Brando creates an advertisement to target his audience, Candy. Candy sees the ad and is interested in Brando's shoes. However, when she searches online, she cannot find any information about Brando or his shoes. Had Brando optimized his online presence and activity, Candy would have been able to find and purchase his shoes. In the end, Candy is happy with a new pair of golden shoes she found instead.

2. A story about on and offline advertising

3. Meet Brando.
A quintessential marketer

4. This is Candy… Brando’s target audience.

5. Brando knows what Candy likes.
To lure her he created a beautiful advert.
Then he sat back and waited….

6. Sure enough,
Candy was tempted by
the idea of a new pair of shoes…

7. So she fired up her laptop…
and within minutes
she was online trying to find out more about
Brando and his shoes.
She found 1,000,472 different shoes
including some made of snakeskin (yuh!)

8. But no mention of Brando and his shoes 

9. If only Brando had understood that
new technology has empowered
consumers like never before.
And that it’s no longer enough to just advertise…
You’ve got to optimize your online
and offline activity

10. And Candy?
She’s over the moon with her new golden shoes
with silver buckles and real silk lining.

75. Some of our Digital work

76. Websites www.continentalcoffee.com

77. Websites
www.babyshopstores.com
www.babyshopstores.com

78. Websites
http://virtualtransport.rta.ae

79. Websites
http://www.omanworldtourism.com

80. Websites
http://www.jvc-me.coml

81. Websites
http://www.tra.gov.om

82. Social Media www.facebook.com/sharafdgonline

83. Social Media
http://www.facebook.com/ShoexpressME

84. Social Media
http://www.facebook.com/FashionandMen

85. Social Media
http://www.facebook.com/BabyBytes

86. Social Media
www.facebook.com/label24