1. The HPCCF First Annual
Community Field Day and
Picnic
By: Taylor Smith, Morgan Bittner, and Kate Hessie
2. 2
Table Of Contents
About Our Team….. 3
Executive Summary…… 4
Situational Analysis…… 5
Goals and Objectives….. 7
Target Audiences…… 8
Event Strategies…… 9
Promotional Messages…… 11
Media Kit…….15
Timeline……..30
Budget…….31
Additional Materials……32
PowerPoint Slides……41
Progress Reports and Rubrics…..48
3. 3
About Our Team
Taylor Smith served as the Account Coordinator for the
campaign. She was involved in overseeing the organization
of the event, creating promotional materials, and overseeing
that each element was completed. She is currently a senior
at HPU and is a Strategic Communication major with a
minor in Event Management. She interned at RLF
Communications in Greensboro where she worked closely
with account managers and directors, working for both for-
profit and non-profit organizations locally and nationally.
Kate Hessie served as the Creative Director for the
campaign. She created the event logo, our company logo,
event invitation, event program, and infographic. Kate is
currently a sophomore at High Point University and is a
Strategic Communication major with a minor in Art and
Human Relations. She has had experience interning for the
YMCA of Central Maryland as their Creative Director and
created promotional materials for them. She hopes to work
in marketing or creative communications when she
graduates.
Morgan Bittner served as the Researcher and Account
Manager for the campaign. She was involved in creating
promotional materials and conducting research. She is
currently a junior at High Point University pursuing a
degree in Strategic Communications with a minor in
Marketing. She has held previous internships in both event
planning and marketing. This past summer, she worked as
an intern with event coordinators for multiple live music
venues in the New York City area and now serves as a
marketing intern for a communications firm based in
Rochester, NY.
4. 4
Executive Summary
We would first and foremost like to thank you for reading our proposal.
For a nonprofit organization, fundraising events are essential for gaining community
involvement and reaching out to potential donors. Our firm proposes that the High Point Center
for Children and Families hosts the “Annual Community Field Day and Picnic”, inviting the
community and donors to “Hit a Home Run With HPCCF”.
The team at MKT utilized three main goals while creating this event:
1. Create an annual event that can grow each year
2. Make the HPCCF memorable in the eyes of the community
3. Get the High Point Community and potential donors excited and interested in the
HPCCF
An exciting aspect to this event is that it will allow the center to involve the entire
community of High Point as well as the High Point University students. By holding the event on
the intermural fields at High Point University, awareness of the center will be raised not only in
the community but also throughout the High Point University Campus. Various clubs and
organizations will donate money and materials in order to make the fundraiser a success.
The event will consist of a “field day” beginning at 2 pm with various games for children
and families to play, and then guests will be able to watch the High Point University Men’s
Baseball game at 6pm. The field day is fundamentally centered around children and allows
families to build stronger and lasting relationships while participating in the events of the day.
By incorporating the HPCCF’s goal of building healthy parent- child relationships and impacting
children’s positive development in the fundraising event, the community and potential donors
will be able to physically see and experience the purpose of the HPCCF.
By having this event be annual, the community will be able to watch the event grow as
the center grows. Each year, new additions can be added to the event (i.e. games, food, prizes)
and it can continue to change from year to year.
5. 5
Situational Analysis
When attempting to create a fundraising event for a non-profit organization, it is helpful
to refer to non-profit funding models that have been successful in the past. In an article titled
“Ten Nonprofit Funding Models” by the Stanford Social Innovation Review, ten non-profit
models are identified that are commonly used by the largest non-profits in the United States.
Each funding model is determined by three factors: the source of funds, the types of decision
makers and the motivations of the decision makers.
The Stanford Social Innovation Review recently conducted a research study in which
they identified 144 nonprofit organizations that had grown to $50 million a year or more in size.
After closer examination, it was found that each of these organizations grew large after pursuing
specific sources of funding and each had a well-developed funding model. According to the
Stanford Social Innovation Review, the larger the amount of funding needed, the more important
it is to follow pre-existing funding markets where there are particular decision makers with
established motivations. It is often times helpful to target individual donors, since large groups of
individual donors are already joined by common concerns about issues.
After researching the various models, the models that would most benefit the High Point
Center for Children and Families are the ones that target individual donors. More specifically,
the High Point Center for Children and Families should use the “heartfelt connector” model, as it
is the model that will most clearly support the growth of the organization when taking the
potentials and the constraints associated with the model into account.
