Creating a producer and distributor micro yogurt coffee
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Yogurtlandia aims to become a regional leader in the production and marketing of coffee yogurt in Cundinamarca, Colombia. The company's mission is to achieve total customer satisfaction through producing a healthy, high quality yogurt product. By 2015, Yogurtlandia plans to lead the coffee yogurt market by processing the product according to good manufacturing practices using the necessary facilities, machinery, and equipment. The company's goals are to create a coffee yogurt manufacturer and marketer by performing market research and technical studies on raw materials and production processes, and establishing a marketing system to ensure product quality.
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Creating a producer and distributor micro yogurt coffee
- 1. CREATING A PRODUCER AND DISTRIBUTOR MICRO YOGURT COFFEE MEMBERS: ANDREA PAOLA RAMIREZ LAURA RODRIGUEZ PAOLA PACHON JENYFFER VIRGUEZ INTEGRATED MANAGEMENT OF QUALITY ENVIRONMENT HEALTH AND SAFETY 1021214-B
- 2. MISSION Yogurtlandia is a company dedicated to the production and marketing of coffee and peach yogurt in the municipality of Cundinamarca Tausa. This company aims to be a regional leader in the commercialization of that product, achieving total customer satisfaction with a healthy yogurt and good quality. VIEW 2015 Yogurtlandia will lead the marketing of yogurt coffee, because it is a company engaged in processing, it is to have the facilities of the company along with the machinery and equipment necessary for their production and overall customer satisfaction to consider this competitive, innovative and economically feasible product for this, it should take into account the rules of personal hygiene and food and good manufacturing practices (GMP) to use the tools and equipment to make them. GOALS General purpose Create a manufacturer and marketer of yogurt Coffee
- 3. Specific objectives * Create a mission and vision of the company in order to project the image of this market * Make a market study to determine the feasibility of the product * Carry out a technical study to determine raw materials, machinery and operations used in the production of coffee yogurt * Perform study to determine the financial cost and the selling price of the product on the market * Create a marketing system to ensure product quality * Apply the rules applicable to the product. Define what the powers around us are to improve * Make a label design that meets parameters for the product on the market * Make a plant design that meets the minimum requirements established in Decree 3075.
- 4. LOGO LLO QUESTIONS Do you think that the aroma of the product is Nice? Do you use our product? How do you like the taste of our product? Do you like the texture of our product? Do you like color, you think it is the right flavor?
- 5. Is it according to the product presentation? Would it include this product in the basket? Would you support Product Marketing?