The number of padel players and competitions in Sweden has greatly increased in recent years. Leagues and tournaments have become important drivers for player engagement and the maturing of the sport. Survey data shows most players who compete are between 30-49 years old and interest in competitions has risen. Providing opportunities to play against similarly skilled opponents and better communication of event information could help increase participation.
Football world championship in Qatar is one of the largest sporting events in a post-pandemic world. Enabled by the proliferation of digital media channels and internet/smartphone penetration, an unprecedented 5 billion consumers are expected to engage with the event. Consumption is expected to spike during the tournament which overlaps with the retail festive season. This period of celebration promises to be one like no other and will create a legacy of its own.
Daily fantasy sports sites like FanDuel and DraftKings allow users to enter multiple daily fantasy sports contests with changing rosters. This model has proven very lucrative, with the industry estimated at $26.5 billion annually in the US and Canada alone. However, the legal status of daily fantasy sports is uncertain, as regulators in some areas have ruled it a form of gambling. Additionally, while sites are highly valued, neither FanDuel nor DraftKings are profitable yet due to large advertising budgets. Rising regulatory pressures and questions around the skill element of the games could threaten the long-term viability of the industry.
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
In early 2017, Bath City FC asked an independent researcher to carry out research into supporters' hopes and expectations for the newly community-owned club. The purpose was to:
- Encourage supporters, trust members, community shareholders and others to think about what the club means to them, and what they would most like to see in the future
- Help the incoming board develop a “vision and values” statement that would clarify the club’s future direction and guide decision-making
- Make the new community-owned club stronger and more durable by clearly demonstrating how the new board and management are taking into account the views of supporters and the community
Here are the results of research, based on a survey to which 527 people responded, and a focus group of about 15 people. More detail about who took part is given in the presentation.
This marketing plan summary analyzes the Red Sox Student 9's program, which offers discounted tickets to students. It finds the program has struggled with low attendance despite its goals of engaging students and creating lifelong fans. Trend analyses identify declining youth interest in baseball and increasing reliance on technology among millennials as challenges. The plan recommends targeting international students, excluding high schoolers, partnering with universities, and introducing incentives to boost ticket sales and brand awareness through expanded digital and campus marketing.
It's time to think differently when it comes to how private clubs approach membership marketing. This presentation from the World Conference of the Club Managers Association of America outlines our framework for how to change the game.
This document summarizes trends in the club industry based on a presentation given in 2011. It discusses the economic outlook and impact on consumer spending, noting consumers are more budget conscious. Demographic trends like an aging population are also discussed. Specific to clubs, many increased membership marketing and saw more trial memberships in response to the economy. The document also reviews trends in areas like food and beverage, golf, and membership costs and incomes for country and city clubs.
Football world championship in Qatar is one of the largest sporting events in a post-pandemic world. Enabled by the proliferation of digital media channels and internet/smartphone penetration, an unprecedented 5 billion consumers are expected to engage with the event. Consumption is expected to spike during the tournament which overlaps with the retail festive season. This period of celebration promises to be one like no other and will create a legacy of its own.
Daily fantasy sports sites like FanDuel and DraftKings allow users to enter multiple daily fantasy sports contests with changing rosters. This model has proven very lucrative, with the industry estimated at $26.5 billion annually in the US and Canada alone. However, the legal status of daily fantasy sports is uncertain, as regulators in some areas have ruled it a form of gambling. Additionally, while sites are highly valued, neither FanDuel nor DraftKings are profitable yet due to large advertising budgets. Rising regulatory pressures and questions around the skill element of the games could threaten the long-term viability of the industry.
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
In early 2017, Bath City FC asked an independent researcher to carry out research into supporters' hopes and expectations for the newly community-owned club. The purpose was to:
- Encourage supporters, trust members, community shareholders and others to think about what the club means to them, and what they would most like to see in the future
- Help the incoming board develop a “vision and values” statement that would clarify the club’s future direction and guide decision-making
- Make the new community-owned club stronger and more durable by clearly demonstrating how the new board and management are taking into account the views of supporters and the community
Here are the results of research, based on a survey to which 527 people responded, and a focus group of about 15 people. More detail about who took part is given in the presentation.
