Basis 2.0 Global Internet Marketing DashboardKarl H. Muench
That dashboard will give you a direct link to:
- Your contact manager
- Your emails
- Your Social Communities
- Your documents
- Your favorite links and bookmarks
- Your Basis 2.0 tools
- And so much more.
Any time or anywhere you have an Internet connection, you have access to all of this including your Internet marketing tools - no matter whether you use your own PC or another one.
FREE Test Account at: http://dashboard.basis2.info/
This document discusses how to measure the return on investment of marketing campaigns using Hubspot's analytics and reporting tools. It provides examples of key metrics to analyze for different marketing channels like the blog, landing pages, email, and social media. These include metrics like visitor-to-lead conversion rate, contacts by persona, click-through rate, and benchmark social media data. The document also recommends next steps like investing more in the highest performing channels and replicating successful content.
A State of Flowww - convert the other 95% of website visitorsKayak Marketing
Speaker presentation outlining an on-page link strategy that mimics the customer journey, driving deeper visitor experiences and transforming visitors into champion referrers and better clients.
This document provides an introduction and overview of Salesforce for Evan Natelson, a Salesforce Administrator. It includes an agenda that covers the Salesforce Constitution, abilities of Salesforce like pipeline management and collaboration, and Energy Focus Inc's (EFOI) sales process in Salesforce. The sales process involves acquiring and entering leads, converting leads to accounts/contacts/opportunities, and generating quotes to send to customers.
Optimizing your marketing funnel with Growth Hacking TacticsLotus Growth
This slideshow goes over a few points:
1. Why your marketing funnel is important
2. Quantitative and qualitative ways to refine your buyer personas
3. The appropriate CTA's for each stage of the marketing funnel
4. Solutions: What to do about low conversion rates, high churn rates, and low referral rates
Eight keys for Integrating ABM with your sales team’s existing Target Accoun...Heinz Marketing Inc
The document outlines 8 keys for integrating account-based marketing (ABM) with a company's existing sales team and target account programs. The keys are: 1) Make sales an early partner, 2) Work from common objectives and definitions, 3) Build and manage common target lists, 4) Execute from a consolidated engagement plan, 5) Think in terms of macro and micro campaigns, 6) Develop shared data and insights, 7) Improve content precision, and 8) Practice the OODA loop of observation, orientation, decision, and action. The document provides examples and considerations for each key to facilitating collaboration between sales and marketing teams on ABM initiatives.
Basis 2.0 Global Internet Marketing DashboardKarl H. Muench
That dashboard will give you a direct link to:
- Your contact manager
- Your emails
- Your Social Communities
- Your documents
- Your favorite links and bookmarks
- Your Basis 2.0 tools
- And so much more.
Any time or anywhere you have an Internet connection, you have access to all of this including your Internet marketing tools - no matter whether you use your own PC or another one.
FREE Test Account at: http://dashboard.basis2.info/
This document discusses how to measure the return on investment of marketing campaigns using Hubspot's analytics and reporting tools. It provides examples of key metrics to analyze for different marketing channels like the blog, landing pages, email, and social media. These include metrics like visitor-to-lead conversion rate, contacts by persona, click-through rate, and benchmark social media data. The document also recommends next steps like investing more in the highest performing channels and replicating successful content.
A State of Flowww - convert the other 95% of website visitorsKayak Marketing
Speaker presentation outlining an on-page link strategy that mimics the customer journey, driving deeper visitor experiences and transforming visitors into champion referrers and better clients.
This document provides an introduction and overview of Salesforce for Evan Natelson, a Salesforce Administrator. It includes an agenda that covers the Salesforce Constitution, abilities of Salesforce like pipeline management and collaboration, and Energy Focus Inc's (EFOI) sales process in Salesforce. The sales process involves acquiring and entering leads, converting leads to accounts/contacts/opportunities, and generating quotes to send to customers.
Optimizing your marketing funnel with Growth Hacking TacticsLotus Growth
This slideshow goes over a few points:
1. Why your marketing funnel is important
2. Quantitative and qualitative ways to refine your buyer personas
3. The appropriate CTA's for each stage of the marketing funnel
4. Solutions: What to do about low conversion rates, high churn rates, and low referral rates
Eight keys for Integrating ABM with your sales team’s existing Target Accoun...Heinz Marketing Inc
The document outlines 8 keys for integrating account-based marketing (ABM) with a company's existing sales team and target account programs. The keys are: 1) Make sales an early partner, 2) Work from common objectives and definitions, 3) Build and manage common target lists, 4) Execute from a consolidated engagement plan, 5) Think in terms of macro and micro campaigns, 6) Develop shared data and insights, 7) Improve content precision, and 8) Practice the OODA loop of observation, orientation, decision, and action. The document provides examples and considerations for each key to facilitating collaboration between sales and marketing teams on ABM initiatives.
