SlideShare a Scribd company logo
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When                   http://en.wikipedia.org/wiki/Moorish
Bristol
Where                  _Gibraltar
Why
Monmouth
How
Gibraltar


                                                                Roger Bamkin

                                                          This presentation is CC-BY-SA
                       except for logos and screen prints which are Fair Use or used with permission and the geotagged map

                                                                                               1
            De Monffort University
            15 October 2012
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When           http://en.wikipedia.org/wiki/Moorish
Bristol
Where          _Gibraltar
Why
Monmouth
How
Gibraltar




                                                 2
Click to edit Master title style
British
Museum      1. Google
Main Page
Derby
Welcome     2. Facebook
Who
QRpedia     3. YouTube
When                http://en.wikipedia.org/wiki/Moorish
Bristol     4.   Yahoo
Where               _Gibraltar
Why
Monmouth    5. Baidu.com
How         6. Blogger.com
Gibraltar
            7. Wikipedia          This is us. We have > 400 million users/ month

            8. Windows Live

            9. Twitter
                                                          3
            10. QQ.com
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When
Bristol
Where
Why
Monmouth
How
Gibraltar




                                  4
Click to edit Master title style
British
Museum      In Reality                  On Wikipedia
Main Page
Derby
Welcome
Who
QRpedia
When             http://en.wikipedia.org/wiki/Moorish
Bristol
Where            _Gibraltar
Why
Monmouth
How
Gibraltar
                                          Derby Museum
            Derby Museum is a small
            regional museum               The wiki article was OK

                                                   5
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who         After one meeting
QRpedia
When        As a result of the meetings
                   http://en.wikipedia.org/wiki/Moorish
Bristol
Where             _Gibraltar
            We wrote 10-20 articles
Why
Monmouth
How         The Derby Museum article
Gibraltar
            spread quickly to a dozen    Derby Museum article now
            languages                    mentioned ~ 40 objects.
                                         It was bigger. And better

                                                     6
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome     We wanted to use QR codes in
            addition to labels
Who
QRpedia
When              http://en.wikipedia.org/wiki/Moorish
            We installed QR codes in Derby
Bristol
Where             _Gibraltar
            museum on sample objects
Why
Monmouth
            Visitors were reading facts not
How
Gibraltar   written by curators                     QR Code

                                               Devised in 1994 by Toyota.
            Both Wikipedians and curators       Used in UK as a gimmick
            could edit the Wikipedia page            for marketing.

                                                    7
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When
Bristol
Where
Why
Monmouth
How
Gibraltar




                                  8
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
                                         By April all QR codes replaced
Who
QRpedia
When                                    We created a web site to receive
                   http://en.wikipedia.org/wiki/Moorish
Bristol
Where              _Gibraltar           the QRpedia requests
Why
Monmouth
                                         The website recognises the
How
Gibraltar
              QRpedia Code               language of the users phone
            •First used at Derby         It redirects to the correct article in
            Museums in April 2011
                                         the language defined by the phone
            •Allows mobile access to
                                            Devised by Bamkin and Terence Eden
            the Wikipedia page in your                  9
            language
Click to edit QRpedia work?
             How does     Master title style
British
Museum
Main Page
Derby
Welcome
Who                                   But where
QRpedia
When                                  will we find
               http://en.wikipedia.org/wiki/Moorish
Bristol
Where          _Gibraltar             all the
Why
                                      extra text
Monmouth
                                      in French,
How
Gibraltar                             German ,
                                      Polish etc?

                                     We will ...
                                     ... And you can do it
                                              10
                                     NOW!
Ben e f it
                                                     ^
             Click to edit Master title style
                 “Collateral damage”
British
Museum
Main Page
            The Wikipedia article about Derby is now in 60 languages.
Derby
Welcome
            Most objects in the museum now have a QRpedia code.
Who
QRpedia
When        However:
                 http://en.wikipedia.org/wiki/Moorish
Bristol
Where            _Gibraltar
            Nearby bridges got articles, churches, the library next door, castles,
Why
Monmouth    archaeological sites and in different languages
How
Gibraltar   Paintings that people thought were in Derby (but are not) got articles

