Creamchain the dawn of the data management dynamics

CREAMCHAIN
The dawn of the Data Management Dynamics
Jayaraman Rajah Iyer
This paper is based on my work IBCM - Copyright Details:
Inactivity Based Cost Management - Copyright © REGN. NO. L-
27490/2006 DATED December 1, 2006 Govt. of India, Copyrights Ofﬁce,
by the Author, Jayaraman Rajah Iyer, published through LinkedIn in my personal
capacity.

My experience with Big data
When Prakash Varmora, President of Federation of Industries Association
(Gujarat) [FIA] and Bhavesh Patel, Chairman of Global Resources & Strategy
[GRS] Committee of FIA suggested I shall prepare a blueprint for GSDP $1.5
trillion 2024 I went about creating one for the Gujarat State Domestic Product
2024. I could get hold of one document STATE DOMESTIC PRODUCT
GUJARAT STATE 2017-18 (With Base Year 2011-12). This document was
prepared a few months back, on 4th Sep. 2019, with 2016-17 stated as P -
Provisional and 2017-18 stated as Q - Quick Estimates.
I did create an approach paper for $1.5 trillion GSDP 2024. The fault lines exist
in the base data that are two years old, projecting 4 years from now means
projecting for 6 years from the last known dataset. Again, the Planning
Commission or NITI Aayog is accustomed to project data top-down. Remove a
couple of layers at the top, the dataset does not get down to the ground level at
all. GSDP data prepared by the Directorate of Economics and Statistics,
Government of Gujarat, Gandhinagar is also in the same manner. We keep
structured, semi-structured, unstructured dead data and use data-mining to pull
out some figures out of the hat. The figures in hand state GSDP of $187.81
billion by the Quick Estimate of 2017-18. Then any figure is floated to get the
latest GSDP, that has no back-up? This could be the basis of data accumulation
in different levels leading up to what the World Bank considers as GDP?
IBCM © Research 2020 /2 20

While going through the latest Economic Survey 2019-20, some of the big ones
like Maharashtra, Gujarat fail to come out with the past figures for 2018-19
referring as na? What does this na stand for - Not Applicable or Not Acceptable?
Will, the governments States or Central would dish out figures of the past in a
leisurely manner when the economy goes down the hill at a great speed? Yet the
Finance Minister assures us that the projected 5% expansion in 2019-20 would
be 6.0% to 6.5% beginning April 1, 2020. Why not 41.38%, that’s my question?
An entrepreneur puts his money and effort for the expansion of his/her business.
6.0% to 6.50% is ‘not applicable’ for many state and central governments but is
‘NOT ACCEPTABLE’ to the businessmen? (S)he wants 41.38%. But if you are in
business you mind your own business - as Carl Sagan said: In our obscurity - in
all this vastness - there is no hint that help will come from elsewhere to save us
from ourselves. It is up to us. If you are allergic to heat don’t enter the kitchen.
Keep your goal target of CAGR 2024 at 41.38% and get moving. If you are
ready move on to the next page. If you are not, go and do the kite flying with
the Department of Economics and Statistics spread all over India.

My experience with small data
In my CREAM Analytics, culled from the public domain, information Data on
HUL from the year 2007 to the last published Annual Report 2018-19. The
wealth of information one can get is quite fascinating. The data may run to
nearly 375 pages. 170 Process blocks are constructed, separating CREAM -
Corporate Governance, Risk Management, Earnings, Accounting Quality, and
Management Quality. By the principle of Return on Intangible, when the data
are analyzed and rated many a fault line is brought out. That streak can come
from 2007 and yet may continue even now. Out of the 170 process blocks, 12
are quantitatively represented by Balance Sheet and Profitability Statement and
158 are of Qualitative Elements.
Our reporting system per the Indian Companies Act and other regulatory bodies
are very good. It’s not unique to HUL but going through RIL I find the same. So
it will be for all listed companies big or small. We ignore 158 of 170 process
blocks but speculate on the mere 12 in the stock market. It must change.
Constructing a CREAM Report for all listed companies is a must.
A company like HUL is in India for nearly a century, is in the same cottage
sector from the beginning, 1000s of acquired brand names like Hamam are
dropped. This brand name marketing ego trips do not add value to the
economy. Looking at HUL I see a sense of satisfaction. Five business segments
reduced to four, why? Their CAGR is pegged at 3.75% and will be so, for
another century.
If you are a satisfied entrepreneur like HUL guys, go and do the skiing in alps?

