Se eller gense slides fra denne Morgenbooster og bliv inspireret af 1508's Senior Designer, Stina Nordquist, og Brand Experience Designer, Hjørdis Thorborg, når de deler deres indsigter med at transformere et helt unikt brand til en digital oplevelse. Morgenboosteren er med udgangspunkt i det ny brandsite for HAY.

1. DESIGN
IN
LOVE
WITH
TECHNOLOGY
1508™
MORGENBOOSTER #80 - OCTOBER '17
CREATING A
DIGITAL
UNIVERSE FOR A
VIBRANT BRAND

2. 1508™
CHALLENGE
MORGENBOOSTER #80 - OCTOBER '17

4. 1508™
INNOVATION MARKETING
MORGENBOOSTER #80 - OCTOBER '17
INTERNAL
EXTERNAL
BRAND
Brand Driven Innovation (2010)

5. 1508™ MORGENBOOSTER #80 - OCTOBER '17
FINANCE
BRAND
STRATEGY
HR
SALES &
DISTRIBUTION
MARKETING/
COMMUNICATION
OPERATIONS
CSR
R&D
EXPERIENCE
BUSINESS
STRATEGY
Better Brand Better Business, DDC 2017 - Louise Beveridge & Bertrand Chovet (adjusted model)

6. 1508™ MORGENBOOSTER #80 - OCTOBER '17
BRAND
STRATEGY
EXPERIENCE
FINANCE
HR
SALES &
DISTRIBUTION
MARKETING/
COMMUNICATION
OPERATIONS
CSR
R&D
BUSINESS
STRATEGY
Better Brand Better Business, DDC 2017 - Louise Beveridge & Bertrand Chovet (adjusted model)

7. 1508™
The real power in brand today
lies in creating
dynamic, meaningful relationships
that evolve over time
MORGENBOOSTER #80 - OCTOBER '17
​IDEO (ideo.com/expertise/brand/)

8. 1508™
Better Brand Better Business, DDC 2017 - Louise Beveridge & Bertrand Chovet (adjusted model)
MORGENBOOSTER #80 - OCTOBER '17
VALUEIDENTITY EXPERIENCE PERSONAL
+ + +
(differentiation) (business decision) (purpose & coherency) (personal partner)

9. 1508™
B2B & B2C
H2H
MORGENBOOSTER #80 - OCTOBER '17
Better Brand Better Business, DDC 2017 - Louise Beveridge & Bertrand Chovet (adjusted model)

10. 1508™
A COHERENT BRAND
MORGENBOOSTER #80 - OCTOBER '17

11. 1508™
How might we…
…activate HAY’s brand digitally
and enrich the brand + buying experience
across touchpoints?
MORGENBOOSTER #80 - OCTOBER '17

13. 1508™ MORGENBOOSTER #80 - OCTOBER '17

14. 1508™
A VIBRANT BRAND
MORGENBOOSTER #80 - OCTOBER '17

15. 1508™
How might we…
…create a flexible digital design
for a vibrant brand that continues to evolve
and inspire the customers?
MORGENBOOSTER #80 - OCTOBER '17

16. 1508™ MORGENBOOSTER #80 - OCTOBER '17

17. 1508™
A UNIQUE BRAND
MORGENBOOSTER #80 - OCTOBER '17

18. 1508™
How might we…
…create a website that invites you
“behind the scenes” and out into the World
and allows for unique stories to be told?
MORGENBOOSTER #80 - OCTOBER '17

19. 1508™ MORGENBOOSTER #80 - OCTOBER '17

20. 1508™
APPROACH
MORGENBOOSTER #80 - OCTOBER '17

21. 1508™ MORGENBOOSTER #80 - OCTOBER '17
FIT EXPERIENCEPURPOSE
ACTIVATION
ENGAGEMENT

22. 1508™ MORGENBOOSTER #80 - OCTOBER '17
EXTERNAL
PURPOSE
QUADRANT MODEL (WOLFF OLINS)

