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Talent Insights


Talent Pool Report
Software Engineers
Technical Salespeople                                                                                                                                                               September 2012



Executive Summary                                                                                                       Where should you look for talent?
Did you know that a software engineer in the SF Bay                                                                     • Hidden Gems: These mid-sized markets have relatively
Area is over two times more likely to be contacted by                                                                     lower demand, meaning hiring is likely to be easier
a recruiter than a software engineer in New York or
Boston – the second and third largest markets for this                                                                  • High-Demand: These are the largest markets, where
talent? LinkedIn data shows that:                                                                                         overall demand is also highest and hiring may be difficult
 • There are close to 480,000 total software engineers                                                                  • Saturated: These small to mid-sized markets also have
    throughout the United States                                                                                          very high demand, meaning hiring is likely to be difficult
 • The SF Bay Area has the biggest population of talent,
    but also has 2x greater-than-average demand
                                                                                                                                                               Region Quadrant
 • Medium, lower-demand markets like Washington D.C.,
                                                                                                                        100
    Dallas, Atlanta, Austin, and Denver are likely to offer                                                                       SATURATED                               HIGH-DEMAND             San Francisco Bay
    untapped sources of talent                                                                                          90


 • Big Data, specialty Java development, and web                                                                        80

    application skills are in high demand                                                                               70

 • While this pool is driven primarily by good work-life                                                                                                                                    Seattle
                                                                                                                        60
    balance, excellent compensation and benefits, and
    challenging work, they differ from other talent in that                                                             50
                                                                                                                                                                              Los Angeles
                                                                                                                                                                                                  New York City
    they value the ability to work with high-caliber people                                                                                                                    Chicago
                                                                                                         Demand Index




                                                                                                                                                                                            Boston

                                                                                                                        40                                Austin
                                                                                                                                                                          Atlanta
                                                                                                                                                                        Denver

Overview                                                                                                                              Orange County, CA          San Diego
                                                                                                                        30                                        Minneapolis/    Washington D.C.
A world of insights can be gathered from LinkedIn’s 175                                                                                     Portland, OR
                                                                                                                                                                  St. Paul
                                                                                                                                                                           Dallas/Fort Worth
million members - the world’s largest professional network.                                                                                 Raleigh/Durham, NC Philadelphia
                                                                                                                                                         Phoenix, AZ
“Java”, ”.net”, ”iOS”, and “C++” are some of the most
frequently searched terms by recruiters, showing that the
market for software engineering talent is one of the hottest                                                            20

in the US. LinkedIn recruiter activity and member data can
be used to determine supply and demand for this talent                                                                                                                       HIDDEN GEMS
pool. A higher demand index means that the average                                                                            2,000             5,000          10,000          20,000                 50,000
professional in a region is receiving more contact from                                                                                                    Supply (# Professionals)
recruiters than peers in other regions.
Demand based on recruiter activity on LinkedIn




                                                                                                                          Which skills are in short supply?
                                                                              Large, high-demand                          Recruiter activity can also highlight which skills are in high
                                                                              regions
                                                                                                                          demand. For software engineers, our data shows that
                                                                                                                          expertise with skills like Hadoop, HTML5, REST and Ruby
                                                                                                                          on Rails is highly sought after on LinkedIn. Professionals
                                                 DEMAND




                                                                                                                          with these skills are up to 6x more likely to be contacted by
                                                                              Large, low-demand                           a recruiter. Therefore, expect to spend more time filling
                                                                              regions “Hidden Gems”                       positions that require these skills.



                                                          SUPPLY
                                                          Number of talent pool members in each region
What do software engineers consider when evaluating a job?
Percentage who believe each attribute is important when considering a job opportunity



                                                                                                                     51%
           GOOD WORK-LIFE BALANCE
                                                                                                                                        63%

                                                                                                                                          64%
EXCELLENT COMPENSATION & BENEFITS
                                                                                                                                    60%

                                                                                   30%
                 CHALLENGING WORK
                                                                                                38%

                                                                       22%
                HIGH CALIBER PEOPLE
                                                                                      32%

       A COMPANY CULTURE THAT FITS                                             27%
                  MY PERSONALITY                                                28%

                                                                                               37%
                        JOB SECURITY
                                                                                28%

                                                                         23%
       FLEXIBLE WORK ARRANGEMENTS
                                                                            25%

                                                        13%
                    SHORT COMMUTE
                                                                     21%




                                                                                                     US Average              Software Engineers




How can you reach out to this critical talent pool?
Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your software engineering
positions on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive.