The Heartfelt connector model is used by non-profits who grow larger by focusing on
causes that resonate with the existing concerns of large numbers of people. Using this model,
organizations often try to build connections implementing special fundraising events. An
example of a well-known non-profit organization that uses this model is the Susan G. Komen
Foundation, which exists to spread awareness and educate women about breast cancer. Over a
ten-year period, the foundation’s annual fundraising grew from $47 million to $334 million.
Even though the average individual donation is only $33, the organization is able to reach out to
a large number of people by focusing on a cause that people will care about. Their major
6. 6
fundraising event is the Susan G. Komen Race for the Cure, which has grown throughout the
years and now draws more than one million participants across the country. This event is so
successful because people are able to participate in teamwork, raise money and simply have an
enjoyable day at the race.
Presumably, a large number of people in the High Point Community should be willing to
fund a cause that is focused on the growth and development of children. Past causes dealing with
children have managed to gain a great deal of support from the public since children are going to
be the future of the country. Since the mission of the HPCCF will resonate with so many people
throughout the community, they should be ultimately willing to donate to the center. The fact
that the center is focused around children should also help to attract and involve a large number
of volunteers, since many people enjoy working with children. Since the High Point Community
is fairly small, it will be entirely possible to reach out to the entire area and therefore secure a
large percentage interested in the center. By hosting an annual fundraising event and using
promotional messages to reach the target public, the HPCCF will be able to communicate what
makes the center unique, compelling, and necessary. After gaining the support and interest of the
High Point Community through the fundraising event, the center will be able to continuously
grow over the years.
Works Cited:
Ten Nonprofit Funding Models (SSIR). (n.d.). Retrieved December 4, 2014, from
http://www.ssireview.org/articles/entry/ten_nonprofit_funding_models
7. 7
Goals and Objectives
The overall goal of the event is to raise awareness for the High Point Center for Children
and Families within the community of High Point so that people who need the services know
about the center and people who can donate time and money are aware of the center as well. The
second overall goal of the event is to raise donations, although this is secondary to raising
awareness. We will reach these two goals by setting a few objectives.
The first objective that will help reach the goal of the event is to have at least 150 people
attend. This number includes children, families, business owners, leaders of other community
organizations, the High Point Police, and High Point University students. By having this number
of attendance we can spread the message of the center by distributing the center’s promotional
materials and through word of mouth. Also with this number of people and HPU students
involved, we project to fundraise at least $2,000. The budget for the event is $100 total that will
mostly be spent on promotional materials (budget breakdown included).
The event will be taking place on April 11th; planning, booking, and promoting should
start as early as January (schedule breakdown included). To obtain enough volunteers to run the
event we will need to start getting people to sign up in January. We will have student volunteers
from High Point University sign up through the Student Volunteer Center. They have 200
students in their database, and our objective is to have about 50 people sign up to help the day of
the event. There is also an event management club that has members volunteer to help at events
on campus that we will enlist to help as well. In order to have attendance as high as possible,
promotion needs to start in late February.
Through these objectives of having an attendance of at least 150 community members,
raising $2,000 and spending no more than $100, having the event planning underway by January,
and having at least 50 student volunteers, we will be able to reach our goals of raising awareness
for the center within the High Point Community and raise donations for the center.
8. 8
Target Audiences
The target audience for the annual High Point Center for Children and Families
Community Field Day and Picnic at High Point University is very broad. We want to include the
entire community in this event. Since the goal of the event is to raise awareness of the center
within the entire community of High Point as well as raise donations, it is best to target as many
people as possible. We are targeting people within the community that can possibly donate,
people who could benefit from knowing about the center, children in the area who will attend the
event and hopefully bring their parents, and students at High Point University who can in the
future work with the center, donate, or volunteer time. By sending out invitations to business’s
owners and members of other community organizations we will be targeting potential donors, by
sending invitations home with the elementary school children we are targeting those who could
possibly benefit from the services offered by the center, or people who have not heard of the
center before, and by having the event on High Point University’s campus we are involving the
students. We are trying to maximize awareness, and raise donations; the best way to do this is by
targeting the entire community of High Point.
