This document provides instructions for creating a crowdsourced post that aggregates short answers to a question from multiple experts. It details including an introduction to the question posed, headshots and names of 3 or more experts, their individual responses, and an opt-in form to collect leads at the end. It also suggests adding social sharing buttons, a lead magnet offer, and linking to the experts' websites or social profiles. The post aims to provide various perspectives on the question from different industry voices.

1. In this post, you’ll send 3 OR MORE
EXPERTS the same question and ask
them to provide a short answer to
that question. The answers are
aggregated into a single post.
DIGITALMARKETER
THE
CROWDSOURCED POST
Visit bit.ly/1RVNKQX to see a LIVE example
Your Awesome Crowdsourced Post
Your Fantastically Fantastic Headline Here
Repeat
LEARN MORE
Follow Us
LEARN MORE
End of Post Opt-In
SUBMIT NOW
Enter First and Last Name
Enter Email Address
THIS COOL PRODUCT
CHECK OUT
LEAD MAGNET
OPT-IN FOR OUR




Introduce the question
that was posed to
the experts.
Place a headshot of
Expert 1 and provide
their name and
company name or
title (if applicable).
Place a headshot of
Expert 2 and provide
their name and
company name or
title (if applicable).
Place a headshot of
Expert 3 and provide
their name and
company name or
title (if applicable).
Place a headshot of
Expert 4 and provide
their name and
company name or
title (if applicable).
Add an email opt-in form
to the end of the post.
Don’t forget to link to
each expert’s website if
it is applicable.
Optionally, link to a
social channel like
Twitter or LinkedIn.
Spend ample time to
create a good headline.
Make a Lead Magnet
offer in the sidebar.
Make a low-dollar
“Tripwire” offer in
the sidebar.
Add social icons to
your sidebar.
Add each experts
response to the question
you posed. This makes
for a rich article with
many points of view.
And don’t forget to tag
each expert in social
media to let them
know the post is live
on your blog.
Continue to add
headshots, names, and
titles of experts. Then
add their responses.