From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
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Social media breakups (unlike, unfollow, unsubscribes) often happen when a brand gets too comfortable and becomes complacent. Find out what's required to take your relationship with consumers to the next level, or risk growing apart.
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From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
- 1. From Conversation to Connectedness Taking the Brand/Consumer Relationship to the Next Level
- 2. HELLO My name is Kristen (@kvang)
- 3. The art of 3 courtship © 2011 Hatchd Communication Design // hello@hatchd.com.au
- 12. the honeymoon period
- 16. Why do consumers say they bailed? 1. The company posted too frequently 2.My feed became overrun with marketing posts 3.The content became repetitive or boring
- 17. The Relationship Cycle the chase effort time
- 18. The Relationship Cycle honeymoon effort time
- 19. The Relationship Cycle “comfortable” effort time
- 20. Let’s be honest, No one wants to date forever.
- 21. photography INTERACTIVE DISPLAYS EVENTS Local mobile qr Codes Gamification Augmented reality Location-based services
- 22. Local mobile Social
- 23. Local mobile Social The sweet spot
- 24. Thank you And good luck.