9. 9
Event Strategies
At the HPCCF Annual Community and Picnic, it is essential for the community of High
Point as well as potential donors to gain an understanding and appreciation of the purpose of the
center. Since the center is focused on children, we thought it was essential that children are able
to attend this event. During the field day, guests will be participating in team building type
games such as wiffle ball, relay races, dizzy bat, tug of war and capture the flag. The center is
focused on building lasting relationships and by having guests of the event participate in
activities that help build relationships through teamwork; the entire mission of the center will be
very evident in the event. Even if people want to just stop by and observe the field day before
they attend the game, community members will be able to see what the High Point Center for
Children and Families is truly about. The event will not only raise awareness about the center but
will also allow the center to fundraise.
Various clubs and organizations on the High Point Campus such as Campus Concierge,
the baseball team and the international club will donate items to be won in the raffle. Guests can
purchase raffle tickets for $1 each, and all money will go directly to the center. Instead of having
food catered, there will be multiple food trucks. At their own leisure, guests can choose from
Truckin’ with Tipsy, Top Dog and Zeko’s 2 Go. The food trucks will raise their prices so that a
30% of their profit will be able to go towards the center. After the field day concludes, guests
can watch the High Point University Men’s baseball game. The baseball game will serve as the
final activity that the children and families can participate in and will nicely wrap up the entire
event. By making this event a day of fun for children and families, the community and media
will be able to further understand the mission of the HPCCF. Upon signing in at the event, guests
will be asked to provide their email address, so the center can send a follow up email a week
after the event thanking them for attending the event and asking them to provide feedback. Since
this event is one that will grow from year to year, the center can use the feedback in order to plan
their second annual event in 2016.
10. 10
Itinerary for the day of the event: April 11, 2015
12:30 pm: Event coordinators and center staff arrive to begin the set up the check in table and
the raffle table with donated items.
12:30- 1:00 pm: Food trucks arrive to set up.
1:00 pm- 1:30 pm: Student volunteers arrive to help set up the field activities and prepare the
check in table. Student organizations (clubs, sports, and Greek) arrive and receive directions.
1:45- 2:15 pm: Elementary students are bused in. Community members and HPU students begin
to arrive, as well as media outlets covering the event.
2:30 pm: All students should be organized into groups and teams and be directed by volunteers
where to go. Games commence. Adults can begin to purchase food from the trucks and raffle
tickets and can participate in certain games and activities.
3:30 pm: Children take a break from games and are given a snack provided by HPU
organization. Dr. Payne thanks everyone for coming and gives a short speech about the
importance of the center.
4:15 pm: Children return to their assigned activities. Adults can take a tour of HPU campus or
stay and participate in activities.
4:45 pm: Raffle winners are announced. HPU organizations that raised donations for the center
present Dr. Payne with their donations.
5:20 pm: Children are lined up and walked to the baseball field by volunteers and sat in reserved
section. Parents may go with the children and sit with them.
5:30 pm: Adults are encouraged to go to the baseball game behind the kids.
5:45 pm: Volunteers begin to clean up the field.
6:30 pm: The field will be completely cleaned up.6:00 pm- 9:30 pm: Buses will be available to
take children and community members home with thirty-minute intervals.
12. 12
Infographic Justification
The infographic was designed with the publishing aspect in mind. This infographic will be
posted to a variety of social media profiles created for the HPCCF which include Facebook,
Instagram, and Twitter. Not only does this infographic have the potential to take hold on social
media platforms, but it can also double as a flyer to publicize the event in local High Point
businesses, the parent newsletter that is distributed to parts of children enrolled in High Point
schools, and also the High Point Enterprise.
13. 13
Radio PSA
High Point Center for Children and Families and Victim’s Justice
401 Taylor Ave. High Point, NC 27260. 336- 887- 7803
Radio Public Service Announcement
FOR RELEASE
March 11, 2015
FOR MORE INFORMATION CONTACT:
Name: Morgan Bittner
Title: Public Relations Coordinator
Cellphone: 585-752-3699
Email: bittnm12@highpoint.edu
Hit a Home Run With HPCCF, (30 Seconds), March 11, 2015- April 11, 2015
(SFX OF BAT HITTING BALL AND CHEERING. FADE INTO BASEBALL MUSIC TO
PLAY UNDERNEATH NARRATION) THE HIGH POINT CENTER FOR CHILDREN AND
FAMILIES AND VICTIM’S JUSTICE IS EXCITED TO ANNOUNCE THEIR FIRST HPCCF
ANNUAL COMMUNITY FIELD DAY AND PICNIC; A DAY FULL OF BASEBALL, GAMES
AND FOOD. BRING YOUR FAMILIES AND COME OUT TO THE BASEBALL FIELDS AT
HIGH POINT UNIVERSITY ON APRIL 11 AT 2 PM. SPEND YOUR SATURDAY PLAYING
BASEBALL GAMES WITH HIGH POINT UNIVERSITY ATHLETES AND ENJOYING PICNIC
FOOD. AFTERWARDS, STAY AND WATCH THE HIGH POINT UNIVERSITY BASEBALL
GAME AT 6 PM AGAINST COASTAL CAROLINA UNIVERSITY. WHAT BETTER WAY TO
ENJOY YOUR SATURDAY NIGHT THAN WATCHING AMERICA’S MOST BELOVED
GAME? AND THAT IS NOT ALL. FOR EACH RAFFLE TICKET PURCHASED, YOUR NAME
WILL BE ENTERED INTO A RAFFLE TO WIN A FREE IPAD! SO COME ON OUT, ENJOY
THE BEAUTIFUL SPRING WEATHER OUTDOORS WITH YOUR FAMILY AND FRIENDS
AND HIT A HOME RUN WITH HPCCF. WE LOOK FORWARD TO SEEING YOU THERE!
