1. ¹ Journalist graduated from Faculdade Cásper Líbero with a Master’s Degree in Communications from PUC-SP.
² Professor of the Journalism and Publishing Department at ECA-USP and coordinator of the COM+ research group.
Crowdfunding in Brazil
Guilherme Felitti¹ and Elizabeth Saad Corrêa²

2. "Crowd + funding"
coined in 2006 to define an online plataform in which
people - mostly unkown to each other - donate money to
a common cause
Crowdfunding in Brazil

3. That’s not random: 95% of the
US$ 2,7 bi to crowdfunding
sites in 2012 were given to
sites in US and Europe.
Crowdfunding in Brazil
The subject has been well explored in academic articles.
Eisfeld-Reschke and Wenzlaff (2011);
Hemer and Joachim (2011)
Mollick (2013);
Aitamurto (2011)
Lambert e Schwienbacher (2010);
Schwien-Bacher e Larralde (2010)
almost no academic reference just US$ 800,000 in 2012

4. Mapping the crowdfunding landscape in Brazil
Between Dec/11 and Dec/13, the research found 30 crowdfunding plataforms - 20 active and 10
already offline.
The analysis comprised:
Crowdfunding in Brazil
* founding date;
* reason of foundation;
* specificity/category;
* the initial investment;
* the amount of projects that were successfully financed;
* the amount passed on to users;
* the business model;
* date of shutting down (data collected for the already offline
platforms).

5. Observed pattern:
National players are only launched when there is a foreign successful pioneer.
In Jan/11, 2 years after KickStarter, Catarse was launched. Its founders classified it as the first Brazilian crowdfunding plataform.
Crowdfunding in Brazil

6. Before Kickstarter, two other sites were already doing crowdfunding in Brazil.
2009
2010
Crowdfunding in Brazil
First generalist crowdfunding in Brazil.
Where? Porto Alegre - RS
Why? Launched to help organize donations for a friend's wedding;
Results: More than 30,000 financed projects.
First plataform focused on musicI, just like ArtistShare
before KickStarter
Where? Rio de Janeiro - RJ
Why? Launched to help organize concerts featuring
international musicians.
Results: More 78 concerts around Brazil.

7. Niches
Music
Social Projects
Crowdfunding in Brazil

8. < 4%
of the planned
amount was
achieved, even with
a big coverage on
Brazilian media
Crowdfunding no Brazil
The most well-known crowdfunding project in Brazil: MOPBr

9. Thank you!
gfelitti@gmail.com
bethsaad@gmail.com
Crowdfunding in Brasil