The salesforce nugget volume 4 (link campaign to opportunity)Evan Natelson
Salesforce can be a complex database but when used to its full potential it provides a simple way to maximize sales data and strategy. This weekly newsletter will help users grow their knowledge of the Salesforce database, such as identifying campaigns from opportunities not created through leads and adding campaign information to opportunity records to help management with planning.
ABM Analytics Super Bowl 5: Up Your Game: Activating Your ABM Content to Meas...Engagio
It’s 4th & goal, a tie game. With the end-zone in sight how are you going to make sure you win?
For almost a century most major league sports franchises took stock in the same old stats – batting averages, goals and assists, passing yards, you get the picture. These stats, combined with conventional wisdom lead to assumptions that were often wrong. But then along came modern statistical analysis. It showed there was a new class of data that was a far better indicator of success on the field. The Moneyball era was born.
Digital marketing is undergoing the same shift: marketers are re-evaluating the relevance of traditional metrics like clickthoughs, page visits, form completes and social shares. Why? Because these proxies for engagement are no substitute for actually knowing what pieces of content your prospects are reading and watching and for how long. The conventional metrics force marketers to make assumptions about how people are interacting with their content – and like common wisdom, assumptions are often wrong.
ABM is no different. You need the right data to understand how accounts are truly engaging with your content to make the right decisions and evaluate your success. Join us in this 45-minute session to make sure you don’t fumble on when the game is on the line.
Featuring Gabe Larsen, Director of Momentum at InsideSales.com
Inside sales is growing three times faster than traditional sales. To help you better understand this shifting sales environment, Gabe Larsen will share which trends have forever changed selling and how organizations can adapt to stay ahead.
In this webinar you will learn:
-How sales specialization can help achieve a higher close rate
-The keys needed to map your sales process
-How to create a prioritization strategy that aligns effort with your best prospects
Accelerating Conversion & Adoption Through Retargeting by Lauren Vaccarello, ...Traction Conf
This document discusses strategies for using retargeting to drive conversions and product adoption. It begins with an introduction to retargeting and how it allows re-engaging website visitors through ads as they browse other sites. It then provides 5 strategies: 1) building brand awareness through retargeting website visitors and contacts, 2) retargeting website abandoners, 3) turning free-trial users into paid customers, 4) introducing and cross-selling new products, and 5) driving product adoption and repeat purchases. Each strategy provides examples of how to implement it through integrating retargeting platforms with tools like CRM, email, and product onboarding.
This document provides guidance on using analytics without feeling overwhelmed. It outlines 5 principles for finding valuable analytics insights: 1) Avoid vanity metrics that don't impact business, 2) Focus on customers, 3) Track whether customers return, 4) Track your customer funnel, and 5) Establish your own benchmarks for comparison over time. It also provides 4 tactics for using Google Analytics, including setting up goals and funnels to track customer actions and conversions. Customer analytics is recommended for a more complete view of customers rather than anonymous traffic data alone.
With analytics tools, you get a window into how people use your product and where they drop off, among many other things. But knowing which data to track with these analytics tools – and which data to skip, and which to detail – is a tricky problem. Your analytics tools are only as good as the data you send them. We will teach you what information you should track.
In this webinar, Jake Peterson, head of customer success at Segment, will take us through a framework for deciding which analytics data to track. He’ll suggest best practices for companies and advocate that less is more (i.e., concentrate on the most important parts of your funnel, and then iterate as you learn from your data). Jake will also reveal Segment’s tracking schema and share which information Segment considers key to its sign-up and activation funnels.
#FlipMyFunnel Austin - Christopher Long & Mike Sanchez - Account Based SMarke...#FlipMyFunnel
The document outlines guiding principles for aligning sales and marketing through account-based marketing (ABM). It recommends avoiding surprises between sales and marketing, understanding each other's roles through job shadowing, aligning expectations on metrics and processes, integrating systems, and setting shared goals. The document then details WP Engine's ABM process of identifying target accounts and individuals within them to execute a targeted outreach cadence. It finds this approach doubled outreach response rates and led to more internal connections and prospects, with larger accounts and impression-based advertising being most effective, though not seeing immediate revenue.
How High-Performance Sales Teams Squeeze The Most Out of Every LeadInsideSales.com
Featuring Ryan Williams, VP of Sales at LeadGenius, Mike Plante, VP of Demand Generation at InsideSales.com, and Max Altschuler, CEO at Sales Hacker
Acquiring more leads is one way to build a strong pipeline. Maximizing the potential of each lead is another. High-performance sales teams do both.