This marketing plan summary analyzes the Red Sox Student 9's program, which offers discounted tickets to students. It finds the program has struggled with low attendance despite its goals of engaging students and creating lifelong fans. Trend analyses identify declining youth interest in baseball and increasing reliance on technology among millennials as challenges. The plan recommends targeting international students, excluding high schoolers, partnering with universities, and introducing incentives to boost ticket sales and brand awareness through expanded digital and campus marketing.
It's time to think differently when it comes to how private clubs approach membership marketing. This presentation from the World Conference of the Club Managers Association of America outlines our framework for how to change the game.
This document summarizes trends in the club industry based on a presentation given in 2011. It discusses the economic outlook and impact on consumer spending, noting consumers are more budget conscious. Demographic trends like an aging population are also discussed. Specific to clubs, many increased membership marketing and saw more trial memberships in response to the economy. The document also reviews trends in areas like food and beverage, golf, and membership costs and incomes for country and city clubs.
Winning Esports Marketing with Cultural BrandingEsports Group
Esports is a massive growth opportunity to meaningfully connect with gamers across the world, on the road to becoming an iconic brand. To do so, your brand marketing must authentically resonate with the vibrant, digital culture unique to online games.
The same way that global marketing must be sensitive to differences between countries, esports marketing must navigate the nuances of gaming culture. Likewise, a cultural branding strategy empowers campaigns that connect with the growing number of esports and gaming fans.
Live event attendance is healthy and remains a mainstream activity in the US. Nearly two thirds (62%) of Americans told us they attended a live event in the past year, and for those that did attend, the average was 6.5 events. Both these numbers are up compared to 2011. LiveAnalytics tracks US live event attendance and purchase behavior for consumers aged 18 and older. This is the 4th wave of a study that is conducted annually and the second wave where year over year responses and trends are comparable.
“ One of the essential questions facing sports organisations today is how to grow in an increasingly competitive and globalized market place while, at the same time, staying true to their roots and core values.” Burson-Marsteller, a leading strategic communications and public relations firm, has teamed up with international tour organiser Match IQ to get to the heart of this issue. We invited some of the thought leaders in the industry to give their expert insights on how best to engage with audiences abroad.
Raport Let’s Play! 2022: rynek e-sportu w PolsceDeloitte Polska
Polska obok Hiszpanii pozostaje najbardziej aktywnym rynkiem w obszarze e-sportu w Europie. Co drugi badany Polak potrafi właściwie zdefiniować to pojęcie, a blisko co trzeci korzystał z takiej formy rozrywki w przeciągu ostatnich 6 miesięcy.
This document provides an overview of Velocity, an esports company. It summarizes Velocity's turnkey tournament management software, competitive advantages, and growth strategy. Key details include projections that the global esports market will reach $6.75 billion by 2030, and Velocity plans to expand its game offerings, increase tournaments, and pursue mergers and acquisitions to achieve over $160 million in annual revenue by 2027. In closing, the presentation introduces Velocity's founding team and emphasizes the company's focus on using data to transform how organizations manage workflows.
Future consumer trends will impact sports participation. Play, performative leisure, and the quantified self trends may influence how sports are played and marketed to incorporate fun and social sharing elements. The perfection of the body trend means sports must communicate health and appearance benefits. New technologies from wearables to 3D printing will change sports, while short attention spans require novelty and incentives to motivate participation. The future of sports depends on adapting to these shifting consumer trends.
The document discusses future trends that may impact sports participation. It begins with an introduction to Future Foundation, an organization that analyzes consumer trends. It then covers three key areas: [1] Current levels of sports participation are declining slightly but e-commerce sales of sports goods are increasing. [2] Children view exercise as important for health but interest declines with age. [3] Emerging consumer trends like gamification, social media use, self-quantification, and an emphasis on physical appearance may influence future sports participation if sports adapt to these trends.
The document provides information about global and Romanian football consumers from market research reports. It summarizes that the global football fan is typically a married man between 16-44 years old with above average education who consumes 25% more media. In Romania, the average fan is also a married man between 14-44 with above average education and income. Brands focus sponsorship on major international competitions that attract broad, global audiences.
Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009...Click Earn Grow
The document discusses trends in social networking, fantasy sports, and opportunities for online bookmakers. It notes the growth of social networking and fantasy sports, especially among younger demographics. It proposes that bookmakers could leverage these trends by integrating social and fantasy elements into their platforms to expand their product offerings, customer base, and revenues in a scalable way. However, it also notes some legal and ethical risks around minors accessing gambling-related content through social media that would require further research.
