In the vacation rental industry, creating and maintaining business processes can be overwhelming. Is there value? Where is the ROI? Is it worth the time investment?
In my talk originally given at LiveRez Partner Conference 2017, I walk property managers through the why's and how's of business process creation, usage and maintenance as well as how to setup their own cloud-bases repository to unleash their processes true power and potential in the company.
Tomasz Szymański discusses moving from a traditional hierarchical workplace structure to a flatter organization model at his software company So6wareMill. He provides examples of Valve and Morning Star which take flat approaches. So6wareMill's model involves decisions being made at the lowest level, 15% of revenue going to owners, owners having veto rights, and full transparency. This new approach has led to growth, with profits doubling and quadrupling in recent years and headcount increasing from 20 to 40 employees. Employees and clients appreciate the increased trust, transparency, management autonomy, and dynamic problem-solving under this flatter structure.
HCMM Inc. offers outsourced human resources, payroll, and accounting services for construction and engineering businesses. By handling these administrative tasks, HCMM allows business owners to focus on their core operations. HCMM project managers work closely with clients to review strategies for maximizing employee performance, streamlining management processes, setting goals, and improving profits. Their services provide businesses with a strong foundation of processes and procedures to run successfully without having to handle administrative tasks alone.
Csuf startup incubator talk on the future of business with andrew carrollTravis Lindsay
Andrew Carroll is a freelance CFO who recently gave a talk on the future of business at the CSUF Startup Incubator. It was a very interesting talk with a lot of information that is very valuable to entrepreneurs who are looking to get an edge on the competition.
C level meetings fast sales 30 chicago 2019 finalmaconw
This document provides guidance on how to effectively prospect and get appointments with C-level executives. It argues that prospecting to CEOs can shorten sales cycles, increase deal sizes and pipeline quality. However, most salespeople struggle with this due to weak messaging that focuses too much on the company instead of the customer's needs. It recommends addressing the CEO by name, focusing on results for the customer, using third party proof and addressing objections. Following these tactics along with strong writing skills can help salespeople significantly increase their appointment booking rates and overall sales performance.
What you do to get Product Market Fit, should be very different to what you do afterwards in order to scale. Startups are about putting out fires, scaleups are about lighting them.
Melinda Kinnear introduces herself as the CEO of Precision Virtual Solutions and wants to discuss challenges business owners face, such as staffing issues, inefficient workflows, and lack of customer support, and how outsourcing administrative tasks can help address these problems. She then provides examples of specific issues a printing business owner named Nathan Lee is facing including staff shortages, time management problems, and unhappy customers due to delays.
This document outlines a framework for B2B lead generation and conversion that includes 4 steps: 1) Get awareness, 2) Get evaluated, 3) Build the loyalty loop, and 4) Amplify. It provides specific marketing levers for each step such as PR, display advertising, webinars, events, search engine marketing and social media. It also discusses how Odoo can help partners with events, marketing materials, leads and more. In conclusion, it states that a company's best marketing is its customers.
Tomasz Szymański discusses moving from a traditional hierarchical workplace structure to a flatter organization model at his software company So6wareMill. He provides examples of Valve and Morning Star which take flat approaches. So6wareMill's model involves decisions being made at the lowest level, 15% of revenue going to owners, owners having veto rights, and full transparency. This new approach has led to growth, with profits doubling and quadrupling in recent years and headcount increasing from 20 to 40 employees. Employees and clients appreciate the increased trust, transparency, management autonomy, and dynamic problem-solving under this flatter structure.
HCMM Inc. offers outsourced human resources, payroll, and accounting services for construction and engineering businesses. By handling these administrative tasks, HCMM allows business owners to focus on their core operations. HCMM project managers work closely with clients to review strategies for maximizing employee performance, streamlining management processes, setting goals, and improving profits. Their services provide businesses with a strong foundation of processes and procedures to run successfully without having to handle administrative tasks alone.
Csuf startup incubator talk on the future of business with andrew carrollTravis Lindsay
Andrew Carroll is a freelance CFO who recently gave a talk on the future of business at the CSUF Startup Incubator. It was a very interesting talk with a lot of information that is very valuable to entrepreneurs who are looking to get an edge on the competition.
C level meetings fast sales 30 chicago 2019 finalmaconw
This document provides guidance on how to effectively prospect and get appointments with C-level executives. It argues that prospecting to CEOs can shorten sales cycles, increase deal sizes and pipeline quality. However, most salespeople struggle with this due to weak messaging that focuses too much on the company instead of the customer's needs. It recommends addressing the CEO by name, focusing on results for the customer, using third party proof and addressing objections. Following these tactics along with strong writing skills can help salespeople significantly increase their appointment booking rates and overall sales performance.
