Advertising NOW

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Advertising NOW

  1. 1. Advertising NOW
  2. 2. || The Digital Age || Image Source: http://www.masternewmedia.org/images/google_trust4.gif
  3. 3. || Everything Changes || We went from.. ONE TO MANY. to.. MANY TO MANY. canstockphoto.com
  4. 4. || Communication is constant || Image Source: pixelborne.com
  5. 5. || Tribes are taking over || Image Source: http://marketyourstartup.com/2009/08/seth-godin-tribes/
  6. 6. || It’s a good change! || and tweeting helps but.. Image Source: socialnomics.com
  7. 7. What hasn’t changed?
  8. 8. || What doesn’t change? || #1 People will talk, for better or worse.
  9. 9. || What doesn’t change? || #2 Im ag eS ou rce : wa s hid ea s.w or dp res s.c om/ You still need to offer something great.
  10. 10. || What doesn’t change? || #3 Image Source: pbase.com You still need to get their attention and make a lasting impression.
  11. 11. How do you make A BIG IMPRESSION?
  12. 12. || Make an effort to || Combine Online & Traditional Channels. Image Source: marketmango.com
  13. 13. || Make your goal be to || Start Conversations around your Brand.
  14. 14. || Start big, and go bigger || Don’t forget about the other things that make the BIG PICTURE. Image Source: directtrafficmedia.co.uk
  15. 15. || Traditional Media || Image Source:: tvisnotdead.com Traditional advertising works too!
  16. 16. || Not everyone is connected 24/7 || Image Source: relationship-economy.com They still respond to traditional media.
  17. 17. Think about it..
  18. 18. Does your target audience ever drive?
  19. 19. Or maybe they walk?
  20. 20. Either way..
  21. 21. Image Source: homad.wordpress.com They are exposed to walls, vehicles, and sidewalks all day long..
  22. 22. This is your chance to.. Make a BIG IMPACT!
  23. 23. Remember.. You can choose not to go on the internet.. SKIP AD
  24. 24. But you can’t choose what you see on the streets.
  25. 25. || Raise awareness || If you make a BIG statement, you will attract followers!
  26. 26. || Truckside Advertising! || When one is stuck in rush hour, they have plenty of time to SEE YOU. ** Hey, I need a landscaper! **
  27. 27. || Larger than life billboards! || Image Source: dnaservices.co.za The more one sees your brand advertised, the more likely they will TRY YOU OUT. ** I almost forgot about Kit Kats! **
  28. 28. || Building Wraps! || Image Source: giganticsigns.com.au If your building is bare, how do they know what you do? ** I never knew this was here! **
  29. 29. || Guerrilla Tactics! || Image Source: guerrillapromos.com Non-traditional methods STILL NEED PRINT. ** Does this shock you? **
  30. 30. Social Media helps but does it attract everyone?
  31. 31. || Hybrid Marketing || Not unless you THINK BIG! Image Source: www.amsterdamadblog.com/
  32. 32. And don’t forget to PRINT BIG!
  33. 33. || This is advertising NOW. ||
  34. 34. So, what’s your BIG idea?
  35. 35. Contact us at Speedpro Imaging Saint Paul for a free consultation! 651-917-3000 www.SpeedproSaintPaul.com

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