###
14. 14
Radio PSA Justification
For the PSA, we wanted to get the community excited about the event. The PSA is
largely a “call to action”, inviting community members to come out with their families and enjoy
a day of games, food and baseball. We did not go into detail about the center since there will be
more of an explanation at the event itself. The PSA is simply supposed to generate interest in the
event. By sending it to various stations, we will be able to get the community of High Point
aware of the event. With “Take Me Out to the Ball Game” playing underneath the narration, the
target audience can mentally picture him or herself at the game. The PSA targets both children
and adults and asks people to bring their families with them, this helps to reach a broader
audience as well. By using our slogan “Hit a Home Run with HPCCF” we are able to leave the
audience with a catchy phrase about the event that they will remember.
18. 18
Social Media Justification
Social media is an essential part of spreading the messages of any organization big or
small. Today, news, promotions, multi media messages, and culture are shared rapidly on the
Internet as they are happening. Social media is the best way to create earned messages, and free
promotions by your own posts or by having friends or followers sharing your posts and messages
for you. Also on the Internet word of mouth is a great way to share information, and basically be
free advertising.
For this event we decided that the quickest and cheapest way to spread the message is
through two social media sites: Twitter and Facebook. Social media is a great way for non-
profits to spread their messages and to raise awareness. On the social media sites we shared
information about the center itself and the event. This way, community members who are on
Facebook or Twitter can learn about the event and be kept up to date on what is planned. Also if
the event were to get moved or details change, Facebook and Twitter are easy and effective ways
to tell people.
After the event happens the center can post pictures and updates about it on the sites. This
is an effective way to engage the community during the whole process of the event and hopefully
gain their interest in future events the center does or build anticipation for this event to become
annual. Facebook and Twitter are great tools to draw potential clients in as well as potential
supporters and volunteers, engage them and build their interest. The messages were kept
consistent across both pages to keep the messages coherent and clear. Also the profile picture
and cover picture are the same so that visitors to the pages know that they are for the same center
and can get information from both sites.
19. 19
High Point Center For Children and Families
401 Taylor Ave. High Point, NC 27262 – P: 336-887-7803
High Point Center for Children and Families Hosting Benefit at HPU
HPU Sport teams and Greek life will host field day and picnic for children and families in need
High Point, NC- The High Point Center for Children and Families is looking to get the
community involved in their initiative by raising awareness and donations at the first ever Field
Day and Picnic. This event will be held on the intramural fields at the High Point University
campus, and will be on Saturday, April 11th from 2:00 pm to 3:30 pm. HPU sports teams and
Greek organizations will work for weeks leading up to the event to collect donations to present to
the center at the picnic which they will attend and play games with local children. Several other
University clubs such as the International Club are donating items to the event including snacks
for the children. Local children and families will be invited to campus to play games including
whiffle ball, and relay races and are invited to attend the HPU Baseball game afterwards at 6:00
pm. Members of the community are welcome to come and purchase food tickets, and raffle
tickets with all proceeds benefitting the center.
Dr. Chris Payne, the Director of the center said, “We are thrilled to be partnering with the
students of High Point University. They show great care and compassion for the community and
FOR IMMEDIATE RELEASE
9 December 2014 FOR MORE INFORMATION CONTACT:
Taylor Smith
Director of Media Relations
Phone: 336-841-9566
Email: smit4110@highpoint.edu
20. 20
I know that they can do a lot for this center. We really need our community to rally around us so
that we can provide quality care to those who need it most.”