Daily fantasy sports wagering involves participants selecting players and accumulating points based on their real-life statistical performances over short-term periods like a week or day. While proponents argue it takes skill rather than chance, others believe it resembles sports betting. There is some empirical evidence that fantasy sports participation, especially when money is involved, is associated with increased risk of problem gambling behaviors among college students and adolescents. Overall the legal status of daily fantasy sports remains unclear and debated.
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
- Funders may misunderstand charities due to negative narratives in the media about how charities spend money and operate. However, the public does not have one unified view of charities.
- To develop a counter narrative, charities need to demonstrate their transparency, accountability, and integrity through clear impact reporting, explanations of spending, and honest communications.
- Individual charities and the sector overall should get this message out through various channels to increase public understanding, which can build knowledge, trust, and support for charities.
Global Sports Forum Barcelona 2012 - Sessions reportjeremylepaulbinet
The panel discussion focused on how hosting major sporting events like the Olympics can transform cities. Barcelona's 1992 Olympics totally transformed the city, increasing green space, linking areas, and driving economic growth through tourism. London hopes to emulate this transformation and legacy through the 2012 Olympics. Both cities use sport to bring communities together and promote healthy living.
Cprs edmonton luncheon presentation january 18 2013CPRSEdmonton
Sponsorship marketing is a growing, multi-million-dollar aspect of public relations in Canada, a key tool in the practitioner's toolbox. What is happening in the sponsorship marketing world? How can we best leverage our investments in sponsorship?
Brent Barootes, President and CEO of Partnership Group - Sponsorship Specialists, provides an overview of what is happening in the Canadian sponsorship marketing world, and how these trends are affecting public relations and communications.
The presentation includes highlights of 2012 research on industry activity and consumer feedback as well as critical and professional analysis of these outcomes and how they are impacting our organizations. Brent also focuses on how PR professionals should be utilizing the medium of sponsorship as they do other communications tools and media.
- The gaming industry has grown rapidly in recent years to be worth over $159 billion in 2020, with streaming and e-sports becoming major components.
- There are many career opportunities in gaming beyond just being a professional player, including jobs in design, development, marketing, and production for streams.
- Educators should incorporate gaming concepts and skills into their curriculum to better engage students interested in gaming. This could involve teaching relevant skills in business, finance, and marketing as they relate to the industry.
- In addition to jobs in gaming companies, skills learned can transfer to other fields, and some colleges now offer e-sports scholarships, helping students pursue their interests while gaining experience and education.
Demographics of Bingo Players in Canadarleighbennett
1. Bingo players are predominantly older females who are more likely to smoke and drink hard liquor compared to the general population.
2. Bingo players engage in gambling activities like casinos and lotteries more frequently than non-players. Around one-third may be at risk of problem gambling.
3. As the large baby boom generation ages, the bingo market is expected to shift towards targeting both older and younger demographic groups using new technologies.
This document outlines a strategy presented by a group of interns to define the membership strategy for Generation Z athletes in North Central America and identify opportunities that can be implemented during the 2020 NBA All-Star Game in Chicago. It discusses insights about Gen Z preferences, sets an objective to identify membership growth opportunities, and proposes strategies like cultivating connections through an app-based verification and rewards system tied to the All-Star Game, and hosting Nike basketball tours and events to foster community among Gen Z and elite athletes. The goal is to increase Gen Z membership by 10% consistently implementing these strategies.
The document discusses a study conducted by the Confederation of Golf in Ireland (CGI) and a student from Maynooth University to determine how effectively Irish golf clubs are utilizing social media as a marketing tool. The study found that while social media use is widespread, golf clubs are not strategically using it or providing training to staff. Key recommendations included developing social media templates and training workshops to help clubs create social media strategies and policies, and establish roles and guidelines for social media management. Providing education can help overcome barriers to social media adoption related to skills, time constraints, and privacy/security concerns. The study suggests clubs would benefit from training members and staff on social media best practices.
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Belgium vs Slovakia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Match By Match Detailed Schedule Of The ICC Men's T20 World Cup 2024.pdfmouthhunt5
20 Teams, One Trophy: What to Expect from the ICC Men's T20 World Cup 2024
The ICC Men's T20 World Cup 2024 is set to be an exciting event, co-hosted by the West Indies and the USA from June 1 to June 29, 2024. This edition of the tournament will feature a record 20 teams divided into four groups, competing across 55 matches for the prestigious title.
