1. The document discusses various strategies for building backlinks to a website, including posting content on social media sites, forums, blogs, and directories to include links back to the website. 2. It warns that getting 10,000 backlinks in the first 15 days is not normal and won't be effective, and recommends focusing on building quality, natural backlinks that provide value. 3. The document stresses the importance of having a solid backlink strategy that considers the current link profile and outreach methods before any backlink building campaign.