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Creating Successful New Products 2012 Timetable
1. Indian Institute of Management Bangalore
Jan 16-18, 2012 Creating Successful New Products IIMB
9.00 – 10.15 hrs 10.30 – 11.45 12.00 – 13.15 14.15 – 15.30 hrs 15.45 – 17.00 hrs
From Jugaad to Systematic Innovation: Creating New Identifying User Centered
Jan 16 Challenges & Opportunities in India Products: The 3M New Product Product
Rishikesha T. Krishnan Experience Opportunities Development
3M India Ganesh N. Prabhu Ganesh N. Prabhu
Product Planning: Managing Product Product
Jan 17 A Strategic Marketing Approach Development for Development
Mithileshwar Jha Complex Systems Strategy
Anshuman Tripathy Case: Ducati
Anshuman Tripathy
Assessing Product Development Designing Intellectual Property Strategic
Jan 18 Opportunities Organizations for Issues in Product Assessment of
Case: Nestle Refrigerated Foods: Innovation Development Product Portfolios
Contadina Pasta & Pizza (A) Rishikesha T. Case: Bajaj vs. TVS Case: Ikea in China
Ganesh N. Prabhu Krishnan Rishikesha T. Ganesh N. Prabhu
Krishnan
Breaks: 10.15 – 10.30 (Tea/Coffee); 11.45 – 12.00 (Tea/Coffee); 13.15 – 14.15 (Lunch); 15.30 – 15.45 (Tea/Coffee)
IIMB Faculty: Ganesh N. Prabhu (coordinator); Rishikesha T. Krishnan (coordinator), Mithileshwar Jha; Anshuman Tripathy
Venue: IIMB Classroom Special Dinner at MDC on Jan 17 at 7.30 pm.