Vietnam has a population of 90 million people with a largely agricultural culture. The country has significant cultural differences between the northern and southern regions due to historical influences. Vietnamese culture is highly collective, hierarchical, and emphasizes relationships and saving face over confrontation. As a result, negotiations can be a slow process that requires building trust over time through a middleman. Proper etiquette like dressing conservatively, presenting business cards with two hands, and being patient are important for conducting successful international business negotiations in Vietnam.