In this webinar you will learn how to:
-Enrich leads with custom data to decrease your sales cycle
-Prioritize and score leads for better tracking and forecasting
-Identify conversion-increasing data to turn leads into opportunities faster
-Speed up your response time
Register for the webinar here:
http://www.insidesales.com/webinar/view?t=squeeze-the-most-out-of-every-lead&a=vec063
Maximising the return of your website for data driven marketing congressdbintein
This document provides tips on optimizing an organization's online funnel by setting goals, measuring key performance indicators (KPIs) at each step of the funnel, segmenting traffic sources, and regularly reporting metrics in a clear and actionable way. The author recommends aligning online goals with business goals, segmenting and comparing traffic sources and funnel performance, tweaking weak spots, and reporting monthly KPIs to stakeholders in a minimized and focused manner. Regular reporting should cover reach, quality, cost, return, and competition across dimensions like sources, targets, regions, and campaigns.
#FlipMyFunnel Atlanta 2016 - Jon Miller - Account Based Marketing + Account B...#FlipMyFunnel
Jon Miller presented "Account Based Marketing + Account Based Sales Development = Account Based Everything" at the #FlipMyFunnel Atlanta 2016 conference
#FlipMyFunnel Atlanta 2016 - Bill Kent & Troy O'Bryan - What's Working With A...#FlipMyFunnel
This document discusses strategies for account-based marketing (ABM) content and engagement. It provides examples of personalized assessments that can be used to start conversations with target accounts, highlighting problems the accounts may face and customizing the discussion based on each account's profile. It also outlines principles for creating irresistible content, such as focusing on market problems and emotional drivers, personalizing engagement after initial responses, and iterating content based on measurement.
Sales Navigator for Salesforce CRM Sync 9-1-16Brian Araujo
The document provides information about updating the CRM sync feature between Salesforce and LinkedIn Sales Navigator. The previous sync imported all accounts and leads, overwhelming users. The new sync will only import open opportunities, automatically saving relevant accounts and leads. This saves users time by avoiding manually sorting through all data. It also allows admins to enable sync for entire organizations instead of individual users. The sync is activated by logging into Salesforce from the Sales Navigator settings. Eligible accounts and leads will then auto-populate for linked users.
Mark Roberge's Forecast 2015 Keynote: The Sales Acceleration FormulaBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you. Here's Mark Roberge's presentation on "The Sales Acceleration Formula."
Bid management, A Farce - Search Automation? Now We're Talking!doj464
The document criticizes "bid management" tools as overly simplistic solutions that ignore important factors like keyword matching, quality score, and impression share. It introduces the concept of "search automation" which it defines as automating everyday tasks of search marketers so they can focus on more in-depth work. The author argues that automated bid management alone is a waste of money, but that "search automation" tools have the potential to be more effective if they consider the right elements.
Klipfolio The 8 must have metrics for your marketing dashboardKlipfolio
www.klipfolio.com
This webinar covers the 8 marketing metrics every marketer needs to start tracking today. There is no shortage of data and technology available to marketers, but reporting has lagged behind. Fortunately, marketers have the ability to track metrics in a way that is automated, real-time, and that covers all the services they need.
Check out this slide deck, as well as the video recording: https://youtu.be/NJWXT2u5jxM
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
The salesforce nugget volume 4 (link campaign to opportunity)Evan Natelson
Salesforce can be a complex database but when used to its full potential it provides a simple way to maximize sales data and strategy. This weekly newsletter will help users grow their knowledge of the Salesforce database, such as identifying campaigns from opportunities not created through leads and adding campaign information to opportunity records to help management with planning.
ABM Analytics Super Bowl 5: Up Your Game: Activating Your ABM Content to Meas...Engagio
It’s 4th & goal, a tie game. With the end-zone in sight how are you going to make sure you win?
For almost a century most major league sports franchises took stock in the same old stats – batting averages, goals and assists, passing yards, you get the picture. These stats, combined with conventional wisdom lead to assumptions that were often wrong. But then along came modern statistical analysis. It showed there was a new class of data that was a far better indicator of success on the field. The Moneyball era was born.
Digital marketing is undergoing the same shift: marketers are re-evaluating the relevance of traditional metrics like clickthoughs, page visits, form completes and social shares. Why? Because these proxies for engagement are no substitute for actually knowing what pieces of content your prospects are reading and watching and for how long. The conventional metrics force marketers to make assumptions about how people are interacting with their content – and like common wisdom, assumptions are often wrong.
ABM is no different. You need the right data to understand how accounts are truly engaging with your content to make the right decisions and evaluate your success. Join us in this 45-minute session to make sure you don’t fumble on when the game is on the line.
Featuring Gabe Larsen, Director of Momentum at InsideSales.com
Inside sales is growing three times faster than traditional sales. To help you better understand this shifting sales environment, Gabe Larsen will share which trends have forever changed selling and how organizations can adapt to stay ahead.
