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Light Dark CREATIVITY FOR JOB SEEKERS David Woodward davidw@communicating-power.com Communicating Power … for peak communications performance
X
Habit Rules Convention Assumptions X Familiarity Conformity
Habit Rules Convention Assumptions Relevance X Job Title Language Posted Jobs Gatekeepers Familiarity “No Phone Calls” Modesty Conformity
Habit Rules Convention “Why Would They?” Personality Reserved Assumptions Relevance X Job Title Self Censorship Risk Averse Language Posted Jobs Gatekeepers Emotions Familiarity “No Phone Calls” Modesty Negativity Conformity Uncertainty
Habit Rules Convention “Why Would They?” Personality Reserved Assumptions Relevance X Job Title Self Censorship Risk Averse Language Posted Jobs Gatekeepers Emotions Familiarity “No Phone Calls” Modesty Negativity Conformity Uncertainty I CAN’T
Habit Habit Rules Rules Convention Convention “Why Would They?” “Why Would They?” Personality Personality Reserved Reserved Assumptions Assumptions Relevance Relevance X X Job Title Job Title Self Censorship Self Censorship Risk Averse Risk Averse Language Language Posted Jobs Posted Jobs Gatekeepers Gatekeepers Emotions Emotions Familiarity Familiarity “No Phone Calls” “No Phone Calls” Modesty Modesty Negativity Negativity Conformity Conformity Uncertainty Uncertainty I CAN! I CAN’T
Problem Fix Fix
Problem Solution
Non-judgmental Deliberate jumpsin ideas Explores least likely Chooses Open procedure Welcomes chanceintrusions Information usedfor its meaning Information usedto trigger new ideas Focus on relevance Changes Closed procedure Follows most likely Judgmental - based onyes/no system Ideas follow directly &logically from another
Objective:Join all nine dots with four straight lines,without taking the pen off the paper.
What do you do with rejection?
Start 1 3 4 2
Objective:Join all nine dots with three straight lines,without taking the pen off the paper.
Creative Process Broaden out (diverge) Narrow down (converge)
Creative Process Phase 1 Phase 2 Flow of process Phase 3 Phase 4
Broadening out (diverging) Some Creative Techniques ,[object Object]
Rich Pictures
Analogies
Metaphors
Science fiction characters,[object Object]
 Paired comparison analysis
 Biggest laugh
 Least likely to work
 Random selection
 Clustering,[object Object]
Objective:Join all nine dots with one straight line,without folding or tearing the paper.
Friends of Progress Crisis Creativity Innovation Open Minds Identified Assumptions Challenged Assumptions Teams Playfulness Space
It’s already there - let it happen Use all mental modes It needs space Attend closely, understand broadly Involve others Be a “reflective practitioner” Aim for absorbed playfulness Know what you really want Cycle often and close late Connect and be receptive Ring the changes Manage the process Overcome inter-personal pressures Challenge the givens Build up, don’t knock down

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Creativity And The Job Seeker V1