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Similar to Courtside insights - Activities, tournaments and leagues.pdf
Winning Esports Marketing with Cultural BrandingEsports Group
Esports is a massive growth opportunity to meaningfully connect with gamers across the world, on the road to becoming an iconic brand. To do so, your brand marketing must authentically resonate with the vibrant, digital culture unique to online games.
The same way that global marketing must be sensitive to differences between countries, esports marketing must navigate the nuances of gaming culture. Likewise, a cultural branding strategy empowers campaigns that connect with the growing number of esports and gaming fans.
Live event attendance is healthy and remains a mainstream activity in the US. Nearly two thirds (62%) of Americans told us they attended a live event in the past year, and for those that did attend, the average was 6.5 events. Both these numbers are up compared to 2011. LiveAnalytics tracks US live event attendance and purchase behavior for consumers aged 18 and older. This is the 4th wave of a study that is conducted annually and the second wave where year over year responses and trends are comparable.
“ One of the essential questions facing sports organisations today is how to grow in an increasingly competitive and globalized market place while, at the same time, staying true to their roots and core values.” Burson-Marsteller, a leading strategic communications and public relations firm, has teamed up with international tour organiser Match IQ to get to the heart of this issue. We invited some of the thought leaders in the industry to give their expert insights on how best to engage with audiences abroad.
Raport Let’s Play! 2022: rynek e-sportu w PolsceDeloitte Polska
Polska obok Hiszpanii pozostaje najbardziej aktywnym rynkiem w obszarze e-sportu w Europie. Co drugi badany Polak potrafi właściwie zdefiniować to pojęcie, a blisko co trzeci korzystał z takiej formy rozrywki w przeciągu ostatnich 6 miesięcy.
This document provides an overview of Velocity, an esports company. It summarizes Velocity's turnkey tournament management software, competitive advantages, and growth strategy. Key details include projections that the global esports market will reach $6.75 billion by 2030, and Velocity plans to expand its game offerings, increase tournaments, and pursue mergers and acquisitions to achieve over $160 million in annual revenue by 2027. In closing, the presentation introduces Velocity's founding team and emphasizes the company's focus on using data to transform how organizations manage workflows.
Future consumer trends will impact sports participation. Play, performative leisure, and the quantified self trends may influence how sports are played and marketed to incorporate fun and social sharing elements. The perfection of the body trend means sports must communicate health and appearance benefits. New technologies from wearables to 3D printing will change sports, while short attention spans require novelty and incentives to motivate participation. The future of sports depends on adapting to these shifting consumer trends.
The document discusses future trends that may impact sports participation. It begins with an introduction to Future Foundation, an organization that analyzes consumer trends. It then covers three key areas: [1] Current levels of sports participation are declining slightly but e-commerce sales of sports goods are increasing. [2] Children view exercise as important for health but interest declines with age. [3] Emerging consumer trends like gamification, social media use, self-quantification, and an emphasis on physical appearance may influence future sports participation if sports adapt to these trends.
The document provides information about global and Romanian football consumers from market research reports. It summarizes that the global football fan is typically a married man between 16-44 years old with above average education who consumes 25% more media. In Romania, the average fan is also a married man between 14-44 with above average education and income. Brands focus sponsorship on major international competitions that attract broad, global audiences.
Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009...Click Earn Grow
The document discusses trends in social networking, fantasy sports, and opportunities for online bookmakers. It notes the growth of social networking and fantasy sports, especially among younger demographics. It proposes that bookmakers could leverage these trends by integrating social and fantasy elements into their platforms to expand their product offerings, customer base, and revenues in a scalable way. However, it also notes some legal and ethical risks around minors accessing gambling-related content through social media that would require further research.
Daily fantasy sports wagering involves participants selecting players and accumulating points based on their real-life statistical performances over short-term periods like a week or day. While proponents argue it takes skill rather than chance, others believe it resembles sports betting. There is some empirical evidence that fantasy sports participation, especially when money is involved, is associated with increased risk of problem gambling behaviors among college students and adolescents. Overall the legal status of daily fantasy sports remains unclear and debated.
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
- Funders may misunderstand charities due to negative narratives in the media about how charities spend money and operate. However, the public does not have one unified view of charities.
- To develop a counter narrative, charities need to demonstrate their transparency, accountability, and integrity through clear impact reporting, explanations of spending, and honest communications.