A company preparing a CREAM Report is endowed with assessing 158/170
Qualitative Elements of Management. Quantitative elements are the direct result
of how qualitative elements are managed. What does a CREAM Report have?
All the 5 V’s: - Volume, Velocity, Variety. Variability and Veracity. Veracity for
data would arise if and only if it is connected to the individual associated with
the respective dataset. We have big data sans the energy element, without
which the data is dead and inactive. All such data are there in the World Bank,
OECD, and every Statistical institutes.
It’s you and your people who have created the data, a Dhirubhai, Amadeo Peter
Giannini, a Thomas Watson Jr., a JRD Tata leading the pack. You are enamored
by the statistics but ignored the material events - yes the material events - that
made the difference. A paradigm shift in your company’s growth pattern, like
Mahatma Gandhi’s Dandi march. 85% of your data, of Qualitative Elements of
Management, you have just ignored year after year. CREAM Report is all bout it.
Do you want to miss it? Go and play Hopscotch with your kids? 

The Need - Connect Data to its only root.
Google search reveals: Data Explosion: About 4,42,00,000 results (0.44
seconds) : Information explosion. The information explosion is the rapid
increase in the amount of published information or data and the effects of this
abundance. As the amount of available data grows, the problem of managing
the information becomes more difficult, which can lead to information
overload.
The Nobel laureate Richard Feynman says: If the number 666 is considered evil,
then technically, 25.8069758 is the root of all evil. I like him, very practical in
his approach, exposes all assumptions without a hypothesis. What is the root of
all these Data collections? If you take a single data, say from World Bank or
OECD or your PC, try to find the emergent property of that specified data, you
come a cropper. We create figures out of the hat. What’s the root of each such
datum?
Let me illustrate from my book: Quote: The principle of Advaita would help in
understanding the science of metaphysics. The Brahma sutra begins from the
level of the known, external feature, tangible, visible, to the level of the
unknown. Neti, neti or na iti, na iti, (not this, not this) is the rejection of
whatever is known and perceived by the laws of physics. What existed before
the Big Bang? By neti, neti, the cause of this universe is identified - retrogressus
ad infinitum. Retrogress to the point where everything tangible is rejected. That
point is the culmination of identifying the level of energy force, from the
known, phenomenal level of diversity to the unknown, non-dual,

transcendental level, where there is no cause but remains the cause of all
causes. That’s the domain of Intangible, where there is no duality, no paradox,
no plurality, and no opposite values that are the characteristics of the tangible
domain. That is a stable parameter by which the rest of the universe is
calibrated. That is Intangible. Corporate too is evident as pulsating energy
making subatomic particles dance. Unquote
Is not the US GDP in 2017 as per World Bank, $19,390, 604, 000, 000? na iti,
na iti? Is not China GDP in 2017 as per World Bank, $12,237, 700, 479, 375?
na iti, na iti? Is not India GDP in 2017 as per World Bank, $2,597, 491, 162,
890? na iti, na iti? What about Agriculture, value added 2017, China $ 968,
627,567,024: na iti, na iti? India $ 401, 319, 205, 321: na iti, na iti i? What do
you want? I want a break-up by each Farmer, by their Aaadhar Card#. That is to
say, a datum not connected to an individual is na iti, na iti for me? That
individual is the intangible, the force that creates and acts upon matter? Data is
matter. Connect matter to Intangible. Then we have data dynamics. Otherwise,
NO. Data becomes inert and static. The entire Universe will collapse like a tent
when it’s inert without the intangible responsible for its longevity?
Lockdown the departments of Statistics until you infuse the people’s energy for
each datum? 

