Technology in communication is here to stay. However, in rural America technology is not always accepted in the local church.

1. Creating Effective
Communication in Our
Association
Deep River Missionary Baptist Association:
One-Day Session –May 7, 2016
First Baptist Siler City
Dr. Ophelia Livingston
Deep River Missionary Baptist Association One-Day Session 1

2. Effective Leadership Requires
Effective Communication
 Leadership is all about the process of
leading others.
 This includes the way information is
shared, how well others are
communicated with, and how well the
mission and vision is kept in front of
the people.
Deep River Missionary Baptist Association One-Day Session 2

3. Communication
 Two-way process of reaching mutual
understanding in which participants
not only exchange information, news,
ideas, and feelings but also create and
share meaning.
 In general, communication is a means
of connecting people or places.
Deep River Missionary Baptist Association One-Day Session 3

4. Why Communication?
 Communication is a strategic
function necessary for the success
of the mission of Deep River
Missionary Baptist Association and
of Deep River Missionary Baptist
Union.
Deep River Missionary Baptist Association One-Day Session 4

5. The Responsibility To
Communicate Is Laid Upon:
 Every Association Moderator
 Every Union President
 Every Officer which holds a position
 Every Church
 Every Pastor
 Every Association Meeting
 Every Union Meeting
 Every Auxiliary LeaderDeep River Missionary Baptist Association One-Day Session 5

6. Technology in Communication
Is Not Going Away
 It is not about technology,
but about building
relationships.
Deep River Missionary Baptist Association One-Day Session 6

7. Benefits of Technology In
Communication
 Technology enables communication
 Technology enables community. Social
media is where the younger generation are
interacting. It is the new marketplace
 Technology enables discipleship
 Technology allow openness: we are able to
express ourselves more freely.
Deep River Missionary Baptist Association One-Day Session 7

8. The Message Hasn’t Changed,
The Method Has
Deep River Missionary Baptist Association One-Day Session 8

9. Methods of Communication In a
Digital World
 Web Technology
 Social Media ( Facebook, Twitter,
Periscope, Email, YouTube, Blogging)
 Texting
 Electronic Mail
 Newsletter –time consuming
Deep River Missionary Baptist Association One-Day Session 9

10. Social Media’s Number 1
Deep River Missionary Baptist Association One-Day Session 10

11. Create A Process For Communicating
 The process of communication is
important because it sets the
expectation for how information is
shared.
 This process should be structured
enough that those receiving the
communication can reasonably predict
how and when information will be
received.
Deep River Missionary Baptist Association One-Day Session 11

12. Smartphones
 Nearly two-thirds of Americans
own a smartphone. (April 2015, The Pew
Research Center)
 64% of adults own a smartphone
 14% of blacks depend on their phone
for Internet usage (The Pew Research Center
12/18-21/2014)
Deep River Missionary Baptist Association One-Day Session 12

13. Mobile Technology is No.1
 There are now more mobile phone
accounts than humans!
Deep River Missionary Baptist Association One-Day Session 13

14. State “It” In Writing The Methods of
Communication That Shall Be Used
 Snail Mail, requires stamps
 E-mail, requires the Internet
 Texting, requires the Internet
 Facebook, requires the Internet
Deep River Missionary Baptist Association One-Day Session 14

15. E-mail
 E-mail is a great way to communicate with
lots of people efficiently and cost-
effectively
 Devotional by your pastor
 Events/information
 Photos/videos
 Link to relevant articles/things on your
website.
Deep River Missionary Baptist Association One-Day Session 15

16. Group Text Messaging
The Best Way to Chat for Groups
1. Gather cellular phone numbers
2. Download the app GroupMe. (Groupme.com)
3. Add the phone numbers in the app
4. Send out one message
Deep River Missionary Baptist Association One-Day Session 16

17. According to the Pew Research
 As of September 2014:
 71% of online adults use
Facebook
 23% of online adults use Twitter
 26% use Instagram
 28% use Pinterest
 28% use LinkedIn
Deep River Missionary Baptist Association One-Day Session 17

18. What Should Deep River Use To
Communicate Information
 Show of hands
 Email _______________
 Text Message ________
 Facebook Page _______
 Robo Call ___________ (OneCallNow.com)
 Phone Call __________
Deep River Missionary Baptist Association One-Day Session 18

19. Reinforcement
 Add information in Church bulletins
 Create a flyer to upload to Facebook
and then share
 Send out E-mails
 Send out text messages
 Monitor results for 1 year
Deep River Missionary Baptist Association One-Day Session 19

20. Resources
 How to set up a group email account
 http://windows.microsoft.com/en-US/windows-live/groups-group-email
 http://email.about.com/od/gmailtips/qt/Set_up_an_Address_Book_Group_for_List_Mailing_in_G
mail.htm
 Group Text Messaging Apps
 http://groupme.com
 Robo-Calling
 htttp://onecallnow.com
 QR Code Generator
 http://www.qrstuff.com/
Deep River Missionary Baptist Association One-Day Session 20

21. Are You Ready To Take Advantage
of Technology?
 Establish a technology or communications
team. Start with volunteers, but have a
dedicated team.
 Make sure younger leaders are part of your
communications team.
 Identify all relevant technology media channels
and train all your leaders on how to use them.
Deep River Missionary Baptist Association One-Day Session 21

22. QR Code for Slideshare
www.slideshare.net/owlrisk
Deep River Missionary Baptist Association One-Day Session 22