- Individual charities and the sector overall should get this message out through various channels to increase public understanding, which can build knowledge, trust, and support for charities.
Global Sports Forum Barcelona 2012 - Sessions reportjeremylepaulbinet
The panel discussion focused on how hosting major sporting events like the Olympics can transform cities. Barcelona's 1992 Olympics totally transformed the city, increasing green space, linking areas, and driving economic growth through tourism. London hopes to emulate this transformation and legacy through the 2012 Olympics. Both cities use sport to bring communities together and promote healthy living.
Cprs edmonton luncheon presentation january 18 2013CPRSEdmonton
Sponsorship marketing is a growing, multi-million-dollar aspect of public relations in Canada, a key tool in the practitioner's toolbox. What is happening in the sponsorship marketing world? How can we best leverage our investments in sponsorship?
Brent Barootes, President and CEO of Partnership Group - Sponsorship Specialists, provides an overview of what is happening in the Canadian sponsorship marketing world, and how these trends are affecting public relations and communications.
The presentation includes highlights of 2012 research on industry activity and consumer feedback as well as critical and professional analysis of these outcomes and how they are impacting our organizations. Brent also focuses on how PR professionals should be utilizing the medium of sponsorship as they do other communications tools and media.
- The gaming industry has grown rapidly in recent years to be worth over $159 billion in 2020, with streaming and e-sports becoming major components.
- There are many career opportunities in gaming beyond just being a professional player, including jobs in design, development, marketing, and production for streams.
- Educators should incorporate gaming concepts and skills into their curriculum to better engage students interested in gaming. This could involve teaching relevant skills in business, finance, and marketing as they relate to the industry.
- In addition to jobs in gaming companies, skills learned can transfer to other fields, and some colleges now offer e-sports scholarships, helping students pursue their interests while gaining experience and education.
Demographics of Bingo Players in Canadarleighbennett
1. Bingo players are predominantly older females who are more likely to smoke and drink hard liquor compared to the general population.
2. Bingo players engage in gambling activities like casinos and lotteries more frequently than non-players. Around one-third may be at risk of problem gambling.
3. As the large baby boom generation ages, the bingo market is expected to shift towards targeting both older and younger demographic groups using new technologies.
This document outlines a strategy presented by a group of interns to define the membership strategy for Generation Z athletes in North Central America and identify opportunities that can be implemented during the 2020 NBA All-Star Game in Chicago. It discusses insights about Gen Z preferences, sets an objective to identify membership growth opportunities, and proposes strategies like cultivating connections through an app-based verification and rewards system tied to the All-Star Game, and hosting Nike basketball tours and events to foster community among Gen Z and elite athletes. The goal is to increase Gen Z membership by 10% consistently implementing these strategies.
The document discusses a study conducted by the Confederation of Golf in Ireland (CGI) and a student from Maynooth University to determine how effectively Irish golf clubs are utilizing social media as a marketing tool. The study found that while social media use is widespread, golf clubs are not strategically using it or providing training to staff. Key recommendations included developing social media templates and training workshops to help clubs create social media strategies and policies, and establish roles and guidelines for social media management. Providing education can help overcome barriers to social media adoption related to skills, time constraints, and privacy/security concerns. The study suggests clubs would benefit from training members and staff on social media best practices.
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We offer Euro Cup Tickets to admirers who can get Belgium vs Slovakia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
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Hesan Soufi's impact on the game extends far beyond his on-field exploits. With his humility, sportsmanship, and unwavering commitment to excellence, Soufi has become a role model for aspiring footballers worldwide. His legacy lies not only in his achievements but also in the inspiration he provides to the next generation of talented players.
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We offer Euro Cup Tickets to admirers who can get Netherlands vs Austria Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
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However, in 2023, they played one another twice, with France endearing both matches 4-0 and 2-1 individually. Against Poland and Austria, the Netherlands also have a stout record, winning just under half the matches. They faced Austria at Euro 2020, engaging 2-0, and they haven't lost to Poland since 1979.
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Netherlands vs Austria: Tough Challenges Await the Netherlands in Euro Cup Germany
Five days later, they travel south to face France in Leipzig, a side led by Kylian Mbappe - one of the finest players in the world currently and one of the most impressive players in his nation's history. To conclude, they face Austria in Berlin, knowing it could be the end of the road if they don't perform.
Ronald Koeman is widely considered one of the more successful Dutch managers in Premier League history, considering the nation has a reputation for struggling to replicate their talents in England. The former Everton manager went against that script and shone — and now he is back managing his nation.