Creative Process and Action Process - how to compress big data?
Capture the force responsible for creating or acting upon the set targets, at the
root level. In all the cases the datasets in billions should be of two perspectives
only. Creative Process and Action Process. The post-facto analytics of big data
leads to what Keynes says in Animal Spirits: as the outcome of a weighted
average of quantitative beneﬁts multiplied by quantitative probabilities. We
have succumbed to that already, release the data connected to intangible.
Return on Intangible
The second law of motion is Force = mass * acceleration. What in management
we see is nothing but mass shifted from one space to the other. Nothing more.
Newton's First Law states that an object will remain at rest or in uniform motion
in a straight line unless acted upon by an external force.
Every tangible item is an inanimate substance. Force is applied only by the
pulsating energy which is people’s energy - that is Intangible, that all of us have
in equal measure. So in the equation for Return on Intangible is (Action or
Inaction) in the numerator and Intangible in the denominator bringing up to the
fore a binary value of an action (1) or Inaction (0) in every task assigned to a
single individual.
A Datum in all Statistics departments is made of mass, that takes up space. To
accelerate you have to apply Force. That Force is Intangible.

Ethical Assets
Quite several companies have visited my LinkedIn page in the last few posts on
my work on GSDP $1.5 trillion 2024. One, in particular, drew my attention -
Cliantha Research, Ahmedabad.
I have proposed in my book, creating Debit - Ethical Assets and Credit Ethical
Assets Premium Account, as a journal entry, at a notional value of Rs.1 crore
for each of the Ethical Asset. An FPC with 30 FPOs as in Gujpro, with about 10
such Ethical Assets could get a substantial Ethical Assets Premium Account duly
credited. FPOs are well-structured organizations Farmers may commit suicide,
destroy their surplus produce out of frustration but would not go in the wrong
way.
The intention of creating an Ethical Assets Premium account is optimizing the
value pack of an organization and at the same time keeping track of the value
system followed. Ethical Assets Premium Account is not an automatic credit of
Rs.1 crore but would depend on the Value System Ratings, including Corporate
Governance, Risk Management, Accounting Quality, and Management Quality.
Cliantha Research I mentioned would be of considerable importance, not just
for them, but making the public aware of their strict performance parameters.
CREAM Report goes further beyond obtaining say a US FDA approval. CREAM
Report brings in the missing element - Intangible. All companies should get
their Ethical Assets Premium Account certiﬁed. The certiﬁcation process is
related to the ratings obtained for CRAM out of CREAM, being the
achievements in qualitative elements of management. Ratings being 0 - 5, the

premium account will get the percentage of Rs.1 crore accordingly. Premium is
earned by performance.
Cliantha that has ﬁfteen years of impeccable regulatory history with USFDA,
WHO, MHRA, Health Canada, AGES, AEMPS, MCC, MOH, ANSM, MOPH,
ANVISA, CAP, and NABL, interests me as to the creation, maintenance of
Ethical Assets premium account for a long term to come. So would be of many
companies, no doubt.
Ethical assets premium ensures internal ability and commands external dignity,
which would beneﬁt many a company to follow these strict procedures. Sun
Pharma Halol Plant has been in news on account of FDA woes. It is to the
advantage of India that qualitative elements of management are of high
standards.
Ethical Asset Premium Account at 100% is THE Brand Value of your company.
You don’t have to advertise and FDIs, Bankers, Financial Institutions will note it
and come and knock at your door. 

