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Visual communication of
Museum websites:
Analysis and comparison
of European and Croatian
art museums
Students: Milan Bala...
Introduction
What isVisual Communication?
„The most powerful,
meaningful and culturally
important messages are
those that combine words
and pictures equally and
res...
What isVisual Communication?
• A way of conveying information using visual elements like
typography, symbols, images, colo...
A picture is worth a
thousand words
• Humans perceive somewhere between 70% and 80% of
information visually
• Visual elements provide context
• When used right, they make the messages more clear
and believable
• When missused, the...
Visual Communication
Design
Informing and evoking interest
VCD
• Process of „interpretation, organization, and visual
representation of messages”
• It relies on the use of different...
• Visual communication needs to be appealing,
appropirate, easily understood and memorable – it exists
not only to inform,...
VCD on the Internet
• Follows the same rules
• Home page is the anchor of the site – it communicates the big
picture
• Hom...
Methodology
Museums
Europe (Art Museums): Croatia (Art Museums):
- The National Gallery, London
- Museo Nacional del Prado
- Museo Nac...
Visual Content Method
• Museum trademark
• Composition of the website
• Online collections
• Multimedia
• User communicati...
Hypothesis
• Croatian museums have not yet recognised the
importance of a well developed system of visual identity
and com...
Results...
Museum trademark
• Seven out of ten European museums have their logos
displayed on the homepage
• All of the Croatian muse...
Online collections
• Significant differences in the quality and number of
options available between European and Croatian
...
Online collections
• Download options:
- four of the ten European museums do not allow
any kind of saving, while the rest ...
Multimedia
• Virtual tours:
- two out of ten
European websites
provide virtual tours
- none of the Croatian
museums have v...
Multimedia
• Audiovisual content and
multimedia guides:
- common in both European
and Croatian websites
- Apps - none of t...
Communication with the user
• Basic contact information:
a telephone number
an e-mail address
contact forms
- all of the e...
Communication with the user
• Newsletters:
- six out of ten European, and one out of five Croatian
museums offer a subscri...
Social network links
• Most commonly used network is Facebook
• Other frequently used networks are Google+,Twitter and
You...
Languange
• European museums - usually English, Italian and German
• Croatian museums – English and Croatian
Merchandise
• Online giftshop:
- seven out of ten European museums offer souvenirs and
promotional materials in online gif...
Conclusion...
Thank you!
Iva Magušić-Dumančić, Mia Kuzmić, Milan Balać: Visual communication of Museum websites #bcs2015
Iva Magušić-Dumančić, Mia Kuzmić, Milan Balać: Visual communication of Museum websites #bcs2015
Iva Magušić-Dumančić, Mia Kuzmić, Milan Balać: Visual communication of Museum websites #bcs2015
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Iva Magušić-Dumančić, Mia Kuzmić, Milan Balać: Visual communication of Museum websites #bcs2015

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Talk given at the BOBCATSSS 2015 conference - http://www.bobcatsss2015.com/.

Are Croatian museums communicating well on the web or is there room for improvement? An analysis of visual communication on Croatian art museum websites and websites of their European counterparts.

Published in: Internet
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Iva Magušić-Dumančić, Mia Kuzmić, Milan Balać: Visual communication of Museum websites #bcs2015

  1. 1. Visual communication of Museum websites: Analysis and comparison of European and Croatian art museums Students: Milan Balać, Mia Kuzmić and Iva Magušić – Dumančić Mentor: Josipa Selthofer
  2. 2. Introduction What isVisual Communication?
  3. 3. „The most powerful, meaningful and culturally important messages are those that combine words and pictures equally and respectfully.” Paul Martin Lester
  4. 4. What isVisual Communication? • A way of conveying information using visual elements like typography, symbols, images, color etc.
  5. 5. A picture is worth a thousand words
  6. 6. • Humans perceive somewhere between 70% and 80% of information visually
  7. 7. • Visual elements provide context • When used right, they make the messages more clear and believable • When missused, they dilute the messages
  8. 8. Visual Communication Design Informing and evoking interest
  9. 9. VCD • Process of „interpretation, organization, and visual representation of messages” • It relies on the use of different principles and visual elements to create a visual language
  10. 10. • Visual communication needs to be appealing, appropirate, easily understood and memorable – it exists not only to inform, but to evoke interest.
  11. 11. VCD on the Internet • Follows the same rules • Home page is the anchor of the site – it communicates the big picture • Home page should answer questions like: • Where am I? • What can be found on this website? • How do I search through it? • What are the current events?
  12. 12. Methodology
  13. 13. Museums Europe (Art Museums): Croatia (Art Museums): - The National Gallery, London - Museo Nacional del Prado - Museo Nacional Centro de Arte Reina Sofía - Musee d’Orsay - Louvre Museum - Rijksmuseum - Van Gogh's Museum - Natinal Gallery of Ireland - Belvedere - Kunsthistorisches Museum - Mimara Museum - Museum of Arts and Crafts - Museum of Contemporary Art - Gallery of Fine Arts Osijek - Croatian Museum of Naive Arts
  14. 14. Visual Content Method • Museum trademark • Composition of the website • Online collections • Multimedia • User communication • Social network links • Languages available • Merchandise
  15. 15. Hypothesis • Croatian museums have not yet recognised the importance of a well developed system of visual identity and communication with the users, making their websites less effective in conveying messages than their European counterparts.
  16. 16. Results...
  17. 17. Museum trademark • Seven out of ten European museums have their logos displayed on the homepage • All of the Croatian museums have some kind of a trademark
  18. 18. Online collections • Significant differences in the quality and number of options available between European and Croatian museums • Seven out of ten European museums - enlargement enabling the user see the finer details • Croatian museums - limited options allowing users to only slightly enlarge the images
  19. 19. Online collections • Download options: - four of the ten European museums do not allow any kind of saving, while the rest do, but only two of them have a visible download button - four Croatian museums allow saving by right clicking
  20. 20. Multimedia • Virtual tours: - two out of ten European websites provide virtual tours - none of the Croatian museums have virtual tours
  21. 21. Multimedia • Audiovisual content and multimedia guides: - common in both European and Croatian websites - Apps - none of the Croatian, and five of the European museums have a mobile app - responsive site - none of the Croatian and only two European sites are responsive
  22. 22. Communication with the user • Basic contact information: a telephone number an e-mail address contact forms - all of the evaluated websites
  23. 23. Communication with the user • Newsletters: - six out of ten European, and one out of five Croatian museums offer a subscription to the museums newsletter
  24. 24. Social network links • Most commonly used network is Facebook • Other frequently used networks are Google+,Twitter and YouTube • Trip Advisor use two of the Croatian museums
  25. 25. Languange • European museums - usually English, Italian and German • Croatian museums – English and Croatian
  26. 26. Merchandise • Online giftshop: - seven out of ten European museums offer souvenirs and promotional materials in online giftshops, while only one Croatian offers the same service.
  27. 27. Conclusion...
  28. 28. Thank you!

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