Don't be deluded by the thought that by simply having a facebook and twitter page your organisation will suddenly be transformed overnight. Implementing social strategy internally and externally into your business requires a plan.
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to...Kristen Vang
Social media breakups (unlike, unfollow, unsubscribes) often happen when a brand gets too comfortable and becomes complacent. Find out what's required to take your relationship with consumers to the next level, or risk growing apart.
Digital Dysphorias is exploring shifting cultural assumptions that occur as we live more online to ask what does this mean for future connectedness, and what does in mean in terms of transitioning between online and offline now?
A Halloween-inspired discussion of the 10 scariest intranet mistakes and how to avoid them. Presented by Carmine Porco, Prescient's GM and VP of Client Deliverables and Chris Chambers, Prescient's VP of Client Development.
View the webinar video here: http://bit.ly/tuO5KU
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to...Kristen Vang
Social media breakups (unlike, unfollow, unsubscribes) often happen when a brand gets too comfortable and becomes complacent. Find out what's required to take your relationship with consumers to the next level, or risk growing apart.
Digital Dysphorias is exploring shifting cultural assumptions that occur as we live more online to ask what does this mean for future connectedness, and what does in mean in terms of transitioning between online and offline now?
A Halloween-inspired discussion of the 10 scariest intranet mistakes and how to avoid them. Presented by Carmine Porco, Prescient's GM and VP of Client Deliverables and Chris Chambers, Prescient's VP of Client Development.
View the webinar video here: http://bit.ly/tuO5KU
Companies are no longer the authority on their business, marketplace and brand—consumers are. That’s why listening to the online conversation to hear what consumers are saying is the new key to success for disruptive innovations, successful product launches, brand positioning and more.
Social analytics can help your organization find real-time insights and adopt a new process for delivering innovative products that closely match consumer needs and therefore gain wider acceptance much more quickly.
Key Takeaways
Listen to Malcolm and learn:
What fundamental changes organizations must make to deal with the cultural shift that has transferred power to consumers
How social listening makes possible the real-time marketing that consumers now expect
Real-world case studies about the process of using social insights to drive product development focused on clearly identified consumer needs
A look at the year gone, what Holler felt were the key emerging trends and what their impact will be on the communications industry in the year to come.
Take Hold of Your Online Reputation Before it Takes Hold of YouCNW Group
Doug Lacombe, MBA & President, Communicatto Inc. shares what tactics you should be using to take hold of your online reputation before it takes hold of you.
Social Media is a new communication era. Companies like to jump into, but yet they fail to plan properly. Follow a step-by-step approach starting from inside.
Seven Guiding Principles for Developer EngagementBarton George
This presentation walks you through a set of seven principles to attract and engage developers. These principles ultimately provide the foundation for a broader developer strategy. The deck concludes with four tips to bootstrap your program via a guerilla-style approach.
2012 brings big changes to brands’ usage of Twitter
Of the 258 Brands monitored, 9% did not use Twitter
Only 10% of brands did not tweet in 2012, down from 28%
in 2011
75% of brands use Twitter to both broadcast and engage
Brands tweet less frequently in 2012 than they did in 2011
The most popular platform for tweet publication is the standard Twitter web interface
...
People in today's on-the-go world rely on mobile devices for accessing a variety of information. Mobile consumption of Web properties is on track to overtake conventional desktop access by 2013. To achieve optimal customer engagement, enterprises need to focus on Web engagement for the mobile channel now more than ever before.
This presentation explores how mobile can be seamlessly woven into a Web engagement strategy, how to effectively deliver content across a multi-channel infrastructure with a particular emphasis on mobile devices, and how Alfresco and Crafter rivet can make it happen.
Learn how to maximize the value and return on portal deployment, and avoid the five most common (and problematic) problems, which can often mean the difference between a successful or failed intranet redevelopment project. Presented by Toby Ward and Chris Chambers, Prescient Digital Media.
View the webinar video: http://www.prescientdigital.com/articles/view-5-common-portal-problems-and-their-solutions
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Companies are no longer the authority on their business, marketplace and brand—consumers are. That’s why listening to the online conversation to hear what consumers are saying is the new key to success for disruptive innovations, successful product launches, brand positioning and more.
Social analytics can help your organization find real-time insights and adopt a new process for delivering innovative products that closely match consumer needs and therefore gain wider acceptance much more quickly.
