Crowdfunding write up
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This document provides examples of good and bad crowdfunding project write-ups. A good write-up for a heart disease detection app clearly showed the need for the app and how it works without a doctor. Another good example for a safety mobile app described specific scenarios of how the app would respond in dangerous situations and what donor funds would support. A write-up for a food delivery service was confusing and lacked context. A sustainability app did not maintain audience excitement about its idea. The document advises showing clear value and using for donor funds in write-ups.
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Crowdfunding write up
- 2. The meat of your crowdfunding project is your write- up or story. Here are some examples of good and bad write-ups
- 3. Cardiia: Heart Disease Prevention in an App
- 4. Cardiia is an app that accurately detects heart diseases in those that use it without the need of a doctor’s check up
- 5. Their easy to follow graphics showed the need for the app in the elderly especially. They also gained trust of the donor by showing the awards they have won and how their app already works.
- 6. Farm to Table: Medically Prescribed Food Service
- 7. This project was similar to what I was launching. The idea is to cook and deliver food to outpatients who are on a restrictive diet.
- 8. Their write up was confusing. It started off with, “These clients,” without explaining exactly which clients they were referring to. Their cost breakdown was a little too specific, some of the things there, did not seem necessary to me as a donor
- 9. Ninja Bodyguard: A Safety Mobile App
- 10. The app is made to alert friends when you are in danger, or record audio when you think something is suspicious. It keeps you safe at all hours.
- 11. They described multiple scenarios where their app could be used and how exactly it would respond in that situation. They also had a clear, “What we need and what you get.” It showed what the money was used for and how it helps the donor.
- 12. ECOED: Green Living App
- 13. It is an interactive game that teaches anyone how to live more sustainably and make every day choices that improve our environment
- 14. Though it wasn’t a horrible story, it did not keep the audience excited. It felt like a project that was not interesting enough in just the idea phase, so how could it produce later on?
Editor's Notes
- https://www.indiegogo.com/projects/cardiia-heart-disease-prevention-in-an-app-health/x/17535861#/ Their funding goal was $13,000 so far they have earned $22,380. This is rewards based crowdfunding, social entrepreneurship.
- https://www.indiegogo.com/projects/farm-to-table-medically-prescribed-food-service--4/x/17535861#/ Their funding goal was $5,000, so far they have earned $50. This is rewards based crowdfunding, normal entrepreneurship.
- https://www.indiegogo.com/projects/ninja-bodyguard-a-safety-mobile-app/x/17535861#/ Their goal was $4,600, they almost reached $5,154. Rewards crowdfunding, normal entrepreneurship
- https://www.indiegogo.com/projects/ecoed-green-living-app-environment/x/17535861#/ Their goal was $60,000, they reached $1,430. Rewards crowdfunding, social entrepreneurship