The center launched in April of 2014 and has already had a positive impact on the
community. They have provided classes for parents of infants called Wee Ones that teaches
mothers how to bond with their child and have provided classes to help toddlers with behavioral
skills in classrooms while working with the mothers as well. The Victim’s Justice branch of the
center has been working to lower the rates of repeat offenders in our community as well as
providing a one-stop shop style of services for victims of domestic violence. Donations from this
event will go towards the upkeep of the center, toys and equipment needed for class, instruction,
and therapy sessions.
The High Point Center for Children and Families is an organization located at 401 Taylor
Avenue in High Point, North Carolina. We believe in fostering strong and healthy relationships
between parents and children as well as putting an end to domestic violence in our community.
We are supported by the High Point Police Department and several other community partners.
For media materials and more information please visit our website at
http://com3335.wordpress.com/.
###
21. 21
High Point Center For Children and Families
401 Taylor Ave. High Point, NC 27262 – P: 336-887-7803
Backgrounder
10 December 2014 FOR MORE INFORMATION CONTACT:
Taylor Smith
Director of Media Relations
P: 336-841-9566
Email: smit4110@highpoint.edu
Dr. Chris Payne: Director of the High Point Center for Children and Families
Dr. Chris Payne serves as the Director for the High Point Center for Children and
Families since it opened in April of 2014.
She is a professor at the University of North Carolina at Greensboro where she is a
Research Associate Professor and Chair of the Parenting, Early Childhood, and School
Success Section and is also is adjunct graduate faculty in the department of Human
Development and Family Studies.
She is responsible for getting community organizations involved in HPCCFVJ, and
making sure the operations of the center run smoothly and reach their goals.
She also serves as the Director at The Center for Youth, Family, and Community
Partnerships at UNC Greensboro. This center is very similar to the HPCFCF in that they
have programs that focus on “vulnerable families, which stress early development,
parenting, and community partnerships.”
###
22. 22
High Point Center For Children and Families and Victim’s Justice
401 Taylor Ave. High Point, NC 27262 – P: 336-887-7803
Backgrounder
10 December 2014 FOR MORE INFORMATION CONTACT:
Morgan Bittner
Account Manager
P: 585- 752- 3699
Email: bittnm12@highpoint.edu
Major Kenneth Shultz: Coordinator of Victim’s Justice Center
Major Kenneth Shultz currently serves as the Chief of Staff for the High Point Police
Department.
Since Major Shultz command of High Point’s Major Crimes Deterrence and Prevention
Bureau in July 2013, the majority of the bureaus efforts have been focused on developing
and addressing their unique Offender Focused Domestic Violence Initiative.
Major Shultz and his staff are currently working with various law enforcement agencies
throughout the country in order to replicate this offender-focused program as well as with
University of North Carolina at Greensboro in order to evaluate this program.
Over the past 25 years, Major Shultz has served in various roles in the High Point Police
Department. He has served as a patrol officer, canine handler and a vice/ narcotics
detective. He has supervised a variety of units including patrol teams, V/N unit, training
unit and has commanded patrol teams, support services section and the Tactical Team.