Process Blocks
Open-ended process blocks are created by Subject-Object qualitative and
quantitative elements of management. Open-ended because some of the
qualitative elements of management otherwise not specifically identified can
get added - e.g., PM Modi steps in to warn Pharma companies against bribing
doctors, says will bring in strict law. The 170 process blocks brought for CREAM
Report analytics, Corporate Governance, Risk Management, Earnings,
Accounting Quality and Management Quality are identical, please note. Insider
Trading, Conflict of Interest, Conflict of Personal Interest, Conflict of
Conscience, Human Rights, Environmental Rights, Anti-bribery initiatives, Code
of Business Principles, Code of Conduct, etc. are all brought under one
umbrella for Ratings and coming out with a consolidated CREAM Report.
Ockahm’s razor
What has been created satisfies the three criteria set by Nobel laureate Murray
Gellman as to The three principles of emergent property: that are 1.
Conformability of Nature to herself, 2. Applicability of simplicity, and
3.Unreasonable effectiveness.
Management is a simple process from start-ups to MNCs. Keep it so and
multiply the profits with a proviso of having instituted a value system. That’s

what even Marco Polo said clearly of Indian Business, why should it change
now?
CREAMCHAIN
Extract from my book: Quote: Blockchain is another technology one should use
but not misuse, as is prevalent today. National Institute of Standards and
Technology (NIST) has published a paper on Blockchain Technology Overview,
under the head, 'Tamper evident and tamper-resistant data', it says: “Many
applications follow the “CRUD” (create, read, update, delete) functions for
data. With a blockchain, there is only “CR” (create, read). Some methods can
be employed to “deprecate” older data if a newer version is found, but there is
no removal process for the original data.”
This book provides the basis for creating a CREAM Report for companies.
CREAM Report is indeed a report of each individual’s performance ratings that
contribute to the ratings of a company as a whole. In turn, companies join
together to create ratings for a National Grid of Governance. The starting point
remains the individual, with whom the building block begins. The book also
promotes self-governance for every individual, with the intangible as the
denominator, specifying the force of energy unleashed by each one. A
blockchain for each individual created of one’s own volition would help the
progress made by that person over 40 or 50 years.
I am working closely with my team that has a doctorate scholar in Blockchain.
This will assist all companies to identify and optimize energy force of every
individual.

FIA - Federation of Industries and Associations (Gujarat) - Advisor
FIA at Gandhinagar is one of the foremost and active associations of Gujarat
having 202 industries associations and around 150,000 industrial units as its
members. FIA plays active role in representing issues faced by industries to
GIDC, Industries Commissionarate, IndexTb, GPCB, Sales Tax (GST), Customs
etc. and suggest policy issues to the State and Central Government.
FIA - Federation of Industries and Associations (Gujarat) , has appointed me as
an Advisor of CDGR and Ethics Committee under GRS [Global Resources &
Strategy} Committee that I have willingly accepted.
However, Prakashbhai and Bhavesh Patel who are responsible for my being
inducted in FIA, are of genuinely endowed with high thinking. They have
created a ONE WORLD MOVEMENT, a movement to look into the welfare of
all. There’s a Tamil saying: “யா#m ஊேர யாவ)m ேக+r - Yaadhum oore,
yaavarum kelir, which means “Every village is my village and every person is
from my relative”. So be it for our extension of Return on Intangible to all.
The next sentence of the same sayings, I want you to note: “-#m ந/0m
πறrதர வாரா - Theethum Nanrum Pirar thara Vaara - which means - Like a lot
of things in life, good and bad doesn't come from others.They come from within
us.” This is how I have prepared the CREAM Report mastering the art of self-
governance. 