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Psaroudakis: Family and Football – The Psaroudakis Success StoryPsaroudakis
Psaroudakis, a name that resonates with football fans around the globe, is a testament to the powerful synergy between familial support and individual passion. Born on March 10, 1992, in the historic city of Heraklion, Crete, Psaroudakis’ journey to international football stardom is a compelling narrative of dedication, perseverance, and unwavering family support. His story not only highlights his athletic prowess but also underscores the crucial role his family played in shaping his career and character.
Psaroudakis’ early life in Heraklion was deeply influenced by a supportive and nurturing family environment. His father, a former semi-professional footballer, recognized Psaroudakis’ potential from an early age. Acting as his first coach, his father’s guidance was instrumental in igniting Psaroudakis’ passion for football. This paternal influence instilled in him a strong work ethic and fundamental skills that would become the foundation of his future success. His mother, a dedicated homemaker, provided a stable and nurturing environment, ensuring that Psaroudakis could pursue his dreams without any hindrances.
From a young age, Psaroudakis showed an innate talent for football. Growing up in Heraklion, he spent countless hours playing football in local parks and streets with friends and family. His natural ability was evident even in these informal settings, and his enthusiasm for the game was infectious. By the age of five, Psaroudakis had joined a local youth football club, where his skills began to flourish. His father’s role as his first coach during these formative years was crucial, as he emphasized not only technical skills but also the importance of discipline and teamwork.
The transition from playing in local parks to joining a structured football environment marked a significant step in Psaroudakis’ journey. At the age of ten, he joined the youth academy of OFI Crete, one of Greece’s most esteemed football clubs. This move marked the beginning of a more rigorous and professional approach to his training. The academy environment was demanding, focusing on honing technical abilities and instilling values of sportsmanship and dedication. Psaroudakis’ dedication to his craft was evident as he quickly rose through the ranks, becoming a standout player in the youth teams.
The support of Psaroudakis’ family was unwavering during this critical period. His father continued to be a source of guidance and mentorship, while his mother ensured that he had everything he needed to succeed. Their collective efforts created a balanced environment where Psaroudakis could focus entirely on his development as a footballer. This familial support was not just about providing the basics; it was about creating an environment where Psaroudakis felt encouraged and motivated to pursue his dreams relentlessly.
As Psaroudakis transitioned from the youth academy to professional football, the challenges became more significant.
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Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
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"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
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2. Table of contents
INTRODUCTION
PART 01
PART 02
PART 03
PART 04
The new and competitive side of things
Padel discussions
Demographics
Survey
Conclusion
3
6-11
12-14
15-18
19-20
4. 4
“The reports of my
death are greatly
exaggerated”
It’s fair to say that the Swedish padel market has
been through it all during its relatively short but
intensive existence. A sport that has seen the num-
ber of players and venues growing at an unheard-of
pace - backed by footballing stars, entrepreneurs,
and risk capitalists.
The recent year is a testament that the sport is going
through a transition and slowly finding its footing,
and maturing. A natural evolution for any sport that
aims to be sustainable and “be in it” for the long term.
Within this new era of the sport, we’ve noticed how
important organized play such as leagues, activities,
and tournaments has become. Factors now seen as one
of the main drivers for the maturing padel market - as
venues try to build a community for their player base.
This report breaks down the development of padel
leagues, activities, and tournaments in Sweden, looks
at how the interest has developed, who’s competing
and why, and what players want more of in the future.
The analysis is built on online conversations, search
behavior, booking data, and survey data from active
padel players.
5. 5
5
Drastic increase of players
and competitions in Sweden
Sweden is the most established padel market in Northern
Europe, serving as a trendsetter and leading example of
how the padel market can transform from an enthusiastic
to a mature and sustainable market.
Looking at numbers from players in padel tournaments
and league plays in Sweden, the data is clear - the number
of licensed players, players in organized competitive plays,
and the number of leagues have all increased between
50 to 100 percent during the last two years.
The number of female leagues or tournaments increased from
2021 to 2022 and is now 20% more common than male ones.
However, male players are still greater in numbers as their
leagues and tournaments are often bigger than female ones.
2021
Players in leagues in Sweden
Leagues in Sweden
2022
Open for all Female Male Undefined*
Open for all Female Male Undefined*
*Includes corporate/friends/other types of tournaments where
participants and setups are not defined.
