6. Mission= Under the assurance of our company
offer the consumer looking for taste, and the
company want to reach its canned peas every
place in Turkey with the quality and healty way.
7. REASONS OF CRISIS
-Sales agreements
- Must do in three days the harvest.Otherwise the
peas dry
- Fear of compensation.
- Lack of communication, coordination and
control.
9. MOMENT OF CRISIS
-Firm reaction=Crisis management team is on the
move immediately
-Problem was determined
-Extensive research was started
-Communicational response of firm=Clear and
transparent communication was used
10. AFTER THE CRISIS
-The company agreed to issue
-Try to communicate with all audiences.For
ex,twitter,facebook,radio,newspapers
-Made to improvement in wages
11. -To reorganize
-used training programs
- made situation analysis becasue to determine
purposes and activities of company after the
crisis