In this webinar you will learn:
-How sales specialization can help achieve a higher close rate
-The keys needed to map your sales process
-How to create a prioritization strategy that aligns effort with your best prospects
Accelerating Conversion & Adoption Through Retargeting by Lauren Vaccarello, ...Traction Conf
This document discusses strategies for using retargeting to drive conversions and product adoption. It begins with an introduction to retargeting and how it allows re-engaging website visitors through ads as they browse other sites. It then provides 5 strategies: 1) building brand awareness through retargeting website visitors and contacts, 2) retargeting website abandoners, 3) turning free-trial users into paid customers, 4) introducing and cross-selling new products, and 5) driving product adoption and repeat purchases. Each strategy provides examples of how to implement it through integrating retargeting platforms with tools like CRM, email, and product onboarding.
This document provides guidance on using analytics without feeling overwhelmed. It outlines 5 principles for finding valuable analytics insights: 1) Avoid vanity metrics that don't impact business, 2) Focus on customers, 3) Track whether customers return, 4) Track your customer funnel, and 5) Establish your own benchmarks for comparison over time. It also provides 4 tactics for using Google Analytics, including setting up goals and funnels to track customer actions and conversions. Customer analytics is recommended for a more complete view of customers rather than anonymous traffic data alone.
With analytics tools, you get a window into how people use your product and where they drop off, among many other things. But knowing which data to track with these analytics tools – and which data to skip, and which to detail – is a tricky problem. Your analytics tools are only as good as the data you send them. We will teach you what information you should track.
In this webinar, Jake Peterson, head of customer success at Segment, will take us through a framework for deciding which analytics data to track. He’ll suggest best practices for companies and advocate that less is more (i.e., concentrate on the most important parts of your funnel, and then iterate as you learn from your data). Jake will also reveal Segment’s tracking schema and share which information Segment considers key to its sign-up and activation funnels.
#FlipMyFunnel Austin - Christopher Long & Mike Sanchez - Account Based SMarke...#FlipMyFunnel
The document outlines guiding principles for aligning sales and marketing through account-based marketing (ABM). It recommends avoiding surprises between sales and marketing, understanding each other's roles through job shadowing, aligning expectations on metrics and processes, integrating systems, and setting shared goals. The document then details WP Engine's ABM process of identifying target accounts and individuals within them to execute a targeted outreach cadence. It finds this approach doubled outreach response rates and led to more internal connections and prospects, with larger accounts and impression-based advertising being most effective, though not seeing immediate revenue.
How High-Performance Sales Teams Squeeze The Most Out of Every LeadInsideSales.com
Featuring Ryan Williams, VP of Sales at LeadGenius, Mike Plante, VP of Demand Generation at InsideSales.com, and Max Altschuler, CEO at Sales Hacker
Acquiring more leads is one way to build a strong pipeline. Maximizing the potential of each lead is another. High-performance sales teams do both.
In this webinar you will learn how to:
-Enrich leads with custom data to decrease your sales cycle
-Prioritize and score leads for better tracking and forecasting
-Identify conversion-increasing data to turn leads into opportunities faster
-Speed up your response time
Register for the webinar here:
http://www.insidesales.com/webinar/view?t=squeeze-the-most-out-of-every-lead&a=vec063
Maximising the return of your website for data driven marketing congressdbintein
This document provides tips on optimizing an organization's online funnel by setting goals, measuring key performance indicators (KPIs) at each step of the funnel, segmenting traffic sources, and regularly reporting metrics in a clear and actionable way. The author recommends aligning online goals with business goals, segmenting and comparing traffic sources and funnel performance, tweaking weak spots, and reporting monthly KPIs to stakeholders in a minimized and focused manner. Regular reporting should cover reach, quality, cost, return, and competition across dimensions like sources, targets, regions, and campaigns.
#FlipMyFunnel Atlanta 2016 - Jon Miller - Account Based Marketing + Account B...#FlipMyFunnel
Jon Miller presented "Account Based Marketing + Account Based Sales Development = Account Based Everything" at the #FlipMyFunnel Atlanta 2016 conference
#FlipMyFunnel Atlanta 2016 - Bill Kent & Troy O'Bryan - What's Working With A...#FlipMyFunnel
This document discusses strategies for account-based marketing (ABM) content and engagement. It provides examples of personalized assessments that can be used to start conversations with target accounts, highlighting problems the accounts may face and customizing the discussion based on each account's profile. It also outlines principles for creating irresistible content, such as focusing on market problems and emotional drivers, personalizing engagement after initial responses, and iterating content based on measurement.
Sales Navigator for Salesforce CRM Sync 9-1-16Brian Araujo
The document provides information about updating the CRM sync feature between Salesforce and LinkedIn Sales Navigator. The previous sync imported all accounts and leads, overwhelming users. The new sync will only import open opportunities, automatically saving relevant accounts and leads. This saves users time by avoiding manually sorting through all data. It also allows admins to enable sync for entire organizations instead of individual users. The sync is activated by logging into Salesforce from the Sales Navigator settings. Eligible accounts and leads will then auto-populate for linked users.
