This document discusses keyword research techniques for businesses. It recommends identifying competitors' top keywords for a location or service using keyword research tools. Businesses can then incorporate these keywords into their own content and campaigns. Some risks of keyword jacking include accusations of plagiarism. The document also includes sample schedules, next steps, and goals but they are filler text placeholders.

1. word Research:
ting It Right!
Anthony Williams • anthonyawilliams.com

2. Technique 1:
Keyword Jacking
Let’s steal our competetor’s keywords. (
Don’t worry, it’s not really stealing, they are
not theirs exclusively )

3. Jack Their Keywords
1) Search for general head terms + City
/keywords etc in your area. (used car
dealership Tacoma)
2) Copy down the top 5-10 ranking websites for
these terms.
3) Put into SemRush, go to organic positions.
4) Export to CSV
5) Merge, sort by Volume, and Jack
“Other examples of the
head terms would be:
cleaners st louis,
bookstores in New
York, bagel shops in
boston, taxi in
bremerton!”

4. Example:

8. Attention areas
Risk 1
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Risk 2
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consequat.

9. Schedule

10. 03/01/2010
I just started marketing.
Mobile first came out. I
was helping Bumble Bee
Taxi with marketing
09.17.XX
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10.13.XX
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10.20.XX
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11.01.XX
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11. Next steps
Assignment 1
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Assignment 2
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Assignment 3
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12. Goals for next
meeting
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