Key Takeaways
Listen to Malcolm and learn:
What fundamental changes organizations must make to deal with the cultural shift that has transferred power to consumers
How social listening makes possible the real-time marketing that consumers now expect
Real-world case studies about the process of using social insights to drive product development focused on clearly identified consumer needs
A look at the year gone, what Holler felt were the key emerging trends and what their impact will be on the communications industry in the year to come.
Take Hold of Your Online Reputation Before it Takes Hold of YouCNW Group
Doug Lacombe, MBA & President, Communicatto Inc. shares what tactics you should be using to take hold of your online reputation before it takes hold of you.
Social Media is a new communication era. Companies like to jump into, but yet they fail to plan properly. Follow a step-by-step approach starting from inside.
Seven Guiding Principles for Developer EngagementBarton George
This presentation walks you through a set of seven principles to attract and engage developers. These principles ultimately provide the foundation for a broader developer strategy. The deck concludes with four tips to bootstrap your program via a guerilla-style approach.
2012 brings big changes to brands’ usage of Twitter
Of the 258 Brands monitored, 9% did not use Twitter
Only 10% of brands did not tweet in 2012, down from 28%
in 2011
75% of brands use Twitter to both broadcast and engage
Brands tweet less frequently in 2012 than they did in 2011
The most popular platform for tweet publication is the standard Twitter web interface
...
People in today's on-the-go world rely on mobile devices for accessing a variety of information. Mobile consumption of Web properties is on track to overtake conventional desktop access by 2013. To achieve optimal customer engagement, enterprises need to focus on Web engagement for the mobile channel now more than ever before.
This presentation explores how mobile can be seamlessly woven into a Web engagement strategy, how to effectively deliver content across a multi-channel infrastructure with a particular emphasis on mobile devices, and how Alfresco and Crafter rivet can make it happen.
Learn how to maximize the value and return on portal deployment, and avoid the five most common (and problematic) problems, which can often mean the difference between a successful or failed intranet redevelopment project. Presented by Toby Ward and Chris Chambers, Prescient Digital Media.
View the webinar video: http://www.prescientdigital.com/articles/view-5-common-portal-problems-and-their-solutions
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Don't be deluded by the thought that by simply having a facebook and twitter page your organisation will suddenly be transformed overnight. Implementing social strategy internally and externally into your business requires a plan.\n\nHello, I’m Kristen Vang - and this is the Creating a Socially Aware Business workshop. \nJust a bit of quick housekeeping. This workshop lasts 2 hours. That’s a really f’ing long time for one person to speak - and trust me, I’m not all that interesting. So please, get involved, interject, ENGAGE. \n\nBecause, if you don’t do so voluntarily, I’m going to have to single you out one by one, make you stand up and ask you questions directly - and that’s just awkward for everyone involved.\n
Let’s open this up with a question - \nWhat is the best social media campaign or initiative you’ve seen lately and why? What did you like about it?\n
Ok, now let’s flip that around. \nWhat’s a not so stellar social media campaign you’ve seen lately? What didn’t really work for you?\n
I think we can all agree there’s a massive spread in the quality of social initiatives in the market. So how do some brands get it so right, while other seemingly clued in brands get it so very wrong?\n\nBeing that Western Australia lags ever so slightly behind the rest of the world in social media marketing, we have this fantastic opportunity to learn from everyone else’s mistakes. \nSo, to answer the question of how best to implement and practice social media within an organisation, we’re going to look at where others that have gone before you have gone wrong (which I am referring to as SOCIALLY AWKWARD) and how you folks might do things differently to be more socially aware.\n\nSo you’ve got your company facebook page all set up. Now what? Do you just wait for the engagement hungry fans to flock to you? Do you make them like your page for the chance to win an iPad? Nevermind the fact that that’s clearly in breach of Facebook’s promotion guidelines. If you’re a socially awkward organisation, you start\n
Building your social media empire. Let me explain what I mean.\n
This is the conversation prism. It is a constantly evolving representation of the social media universe created by Brian Solis and Jess3. Each of the colored petals represents a subset of social media and then within that petal are a bunch tiny little icons representing the relevant platforms. Take the location-based subset. For those of you in the front row, it’s the redcurrant colored petal at about 8 o’clock. For everyone else, I’ll go ahead in zoom right in.\n
That one single petal includes: Foursquare, Gowalla, Loopt, Brightkite, whrrl, fire eagle, trip it, Check In, Dopplr and Google Latitude. That’s 10 platforms and there are 29 similar petals on the prism, so let’s estimate that according to this diagram, there are around 300 social platforms to choose from. This isn’t the game of Risk, folks, your brand doesn’t need to represented on every petal on the prism.\nYou should instead...\n