What you do to get Product Market Fit, should be very different to what you do afterwards in order to scale. Startups are about putting out fires, scaleups are about lighting them.
Melinda Kinnear introduces herself as the CEO of Precision Virtual Solutions and wants to discuss challenges business owners face, such as staffing issues, inefficient workflows, and lack of customer support, and how outsourcing administrative tasks can help address these problems. She then provides examples of specific issues a printing business owner named Nathan Lee is facing including staff shortages, time management problems, and unhappy customers due to delays.
This document outlines a framework for B2B lead generation and conversion that includes 4 steps: 1) Get awareness, 2) Get evaluated, 3) Build the loyalty loop, and 4) Amplify. It provides specific marketing levers for each step such as PR, display advertising, webinars, events, search engine marketing and social media. It also discusses how Odoo can help partners with events, marketing materials, leads and more. In conclusion, it states that a company's best marketing is its customers.
What should you pay attention to in your business, and what's not important? Key risks and success factors are the highest leverage points of a business - learn how to control them.
Making the leap from small business to large company requires adjusting your approach to resource management, operational systems, management systems and corporate culture. It is virtually impossible to make the shift without adjusting your approach in these areas.
NanoCRM, pourquoi ce n'est pas la taille qui compte ?Dizzit
Intervention de Thibaud Debaecker, co-fondateur de http://dizzit.co à la 10ème Rim Conférence (www.rim-conference.org), Paris le 9 avril 2015.
Plus d'infos sur notre blog blog.dizzit.co.
La vidéo est à l'adresse ; https://youtu.be/cLGxpmvawik
This document introduces the Precision Scorecard from SaaS Academy, which helps SaaS companies set and hit targets by predicting goals with 5% accuracy. It highlights that SaaS Academy's founder has built 5 companies, invested in over 40 startups, and coaches high-performing founders. The document also lists 4 hot principles from SaaS Academy: 1) forecast targets, 2) focus on funnel metrics, 3) assign ownership, and 4) measure actuals.
High failure rates of startups, yet a very high surge in startup establishment, questions the whole startup ecosystem and its sustainability. This presentation was to share thoughts with young entrepreneurs that Startups are meant to be a business, much ahead than just a youth attractiveness. It is very critical for these entrepreneurs to bring innovation and sustainability.
By Abhishek Kumbhat
Presented at an event of Startup OASIS and CIIE (IIM Ahmedabad) in Jodhpur, India on 05 Aug, 2017
www.newinyou.com
The webinar discusses mastering the client intake process to efficiently grow a law firm with $0 marketing costs. It covers building an intake funnel with standardized processes and technology to streamline initial contact, information collection, and retention. Data from the intake funnel should be analyzed to improve conversion rates, determine best lead sources and matter types, and identify process bottlenecks. Referral networks must also be effectively managed as a marketing channel.
Growth is extremely important to a small business, particularly in the early stages. However it is important to ensure your business is growing at a sustainable rate, otherwise it can become extremely difficult to manage.
This document discusses why businesses need a customer relationship management (CRM) system. It notes that many businesses today lose 30-50% of their leads and opportunities due to a lack of proper processes and tools. Without a CRM, businesses store customer information in spreadsheets, notes, and diaries, making it hard to track opportunities and empower staff. A CRM allows businesses to automate daily processes, measure key metrics, prevent missed opportunities, and empower staff to better manage customer relationships and grow the business.
The document provides an overview of entrepreneurship and starting a startup. It discusses both the fantasy and reality of entrepreneurship, noting that most startups fail due to a lack of customers rather than a lack of product. It emphasizes treating the startup as an experiment and following an approach focused on customer discovery, validation, and creation to build a business with a viable product-market fit and avoid common pitfalls that cause many startups to fail.
The document provides tips and guidance for building an effective HR team and processes as a company grows. It discusses:
1) When an HR team becomes important, typically around 30-40 employees, to avoid issues like politics, inconsistent roles and processes, and productivity drops.
2) Action items for getting an HR team organized like setting up HR platforms and defining job roles and an org chart.
3) The importance of quality onboarding for new hires through structured processes, buddy systems, and regular communications to improve retention, satisfaction and performance.