  • 1. Light Dark CREATIVITY FOR JOB SEEKERS David Woodward davidw@communicating-power.com Communicating Power … for peak communications performance
  • 2. X
  • 3. Habit Rules Convention Assumptions X Familiarity Conformity
  • 4. Habit Rules Convention Assumptions Relevance X Job Title Language Posted Jobs Gatekeepers Familiarity “No Phone Calls” Modesty Conformity
  • 5. Habit Rules Convention “Why Would They?” Personality Reserved Assumptions Relevance X Job Title Self Censorship Risk Averse Language Posted Jobs Gatekeepers Emotions Familiarity “No Phone Calls” Modesty Negativity Conformity Uncertainty
  • 6. Habit Rules Convention “Why Would They?” Personality Reserved Assumptions Relevance X Job Title Self Censorship Risk Averse Language Posted Jobs Gatekeepers Emotions Familiarity “No Phone Calls” Modesty Negativity Conformity Uncertainty I CAN’T
  • 7. Habit Habit Rules Rules Convention Convention “Why Would They?” “Why Would They?” Personality Personality Reserved Reserved Assumptions Assumptions Relevance Relevance X X Job Title Job Title Self Censorship Self Censorship Risk Averse Risk Averse Language Language Posted Jobs Posted Jobs Gatekeepers Gatekeepers Emotions Emotions Familiarity Familiarity “No Phone Calls” “No Phone Calls” Modesty Modesty Negativity Negativity Conformity Conformity Uncertainty Uncertainty I CAN! I CAN’T
  • 8.
  • 11. Non-judgmental Deliberate jumpsin ideas Explores least likely Chooses Open procedure Welcomes chanceintrusions Information usedfor its meaning Information usedto trigger new ideas Focus on relevance Changes Closed procedure Follows most likely Judgmental - based onyes/no system Ideas follow directly &logically from another
  • 12.
  • 13.
  • 14.
  • 15. Objective:Join all nine dots with four straight lines,without taking the pen off the paper.
  • 16. What do you do with rejection?
  • 17.
  • 18.
  • 19. Start 1 3 4 2
  • 20. Objective:Join all nine dots with three straight lines,without taking the pen off the paper.
  • 21. Creative Process Broaden out (diverge) Narrow down (converge)
  • 22. Creative Process Phase 1 Phase 2 Flow of process Phase 3 Phase 4
  • 23.
  • 24.
  • 28.
  • 31. Least likely to work
  • 33.
  • 34. Objective:Join all nine dots with one straight line,without folding or tearing the paper.
  • 35. Friends of Progress Crisis Creativity Innovation Open Minds Identified Assumptions Challenged Assumptions Teams Playfulness Space
  • 36. It’s already there - let it happen Use all mental modes It needs space Attend closely, understand broadly Involve others Be a “reflective practitioner” Aim for absorbed playfulness Know what you really want Cycle often and close late Connect and be receptive Ring the changes Manage the process Overcome inter-personal pressures Challenge the givens Build up, don’t knock down
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Brainteaser:You’re in the office one day when a meeting is called. You realize that some papers you need are at home 37 miles away. You check your watch: if you average 50 miles per hour you can just make it in time. So you run to your car and drive home. At home, you’re getting back into the car and you check the time – you have averaged 25 mph so far.What speed do you need to do to get back to the office in time for the meeting?
  • 45. Brainteaser:You are the organizer for a tennis tournament. It will be a singles knock-out competition.You receive 117 entries.How many matches do you need to schedule so to find the winner of the competition?
  • 46. Brainteaser:You have two pieces of fuse, the type that you use for gunpowder. Each burns for exactly one hour when lit at one end. Unfortunately, each burns at an inconsistent rate - sometimes quickly, sometimes slowly. How can you use these two pieces of fuse to measure 45 minutes?

Editor's Notes

  1. When Braden noticed KrispyKreme was hiring for a Sales & Marketing Manager, he saw an incredible opportunity to sweet talk the company through a creative “Hire Me” campaign. Genius!  Cornz is smiling!Braden explains his thought process further, “KrispyKreme Philly is very productive within social media, so I was positive one of their employees would eventually see my campaign. It just felt like a simple way to put myself out there and gain support from my network.”Braden knew his idea was clever, and was certain someone would eventually notice his efforts, but I’m positive Braden had no idea things would move so fast.  Are you ready for this?  It only took KrispyKreme 4 hours to contact him and then 3 days later he interviewed for the role!  Holy Donuts, Batman!Oh, and I guess I’ll put your curiosity at rest now.  Yes, Braden did get the job.  He is now KrispyKreme’s Sales and Marketing Manager!What I love about Braden and this story is the fact that he never thought of sending a standard resume & cover letter.  ”I figured that if I was going to go for it, I had to do it right and find a way to stand out”, said Braden.  Oh boy, did it work!  The company said they were extremely excited to see his campaign, and couldn’t wait to talk to him.  Jackpot, baby!Check out Braden’s “Hire Me KrispyKreme” Facebook & Twitter page, and then look below to grab a gander of his jaw-droping custom cover letter.  It may be the most bad ass cover letter I’ve ever seen. http://www.cornonthejob.com/social-media/job-seeker-uses-hire-me-campaign-to-land-dream-job-at-krispy-kreme-donuts/