The document describes creating a social media framework for a university library's accounts. It summarizes that before developing the framework in 2014, content was added inconsistently by two staff members according to their preferences with long periods of no updates. After developing the framework, a team of 10 staff members add strategic content daily that fits the framework's clear purpose, audience, and guidelines, providing more diversity and coherence.

1. Create your own social media framework
Michelle Bond & Angela Duckworth
Liverpool Hope University

2. Pre-framework
Post-framework
Content added by 2 members of staff
Dictated by their whims and prejudices
Long periods of time when no content
2014
Developed
our
framework
Content added by team of 10
Strategic input – more diversity
Content added every day
De-cluttered what didn’t fit the strategy
No coherency or long term view

3. The Framework

4. Clear purpose and aims

5. Know your audience
Decide content and stick to it!

7. Give your staff guidance

8. @Hope_Library @libmichelle @DuckworthAngela
www.facebook.com/hopelibrary
Michelle Bond (bondm@hope.ac.uk) & Angela Duckworth (duckwoa@hope.ac.uk)