The document discusses how to create and market a blog. It recommends choosing a blogging platform like Blogger, WordPress, or Tumblr, then designing the blog with considerations for fonts, navigation, and templates. Key aspects of content include creating pages about yourself and contact details, and writing posts on a regular basis with images, short paragraphs, and SEO optimization. The document stresses spreading the word about new blog posts through RSS feeds, blog directories, and social networks like Facebook, Twitter, and LinkedIn.

1. Creating and Marketing The Blog
Yousif Magdi
1 yousifmagdi@gmail.com

2. Content
 Getting Started
 Steps in Creating a Blog
 The Blog Design
 The Content
 Spreading The Word
 In the end of this presentation you should know how to
start a blog, pick an effective design, organize your
content and make use of social networks to get traffic.
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3. Getting Started
 Creating a blog is a simple 4 steps process.
 STEP 1: Choose a Platform
 Popular Blogging Platforms
 Blogger
 Wordpress
 Tumblr
 STEP 2: Make an Account
 STEP 3: Pick a Title and Template
 STEP 4: Start Posting.
 Creating a blog is totally Free
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4. Getting Started
bornvirtual.com
 www.blogger.com
 www.wordpress.com
 www.tumblr.com
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5. Getting Started
 www.yourname.blogspot.com
 www.yourname.wordpress.com
 www.yourname.tumblr.com
 www.yourname.com
 $10.99/Year on 1and1.com
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6. Getting Started
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7. Getting Started
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8. Marketing The blog
 Core Factors affecting Marketing your Blog
 The Blog Design
 The Content
 Spreading the Word
 The Blog is about the Content, Creating valuable content
should be your main focus.
 Poor Blog Designs can push away people trying to read
your blog, even if the content was great.
 Don’t just write and Article and leave it there, Let people
know About it.
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9. The Blog Design
 The better your design, the easier it is for people to access the
information they want. And the easier that is, the more often
they’ll come back.
Tristan, Theblacklight.com
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10. The Blog Design
 Font
 Navigation
 Template
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11. The Blog Design
 Font
 Make the Font Easy to Read
 Make the Font size big enough to read.
 Use a maximum of 3 fonts. One for the Logo, one for the Title
and one for the content.
 Choose the correct font for you blog
BloggingBookshelf.com
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12. The Blog Design
backtoherroots.com
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13. The Blog Design Cont.
 Dark text on a Light background is easier to read than
Light text on a Dark background.
http://uxmovement.com
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14. The Blog Design Cont.
 Navigation
 Search Box
 Archive
 Recommended/Related Posts
 Labels
 Templates
 Personalize and Customize Templates.
 Make your own header and background.
 Simplicity is Beautiful.
 Don’t Overuse the Gadgets
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15. The Blog Design Cont.
Header
Page Page Page
Gadget
Gadget
Blog Posts
Gadget
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16. The Content
 Pages
 About Me Page
 Tell your readers/visitors who you are.
 Contact Me Page
 Make it easy for your readers to contact you.
webdesignledger.com
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17. The Content Cont.
 The Posts
 Target a Specific readership.
 Language
 Use Images.
 An image make the post easier
and more interesting to read.
 Have short paragraphs. Make
the post easy to scan.
 Write content you are
passionate about.
 Write on a regular basis if
possible.
bbc.com
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18. The Content Cont.
 The Posts
 Be honest, provide links that
support your opinion if
possible.
 Make your links visible.
 Make sure your title
interesting.
 SEO. (Search Engine
Optimization).
backtoherroots.com
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19. The Content Cont.
 Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic") search
results. Wikipedia
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20. The Content Cont.
 People on internet
 Help
 News
 Entertainment
prosofteng.com
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21. The Content Cont.
news.bbcimg.co.uk
 How to enjoy your Stay in Sudan
 Best 3 Restaurants in Sudan
 5 Reasons to visit Sudan
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22. Spreading The Word
 RSS Feed
 Blog Directories
 Social Networks
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23. Spreading The Word
 RSS Feed (Rich Site Summary)
 RSS Feed allows you to see when new posts have been added
to a blog without having to visit it.
 A link that lists a summary of your latest posts.
 http://yourblogaddress.blogspot.com/feeds/posts/default
 Why RSS is important?
 How to read RSS?
 Email Subscription and RSS! Google FeedBurner
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24. Spreading The Word
 Blog Directories
 Technorati
 Blogflux
 Blogarama
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25. Spreading The Word
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26. Spreading The Word
 Update your Social Network with
your latest post.
 twitterfeed.com
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27. Spreading The Word
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28. Spreading The Word
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29. Questions?
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