Companies should move forward - CREAM Report DIY
What Economic Survey 2019-20 and Budget 2020 should have done is that -
Economic Survey should have been projected for 2024 $5 trillion for Indian
Economy and then Budget 2020 should have given the tools to bring 2024
Target of $5 trillion to 2020-21 targets to reach. But private sector individual
companies can follow what I say for GoI, isn’t it?
My appeal to companies is to go through the The two presentations:
Creative Process - Blueprint for GSDP 2024 $1.5 Trillion Economy, please use
this link. http://bit.ly/2rXrzlO
Action Process: Blueprint for GSDP 2024 $1.5 Trillion Economy. - per capita
efforts. The direct link is: Google drive: http://bit.ly/36fLDOU This was done at
the initiative of One World Movement.
Exhorting companies to join the 41.38% run rate for the 2024 Target of GSDP
$1.5 trillion, http://bit.ly/ 37PSKya Google Drive,
Then apply the principles by creating Strategy Plan 2024, enabling a CREAM
Report. Take a higher CAGR of 41.38% in consonance with the GSDP 2024
Plan of $1.5 trillion. Then start the Action Process. This is where CDGR comes
into play - Daily Growth Rate. Keep the 41.38% at sight always. Play an ODI of
business targets. Undertaking Ethical Responsibility makes it a DIY kit. I am
available to assist you in your endeavor to build a robust big data with pulsating
energy. Focus on your growth and forget for awhile State or National GDP.

CDGR that is mentioned under FIA is measuring Daily Growth Rate. Economic
Survey should be not just for a year, as has been the tradition but must be for
2024 $5 trillion GDP. By CDGR bring it to Daily Growth Rate. During the
Action Process, which is lacking, track the performance so as how to get to the
target of $5 trillion by 2024. It’s not 6.0% - 6.5% now, 5.8% yesterday. What is
the CAGR for 2024 $5 trillion, 15% or 20%, bring to today CDGR and keep
playing ODI with targeted 20%, from every component that makes to $5
trillion?
My Book - Return on Intangible: Measuring Corporate Fiscal and Ethical
Assets; CREAM Analytics of Policies, Practices and People:
My self-published book is available in India. The US Publisher had cleared the
manuscript, tentatively named the same, but ﬁnal manuscript was delayed due
to some mishap with their Consenting Editor. The Main Editor was ready to push
it through the production line that I objected to as I said don’t do it in a hurry,
but would like the Consenting Editor to go through the ﬁnal manuscript and
then clear it. I am waiting, again for the last three weeks. 

The Book Description
Quote: Billion dollar corporations around us, from German automotive brand
Volkswagen to Indian infrastructure giant IL&FS, are being brought down by the
actions of unethical players within their corporate orbits. The global economy
watches helplessly and asks: what were the auditors doing? Well, what can
auditors do when there is no established framework to quantify the - ethical
assets. One thing is clear from recent corporate history, no corporate entity is
too big to stumble on the pebble of ethics. Just ask Barings Bank, brought down
by the actions of a single 28-year-old and sold for little more than a dollar.  
This book then is a timely answer to the age-old question corporate managers
grapple with — how do we measure the intangible influencers? It’s about time
we stopped blaming capitalism. This book lays out the first blueprint for
corporate transformation, from cosmetic to cosmic. It outlines how the audit
profession can recover lost GRACE - Governance, Responsibility, Authority,
Credibility, and Enablement. It creates a pragmatic roadmap to integrate ethical
standards with fiscal and material ones.
 
The author, Jayaraman Rajah Iyer’s proprietary methodology, Inactivity Based
Cost Management (IBCM), forms the basis for this book’s five principles, from
Returns on Intangible to corporate yoga. All elaborated through the medium of
cosmological studies and drawn from the depths of the world’s oldest
arguments for ethics – grounded in metaphysics. It inverts the corporate
structure to create an equitable new stable element for corporate management,
like that of the well-established mathematical and natural sciences. Unquote

Well, what can auditors do when there is no established framework to quantify
the - ethical assets. Auditors can go out and join the hopscotch game?
Summary
1. Companies have to necessarily adopt 3-D Corporate Atomic Structure. By
not analyzing the Qualitative Elements of Management, they are missing a
lot of Data. CREAM Report shall provide the basis. Material events are
important to guide companies to the future. Over the years they are
forgotten, a mere reference to the visionaries not benchmarking what and
how they brought the company to a great level. Applicable to Amadeo Peter
Giannini, Thomas Watson Jr., JRD Tata, Dhirubhai Ambani. The 3-D
Corporate Atomic Structure gives how they function and not merely a
Balance Sheet Analysis.
2. I strongly recommend companies to go for 41.38% CAGR 2024. The
Strategy Plan 2024 would surely put them on the right accelerator. Planning
is at its best. The denominator is people’s energy. The Action Process is pro-
active, setting the target at 41.38%, convert to CDGR and keep track of the
run-rate.
3. In the presentation given, as mentioned herein, a company gets by CREAM
Report on 170 process blocks the ratings, of achievements and
simultaneously the Index of Inactivity which is people’s energy unspent
Although the CREAM Report is for a company as a whole, this is the result
of performance by every person involved in a company. Effectively you get
two ratings: 1. Ratings for a company and 2. Ratings of Individual.