Think of establishing social media platforms like investing in real estate. \n\n
Think of establishing social media platforms like investing in real estate. \n\n
Think of establishing social media platforms like investing in real estate. \n\n
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Watering cans\n\n
The highly sought after limited edition purebred Tuscan cow\n\n
An orange tabby \n\n
A giant panda. Every good farm needs one of those. \nNow, we laugh at this, but Farmville brings in over 1 million dollars PER DAY in revenue from selling these virtual goods. Pixels, essentially. \nSo what are you waiting for?! There is money to be made - get our there and sell come shit!\n
Quite like the Freo markets on a Sunday afternoon, you need to get customers’ attention by SHOUTING your sales cries. \nAnd don’t forget to include your phone number in each and every update, so the excited customers know where to reach you!\n
The aware brand focuses on relationship over sales with the knowledge that with relationships comes advocacy and repeat purchase.\n\n
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The aware business gets buy-in from above as it’s instrumental to being successful in your initiatives.\n\n
According to a study conducted by the Marketing Leadership Council, 69% of exemplars - businesses whose social media efforts have delivered tangible business results - have strong or very strong executive support, compared to only 36% of brands with average results.\n
[QUESTION] Time to share some wisdom, what have you done to get an initiative across the line and approved?\n\n
I don’t know about you, but I’ve seen some competitions that make some pretty outrageous demands of entrants and it’s pretty awkward - things like\nwrite a song\nchoreograph an accompanying dance with 4 friends\nrecord your performance\nedit your video\nsynthesize your voice so it sounds like a t-pain song \nlike the fan page to upload the video\nadd a 25 word description \nand tag your 4 friends \nI wouldn’t enter that competition. Although free frozen yogurt for a year is incredibly enticing, you need to remember the 90-9-1 principle\n
The 90-9-1 principle illustrates the participation inequality of the Internet in that only 1% of people create content, 9% contribute to or edit that content and 90% of people simple observe content - affectionately referred to as “lurkers. Now whether you subscribe to this theory, or prefer \n\n
Forrester’s Social Technographics, the message is the same - the majority of internet users aren’t content creators. \n\n
That’s not to say that brands shouldn’t run high involvement competitions, it just means that you need to be realistic about the level of participation that these types of initiatives generate. \n\n
The KitKat Chunk3 competition for example, requires entrants to\nhave a unique skill that is neither dumb nor dangerous\nperform said skill\nhave someone record it\nedit it down to 3 minutes\nupload it to YouTube\nagree to the competition terms & conditions, which may entail undergoing:\na health check\na police check\nstunt training\nThe competition has been open for over a month and closes in two weeks. There are currently 27 entries. I’m not saying this is is a failure, it’s just important that expectations are managed and upper management understands that in cases like this that it’s the quality of the interaction of the quantity. \n
Many businesses set up their social presences, turn on auto-pilot and awkwardly forget them. This is often achieved by \n\n
Giving your facebook a nasty RSS feel by pushing all blog posts to it\nPublishing all your tweets to facebook as status updates\n
And in some cases posting things that illustrate that you’re attempting to automate things but either have no clue what you’re doing or are incredibly intoxicated\n\n
Aware businesses recognise that social media communities each have their own culture, etiquette and norms and are respectful of them.\nIn short, you don’t talk the same way on Facebook that you do on Twitter and you generally don’t post the same videos on YouTube that you put on Vimeo.\n
And last, but certainly not least. It’s really quite awkward when brand representatives lose their shit.\n\n
One of the most cited examples of this was last year’s Nestle / Greenpeace snafu where the Nestle page administrator came under fire and allowed his emotions to get involved. \nHe responded like a human. \nAlthough it’s hard to totally fault him for it, the way it comes across under the banner of brand representation, it’s just not appropriate.\n
Aware brands would obviously never find themselves in such a situation, and if they did, they would handle it with stoicism and grace. \n\n
Vodafone Australia, for example, gets a lot of guff on it’s facebook page due to its substandard coverage. However, the \n
Let’s do a quick recap. The awkward business:\ntries to build a social media empire\ntalks about itself too much\nignores the activists\nspruiks its goods incessantly\ndoesn’t worry about getting internal buy in\nasks too much of fans\nover automates its pages\nloses its cool\n
Whereas the aware business:\nIs choosy about its social presences\nShuts up and listens\nIs good and if not good is prepared and in either case is present\nFocuses on relationships over sales\nGets internal buy in\nIs realistic about participation\nTreats social networks differently\nKeeps it together\n