2021 2022
55%
46%
6. Padel discussions
What are padel players searching for
and talking about online?
COURTSIDE INSIGHTS – PART 01
6
7. 7
Activities
on the rise
We’vesaiditbefore,andwe’llsayitagain-theSwedish
padel landscape is starting to find its footing, or-
ganize itself and become a more structured sport as
of late. During its peak, the most common booking
type was spare time bookings, as curious onlookers
were starting to find their way to the courts.
Even though activities were something that prac-
titioners turned to frequently, we can see that its
popularity has soared as of late, both in terms of par-
ticipants and searches. Between 2020 and 2022, the
searches for Americanos increased by 96%. What we
can also see is that this correlates with the number
of activities being played, as they tripled between
2021 and 2022, suggesting that practitioners and
venues are starting to embrace these changes.
96%
Increase of searches
for Americano
between 2020-2022
1085%
Increase of searches
for Mexicano
between 2020-2022
Includes additional words like “padel americano rules”, “americano padel
schedule”, and similar.
Number of Google searches
Americano Mexicano “Padel tournament/
series”
50.000
37.500
25.000
12.500
0
2022
2021
2020
8. 8
What people are talking
about in Facebook Groups
Americano and tournaments are the most discussed competi-
tion forms in Facebook groups overall.
Discussions on upcoming americanos, tournaments or league
plays are active within the community.
Common conversations also include what people think of var-
ious arenas, what kind of padel apps are available and sugges-
tions on how to set up a tournament.
•
•
•
DISCUSSIONS
Competition
45%
14%
5%
2%
33% Americano 45%
Tournament 33%
League 14%
Mexicano 5%
AW 2%
9. 9
Activities
When are people playing?
To enable a high number of participants, it’s of great
importance for venues to familiarize themselves
with their player base, its habits - and more spe-
cifically, at what time they want to be on the court.
Looking into the numbers, during 2021 half of all
activities were played between 08.00-13.00. This is
a figure that might not come as a surprise, with
people working from home due to the pandemic.
During 2022, however, we can see a clear change in
behavior. In recent times, more and more activities
are being played between 16.00-22.00. One of the
reasons for this could be that people are starting
to work from the office more frequently with the
restrictions being lifted earlier in 2022.
Which day of the week is the activity booked?
What time of day is the activity booked?
Monday
00-06 06-08 11-13 13-16 16-22
20%
40%
15%
30%
10%
20%
5%
10%
0%
0%
Wednesday
08-11
Friday Sunday
22-00
2021 2022
2021 2022
10. 8 players
32%
Participants
What is the magic number?
Activities is a way for venues to offer a variety of
formats to their players separate from the usual
spare time booking. By doing this they can engage
with their players and give them a chance to play
against opponents they normally don’t. But what is
the “magic number” when it comes to the number
of participants? Looking into the data, the pattern
becomes vividly clear on what players prefer.
10
16 players
9%
12 players
16%
11. 11
Key takeaways
1 2
The interest in Americanos is high, as the searches for
the popular competition format have increased by a
staggering 96% between 2020-2022. The reason behind
its popularity is probably because the format was
already well-established within the community at
the cusp of the padel boom.
Meanwhile, the figures are a testament that the market
and its conditions have changed - entered a new phase.
This evolution also applies to the players, who are now
looking for more organized ways to practice the sport,
something that emphasizes the importance for ven-
ues to find more and new ways of attracting players.
12. COURTSIDE INSIGHTS – PART 02
12
Demographics
Who drives the conversations
on padel competitions?
13. 13
Demographics
Online conversations
The majority of those discussing amateur
padel competitions online were adults. Com-
petition forms such as Americano, series, and
tournaments were mentioned by adults while
almost only tournaments were mentioned by
the younger players.
Twice as many men as women discussed am-
ateur padel competitions. Americano was the
most discussed competition form for both
men and women, however, men also brought
up series and Mexicano whereas those forms
were seldom seen amongst women.
Males primarily discussed the competition,
availability, and products concerning the tour-
nament or league play. Women also discussed
these things but also talked about social
activities to a wider extent.
