Khiry Cross is researching how WWE can survive with slightly lower TV ratings. WWE is currently in a ratings war with AEW and their ratings have dropped to 1.97 million viewers since moving shows to an empty arena due to the pandemic. However, Wrestlemania this Sunday may boost ratings. To improve, WWE needs feedback from superstars and fans on how to make their product more engaging and entertaining with new matches and storylines. Vince McMahon and news sites like Bleacher Report that report behind-the-scenes are identified as good sources to understand how to improve the product.

1. Name: Khiry Cross
MKT 1414
Marketing Research Question Assignment
Background (2 paragraphs)
Here we have WWE who are currently in the ratings war with AEW which by far ratings
wise, I think WWE is in good position to overcome that. Every week we have WWE
going all out just to gain more viewership such as providing, sometimes viral promo
segments with their stop stars promoting the content. WWE always know how to bring
in more ratings against the competition such, as by using its top stars such as Randy
Orton, Roman Romans and John Cena. Lastly WWE uses it’s upcoming talent to help
make their product grow to new fans that are not familiar with show in order to gain
more exposure for the company.
What WWE has actually done that the current situation that their in by moving all of its
shows, such as Raw Smackdown and NXT to the performance center. Despite that
ratings have dropped to 1.97 million views, with an empty arena they have managed to
keep fans entertained somehow. Even though WWE is still going with it’s daily shows, it
is putting the WWE roster in health concern to which the Wrestlers are starting to
worry. WWE it’s epic show Wrestlemania scheduled for this Sunday it might just pull
it’s ratings back above the usually numbers depending on well they do with a empty
arena.

2. Marketing Research Question (Make sure that this is a question!)
How is WWE going to survive with it’s low tv ratings slightly down ?
Information Needed (Minimum 5 items. Make sure these are clear and specific
statements)
• Item #1 WWE needs to listen to feedback from superstars and fans
• Item #2 WWE needs to revaluate its product according to its low viewership
• Item #3 WWE needs to come up with new matches to entertain the fans.
• Item #4 WWE needs to listen to the fans insight on how to make the product
better
• Item #5 WWE needs to work on to make their product more engaging with the
fans
• Item #6 WWE needs to come with new promo ideas that will help keep them on
top of the competition.
Target Informants (1 or 2 paragraphs)
I think that the person who has this information is Vince Mcmahon to which he controls
all the final say on what the company needs in terms of the product itself. Bleacher
Report I think has all the Exclusive information, behinds the scenes information on what
go’s on in the WWE. It also reports what go’s on with the Superstars of WWE, gives
information on how they feel about the company itself. Overall bleacher report gives
you all the information needed on what’s going on with WWE and how their doing with
the against their competition AEW.