As competition grows larger and stronger, entrepreneurs have a lot to stay on top of to keep their businesses afloat. Living in the age of information, the time-saving ideas that use to be so hard to find are now right at our fingertips. Using these tips, you can reach your goal without spending too much time, energy or money.
The document discusses business transformation and the establishment of a transformation office. It describes three categories of transformation: operational, core, and strategic. It then outlines the essentials of an effective transformation office, including discipline, commitment, clarity, and prioritization. The document considers where ideas come from, addresses critics of a transformation office, and discusses ways to engage critics and ensure the office's success, such as involving staff and delivering tangible results. It concludes by noting what a transformation office is particularly well-suited for, like driving accountability and identifying talent.
Strategies to Win in a Challenging EconomyTom Shay
The document outlines 10 strategies for businesses presented by Tom Shay of Profits Plus Solutions during challenging economic times. The strategies include determining your messaging and advertising goals rather than letting the media influence you, continuing to advertise and target current customers rather than seeking new ones, eliminating unnecessary expenses through zero-based budgeting, acting decisively rather than waiting out difficult times, and gaining insight from gut feelings and employee feedback to guide business decisions. The overall message is that during an economic downturn, bold action and not passive waiting is needed to succeed.
You Can Hire a Manager but You Can't Hire an Owner by Tom Shay and Profits PlusTom Shay
As an owner of a small business are you overwhelmed? Perhaps you are performing tasks that someone else should be doing for you. There may be tasks remaining undone because you are spending time doing other things.
How founders keep their team, their customers and themselves motivated.TEAMKBX
The document provides advice for founders on motivating their team, customers, and themselves. It suggests that money is less important than trust and appreciation in motivating a team. It also advises that clients are more loyal to high quality work than low prices when motivating customers. Additionally, it recommends that combining business with fun is possible when motivating oneself. The overall message is that work-life balance is important for founders.
In the early stages, every entrepreneur has a hard decision to make: When to hire their first marketer. Just as important: Who to hire. A CMO? Director? Agency?
This interactive talk will provide entrepreneurs with a decision framework on when and who to hire. Takeaways include:
* Knowing when you need marketing
* Understanding what marketing you need – PR, demand gen, social, blogging
* Figuring out your hiring strategy – who and how many
* Estimating how much you should be spending
This document summarizes a merchant referral network business opportunity that aims to save businesses money on credit card processing fees and earn recurring income. It works by charging wholesale rates for processing with a fixed markup that is returned to the business owner. Business owners can also earn income from credit card swipes from their own business and from others in their referral network. The opportunity costs $199 initially and claims businesses can save hundreds per year in fees compared to traditional processors. It promises residual income levels ranging from over $3,000 to over $500,000 depending on one's level in the referral network.
This document summarizes a merchant referral network business opportunity that allows businesses to save on credit card processing fees and earn recurring income. Participants are given wholesale credit card processing rates and a portion of fees charged to other businesses they refer are returned to them. The startup cost is $199.99 which is waived if the business already processes credit cards. Participants can earn residual income by building a network of referred businesses and advancing through different ranks. Savings compared to standard credit card rates are shown, with the opportunity claiming average annual savings of $800 for small businesses.
Hacking Freelance: Creating and Sustaining Your Freelance CareerAmy DeLouise
This document provides an overview of 4 keys to hacking freelance success: birth, growth, money, and joy. Under birth, it discusses defining your brand and services, determining your market, choosing an identity, and legal structures. Growth includes managing workflow, projects, clients, vendors, and money. Money covers banking, bookkeeping, setting rates, negotiating, taxes, and savings. Joy focuses on work-life balance, goal-setting, and reaching new markets. The overall message is that defining your purpose and brand, along with effective project and financial management, are essential for freelance success.
The document provides guidance on budgeting for customer success in 2015, including setting goals, determining necessary roles and headcount, and justifying investments. It recommends setting segmented churn and upsell goals based on maturity and focusing initiatives on retention and expansion. Metrics like accounts per CSM and hours per account can help determine optimal headcount. Technologies and services can drive efficiency and effectiveness, and their ROI justified by increased retention, upsell, and advocacy. The webinar offers Gainsight's actual 2015 customer success budget as a starting point.
What should you pay attention to in your business, and what's not important? Key risks and success factors are the highest leverage points of a business - learn how to control them.
Making the leap from small business to large company requires adjusting your approach to resource management, operational systems, management systems and corporate culture. It is virtually impossible to make the shift without adjusting your approach in these areas.