###
23. 23
Media List
Print
Susan Ladd
Senior Writer and Columnist- News & Record
(336) 373-7006
susan.ladd@news-record.com
Local Events
@susankladd
Sherrie Dockery
Managing Editor- High Point Enterprise
(336) 888- 3539
sdockery@hpe.com
@hpenterprise
Debbie Hightower
Reporter- Paxton Media Group High Point
(336) 472- 9500
dhightower@atnonlilne.net
Robyn Hankins
Reporter
Paxton Media Group- High Point
(336) 472- 9500
rhankins@atnonline.net
Community News
@BookishMish
24. 24
Cindy Loman
Features and community editor- News & Record
(336) 373- 7212
cindy.loman@news-record.com
Community news
Vera Simms
Publisher
Business Leader
vera@businessleader.com
(919) 872-7077
Business (General), Women's interest
Brian Clarey
Triad City Beat
Editor
brian@triad-city-beat.com
336-256-9320
Britt Chester
YES! Weekly
Editor
britt@yesweekly.com
336-316-1231
Jose Isasi
Que Pasa
Publisher
jisasi@quepasamedia.com
336-714-2777
25. 25
Radio
Kimberly Pierce-Cartwright
WNCU - FM
News Director
kpierce@nccu.edu
(919) 530-7833
Brent Wolfe
WUNC- FM
News Director
bwolfe@wunc.org
(919) 445-9172
Melissa Allen
Public Service Contact
WSYD- AM
melissa@wpaq740.com
Keri Brown
News Coordinator and public service contact
WFDD-FM
brownkl@wfu.edu
336-758-8856
Len Bagwell
Regional Promotions Manager
WOKR-FM
lbagwell@klove.com
336-227-5076
26. 26
Keith Allen
Program Director
WVBZ-FM
keithallen@iheartmedia.com
336-822-2000
Janice Barton
Director
WPET-AM
jbarton@entercom.com
336-275-9738
Demetrius Brown
Program Manager
WQMG-FM
336-605-5200
Randall Bliss
Program Director
WPAW-FM
rbliss@entercom.com
336-605-5200
Television
Charlie Norton
WNCN-TV
Management
cnorton@wncn.com
(919) 835-6364
News (General), Local news, Current affairs
Justin Quesinberry
27. 27
WNCN-TV
Reporter
justinq@wncn.com
(919) 835-6364
Regional news, News (General), Local news
Amber Zeller
WNCN-TV
Producer
azeller@wncn.com
(919) 835-6364
Local news, Current affairs, Regional news
Chad Arndt
Fox8 WGHP-TV
Producer
chad.arndt@wghp.com
336-841-6397
Cami Marshall
WFMY News 2
Producer
camimarshall@wfmy.com
336-379-9369
Michael Leach
WXII-TV
Creative Services and Public Services Director
mleach@hearst.com
336-721-944 ext. 6120
Jeanette Pruitt
29. 29
Media Kit Justification
For the media kit we wanted to make sure that we included important information about
the event as well as people involved in the event so that the media can write stories based on
these materials, and know who to contact if they need information. Included in the media kit for
the High Point Center for Children and Families Community Field Day and Picnic is a
promotional release that will be sent to the media a month before the event. This promotional
release delivers the most important information in the lead to draw in the interest of the media.
All event information is included at the beginning of the release, and more information about the
center is included at the end of the release so that the media can learn more about the center if
they have never heard of it before.
The media list was carefully crafted to include journalists and reports in the Triad area
that publish and broadcast in the High Point, Greensboro, and Winston-Salem areas. Many
newspapers, radio stations, and television stations are located in Greensboro or Winston-Salem
but broadcast and deliver papers and news to the community of High Point which is why they are
included on the list. Several contacts are included for print media, radio and television so that we
can reach people on multiple mediums.
Also included in the Media Kit are backgrounders on two very important people involved
in the center: Dr. Chris Payne, the Director of the center, and Major Kenneth Shultz who is in
charge of the Victim’s Justice branch of the center. Having the backgrounders provides more in
depth information for the media to include in stories or to encourage them to want to write
stories about the center and the upcoming event. The media kit is essential to reach the goal of
gaining awareness for the center because it reaches out to the local media who can cover the
event and spread the message to the community.
30. 30
Event Planning Calendar
Month January 1-15 January
15-31
February
1-15
February
15-28
March
1-15
March
15-31
April
1-15
Task Book
Food Trucks
Create
Promotional
Materials
Have promo
materials
printed
Post infographic
on social media
Send
Invitations
home with the
elementary
school kids
Post flyers
around local
business
(Grocery
stores, retail
stores,
service
stores, ect.)
Have a
meeting April
8th with
center
employees
and
volunteers
Collectall
raffleitems
Post promo
materials on
Facebook and
Twitter
Contact HPU
clubs,sports
and Greek life
to give them
all of the
details on
how they can
participate
and fundraise
Have all
volunteers
secured
Post up-to-
date listof
raffleitems on
social media
Post
reminder on
social media
April 9th:
Check
weather to
ensure event
can still be
held on the
11th
Book
Intramural
Fields
Send out sign
up sheets for
volunteers
Send invitations
in the mail to
business
owners and
community
organization
leaders
Send out
Media Kitto
the Media List
Obtain
tickets from
HPU for the
baseball
game to
distribute
April 10th
contact
vendors to
make sure
they know
when to
arriveand
where to go
Coordinate
plans with
HPU
Plan all games
and activities
for the kids to
play
Conduct
Media List
followup
calls
Send out
reminder to
volunteers
when to
arriveand
what to wear
33. 33
Invitation Justification
The invitation for the High Point Center for Children and Families Annual Community Field
Day and Picnic was designed with the target audience in mind. This invitation is very simple and
is welcoming to all socioeconomic classes. The invitation was created with the intent of
capturing the attention of the viewer by creating an illusion of the baseball flying into the scene
from the left-hand side. Etched into the baseball is all of the important information for the event
including, but not limited to, the location and the time.