            Paintings that were in storage got articles


                                                              11
Click to edit Master title style
British
Museum
Main Page                                    The article was written in
Derby
Welcome                                      French
Who
QRpedia                                      ... translated into English
When           http://en.wikipedia.org/wiki/Moorish
Bristol
Where          _Gibraltar                    ... and then into Russian
Why
Monmouth
How                                          ... Featured on the
Gibraltar                                    Russian main page

                                             Where 53,000 read it


                                                   12
Clickarticles on Derby Museum exhibits
             1,200 to edit Master title style

British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When           http://en.wikipedia.org/wiki/Moorish
Bristol
Where          _Gibraltar
Why
Monmouth
How
Gibraltar




                                                 13
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When           http://en.wikipedia.org/wiki/Moorish
Bristol
Where          _Gibraltar
Why
Monmouth
How
Gibraltar




                                                 14
                   Who wrote them all?
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When
Bristol
Where
Why
Monmouth
How
Gibraltar




                                  15
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When
Bristol
Where
Why
Monmouth
How
Gibraltar




                                  16
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When           http://en.wikipedia.org/wiki/Moorish
Bristol
Where          _Gibraltar UK
                 Museums

Why
Monmouth
How
Gibraltar




                                                 17
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When
Bristol
Where
Why
Monmouth
How
Gibraltar




                                  18
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When
Bristol
Where
Why
Monmouth
How
Gibraltar




                                  19
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When
Bristol
Where
Why
Monmouth                Why Gibraltar?
How
Gibraltar
                        It really is bi-lingual
                        Its culturally rich

                        Its 3 times the population of
                        Monmouth          21
                        Its almost a country
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When
Bristol
Where
Why
Monmouth
How
Gibraltar




                                  22
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When
Bristol
Where
Why
Monmouth
How
Gibraltar




                                  23
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When
Bristol
Where
Why
Monmouth
How
Gibraltar




                                  24
Click to edit Master title style
British
Museum
Main Page
Derby
Welcome
Who
QRpedia
When
Bristol
Where
Why
Monmouth
How
Gibraltar




                                  25

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Creating the World's First Wikipedia Town