23. 1508™
PRODUCT (PALISSADE)
MORGENBOOSTER #80 - OCTOBER '17

24. 1508™
PRODUCT (PALISSADE) – VARIANTS
MORGENBOOSTER #80 - OCTOBER '17

25. 1508™
PRODUCT (PALISSADE) – FAMILY
MORGENBOOSTER #80 - OCTOBER '17

26. 1508™
PRODUCT (COPENHAGUE) – CONTEXT
MORGENBOOSTER #80 - OCTOBER '17

27. 1508™
PRODUCT (COPENHAGUE) – INSTAGRAM
MORGENBOOSTER #80 - OCTOBER '17

28. 1508™
QUADRANT MODEL (WOLFF OLINS)
MORGENBOOSTER #80 - OCTOBER '17
INTERNAL
PURPOSE

29. 1508™
ROLF & METTE HAY
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30. 1508™
COLLABORATION
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31. 1508™
DESIGNERS - RONAN & ERWAN BOUROULLEC
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32. 1508™
DESIGNERS - SCHOLTEN & BAIJINGS
MORGENBOOSTER #80 - OCTOBER '17

33. 1508™
SKETCHES (PAPER PORCELAIN)
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34. 1508™
PROTOTYPES (PAPER PORCELAIN)
MORGENBOOSTER #80 - OCTOBER '17

35. 1508™ MORGENBOOSTER #80 - OCTOBER '17

36. 1508™
SOLUTION
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37. 1508™
BRAND VALUE PILLARS
MORGENBOOSTER #80 - OCTOBER '17
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
A1 A2 B1 B2 C1 C2
HIGH LEVEL
VALUE PROPOSITION
HIGH LEVEL
VALUE PROPOSITION
HIGH LEVEL
VALUE PROPOSITION
A CB
PURPOSEPURPOSE

38. 1508™
BRAND VALUE PILLARS
MORGENBOOSTER #80 - OCTOBER '17
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
A1 A2 B1 B2 C1 C2
HIGH LEVEL
VALUE PROPOSITION
HIGH LEVEL
VALUE PROPOSITION
HIGH LEVEL
VALUE PROPOSITION
A CB
PURPOSE

39. 1508™ MORGENBOOSTER #80 - OCTOBER '17

40. 1508™ MORGENBOOSTER #80 - OCTOBER '17

41. 1508™
BRAND IMAGES
MORGENBOOSTER #80 - OCTOBER '17

42. 1508™
NEW BRAND IMAGES
MORGENBOOSTER #80 - OCTOBER '17

43. 1508™
DIVERSITY IN IMAGES
MORGENBOOSTER #80 - OCTOBER '17

44. 1508™ MORGENBOOSTER #80 - OCTOBER '17
DIFFERENT FORMATS

45. 1508™
FLEXIBLE DYNAMIC GRID
MORGENBOOSTER #80 - OCTOBER '17

46. 1508™
PLAYFUL LAYOUT
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47. 1508™ MORGENBOOSTER #80 - OCTOBER '17

48. 1508™
PLAYFUL GRID
MORGENBOOSTER #80 - OCTOBER '17

49. 1508™
PLAYFUL GRID
MORGENBOOSTER #80 - OCTOBER '17

50. 1508™
PLAYFUL GRID
MORGENBOOSTER #80 - OCTOBER '17

51. 1508™ MORGENBOOSTER #80 - OCTOBER '17

52. 1508™

53. 1508™ MORGENBOOSTER #80 - OCTOBER '17

62. 1508™ MORGENBOOSTER #80 - OCTOBER '17

63. 1508™ MORGENBOOSTER #80 - OCTOBER '17

79. 1508™ MORGENBOOSTER #80 - OCTOBER '17

80. 1508™
SUMMARY
MORGENBOOSTER #80 - OCTOBER '17

81. 1508™
How might we…
…activate HAY’s brand digitally
and enrich the brand + buying experience
across touchpoints?
MORGENBOOSTER #80 - OCTOBER '17

82. 1508™ MORGENBOOSTER #80 - OCTOBER '17

83. 1508™ MORGENBOOSTER #80 - OCTOBER '17

84. 1508™
How might we…
…create a flexible digital design
for a vibrant brand that continues to evolve
and inspire the customers?
MORGENBOOSTER #80 - OCTOBER '17

85. 1508™ MORGENBOOSTER #80 - OCTOBER '17

86. 1508™ MORGENBOOSTER #80 - OCTOBER '17

87. 1508™ MORGENBOOSTER #80 - OCTOBER '17

88. 1508™ MORGENBOOSTER #80 - OCTOBER '17

89. 1508™
How might we…
…create a website that invites you
“behind the scenes” and out into the World
and allows for unique stories to be told?
MORGENBOOSTER #80 - OCTOBER '17

90. 1508™ MORGENBOOSTER #80 - OCTOBER '17

91. 1508™
THANKS!!
MORGENBOOSTER #80 - OCTOBER '17