The name of the center, “The High Point Center for Children and Families,” appears on the front
of the invitation and has been formatted to appear very large and bold in an attempt to spread
awareness about the organization as the host for the event. Using this approach directly supports
our agency’s goal to create awareness about the organization and its purpose.
Provided on the back of the invitation are even more details about the event which includes what
activities will be available during the event and a section which offers transportation to the
location - generously provided by High Point University - for those who do not have their own
form of transportation.
36. 36
Program Justification
The program for the High Point Center for Children and Families Annual Community
Field Day and Picnic was designed with the purpose and goals of the center in mind. The
program provides a summary of all of the services that the High Point Center for Children and
Families offers and how to access these services. In order for the program to flow with the rest of
the materials, color indices and fonts were chosen to parallel with the rest of the materials.
38. 38
Event Logo Justification
The development of the High Point Center for Children and Families Annual Community
Field Day and Picnic logo took into account the psychology behind the interpretation and
analysis of graphics. Naturally, the viewer’s eyes are drawn immediately to any words,
sentences, or phrases in a piece which is why the event’s logo has been strategically displayed on
the food truck that is the focal point of the image. The employment of this technique directly
supports our agency’s goal to raise awareness for the center. Lastly, the sports balls displayed
alongside the truck draw the attention of both the children and adult viewers and give both
parties a clue about what types of activities will be provided at the event.
Center Logo Justification
The logo for the High Point Center for Children and Families has been intentionally
filtered to appear black and white so that it will be versatile for the center to use as a permanent
logo. The silhouetted picture of the family included in the logo demonstrates the center’s focus
on families and vocalizes the center’s mission.
39. 39
Experience Survey- To be emailed out and posted on social media after the event
Hello! Thank you so much for attending the first annual High Point Center for Children and
Families Community Filed Day and Picnic at High Point University. In order for us to help serve
our community we would love to get feed back from you. Please answer the questions below on
a scale from 1-10, one being the worst and 10 being the best.
1.) Did you enjoy the food truck selection?
1 2 3 4 5 6 7 8 9 10
2.) If you participated in games, were they fun and easy for everyone?
1 2 3 4 5 6 7 8 9 10
3.) How organized do you think the event was?
1 2 3 4 5 6 7 8 9 10
4.) Do you feel as though you are more aware of the HPCCF now than before the event?
1 2 3 4 5 6 7 8 9 10
5.) Would you participate in HPCCF events in the future?
1 2 3 4 5 6 7 8 9 10
Please write any additional comments or feedback below:
Thank you!
48. 48
Team Members Taylor Smith, Morgan Bittner, Kate Hessie
Report Details
1. Place, Date and Time of This Week’s Team Meetings
Where: Communication Building- Second Floor tables
When: 12/4/2014 ; at 5:00- 6:30
2. Attendance (list by name)
Members attending
Taylor Smith, Morgan Bittner, Kate Hessie
Members excused
None
Members absent
None
3. Discussions and Decisions Reached (Record specifics of discussions and
what the team decided.) We discussed the detailed logistics of the event.
We decided on a name and slogan. We also went through the syllabus
and assigned items to everyone to complete. We also brainstormed ideas
for sponsors and people who could donate items for a raffle we want to
do. We decided the event will be called the HPCCF Annual Community
Field Day and Picnic. Students from local elementary schools will be
invited to come play specific games and get free snacks. Community
members and the media will be invited to buy food tickets and raffle
tickets. After the picnic and field day everyone will be invited to stay for
the High Point Baseball game. The hope is to raise awareness within the
community for the center and raise some denotations through ticket
sales.
4. Assignments (Identifyindividuals who agreed to take on specific
assignments and when these would be completed. This serves to remind
team members of their assignments.)
