This document discusses creating a culture of pedagogical learning by changing perceptions around teaching. It recommends providing knowledge resources on teaching techniques, making participation easy through teaching circles, and using principles from "The Tipping Point" to make pedagogical learning popular through influential advocates and a supportive community. Stickiness comes from focusing on learners' interests and allowing exploration, sharing experiences and feedback in a dedicated community. The culture change can work by meeting instructors' convenience and offering incentives like teaching awards.