  • 1. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When http://en.wikipedia.org/wiki/Moorish Bristol Where _Gibraltar Why Monmouth How Gibraltar Roger Bamkin This presentation is CC-BY-SA except for logos and screen prints which are Fair Use or used with permission and the geotagged map 1 De Monffort University 15 October 2012
  • 2. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When http://en.wikipedia.org/wiki/Moorish Bristol Where _Gibraltar Why Monmouth How Gibraltar 2
  • 3. Click to edit Master title style British Museum 1. Google Main Page Derby Welcome 2. Facebook Who QRpedia 3. YouTube When http://en.wikipedia.org/wiki/Moorish Bristol 4. Yahoo Where _Gibraltar Why Monmouth 5. Baidu.com How 6. Blogger.com Gibraltar 7. Wikipedia  This is us. We have > 400 million users/ month 8. Windows Live 9. Twitter 3 10. QQ.com
  • 4. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When Bristol Where Why Monmouth How Gibraltar 4
  • 5. Click to edit Master title style British Museum In Reality On Wikipedia Main Page Derby Welcome Who QRpedia When http://en.wikipedia.org/wiki/Moorish Bristol Where _Gibraltar Why Monmouth How Gibraltar Derby Museum Derby Museum is a small regional museum The wiki article was OK 5
  • 6. Click to edit Master title style British Museum Main Page Derby Welcome Who After one meeting QRpedia When As a result of the meetings http://en.wikipedia.org/wiki/Moorish Bristol Where _Gibraltar We wrote 10-20 articles Why Monmouth How The Derby Museum article Gibraltar spread quickly to a dozen Derby Museum article now languages mentioned ~ 40 objects. It was bigger. And better 6
  • 7. Click to edit Master title style British Museum Main Page Derby Welcome We wanted to use QR codes in addition to labels Who QRpedia When http://en.wikipedia.org/wiki/Moorish We installed QR codes in Derby Bristol Where _Gibraltar museum on sample objects Why Monmouth Visitors were reading facts not How Gibraltar written by curators QR Code Devised in 1994 by Toyota. Both Wikipedians and curators Used in UK as a gimmick could edit the Wikipedia page for marketing. 7
  • 8. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When Bristol Where Why Monmouth How Gibraltar 8
  • 9. Click to edit Master title style British Museum Main Page Derby Welcome By April all QR codes replaced Who QRpedia When We created a web site to receive http://en.wikipedia.org/wiki/Moorish Bristol Where _Gibraltar the QRpedia requests Why Monmouth The website recognises the How Gibraltar QRpedia Code language of the users phone •First used at Derby It redirects to the correct article in Museums in April 2011 the language defined by the phone •Allows mobile access to Devised by Bamkin and Terence Eden the Wikipedia page in your 9 language
  • 10. Click to edit QRpedia work? How does Master title style British Museum Main Page Derby Welcome Who But where QRpedia When will we find http://en.wikipedia.org/wiki/Moorish Bristol Where _Gibraltar all the Why extra text Monmouth in French, How Gibraltar German , Polish etc? We will ... ... And you can do it 10 NOW!
  • 11. Ben e f it ^ Click to edit Master title style “Collateral damage” British Museum Main Page The Wikipedia article about Derby is now in 60 languages. Derby Welcome Most objects in the museum now have a QRpedia code. Who QRpedia When However: http://en.wikipedia.org/wiki/Moorish Bristol Where _Gibraltar Nearby bridges got articles, churches, the library next door, castles, Why Monmouth archaeological sites and in different languages How Gibraltar Paintings that people thought were in Derby (but are not) got articles Paintings that were in storage got articles 11
  • 12. Click to edit Master title style British Museum Main Page The article was written in Derby Welcome French Who QRpedia ... translated into English When http://en.wikipedia.org/wiki/Moorish Bristol Where _Gibraltar ... and then into Russian Why Monmouth How ... Featured on the Gibraltar Russian main page Where 53,000 read it 12
  • 13. Clickarticles on Derby Museum exhibits 1,200 to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When http://en.wikipedia.org/wiki/Moorish Bristol Where _Gibraltar Why Monmouth How Gibraltar 13
  • 14. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When http://en.wikipedia.org/wiki/Moorish Bristol Where _Gibraltar Why Monmouth How Gibraltar 14 Who wrote them all?
  • 15. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When Bristol Where Why Monmouth How Gibraltar 15
  • 16. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When Bristol Where Why Monmouth How Gibraltar 16
  • 17. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When http://en.wikipedia.org/wiki/Moorish Bristol Where _Gibraltar UK Museums Why Monmouth How Gibraltar 17
  • 18. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When Bristol Where Why Monmouth How Gibraltar 18
  • 19. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When Bristol Where Why Monmouth How Gibraltar 19
  • 20. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When Bristol Where Why Monmouth Why Gibraltar? How Gibraltar It really is bi-lingual Its culturally rich Its 3 times the population of Monmouth 21 Its almost a country
  • 21. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When Bristol Where Why Monmouth How Gibraltar 22
  • 22. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When Bristol Where Why Monmouth How Gibraltar 23
  • 23. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When Bristol Where Why Monmouth How Gibraltar 24
  • 24. Click to edit Master title style British Museum Main Page Derby Welcome Who QRpedia When Bristol Where Why Monmouth How Gibraltar 25

Editor's Notes

  1. A1 Hello etc. This talk is called ..... We think it should be called “transforming a city from a museum” We are going to talk about technology because that's what we use. However the job of Wikimedia UK is part of a global movement to
  2. B2
  3. C3 Wikimedia and our most famous project (Wikipedia) is full of big numbers. 3.7m articles in English, over 100 languages, over 10 m articles. Possibly the most amazing is that we have over 400 million different people visit our site every month. We are in the top ten web sites in the World .... And we are free!
  4. L12 Actually Derby museum’s article was unusually large before we started. In reality it not such a grand museum as Bristol's main museum or the M Shed but in cyberspace on Wikipedia it probably scored 6/10 for a museum
  5. q17
  6. M13
  7. P16 Steve thinks we need more explanation of how QRpedia works
  8. P16 supplemental You find a QR code in this case one for Derby Museum, you click on it with in this case a phone set to operate in Japanese and because of this Qrpedia displays not the English page, not a translation, but an article about this museum written by someone in Japan.
  9. O15
  10. T20
  11. U21
  12. 22
  13. Google uses the number of links to decide how important a page is. On non-English Wiki s-best UK museum will not be National Museum of Wales Optimisation is done using links. Derby Museum=1200