Taylor- Event Press Release, Dr. Payne Backgrounder, Media list, About Our Team
page to be completed by Friday 12/5
“Progress Report” 1
49. 49
Morgan- Radio PSA script, Ken Shultz Backgrounder, Research to be completed
by 12/5
Kate- Event invitation, Event Program to be completed by 12/5
50. 50
Team Members Taylor Smith, Morgan Bittner, Kate Hessie
Report Details
1. Place, Date and Time of This Week’s Team Meetings
Where: Communication Building- Second Floor tables
When: 12/6/2014; at 2:30-4:00 pm
2. Attendance (list by name)
Members attending
Taylor Smith, Morgan Bittner, Kate Hessie
Members excused
None
Members absent
None
3. Discussions and Decisions Reached (Record specifics of discussions and
what the team decided.) We discussed the layout format for the
PowerPoint presentation and the layout of each piece of the project so
that everything is consistent and has a theme. We shared everything that
we have created so far and checked to make sure we all agreed on the
design and messaging. We discussed what we will each continue on
working, when we will be meeting tomorrow, and how and when we will
be putting together the book.
4. Assignments (Identifyindividuals who agreed to take on specific
assignments and when these would be completed. This serves to remind
team members of their assignments.)
Taylor- Finish editing and branding materials and write justifications to be
completed by 12/7
Morgan- Record radio PSA, work on the PowerPoint presentation and write
justifications to be completed by 12/7
“Progress Report” 2
51. 51
Kate- Finish all graphic design elements and update the social media pages
and write justifications to be completed by 12/7
“Progress Report” 3
Team Members Taylor Smith, Morgan Bittner, Kate Hessie
Report Details
1. Place, Date and Time of This Week’s Team Meetings
Where: Wanek Center- Bakery tables
When: 12/7/2014; at 12:00-2:00 pm
2. Attendance (list by name)
Members attending
Taylor Smith, Morgan Bittner, Kate Hessie
Members excused
None
Members absent
None
3. Discussions and Decisions Reached (Record specifics of discussions and
what the team decided.) We went through the rubric and checked off
each item completed and decided that we still needed to complete
justifications, make a timeline, and work on the PowerPoint presentation
and edit minor details on the promotional materials. All materials will be
sent to all team members by 12/8 at 3:00 pm. Kate will get the book
printed out and Morgan will take it to get bound.
4. Assignments (Identifyindividuals who agreed to take on specific
assignments and when these would be completed. This serves to remind
team members of their assignments.)
Taylor- Create Timeline/calendar and social media justification and elaborate
on the media contact list to be completed by 12/8
Morgan- Continue to work on the PowerPoint presentation and write
justifications to be completed by 12/8
Kate- Edit minor details on graphic design elements and write justifications to be
completed by 12/8
52. 52
Team Project Rubric (250 points)
Team Member Names: _______________________Total
Points:_____________________________
Final Design Book/USB (100 points)
How good and original were the overall quality,
quantity and layout of the design book/USB? 0.0 7.0 8.25 10.5 13.5 15.0
How thorough were the messages in the design
book/USB?
0.0 7.0 8.25 10.5 13.5 15.0
How accurate and appropriate were the messages
in the design book/USB?
0.0 7.0 8.25 10.5 13.5 15.0
How visually accessible and appealing were the
messages?
0.0 7.0 8.25 10.5 13.5 15.0
How well organized was the design book/USB? 0.0 7.0 8.25 10.5 13.5 15.0
How well did the materials in the design book/USB
follow AP Style and other formatting guidelines?
0.0 7.0 8.25 10.5 13.5 15.0
How well was the English language used? 0.0 4.0 5.5 7.0 8.5 10.0
53. 53
Final Presentation (100 points)
Presentation Quality
How well did the introduction work?
0.0 6.0 7.0 8.0 9.0 10.0
How well was the body of the presentation organized?
0.0 6.0 7.0 8.0 9.0 10.0
How well did the conclusion work?
0.0 6.0 7.0 8.0 9.0 10.0
How well did your team “ask for the order?”
0.0 6.0 7.0 8.0 9.0 10.0
How appropriatewas the languageto the audience and
the topic? 0.0 6.0 7.0 8.0 9.0 10.0
Presenter Quality
How good was the speaker’s vocal quality?
0.0 6.0 7.0 8.0 9.0 10.0
How well prepared, clear,confidentand enthusiastic
was the speaker? 0.0 6.0 7.0 8.0 9.0 10.0
How well did the speaker use appropriategestures and
eye contact? 0.0 6.0 7.0 8.0 9.0 10.0
How well did the presentation aids (audiovisuals)
supportthe speech? 0.0 6.0 7.0 8.0 9.0 10.0
How well did you use the English language?
0.0 6.0 7.0 8.0 9.0 10.0