4. What I plan is to get CREAM Report of all companies and create data to
GDP level. When we break-down from the top we have complete
knowledge of all the individuals, repeat individuals who have built-up the
economy. An FPC like Gujpro, 30 FPOs, covering 40,000 Farmers will have
data of Agri produce besides other information crucial for building-up the
Agri portion of GDP. Extending to all FPOs and thereby to all Farmers we
will have data of a major industry group of say $500 billion. Competing
with China’s $950 billion and setting a target of $1 trillion for Agri GDP we
have a solid data with a CAGR coonverted into CDGR, by aadhar numbers.
So would be for every company competing with itself to a target of 41.38%
CAGR 2024.
5. CREAM-Chain - Two different directions same data takes - 1. An
organisation growth and 2 We create a CREAM-Chain. Personal growth,
both being identical in terms of Data input. Please study the referred
presentations. Should the organizations data get added up to GDP then
individual contribution can be tracked with a CREAM-Chain, a combination
of CREAM Report by Blockchain principle. An intern joining today retiring
45 years hence has his/her CREAM-Chain data over as many years. Where
(s)he works today and where (s)he would end 45 years from now is well
structured data. A GDP Data say in World Bank database will have both
these data duly identiﬁed and validated, more by a pro-active atmosphere of
challenge taken and performance recorded. It’s a live data not a datum sans
human involvement.

6. I want to make it clear, Government Statistical and Economic Departments
can never move forward unless they bring in this CAGR to CDGR tracking
performance and the Return on Intangible principle. Meaning what each
person has a target and how (s)he is performing. Performance is a Daily
calibration and a dynamic governance standard. By a CREAM Report every
bureaucrat is MEASURED.
7. A word about Banking - CREAM Report is a must, absolute must for Banking
personnel. I give below a formula RBI had issued in their Basel III Capital
Regulations: What use all these for? How many in Banks use this formulae?
We have created a set of economists who can talk anything through to $5
trillion economy without any commitment. Our actions can be very simple
and individually satisfactory. Introduce CREAM Report for all the banks,
including RBI. Better RBI comes out with a research report on the above
formula?
8. Last but not the least, if we can track an image to its origin why not a datum
to its? 

Contact
Please go ahead and implement with the Strategy Plan 2024 followed by Action
Process. I have given in detail of both that you may readily use it for. I am
available for companies to assist them in this DIY self-governance kit. Anytime.
I am willing to, wanting to, waiting to - interact with those who are interested.
Remember we are in a global village? As I said assuming Ethical Responsibility
should emanate from companies and can’t be forced upon by outside
consultants. Don’t hesitate to get in touch with me, we can create a sound
platform for economic growth.
I am keen big companies take it up ﬁrst and then introduce CREAM Report for
their own suppliers, MSMEs in their fold would be, more of a vendor
development process. One important point is that if suppliers are well run then
your variable cost is reduced, otherwise you stand no chance. To repeat this is a
DIY kit for Ethical Responsibility and I am just a catalyst. Companies have to
come forward and I am ready to assist them. I am 78 and have limitations to run
around and would be happy with a Skype call with executives - shall we say -
skype pe charcha?
Jayaraman Rajah Iyer
+919487390439
jayar@ibcm.in
LinkedIn: https://t.co/0NMGjIgj38
February 5, 2020

Creamchain the dawn of the data management dynamics

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