NanoCRM, pourquoi ce n'est pas la taille qui compte ?Dizzit
Intervention de Thibaud Debaecker, co-fondateur de http://dizzit.co à la 10ème Rim Conférence (www.rim-conference.org), Paris le 9 avril 2015.
Plus d'infos sur notre blog blog.dizzit.co.
La vidéo est à l'adresse ; https://youtu.be/cLGxpmvawik
This document introduces the Precision Scorecard from SaaS Academy, which helps SaaS companies set and hit targets by predicting goals with 5% accuracy. It highlights that SaaS Academy's founder has built 5 companies, invested in over 40 startups, and coaches high-performing founders. The document also lists 4 hot principles from SaaS Academy: 1) forecast targets, 2) focus on funnel metrics, 3) assign ownership, and 4) measure actuals.
High failure rates of startups, yet a very high surge in startup establishment, questions the whole startup ecosystem and its sustainability. This presentation was to share thoughts with young entrepreneurs that Startups are meant to be a business, much ahead than just a youth attractiveness. It is very critical for these entrepreneurs to bring innovation and sustainability.
By Abhishek Kumbhat
Presented at an event of Startup OASIS and CIIE (IIM Ahmedabad) in Jodhpur, India on 05 Aug, 2017
www.newinyou.com
The webinar discusses mastering the client intake process to efficiently grow a law firm with $0 marketing costs. It covers building an intake funnel with standardized processes and technology to streamline initial contact, information collection, and retention. Data from the intake funnel should be analyzed to improve conversion rates, determine best lead sources and matter types, and identify process bottlenecks. Referral networks must also be effectively managed as a marketing channel.
Growth is extremely important to a small business, particularly in the early stages. However it is important to ensure your business is growing at a sustainable rate, otherwise it can become extremely difficult to manage.
This document discusses why businesses need a customer relationship management (CRM) system. It notes that many businesses today lose 30-50% of their leads and opportunities due to a lack of proper processes and tools. Without a CRM, businesses store customer information in spreadsheets, notes, and diaries, making it hard to track opportunities and empower staff. A CRM allows businesses to automate daily processes, measure key metrics, prevent missed opportunities, and empower staff to better manage customer relationships and grow the business.
The document provides an overview of entrepreneurship and starting a startup. It discusses both the fantasy and reality of entrepreneurship, noting that most startups fail due to a lack of customers rather than a lack of product. It emphasizes treating the startup as an experiment and following an approach focused on customer discovery, validation, and creation to build a business with a viable product-market fit and avoid common pitfalls that cause many startups to fail.
The document provides tips and guidance for building an effective HR team and processes as a company grows. It discusses:
1) When an HR team becomes important, typically around 30-40 employees, to avoid issues like politics, inconsistent roles and processes, and productivity drops.
2) Action items for getting an HR team organized like setting up HR platforms and defining job roles and an org chart.
3) The importance of quality onboarding for new hires through structured processes, buddy systems, and regular communications to improve retention, satisfaction and performance.
As competition grows larger and stronger, entrepreneurs have a lot to stay on top of to keep their businesses afloat. Living in the age of information, the time-saving ideas that use to be so hard to find are now right at our fingertips. Using these tips, you can reach your goal without spending too much time, energy or money.
The document discusses business transformation and the establishment of a transformation office. It describes three categories of transformation: operational, core, and strategic. It then outlines the essentials of an effective transformation office, including discipline, commitment, clarity, and prioritization. The document considers where ideas come from, addresses critics of a transformation office, and discusses ways to engage critics and ensure the office's success, such as involving staff and delivering tangible results. It concludes by noting what a transformation office is particularly well-suited for, like driving accountability and identifying talent.
Strategies to Win in a Challenging EconomyTom Shay
The document outlines 10 strategies for businesses presented by Tom Shay of Profits Plus Solutions during challenging economic times. The strategies include determining your messaging and advertising goals rather than letting the media influence you, continuing to advertise and target current customers rather than seeking new ones, eliminating unnecessary expenses through zero-based budgeting, acting decisively rather than waiting out difficult times, and gaining insight from gut feelings and employee feedback to guide business decisions. The overall message is that during an economic downturn, bold action and not passive waiting is needed to succeed.
You Can Hire a Manager but You Can't Hire an Owner by Tom Shay and Profits PlusTom Shay
As an owner of a small business are you overwhelmed? Perhaps you are performing tasks that someone else should be doing for you. There may be tasks remaining undone because you are spending time doing other things.
