This document provides instructions and suggestions for creating a "Stat Round Up" social media post. It can be done as a text or image infographic post. The post should include an introduction, multiple statistics with sources and optional analysis, opportunities to share the stats on social media, an email opt-in form, and offers or calls to action in the sidebar.

1. THE This post can be done as TEXT as
shown at the top of this template. Or,
as an IMAGE (INFOGRAPHIC) as
shown at the bottom of this template.
STAT ROUND UP
DIGITALMARKETERVisit bit.ly/1GYWUBX to see a LIVE example
Your Awesome Stat Round Up Post
Your Fantastically Fantastic Headline Here
Repeat
LEARN MORE
Follow Us
LEARN MORE
End of Post Opt-In
SUBMIT NOW
Enter First and Last Name
Enter Email Address
THIS COOL PRODUCT
CHECK OUT
LEAD MAGNET
OPT-IN FOR OUR
Quick introduction to
the topic.
Type the statistic and
link to the source.
OPTIONAL: Add a
short analysis or
reaction to the stat.
OPTIONAL: Add the
ability to “Tweet this
stat” below each
statistic.
Add an email opt-in form
to the end of the post.
Spend ample time to
create a good headline.
As a variation to the
text version of this post,
round up these stats
into an infographic.
Make a Lead Magnet
offer in the sidebar.
Make a low-dollar
“Tripwire” offer in
the sidebar.
Add social icons to
your sidebar.
Continue adding
stats, linking to the
source & (optionally)
providing your
analysis and “Tweet
this stat” button.