Mark Roberge's Forecast 2015 Keynote: The Sales Acceleration FormulaBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you. Here's Mark Roberge's presentation on "The Sales Acceleration Formula."
Bid management, A Farce - Search Automation? Now We're Talking!doj464
The document criticizes "bid management" tools as overly simplistic solutions that ignore important factors like keyword matching, quality score, and impression share. It introduces the concept of "search automation" which it defines as automating everyday tasks of search marketers so they can focus on more in-depth work. The author argues that automated bid management alone is a waste of money, but that "search automation" tools have the potential to be more effective if they consider the right elements.
Klipfolio The 8 must have metrics for your marketing dashboardKlipfolio
www.klipfolio.com
This webinar covers the 8 marketing metrics every marketer needs to start tracking today. There is no shortage of data and technology available to marketers, but reporting has lagged behind. Fortunately, marketers have the ability to track metrics in a way that is automated, real-time, and that covers all the services they need.
Check out this slide deck, as well as the video recording: https://youtu.be/NJWXT2u5jxM
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
A marketing dashboard lets you follow up on your most important Key Performance Indicators. It allows you to focus on the areas that need improvement and communicates the same information clearly for all employees involved.
This presentation explains the choices you need to make when you want to create a marketing dashboard for your organization. For more information, contact The House of Marketing.
The document discusses how analytics can help marketers take actionable insights from marketing data to improve engagement. It provides examples of how analyzing website usage data, personalizing content based on personas, and evaluating success of different marketing programs can help optimize the customer experience and impact of marketing initiatives. The presentation also outlines Marketo's marketing automation platform and how it enables these capabilities.
Strategies to close the loop between marketing and sales for measurement and effective planning. This presentation was delivered at the Inbound Marketing Summit, September 8, 2008.
Pardot Webinar - Unlocking the Mysteries of SEO - A B2B Marketer's GuidePardot
This document provides an introduction to search engine optimization (SEO) for B2B marketers. It discusses key SEO strategies and tactics including page structure, keywords, meta tags, links, and content quality. The goal of SEO is to improve a website's visibility in organic search results. The document provides guidance on techniques like optimizing page titles, URLs, and keyword density to help sites rank higher in search engines. It cautions against "black hat" SEO tactics that could hurt a site's ranking.
This document provides an overview of B2B sales methodology, CRM, pipelines, and key metrics. It discusses how CRM aims to maintain customer records but has not fully solved executive and sales challenges. The document outlines different stages for designing a sales funnel and pipeline, as well as automation tools that can enhance the pipeline. Key sales metrics covered include cost per lead, average opportunity size, pipeline velocity, weighted opportunities, customer acquisition cost, conversion rates, retention rates, customer lifetime value, and net promoter score.
This document provides guidance for small and medium enterprises (SMEs) on developing a digital marketing strategy. It outlines key steps such as creating a strategy, determining appropriate digital channels, allocating resources and costs, and measuring return on investment. The strategy should align with overall marketing goals and consider the target audience. Recommended digital channels include search engine optimization, social media, email and display advertising. The document stresses measuring key performance indicators to evaluate if objectives are achieved.
This document discusses measuring the impact of content marketing on ROI. It provides examples of how one company, Prophix, tracks marketing leads and content performance. The key points discussed are:
1. Prophix works closely between marketing and sales to achieve revenue goals through a quantifiable marketing process using lead scoring and content mapping.
2. They define targets and KPIs upfront, map buyer journeys, and score content and leads to measure the impact of content on pipeline and ROI.
3. Prophix leverages tools like BrightEdge to track keyword and content performance over time and understand metrics and trends.
[Webinar] Best Practices for Driving Marketing & Sales Pipeline VelocityPGi
As a modern marketer, one of the most important metrics is the number of marketing qualified leads and opportunities generated for sales. Being able to effectively engage and accelerate leads through your pipeline is critical to your success. So how can you engage your audience and increase velocity of leads through your pipeline using web events?
Watch this webinar conducted by SiriusDecisions and PGi to learn:
• Best Practices for using web events that align to the stages of the buying cycle
• Best Practices to promote your webinars
• Best Practices to engage your prospects during webinars
• How to incorporate webinars in your content marketing and integrated marketing efforts
SiriusDecisions provides research and advisory services focused on operational intelligence for sales and marketing executives. It was founded in 2001 to address a lack of fact-based research on sales and marketing effectiveness in business-to-business organizations. SiriusDecisions conducts primary research and analysis and provides benchmarking and advisory services through research portals and analyst inquiries to help clients make better business decisions.
Omni Channel Marketing Conference - Wout Van DammeTony Booth
The document summarizes a presentation on omni-channel marketing and maximizing return on investment through data-driven media buying. Specifically, it discusses how the company Funbox leverages real-time bidding (RTB) across channels and the sales funnel. It outlines Funbox's capabilities, including using first and third-party data for retargeting, dynamic creative optimization, and cross-device targeting to increase reach. The goal is to take a holistic approach to improve campaign performance and ROI through technology-agnostic targeting and optimization.