How founders keep their team, their customers and themselves motivated.TEAMKBX
The document provides advice for founders on motivating their team, customers, and themselves. It suggests that money is less important than trust and appreciation in motivating a team. It also advises that clients are more loyal to high quality work than low prices when motivating customers. Additionally, it recommends that combining business with fun is possible when motivating oneself. The overall message is that work-life balance is important for founders.
In the early stages, every entrepreneur has a hard decision to make: When to hire their first marketer. Just as important: Who to hire. A CMO? Director? Agency?
This interactive talk will provide entrepreneurs with a decision framework on when and who to hire. Takeaways include:
* Knowing when you need marketing
* Understanding what marketing you need – PR, demand gen, social, blogging
* Figuring out your hiring strategy – who and how many
* Estimating how much you should be spending
This document summarizes a merchant referral network business opportunity that aims to save businesses money on credit card processing fees and earn recurring income. It works by charging wholesale rates for processing with a fixed markup that is returned to the business owner. Business owners can also earn income from credit card swipes from their own business and from others in their referral network. The opportunity costs $199 initially and claims businesses can save hundreds per year in fees compared to traditional processors. It promises residual income levels ranging from over $3,000 to over $500,000 depending on one's level in the referral network.
This document summarizes a merchant referral network business opportunity that allows businesses to save on credit card processing fees and earn recurring income. Participants are given wholesale credit card processing rates and a portion of fees charged to other businesses they refer are returned to them. The startup cost is $199.99 which is waived if the business already processes credit cards. Participants can earn residual income by building a network of referred businesses and advancing through different ranks. Savings compared to standard credit card rates are shown, with the opportunity claiming average annual savings of $800 for small businesses.
Hacking Freelance: Creating and Sustaining Your Freelance CareerAmy DeLouise
This document provides an overview of 4 keys to hacking freelance success: birth, growth, money, and joy. Under birth, it discusses defining your brand and services, determining your market, choosing an identity, and legal structures. Growth includes managing workflow, projects, clients, vendors, and money. Money covers banking, bookkeeping, setting rates, negotiating, taxes, and savings. Joy focuses on work-life balance, goal-setting, and reaching new markets. The overall message is that defining your purpose and brand, along with effective project and financial management, are essential for freelance success.
The document provides guidance on budgeting for customer success in 2015, including setting goals, determining necessary roles and headcount, and justifying investments. It recommends setting segmented churn and upsell goals based on maturity and focusing initiatives on retention and expansion. Metrics like accounts per CSM and hours per account can help determine optimal headcount. Technologies and services can drive efficiency and effectiveness, and their ROI justified by increased retention, upsell, and advocacy. The webinar offers Gainsight's actual 2015 customer success budget as a starting point.
This presentation walks the Entrepreneur through the steps to raising Angel and Venture Capital. Topics include assessing the ability to raise capital, assessing the company's value, and a checklist for funding success.
This document provides information about an SEO company called Marketing Sweet. In 3 sentences:
Marketing Sweet is a full-service digital marketing agency that offers SEO, website design, social media marketing, and other services. They claim to have achieved over 1700% organic traffic growth for clients and gained over 1650 net search engine positions. The document outlines their 5-step SEO process and provides testimonials about their work and results for clients.
Bobby Edelman & Melissa Rein - AttractInfusionsoft
This document contains a summary of a presentation about optimizing landing pages to increase conversions. It discusses focusing the landing page on the desired goal, increasing perceived value and reducing friction. Tactics covered include simplifying the design and copy, using images to focus attention, limiting exits, and emphasizing benefits and calls-to-action. It also provides tips for effective buttons, forms, and building trust through logos and customer testimonials. The presentation recommends testing elements like button text and features placement to improve results.
How to have success in your new/small businessReg Gupton Inc
The document discusses the three roles that every small business owner takes on: entrepreneur, manager, and technician. It notes that most small business owners start as technicians and get into business to do the technical work they enjoy. However, being a successful business owner requires balancing all three roles. The document provides tips for developing a business blueprint, understanding the phases of business growth, creating systems and processes, and focusing on customers. It emphasizes that the key to success is adopting an entrepreneurial perspective and building a business system rather than just doing the technical work.