      1. Employees’ Networks
          Engage with the talent already connected to your employees
          Over 11.7M LinkedIn members – including your employees – are connected to this talent pool


      2. Company Followers
          Post relevant information about your company and industry
          Members are nearly 3x more likely to apply for jobs at companies they follow

      3. Company/Career Page
          Give candidates a picture of what it’s like to work for your company
          Showcase your employment brand with focused, targeted content

      4. Targeted Advertising
          Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn
          Drive traffic to your career page and jobs, or reach out to passive candidates directly




Want to learn more about how your company is already connected to this talent pool and how you can best leverage these
assets to reach this important talent pool for job opportunities? talent.linkedin.com
Survey Methodology: In July-August 2012, LinkedIn conducted online interviews among 4,897 members who reside in the United States.



                            Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in
                            the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

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Software engineers talent pool reports

  • 1. Talent Insights Talent Pool Report Software Engineers Technical Salespeople September 2012 Executive Summary Where should you look for talent? Did you know that a software engineer in the SF Bay • Hidden Gems: These mid-sized markets have relatively Area is over two times more likely to be contacted by lower demand, meaning hiring is likely to be easier a recruiter than a software engineer in New York or Boston – the second and third largest markets for this • High-Demand: These are the largest markets, where talent? LinkedIn data shows that: overall demand is also highest and hiring may be difficult • There are close to 480,000 total software engineers • Saturated: These small to mid-sized markets also have throughout the United States very high demand, meaning hiring is likely to be difficult • The SF Bay Area has the biggest population of talent, but also has 2x greater-than-average demand Region Quadrant • Medium, lower-demand markets like Washington D.C., 100 Dallas, Atlanta, Austin, and Denver are likely to offer SATURATED HIGH-DEMAND San Francisco Bay untapped sources of talent 90 • Big Data, specialty Java development, and web 80 application skills are in high demand 70 • While this pool is driven primarily by good work-life Seattle 60 balance, excellent compensation and benefits, and challenging work, they differ from other talent in that 50 Los Angeles New York City they value the ability to work with high-caliber people Chicago Demand Index Boston 40 Austin Atlanta Denver Overview Orange County, CA San Diego 30 Minneapolis/ Washington D.C. A world of insights can be gathered from LinkedIn’s 175 Portland, OR St. Paul Dallas/Fort Worth million members - the world’s largest professional network. Raleigh/Durham, NC Philadelphia Phoenix, AZ “Java”, ”.net”, ”iOS”, and “C++” are some of the most frequently searched terms by recruiters, showing that the market for software engineering talent is one of the hottest 20 in the US. LinkedIn recruiter activity and member data can be used to determine supply and demand for this talent HIDDEN GEMS pool. A higher demand index means that the average 2,000 5,000 10,000 20,000 50,000 professional in a region is receiving more contact from Supply (# Professionals) recruiters than peers in other regions. Demand based on recruiter activity on LinkedIn Which skills are in short supply? Large, high-demand Recruiter activity can also highlight which skills are in high regions demand. For software engineers, our data shows that expertise with skills like Hadoop, HTML5, REST and Ruby on Rails is highly sought after on LinkedIn. Professionals DEMAND with these skills are up to 6x more likely to be contacted by Large, low-demand a recruiter. Therefore, expect to spend more time filling regions “Hidden Gems” positions that require these skills. SUPPLY Number of talent pool members in each region
  • 2. What do software engineers consider when evaluating a job? Percentage who believe each attribute is important when considering a job opportunity 51% GOOD WORK-LIFE BALANCE 63% 64% EXCELLENT COMPENSATION & BENEFITS 60% 30% CHALLENGING WORK 38% 22% HIGH CALIBER PEOPLE 32% A COMPANY CULTURE THAT FITS 27% MY PERSONALITY 28% 37% JOB SECURITY 28% 23% FLEXIBLE WORK ARRANGEMENTS 25% 13% SHORT COMMUTE 21% US Average Software Engineers How can you reach out to this critical talent pool? Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your software engineering positions on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive. 1. Employees’ Networks Engage with the talent already connected to your employees Over 11.7M LinkedIn members – including your employees – are connected to this talent pool 2. Company Followers Post relevant information about your company and industry Members are nearly 3x more likely to apply for jobs at companies they follow 3. Company/Career Page Give candidates a picture of what it’s like to work for your company Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Survey Methodology: In July-August 2012, LinkedIn conducted online interviews among 4,897 members who reside in the United States. Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.