The lack of a dedicated solution for Oracle Siebel application testing has led to poor quality, effort intensive engagements and delayed implementations. However Infosys and HP's Business Process Testing solutions addresses these concerns confidently.
The Panduit Partner Program is being improved and relaunched in January 2016 with a new portal. Based on feedback from partners, the improvements include more training, sales support, leads, and incentives. The new program will have four partner levels - Platinum, Gold, Silver, and Registered. Partners will need to meet requirements in areas like competency, sales targets, and benefits commitment to qualify for levels with increased benefits. The improvements aim to make it easier for partners to do business with Panduit and be rewarded for their commitment through a more profitable partnership.
Sales and Marketing Alignment - MIT Sloan Sales ConferenceHubSpot
This document summarizes a presentation about aligning sales and marketing using inbound demand generation and data-driven processes. The presentation covers developing inbound demand through content marketing and social media, defining service level agreements between sales and marketing, using data to determine optimal lead quality and quantity, implementing predictable and standardized sales hiring, training, processes, and using data to hold individual sales reps accountable to each step of the process. The overall goal is to enable predictable, scalable revenue growth.
Marketing's New Metrics - Pardot Users ConferencePardot
The document discusses strategies for improving marketing and sales funnel performance. It provides metrics on conversion rates at different stages and recommends quantitatively tracking the funnel to understand bottlenecks. It also suggests developing a lead scoring system to prioritize leads and moving beyond just activity-based lead measures to focus on lead nurturing and acceleration throughout the buying cycle.
Evolve Your Business to Succeed in an App-Centric WorldAutotask
The IT service delivery landscape is changing. To keep up, you need a game plan that exceeds the expectations of your customers and empowers the end-users you serve. The future success of IT service providers will rely on the combination of aggregated cloud offerings, cloud-based productivity tools and cloud management capabilities. It’s survival of the fittest and your business needs to evolve.
The LogMeIn Elevate Channel Program Gives You the Power. In this session, participants will:
Understand the transformation occurring in IT service delivery
Identify strategies for increasing profitability and customer satisfaction by leveraging the cloud
Discover a new channel program designed to help you succeed in the BYOD/BYOA era that is upon us
[Presenter: Ted Roller, LogMeIn]
Marketing techniques are constantly changing and evolving. And consumers are getting more sophisticated about how they want to be marketed. This means as marketers, we have to stay on top of every technique, and trend to continue growing your company’s success. So here are 4 ways to take market share this year.
KPI's you can measure in CRM for Sales and MarketingGary Perkins
The document discusses key performance indicators (KPIs) that can be measured in a customer relationship management (CRM) system to track sales and marketing performance. It identifies common KPIs to measure for leads, sales opportunities, sales and account team activities, and marketing activities. The document emphasizes the importance of consistently measuring KPIs over time, acting on trends, and using CRM systems to track and report on KPIs through reports and dashboards.
Growth for SaaS using conversion optimizationValentin Radu
Why and How to increase conversion rate for Software as a service companies - presentation made by Valentin Radu.
Webinar by GrowthMarketingConference, Business2Community & Omniconvert
Digital Marketing Stategy Template by PinkPowerCo 2020.pptxRAVcom1
This document provides an overview of developing a digital marketing strategy. It discusses understanding your industry, competition, buyers, and the digital channels that will work for your business.
The first part focuses on analyzing your industry through a Porter's Five Forces analysis and understanding competitive rivalry, threats of new entrants/substitutes, buyer and supplier power. The second part is a SWOT analysis of your own company to understand strengths, weaknesses, opportunities, and threats.
The third part discusses creating buyer personas to understand who your target customers are. The fourth part analyzes different digital marketing channels like SEO, social media, paid ads, content marketing and which may work best based on resources and budget. The fifth part discusses key
Inbound Marketing Campaign Step 6: Measure Everything and TroubleshootVIEO Design
You need to look at a wide range of metrics in order to evaluate the success of your inbound marketing campaign.
If you want an overview of your offer’s performance, start with the analytics tied to your marketing offer’s landing page, such as:
- Views
- Submissions
- Conversion rate
- New leads
- New customers
View the full post on the VIEO Design blog here: http://hubs.ly/y0CWVX0
The document provides a 6-step blueprint for developing a high-performance marketing plan. It begins by explaining the importance of having marketing goals that are tied to revenue goals and determining key metrics like leads, opportunities, conversions, and deal size. It then stresses the importance of evaluating past marketing efforts to understand what drove leads and sales. The next steps include developing an overarching "big idea" or themes for campaigns and mapping activities to those themes on a quarterly calendar. It emphasizes the importance of assessing internal readiness with items like technology, data, content needs, and review processes before executing the plan.