Blueprint4 business and yes group presentation martyn ansteyfrankclarkpt
The document outlines 7 essential steps for business owners to have their business work for them rather than being dependent on the owner. The steps are: 1) Create a simple roadmap and focus on key areas, 2) Choose "golden geese" or most profitable products/services, 3) Leverage marketing to attract more customers, 4) Learn how to attract "golden geese" customers, 5) Systematize processes to scale without depending on the owner, 6) Lead more while working less through delegation, 7) Create an asset that can be sold for an exit strategy. The presentation claims these steps can help businesses exponentially grow while reducing owner workload and stress.
The document summarizes a multi-level marketing opportunity presented by MyVideoTalk, a company that offers internet-based communication products like video email and web meetings. It outlines the company's flagship products and services, compensation plan including bonuses and commissions, and emphasizes the opportunity for financial security and independence through building a team. Representatives are encouraged to leverage the growing internet and focus on the benefits of extra income and lifestyle to recruit others.
The document provides advice for startups, including focusing on solving one problem at a time, using agile development practices, understanding customer needs, executing effectively, collaborating with others, marketing through blogs and videos, seeking mentors, and potentially joining incubators for resources and support. It also cautions startups to build less features than competitors initially and discusses fundraising and investors.
This document provides an overview and outline for a business plan for a call center business. It discusses essential considerations for starting a call center like office space, equipment needs, legal registrations, staffing structure, and services offered like inbound and outbound call services. It emphasizes having a business plan to guide the business and minimize risks. The plan should include details on the business description, market analysis, products/services, marketing strategy, management, and financial projections.
This document discusses how to develop an effective revenue model to convince venture capitalists (VC) to invest. It outlines common revenue growth schemes like stable growth and hockey stick growth. It warns that failing to understand revenue drivers, underestimating time and costs to generate revenue, and lacking comparable industry standards can lead to cash flow issues and failure to attract VC funding. The document emphasizes the importance of demonstrating a clear path to projected revenue numbers and distinguishing revenue from profits.
Chelsea Consulting provides management and IT consulting services to help organizations solve problems using people, process and technology. They have expertise in outsourcing, managed services, software as a service, and areas like change management and project management. The management team includes Jim Love as CEO, Darrel Berry as COO, and Ken Rowley as VP of Sales. The presentation discusses developing a successful consulting practice through strategies like differentiating services, networking, and using metrics to track business performance.
Zero to 100 - Part 1: Intro + First SectionDavid Skok
David Skok and Stephanie Friedman host the Zero to 100 podcast focused on helping B2B startups find predictable, repeatable, and profitable growth. The podcast covers topics like building a repeatable sales process, funnel design, sales operations, and turning theory into practice. The event agenda includes sessions on founder-led selling, building a sales organization, forecasting, and the role of the CEO in scaling a business. Attendees can ask questions using the Sli.do question system.
The document discusses concepts related to residual income and building a business. It describes residual income as earning money from work done previously like through consulting, writing, or software. It discusses Robert Kiyosaki and the cash flow quadrant. The remainder summarizes steps to build a business through sponsoring others and earning different levels of residual income up to $150,000 per year.
How do you grow your business? Learn 52 strategies at 52 Ways! Discover 52 reasons why you'd be crazy to miss this one-day workshop with Dale Beaumont.
Selling Marketing Automation to the C-SuiteMarketo
A marketing automation platform can be instrumental in helping you achieve business goals, work more efficiently, and increase the return on your marketing campaigns. But how do you make the case for marketing automation to your executive team?
Check out this presentation to discover how to create a strategy for getting your C-suite on board with marketing automation.
52 Reasons Why You Should Attend 52 WaysDale Beaumont
Are you a business owner who is not generating enough leads? Are you working too many hours yet not making enough profit?
If you’ve answered yes to any of these questions, you’re in luck. Learn tried and tested strategies at 52 Ways, a 1-day business workshop where you’ll learn one strategy to apply per week for a year.
If you’re feeling a little bit sceptical, we have compiled 52 reasons why you should attend 52 Ways.
The document discusses several topics related to business and technology including:
- How platforms are transforming competition in the business world
- Three things small business owners often forget to do during job interviews
- Six marketing influencers that every entrepreneur should follow
- The importance of having an exit plan in place even when happy in your current job
- How cloud technology is powering hybrid IT systems and transforming the digital experience
- The need for businesses to be sufficiently digital to succeed in the future.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
11. THE MOST
AMAZINGREALLY REALLY
INTERESTING
TALK ON A TOPIC THAT SOME
HAVE DARED TO CALL
BORING
BUT WHEN DONE
PROPERLY
CAN MAKE YOU
RICH
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DREAMS
COME
TRUE
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BEYOND
BELIEF
57. “ A Brand is how someone thinks and feels about your company
and is based on the sum of all interactions they have with
your business.
