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Indian Institute of Management Bangalore

Jan 16-18, 2012                        Creating Successful New Products                                                       IIMB

                  9.00 – 10.15 hrs       10.30 – 11.45          12.00 – 13.15        14.15 – 15.30 hrs       15.45 – 17.00 hrs
                  From Jugaad to Systematic Innovation:         Creating New           Identifying            User Centered
    Jan 16         Challenges & Opportunities in India        Products: The 3M         New Product               Product
                         Rishikesha T. Krishnan                  Experience           Opportunities           Development
                                                                  3M India           Ganesh N. Prabhu        Ganesh N. Prabhu

                                      Product Planning:                             Managing Product              Product
    Jan 17                     A Strategic Marketing Approach                        Development for          Development
                                       Mithileshwar Jha                              Complex Systems              Strategy
                                                                                    Anshuman Tripathy          Case: Ducati
                                                                                                            Anshuman Tripathy
                     Assessing Product Development               Designing          Intellectual Property        Strategic
    Jan 18                   Opportunities                    Organizations for      Issues in Product        Assessment of
                     Case: Nestle Refrigerated Foods:            Innovation            Development          Product Portfolios
                      Contadina Pasta & Pizza (A)              Rishikesha T.        Case: Bajaj vs. TVS     Case: Ikea in China
                            Ganesh N. Prabhu                      Krishnan             Rishikesha T.         Ganesh N. Prabhu
                                                                                          Krishnan

      Breaks: 10.15 – 10.30 (Tea/Coffee); 11.45 – 12.00 (Tea/Coffee); 13.15 – 14.15 (Lunch); 15.30 – 15.45 (Tea/Coffee)
IIMB Faculty:     Ganesh N. Prabhu (coordinator); Rishikesha T. Krishnan (coordinator), Mithileshwar Jha; Anshuman Tripathy
Venue: IIMB Classroom                                                        Special Dinner at MDC on Jan 17 at 7.30 pm.

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Creating Successful New Products 2012 Timetable

  • 1. Indian Institute of Management Bangalore Jan 16-18, 2012 Creating Successful New Products IIMB 9.00 – 10.15 hrs 10.30 – 11.45 12.00 – 13.15 14.15 – 15.30 hrs 15.45 – 17.00 hrs From Jugaad to Systematic Innovation: Creating New Identifying User Centered Jan 16 Challenges & Opportunities in India Products: The 3M New Product Product Rishikesha T. Krishnan Experience Opportunities Development 3M India Ganesh N. Prabhu Ganesh N. Prabhu Product Planning: Managing Product Product Jan 17 A Strategic Marketing Approach Development for Development Mithileshwar Jha Complex Systems Strategy Anshuman Tripathy Case: Ducati Anshuman Tripathy Assessing Product Development Designing Intellectual Property Strategic Jan 18 Opportunities Organizations for Issues in Product Assessment of Case: Nestle Refrigerated Foods: Innovation Development Product Portfolios Contadina Pasta & Pizza (A) Rishikesha T. Case: Bajaj vs. TVS Case: Ikea in China Ganesh N. Prabhu Krishnan Rishikesha T. Ganesh N. Prabhu Krishnan Breaks: 10.15 – 10.30 (Tea/Coffee); 11.45 – 12.00 (Tea/Coffee); 13.15 – 14.15 (Lunch); 15.30 – 15.45 (Tea/Coffee) IIMB Faculty: Ganesh N. Prabhu (coordinator); Rishikesha T. Krishnan (coordinator), Mithileshwar Jha; Anshuman Tripathy Venue: IIMB Classroom Special Dinner at MDC on Jan 17 at 7.30 pm.