Us, a crowdfunding
platform for journalism
3. Spot.Us Model
• Spot.Us: Journalists pitching in public
• Changing conventions in journalism:
• Donors “vote” for their favorite story:
Decentralized editorial power
• Direct reader-reporter connection
• Transparency vs. closed newsrooms
• Unfolding story vs. finished story
4.
5. Theoretical Framework
• Pierre Levy’s notion of CI
• Henry Jenkins: Participatory culture
• Crowdsourcing and crowdfunding as
manifestations of CI and participatory
culture
6. Crowdsourcing
• Open call for anybody to participate
• CS creative talent basis for business: Threadless,
Crowdspring
• Crowdbranding: Cordarounds/ BetaBrand
• Money: Spot.Us, Kickstarter
• Brainpower: Innocentive, Next Agenda/ Institute
for New Economic Thinking - video, GoogleWave
• Time, talent: Guardian, HuffPo in journalism
15. Crowdsourcing on
Spot.Us
• Money, time (microcredit/community
powered advertising)
• Talent, tips, leads, knowledge
• Reader assignments: Photos, etc.
16. Research Questions
• How does CI impact journalism?
• ... the work of a journalist?
• ... relationship between reporter and reader?
• ... reader’s attachment to journalism, community,
reader experience?
• Method: Semi-Structured interviews with 15
Spot.Us donors (8) and reporters (7)
17. Reporter’s Point of View
• Direct connection to the readers is
gratifying, “personally motivating”
• Donating creates a bond to the readers that
is “beyond professionally motivating”
• “It is more than having it written in a nice style and
formatted properly, things you worry about for an
editor. You worry more about the accuracy, really
honest reporting and presenting the issues correctly,
because these people have directly invested in
you.”(Reporter, 22 years.)
18. • “When I started working on the story (for Spot.Us) I
already knew who the readers are, where as writing a
usual story (in a traditional journalism model)
sometimes it feels like writing for a black hole”
Reporter, 27 years.
• Transparency, direct connection to the readers
is the new motivation for journalists?
19. The Challenge of
Pitching in Public
• even though gratifying, it is challenging:
• Journalists are not comfortable with
pitching in public
• “Will this be a popularity contest?”
• “Pitching in public is scary.”
• Will somebody steal my story?
20. The Challenge of
Market Appeal
• “I’m a journalist, not a salesman.”
• Facebooking, tweeting about the pitch:
“Shaking a tin can.”
• Radically new ownership of the whole story
process - pitching, fundraising, , writing.
• Creative work and commerce coming
together in cultural work (Deuze, 2009)
21. • Creative workers need to see their skills in
commercial terms - vs. creative autonomy,
peer review vs. market appeal
• New metrics in journalism/communication?
22. Donor’s Point of View
• Primary reason to donate: support high quality
journalism, healthy, democratic society
• Donating doesn’t create a strong connection to
journalism, or to the reporter
• Participating as a way to contribute to social
change, social good
• Donating creates a bond to a community, a means
of identity building online - tweeting, facebooking
23. • “I consider this as a donation for the
common good, more than anything else, or
any kind of personal gain.“(Donor, 30 yrs)
• “... finally, I want to see whatever change
the story is trying to bring about,
happen.” (Donor, 23 yrs.)
24. Benefits of
crowdsourcing
• Other than money, not useful reader
contributions
• More facts, not opinions
• Donors/Community members are not
interested in contributing
25. Food for Thought
• Journalism should use more cause-marketing
when selling the product
• “Pay for this story, save the world.”
• Provide tools for identity building - Kachingle
26. • Other than money is not successfully
crowdsourced: More sophisticated way to
have readers/donors participate in the
production process
• New metrics for success in journalism:
impact, social change, direct market appeal
to readers
27. Open Science
• How to use the concept of Open Science in
communications research?
• Paradigm still closed, competitive rather than
collaborative
• CoCreationLb.com - public research diary,
transparent research process, published
transcriptions,
• More?
28. Collective Intelligence
In Journalism
MA, M.Sc. Tanja Aitamurto
Tampere University, Finland
Journalist, blogger: Huffington Post, PBS MediaShift
tanja.aitamurto@gmail.com
@tanjaaita
29. Facts&Figures
• The site launched November 2008
• By April 2010, more than 800 people had
donated
• Average donation $60
• Donations sum up to $100 000.