- Richard Lazazzera
ROI?
POLL: How many people here say that they cook on a regular basis by show of hands?
How many people say they rarely if ever cook but have pizza on speed-dial?
Got you covered on both accounts.
Had I not listened to my friend, I would have continued to be pulled from every angle, had no quality of life, been totally exhausted.
I’m convinced that we would have never been successful and definitely never got the acquisition price that we did.
POLL: How many people here say that they cook on a regular basis by show of hands?
How many people say they rarely if ever cook but have pizza on speed-dial?
Got you covered on both accounts.
POLL: How many people here say that they cook on a regular basis by show of hands?
How many people say they rarely if ever cook but have pizza on speed-dial?
Got you covered on both accounts.
POLL: How many people here say that they cook on a regular basis by show of hands?
How many people say they rarely if ever cook but have pizza on speed-dial?
Got you covered on both accounts.
POLL: How many people here say that they cook on a regular basis by show of hands?
How many people say they rarely if ever cook but have pizza on speed-dial?
Got you covered on both accounts.
POLL: How many people here say that they cook on a regular basis by show of hands?
How many people say they rarely if ever cook but have pizza on speed-dial?
Got you covered on both accounts.
POLL: How many people here say that they cook on a regular basis by show of hands?
How many people say they rarely if ever cook but have pizza on speed-dial?
Got you covered on both accounts.
POLL: How many people here say that they cook on a regular basis by show of hands?
How many people say they rarely if ever cook but have pizza on speed-dial?
Got you covered on both accounts.
POLL: How many people here say that they cook on a regular basis by show of hands?
How many people say they rarely if ever cook but have pizza on speed-dial?
Got you covered on both accounts.
Recipe at party example
Mention that there are PMs growing rapidly that have great recipes. They may be in their head, but they’re executing those recipes and it’s giving them a competitive edge.
For anyone who cooks on a regular basis and uses recipes, you’re already wired to think in terms of the process.
And when you share a recipe you don’t just go around handing people pictures of food – you hand them a process.
Even if you talk someone through how to make a dish, you typically end the convo with ‘but let me send you the recipe so you have it’. You sub-conciously already rely on the fact that millions of dishes have documented processes for how to make them and can’t really conceive of a world where recipes aren’t the status-quo with regards to information sharing.
POLL: How many people here say that they cook on a regular basis by show of hands?
How many people say they rarely if ever cook but have pizza on speed-dial?
Got you covered on both accounts.
There’s a similar problem here to the recipe’s though.
Hand your phone to a toddler or a young child – even one who seems more advanced at your iPhone than you are and tell them to order a pizza.
How will they do it?
Goal for today’s talk is to convince you that everything we do in life typically involves a process and that where those processes are documented and followed closely is where the greatest success generally lives.
2 points –
Point 1 - there is an emotioanl cost associated with the same decisions. They’re routine, but based on guest mood, the emotional cost is different. Processing the decisions removes the emotional burden.
Point 2 - At scale, there are only a handful of true ”outlier” decisions that a PM really ever sees. The bulk falls in to the same categories over and over again.
With documented processes for each, it takes the emotions out of it and the decision simple every time.
We don’t need to agonize through decisions every time. Deal with them once – make a process so the next time it’s unemotional. You’re just following the process.
Your brand is not a logo or a visual representation of your company – it is literally every single interaction a customer has with your brand.
You can literally process everything from tough Customer Service calls to how a bed should be made to intentional positive experiences for guests.
Common reaction to this is that you can’t “process magic” or spontaneity. I would say, Disney disagrees and have been doing it for years. If you have strong enough processes in place that are being followed by your staff, the guest will not be able to distinguish from magic.
With well documented processes, you, the owner of the business can literally be in a thousand places at once. Impossible otherwise.
Are you thinking about retiring with a GM in place running it exactly as you are today? If you’re not, you should be.
PMs get burnt out and quit.
Told yourself this deceptive narrative: Finally! An employee, so now I won’t have to deal with XYZ because they will be. Finally I can focus on the really important stuff!
Told yourself this deceptive narrative: Finally! An employee, so now I won’t have to deal with XYZ because they will be. Finally I can focus on the really important stuff!
Told yourself this deceptive narrative: Finally! An employee, so now I won’t have to deal with XYZ because they will be. Finally I can focus on the really important stuff!