High performance marketing_plan_jan2015Cheryl Ponder
The document provides a 6-step blueprint for developing a high-performance marketing plan. The 6 steps are: 1) create goals tied to revenue; 2) evaluate past successes; 3) develop a "big idea"; 4) decide how to communicate the story; 5) assign responsibilities and deadlines; 6) track results and optimize. Following this plan will help marketers like Liz plan impactful campaigns, track which tactics are working, and clearly report results to executives.
Actionable vs Vanity Metrics: Are you measuring the right one?Ambassador
Many online businesses understand the importance of analyzing metrics, but how do we know what is actually effecting the changes we observe? Find out how!
Digital Marketing Strategy Template .pptxmohitpnp989
Digital Marketing Company In Panipat
A leading digital marketing company in Panipat, offering expert services like SEO, Social Media management, and website development.
Digital Marketing Stategy in 2024 by Sachin Academydmtraining1
The document provides a template and guidance for creating a digital marketing strategy. It outlines 7 key parts: 1) Understanding your industry, competition, and buyers; 2) Understanding digital channels; 3) Understanding marketing metrics and goals; 4) Creating the digital marketing strategy using the "5Ds" - digital technology, data, channels, metrics, and devices; 5) How to start implementing the strategy. The document provides detailed explanations and examples for each part, advising businesses to analyze their market position, identify target audiences, select appropriate digital channels, define goals and metrics, and develop a customized strategy using the right technologies and data.
The document provides a template and guidance for creating a digital marketing strategy. It outlines 7 key parts: 1) Understanding your industry, competition, and buyers; 2) Understanding digital channels; 3) Understanding marketing metrics and goals; 4) Creating the digital marketing strategy using the "5Ds" - digital technology, data, channels, metrics, and devices; 5) How to start implementing the strategy. The document provides detailed explanations and examples for each part, advising businesses to analyze their market position, identify target audiences, select appropriate digital channels, define goals and metrics, and develop a customized strategy using the right technologies and data.
The document provides a template and guidance for creating a digital marketing strategy. It outlines 7 key parts: 1) Understanding your industry, competition, and buyers; 2) Understanding digital channels; 3) Understanding marketing metrics and goals; 4) Creating the digital marketing strategy using the "5Ds" - digital technology, data, channels, metrics, and devices; 5) How to start implementing the strategy. The document provides detailed explanations and examples for each part, advising businesses to analyze their market position, identify target audiences, select appropriate digital channels, define goals and metrics, and develop a customized strategy using the right technologies and data.
The document discusses best practices for managing inbound marketing leads. It recommends having a dedicated sales development function to qualify leads before passing them to sales. Key metrics to track include lead conversion rates and the pipeline to close rate. It also stresses the importance of executive commitment, using common terminology between marketing and sales, and leveraging CRM systems effectively.
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
This document provides guidance on optimizing lead generation and management using Salesforce CRM. It discusses 6 proven ways to generate more leads, such as through trade shows, web forms, search engine marketing, and social media. It also outlines 5 steps to effective lead management, including aligning sales and marketing, capturing more leads, keeping data clean, working leads efficiently, and tracking lead generation efforts. The overall message is that Salesforce CRM can help marketing managers improve lead generation and conversion through tools for capturing leads, running marketing campaigns, and analyzing performance metrics.
The document discusses measuring the success of content marketing. It covers defining key performance indicators and metrics like consumption, engagement, lead generation, and sales. It emphasizes the importance of measurement for optimizing content strategy and proving return on investment. The document provides examples of metrics for each category and how to calculate them using tools like analytics and CRM software. It also discusses attributing revenue to specific content and calculating the ROI of content marketing efforts.
Marketing On A Shoestring Budget 5 14 09 FinalTomHume
The document provides marketing tips and strategies for companies with limited marketing budgets during an economic downturn. It recommends focusing on proven low-cost tactics like referral marketing, public relations, social media, search engine optimization, and networking. Specific tips include claiming business listings, building links, capturing leads from webinars, and using tools like Jigsaw and Zift Solutions to update websites affordably.
This document discusses B2B lead generation strategies. It compares inbound and outbound lead generation, noting that outbound may be better for new product categories or niche markets. It provides guidance on structuring a lead generation campaign, including defining targets, leads, value propositions, and inbound and outbound tactics. It also discusses account-based marketing strategies and provides an overview of the company Motarme and the lead generation services it offers.
The document provides guidance on developing an effective marketing plan on a shoestring budget. It recommends first assessing your target customers and available resources. It then discusses creating a blueprint with measurable goals and a consistent message. Various low-cost and free marketing ideas are presented, like optimizing your website, social media presence, and online directories. It stresses measuring the results of your efforts to determine what is truly effective.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
2. www.kameelvohra.com
A marketing dashboard provides an easy method of
identifying & measuring key business performance
indicators. I like to break this up into four sections:
1. Sources of Business (Retrospective)
2. Accelerate Growth (Active)
3. Environmental (Passive)
4. Brand Awareness (Active & Passive)
Creating a Marketing Dashboard
3. www.kameelvohra.com
Sources of Business
It’s important to know where your business is
coming from, this helps to direct future effort
and provide visibility on trends (seasonal or
otherwise). You should analyze your last few
years worth of business to establish a baseline.
