"Creating green field opportunities for customer analytics through on-line experience" - a presentation by The crazy Colombian at IAPA's "Customer Analytics 2009" conference
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In this talk, I present some new ideas on how the analytical field is being transformed by the development and maturity of social media and the Internet.
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- 1. Creating green-field opportunities for customer analytics through on-line experience
- 3. The internet is changing at an ever-increasing pace
- 4. The 3 emerging engines of change in today’s online world M1 Massive processing M2 Massive communications M3 Massed minds
- 5. Massive power + storage = more data than ever before
- 6. Massive communication power has created an explosion of social networks
- 7. Whilst massed minds have enabled scalable pattern recognition
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- 10. Analysts can now tap into new streams of data for analysis…
- 11. … and leverage distributed networks for crowdsourcing analytics
- 13. Opportunity # 1 : Predicting movies box-office revenue with Search data
- 14. A simple yet powerful model predicts revenue with accuracy…
- 15. … and performs well even after introducing a time-lag
- 16. Opportunity # 2: Leveraging the crowd
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