Told yourself this deceptive narrative: Finally! An employee, so now I won’t have to deal with XYZ because they will be. Finally I can focus on the really important stuff!
Told yourself this deceptive narrative: Finally! An employee, so now I won’t have to deal with XYZ because they will be. Finally I can focus on the really important stuff!
PMs get burnt out and quit.
Yes, you should absolutely start this when you have zero employees.
A hectic, undocumented environment not only hurts your brand from a customer perspective, but leaves your employees feeling exhausted.
Happy Employees = Higher Producers = More Profit
In a documented workplace when a guest checks in and is unhappy and immediately picks up the phone to tell you how bad it is, the CSR isn’t going to have any decisions to make. They’ve got a process they can follow that will make the decisions for them. It removes the emotional stress from the situation for the employee.
Processes help you be in two places at once
After day 1 she knew Kung-Fu. She didn’t know everything but had a great grip on the brand and how we think about things.
3 days later it was like she was seeing the Matrix in code.
2 Weeks in she was all like, ‘Come at me bro.’
She was a rockstar – had very few questions. When she did they were good ones – not things already explained in the docs.
This is a good way to qualify employees early on.
The number of “dumb” questions (e.g. that they would have read in the process documents) will correlate strongly to how good or bad of an employee they’re going to be long term.
Every property is different, but mostly the same.
60% of the time we hosted guests the same day we on-boarded a property. I wasn’t running to units and my staff wasn’t either. We had vendors following our processes to get it ready. Even if we didn’t get the keys til noon or one, we had guests in at 4 who were having great experiences – because we had the processes in place.
How much is your time worth? How many hours a year to do spend on repetitive tasks?
Every time you hire a staff member or vendor, you’re influencing your brand’s position with your customer. You’ve got to be there influencing, training, infiltrating their mind with your brand.
Process adoption is the answer.
Cultural Disemination comes from your documents too.
How much is your time worth? How many hours a year to do spend on repetitive tasks?
How long do you want your brand to survive?
Do you ever hope to step away and hire a GM?
Circling back to the recipe.
In most families, there is an elder family member who has those 4 or 5 recipes they make on the holidays that everyone is competing to get in line for.
But inevitably what happens? When that family member passes away, the recipe is lost. No one really knows how to make it and that information is lost forever.
This is literally happening in your business every single day if you’re not process-oriented. You can tell someone how ot do something, but they’ll eventually forget.
Growing a company that will not survive.
CSR: Boss I’ve got a guest on the phone who is saying their wife fell down the stairs and broke their leg and are going to sue us.
Manager: Here ya go – this handy process document will get you covered.
CSR: ?????
And definitely not in the Word Doc’s uglier cousin – The paper bound 3 ring binder.
Add slides?
These are just some of the more complex things.
You can process out all of the simple tasks that get done over and over again in the system every day.
Do: Enforce documented processes as the first go-to resource for employees.
Don’t: Allow employees to come to you and ask you questions that are answered in the Knowledge Base. Unless it’s a true emergency, always point them back to the process and then ask them to let you know if they have questions.
● Do: Include notes and subtexts about “normative truths”. This means, if there are options, but it’s normally ‘A’ and not ‘C’, educate the employee about this broader reality of the business.
● Don’t: Put as little helpful information as possible in your process and invest little to no time in developing your staff’s global understanding of your business.
Should be an educational tool not just a ‘how to do my job’ tool.
This often gets neglected.
Think we’re going ot run in and fix a bunch of issues but wind up blowing up employees confidence along the way.
Had an employee – I asked her to go do a task in the system that for me was a 2 step process. Was honestly so simple I never prioritized documenting it.
I stood by her and watched her go in to the system, get a piece of information, then go to her email, do a search, grab some info out of there, then do another search to find another email, then back in to the system to do another search, and then finally was at the place where I had wanted her to be.
She wasn’t a bad employee – this employee was a rockstar. But when I showed her the correct way, it was so hard for her to grasp because she had built a process to do a task on her own and it was the only way she knew how to do it.
As you grow, some processes will get built without you by your best employees.
It’s inevitable.
Activate those employees – teach them how to document those processes and then incentivize them to participate in the creation of these processes.
Then review – if you need to make tweaks to better align with your business goals, great! Most of the leg work was already done.
So like I said before, if you’re not already doing this, start. As soon as you get back, start. Start with one.
I promise you – if you invest the time and resources in doing this, you will have a much easier time building a brand that is Manageable, Scaleable, and Profitable.
And yes – everyone in this room can do it.