In this cross-border white paper, Lengow presents you all you need to know to sell your products in Europe. You will discover the main figures concerning ecommerce but also challenges to anticipate like logistics, payments, localisation, legal requirements and shipping. You can also read country guides to get tips on each country. Dowload it now for free to scale your online international development and boost your ROI!

1. EASILY SELL EVERYWHERE
USER GUIDES
Keep updated
Cross-border
Whitepaper

2. Lengow is the ecommerce automation solution that helps brands and distributors
improve their performance, automate their business processes and grow
internationally. Intuitive and innovative, the Lengow platform is the key that opens the
door to strong profitability and visibility for products sold by online retailers around the
world on all distribution channels: marketplaces, comparison shopping engines, affiliate
platforms and display/retargeting. With more than 1,800 partners that have been
collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to
the 3,500 merchants that use it in 45 countries accross the globe.
Contact us for a demo of our solution.
WWW.LENGOW.COM
Marketplaces
Display /
Retargeting
Product Ads On-site
tools
Comparison
Shopping Engines
Affiliate
platforms

3. ULTIMATE GUIDE TO
ONLINE CROSS-BORDER SALES
IN EUROPE
HOW TO SCALE YOUR ONLINE INTERNATIONAL
DEVELOPMENT AND BOOST YOUR ROI

4. 01 / KEY FACTS, FIGURES AND
ECOMMERCE TRENDS
A / Global
B / Europe
C / Differences Within Europe
D / Examples of Successful Cross-Border Businesses
in Europe
02 / THE FOUNDATION OF A
SOLID INTERNATIONAL STRATEGY
03 / IDENTIFYING THE AUDIENCE
A / The Market Potential
B / Positioning Differences Between Markets
C / Identify the Right Marketing Channels
D / Identifying Keywords
E / Going Local
F / Preparing a Translation Plan
G / Translating the Main Elements
H / Translating Other Communications
I / Localising Customer Service Communications
J / Localisation
K / Technical Website Localisation
04 / LEGAL REQUIREMENTS
A / Consumer Rights
B / Right of Withdrawal
C / Data Protection
D / Penalties
P6
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P12
P14
P30
CONTENTS
Ultimate guide to online cross-border sales in EuropeLengow + TextMaster

5. 05 / SHIPPING AND RETURN
POLICIES
A / Delivery Methods
B / Packaging Considerations
C / Returns and Refunds
D / Avoiding Returns and Refunds
E / Customs Fees and Restrictions
06 / PAYMENT PROCESSING
A / Currency Dilemma
B / Payment Methods
C / Fraud
07 / CUSTOMS DUTIES AND TAXES
A / VAT on Online Products
B / VAT on Online Services
C / Tax Resources
D / Customs Duties
08 / COUNTRY GUIDES
A / United Kingdom
B / Germany
C / France
D / Spain
E / Italy
F / Netherlands
G / Sweden
H / Poland
P34
P40
P48
P52
CONTENTS
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6. P70
P74
P78
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P80
09 / SCALING
INTERNATIONALISATION
A / Streamlining the Workflow
B / Translation Memory
C / Plugins
D / API
10 / SCALING REACH THROUGH
VARIOUS DISTRIBUTION
CHANNELS
A / Marketplaces
B / Product Ads
C / Comparison Shopping Engines
D / PPC / Sponsored Links
E / Retargeting
F / Affiliate Platforms
11 / TEXTMASTER PRESENTATION
12 / LENGOW PRESENTATION
13 / THE LENGOW - TEXTMASTER
PARTNERSHIP
CONTENTS
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7. 01 KEY FACTS, FIGURES
AND ECOMMERCE
TRENDS
01/ Key Facts, Figures and
Ecommerce Trends
6
IN THIS CHAPTER
A / Global
B / Europe
C / Differences Within Europe
D / Examples of Successful Cross-Border
Businesses in Europe
Ultimate guide to online cross-border sales in EuropeLengow + TextMaster
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