Age of those discussing amateur padel competitions
<20 +20 +30 +40 +50 >60
50%
25%
0%
Demographics
Male 66%
Female 34%
34%
66%
14. 14
Key takeaways
1 2
Looking into the data, it becomes vividly clear that
the majority of practitioners discussing amateur padel
competitions are between 30-49 years old. This number
not only confirms the interest in tournaments amongst
its biggest target audience but also showcases its po-
tential for growth amongst the youth. As padel evolves,
the younger generation is getting more involved in the
sport, creating a big opportunity for venues to create a
new audience through tournaments. At the end of the
day, it’s all about creating activities suitable for all types
of practitioners.
The data also tells a story about the potential of try-
ing to involve more women practitioners within
the competitive landscape. As of now, twice as
many men are discussing amateur padel competi-
tions online. A number that begs the question, how
can venues work to get more women involved in the
sport, especially within its amateur tournaments?
15. COURTSIDE INSIGHTS – PART 03
Survey
Who’s playing, what’s important and what could
improve competitive playing even more?
15
16. 16
Player opinions
Driving forces to play in
tournaments and leagues
The respondents are experienced padel players.
88% play tournaments or or in a league. The
remaining 12% play padel regularly.
The respondents are 58% male and 42% female.
Almost all are between 20-50, with a few below 20.
Most of the respondents live in a metropolitan suburb.
To find out more about why people play padel tourna-
ments and leagues, we conducted a survey with focus
on competition. Who’s playing, what’s important and
what could improve competitive playing even more?
•
•
•
•
17. 17
The thrill of
competition
For some, it’s about beating the top players at the
club or within the region, for others, it’s all about
challenging themselves or getting a chance to meet
new players. Whatever the reason, competitions have
a way of engaging and igniting people - just like
any other sport, the padel market is no exception.
Almost 50% of the respondents in our survey
stated that their interest in tournaments or leagues
has increased during the last year.
How has your interest for tournaments or
leagues developed from 2021 to 2022?
Increased
50%
Decreased
12%
The same
38%
50%
12%
38%
18. A level playing field
Information needed
Seeing that padel is a fairly young sport - attracting
most of its current practitioners during its peak
- it’s no surprise that one of the main drivers
to play in tournaments and leagues is the possibility
to face opponents at the same level.
Looking into the data. Opponents at the same level,
Exercise, and Competitive nerve are the main drivers
for people to attend leagues and tournaments.
Almost 20% claim that the lack of information re-
garding tournaments/leagues is an aspect that keeps
players from competing in padel. These numbers can
work as a reminder for venues to actively communi-
cate and inform their player base. Especially during
a time when competition is more fierce than ever.
18
Accordingtosurvey,themostimportantthings
for players in tournaments and leagues are:
Opponents at the same level
Exercise
Competitive nerve
≈20%
Of surveyed players don’t know
where to find tournaments/leagues
20. 20
Some final words
The Swedish padel landscape has started to find it’s
footing, matured and become more structured - with
tournaments, leagues and activities working as the
maindriverofchange.Somethingthatbecomesvividly
clear as online searches for more organized play
has increased significantly during the past year.
In line with this, more venues are starting to adapt
to the new player needs, and look for ways to acti-
vate their community - suggesting that this is only
the beginning of a new era for the sport.
1 The importance of offering players tailored
activities, giving them the chance to develop
their game against players at the same level
through tournaments such as an Americano.
2 Organized play attracts players from all different
age groups, creating an opportunity to market
activities towards a broader target group.
3 With lockdowns and restrictions not being
enforced anymore, people are returning to
the office. Something that emphasizes the
importance of having activities and leagues
played during the evenings.
4 More venues are now competing for the same
number of players. Try and find out what
makes your players tick, is it a well-organized
league play or a variation of activities?
Talk with your players and get a sense of
why they come to your venue.
Four key take aways
21. #
P
L
A
Y
M
O
R
E
We exist to empower people in
racket sports through user-friendly tech
MATCHi’s booking platform helps clubs administer less and connects
venues with players through its marketplace.
Founded in 2012, MATCHi was created to facilitate the growth of racket sports
and has in recent years grown to become one of the world’s largest companies
in the segment. With 2600+ venues in 30+ countries, over 2 million players, and
close to 120 employees spread out across the globe - MATCHi’s vision is to be
the go-to platform for the global racket sports community.
This market report is conducted together with Whispr Group. The purpose of
the report is to analyze and explain the trends and developments of padel.
Sources: Online conversations, search data, data from MATCHi and surveys.
Time period online conversations: January 2020 - December 2022.
Time period padel statistics: January 2020 - December 2022.