A lead source is any referrer that a sales lead
may have originated from.
4. www.kameelvohra.com
What sources should I measure?
• Measure your growth accelerators
• Any activity where an increase in effort, skill, funding, etc.
can directly influence the quantity of leads produced
• They are lead generation capabilities that you control,
agents and 3rd party/external sources that operate
independently do not count
• Examples include: cold calling, search engine advertising ,
website (if you have a lead gen/content campaign), emailers,
events, etc.
• Whilst you can’t count leads from agents, you might include
the number of agents registered with you as a metric
5. www.kameelvohra.com
• Include your passive sources
• Sources which generate business for you independent
of any direct action you take
• Uncontrolled or fixed lead source
• Where you can not influence the quantity of leads
generated
• For example: government tenders, agent referrals
6. www.kameelvohra.com
That’s a lot of sources!
• Limit your dashboard to 4 largest, with everything else
coming into a 5th called “Other”
• If all your sources are delivering equally, then cluster
based on another form of commonality, and present
them based on this group
• If your other sources section is a significant portion,
then consider a separate metric or page just to analyse
your lead-source distribution
– A highly dispersed lead source makes it harder to focus
your marketing efforts & budgets
– It does however mean you’re not dependent on just one
source of business
7. www.kameelvohra.com
Presenting your Sources
0
1
2
3
4
5
6
Jan Feb Mar Apr
Agents
Website
Direct Sales
1. Mar - Loss of website leads during web agency switch
2. Feb – Fluctuation in agent leads is within normal tolerances
Percentage DistLeads by Source
Summary graphs for easy
reading & better illustration
of your key points
Bullet points stating key
findings. List any big
gains/events/losses here
8. www.kameelvohra.com
Active & Passive – Setting Metrics
Once you’ve identified your key sources, you can break down key
factors relating to those sources. These will form your marketing KPIs.
Do this for all your sources. Let’s assume emailers are an important
lead source, and start asking questions:
1. How many email campaigns did we run this month?
2. How many addresses do we have in our database?
3. How many leads were generated? (MQL)
4. How many real opportunities were identified from these? (SQL)
5. What was the value of these opportunities?
6. How many were won/realized?
Each of these questions helps to identify a measurable factor that
influences the total amount of business realized.
9. www.kameelvohra.com
Here’s an example of what it might look like. The
time trending is important, and the benchmark
/target values would make it even more
valuable:
10. www.kameelvohra.com
MQL vs. SQL
Identify in every chain of questions at what point
Marketing Qualified Leads (MQL) are handed over
to Sales for Opportunity identification (Sales
Qualified Lead). Whilst marketing & sales work
closely, quality lead generation is usually a
marketing responsibility, and actual conversion is a
sales responsibility.
Don’t accidentally inherit responsibilities that aren’t
yours.
11. www.kameelvohra.com
What about less tangible measures?
• Brand Awareness is not something you can hide
behind. Your impact on your brand can be
measured.
– Measure any actions or occurrences that raise the
profile of your company, this could include:
• Press Releases, news or article coverage online of offline
• Product placements anywhere
• Workshops, seminars or summits for key influencers/target
groups
• Charitable events or co-branded events
• Number of mentions/shares on social media (do not
measure likes, they’ve been proven to be worthless
12. www.kameelvohra.com
Beware! Metrics can lie
Metrics, like any statistic can tell lies. Be wary of
metrics that are self serving, or that can not be
drilled down to “opportunity value”.
Reasonable efforts should be made to link brand
awareness / intangible campaigns to “new
opportunities”. (Coupons/ref. codes are a great
start)
13. www.kameelvohra.com
Beware! of Client Entertainment
Events that largely accommodate existing clients, should
be tracked separately. If at all. Opportunity value from
such events is hard to measure. This shouldn’t be a core
marketing metric unless you have a team specifically
focused / responsible for client entertainment &
management. Don’t take this too literally, there are lots
of things that aren’t really marketing that you might get
lumped with. Understand your metrics.
This is actually a sales tactic - sometimes it hides under a
marketing budget.
14. www.kameelvohra.com
Presentation is everything
Don’t over complicate this. Make it easy to measure,
update and present. It shouldn’t more than a moment for
anyone to understand what you’ve presented, deep dive
only when there’s a question or something you need to
highlight.
Try making the front page a few key graphs, with specific
findings or actions. Keep the detail for the other sheets.
You can download a sample dashboard here:
http://kameelvohra.com/marketing-resources/