The document summarizes a product launch retrospective. It lists the participants in the retrospective and includes sections to evaluate the program planning, product feedback, and takeaways. The goal is to identify what worked well, what didn't, and how to improve future launches by considering what to start doing, stop doing, and continue doing.

1. PRODUCT LAUNCH RETROSPECTIVE
Product launches require a lot of hard work, planning, and execution. But in order to put together a top-notch
product launch program and continue to improve on that program, it’s critical to do a retrospective. This will
help you identify what worked, what didn’t, and how you can improve your approach for the next launch.
Product Launch Debrief / Retrospective
Launch NAME OF LAUNCH
Retrospective Participants ● Program Manager
● Product Manager
● Product or Engineering Lead
● Product Marketing Manager
● Dir of Revenue
● Sales Operations Representative
● Customer Service/SupportRepresentative
● Inside Sales Representative
● Account ManagementRepresentative
● Marketing Operations Representative
● ContentMarketing Representative
● Training/TalentRepresentative
● Business DevelopmentRepresentative
● Accounting or Finance Representative
Date of Post-Mortem DATE
Goal(s)
(What were the goals of the
launch?)
Overall Hit or Miss? HIT or MISS
Grade
(What would we give it as a grade?)
A+, A, A-, B+, B, B-, C+, C, C-, D+, D, D-, F
Why?
Feedback (the left and right in yellow boxes should be equal)
What worked well? What didn’t work well?
● ●
What do we need to do more of? What do we need to do less of?
● ●
What needs improvement? What should we try next time?
● ●
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2. Program Planning
Were the requirements and
expectations clear?
YES NO
Was the schedule reasonable? YES NO
Were deadlines hit? (why or why
not?)
YES NO (reason)
Did supporting teams know what
they needed to know (and with
enough time to do their parts)?
YES NO (reason)
Were there surprises? What were
they?
YES NO (whatwere they?)
Where were the bottlenecks? YES NO (whatwere they?)
Product Feedback
Does the messaging reflect the
value of the product?
YES NO
Is it selling as expected? YES NO
What has been the initial customer
feedback?
● Feedback
● Feedback
Takeaways
Start Doing Stop Doing Continue Doing
● ● ●
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