The document provides tips for small business marketing platforms and strategies. It discusses 5 realistic small business marketing platforms and outlines 5 steps that work, including not reinventing the wheel and targeting markets and partnerships. It also discusses measuring what matters using OKRs, not being fearful of social media and the importance of customer referrals for business. Targeting markets, partnerships, and using PR to explain why you exist are also covered. The final tip is that often you don't need to reinvent the wheel and can find solutions through research online.

1. 5 REALISTIC SMALL BUSINESS MARKETING PLATFORMS
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5STEPS THAT WORK
Don’t re-invent the wheel
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Target Markets and
Partnerships
Knowing to build a practical Plan

2. MEASURE WHAT MATTERS
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1OKRs - (Objectives and key Results)
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Your Business Culture
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3. Don’t be fearful of social media platforms
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2You need a two way conversation
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Consistent & relevant content
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4. Customers get customers is a business imperative
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3If you don’t ask you won’t get
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Bouquets and Brickbats
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5. Target Markets and Partnerships work together
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4Making your product or service relevant
is thinking of the customer problem
you’re solving Step
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Use PR to tell the why
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6. Reading, viewing, searching, thinking…all work
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5Often don’t need to re-invent the wheel
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Google, Blogs and Unroll.me
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