The World’s View on Countries: An Online Study of the Reputation of 55 Countries, We enable to see and make business decisions that build and protect reputation capital and drive competitive advantage and involve in developing our beloved country to have a positive reputable images.
Paul MacFlynn, A low skills equilibrium in Northern IrelandNUI Galway
Paul Mac Flynn, NERI, A low skills equilibrium in Northern Ireland presented at the 6th Annual NERI Labour Market Conference in association with the Whitaker Institute, NUI Galway, 22nd May, 2018.
HLEG thematic workshop on Measuring Inequalities of Income and Wealth, James ...StatsCommunications
Presentation at the HLEG thematic workshop on Measuring Inequalities of Income and Wealth, 15-16 September 2015, Berlin, Germany, http://oe.cd/hleg-workshop-inequalities-income-and-wealth
Ipsos Global @dvisor: Global Public Attitudes to Immigration 2011 - 2015Ipsos UK
The latest Ipsos Gloabal @dvisor reveals the British public is more positive in their attitudes towards immigration compared with many other countries. The survey, which asks a series of questions on immigration across 24 countries, also shows Britons have become more positive since 2011 but still have their concerns over immigration, primarily around its effect on public services.
Paul MacFlynn, A low skills equilibrium in Northern IrelandNUI Galway
Paul Mac Flynn, NERI, A low skills equilibrium in Northern Ireland presented at the 6th Annual NERI Labour Market Conference in association with the Whitaker Institute, NUI Galway, 22nd May, 2018.
HLEG thematic workshop on Measuring Inequalities of Income and Wealth, James ...StatsCommunications
Presentation at the HLEG thematic workshop on Measuring Inequalities of Income and Wealth, 15-16 September 2015, Berlin, Germany, http://oe.cd/hleg-workshop-inequalities-income-and-wealth
Ipsos Global @dvisor: Global Public Attitudes to Immigration 2011 - 2015Ipsos UK
The latest Ipsos Gloabal @dvisor reveals the British public is more positive in their attitudes towards immigration compared with many other countries. The survey, which asks a series of questions on immigration across 24 countries, also shows Britons have become more positive since 2011 but still have their concerns over immigration, primarily around its effect on public services.
Country Rep Rrak 2017 (eng) Reputation InstituteGemma Alcalá
Estudio sobre la Reputación país de la consultora Reputation Institute llamado Country RepTrak® 2017 que mide la reputación de los 55 países con mayor Producto Interior Bruto (PIB) del mundo. Canadá, Suiza y Suecia son los países con mayor reputación del mundo. España consigue escalar cuatro puntos posicionándose en el puesto decimotercero.
Z 24. na 21. miejsce podskoczyła polska gospodarka w zestawieniu gospodarek o największym potencjalne do długookresowego rozwoju – wynika z badania Global Dynamism Index, przeprowadzonego przez Grant Thornton.
Kevin Lings, STANLIB Chief Economist, reviews the local and macroeconomic environment with specific focus on South Africa’s credit rating, the likelihood of an increase in interest rates and local and global growth. <link>
This is the first global study on the state of quality in France compared to its European neighbours. Conducted like a business performance audit, the Qualité France Scoreboard uses a series of indicators to determine the performance diagnosis of “Organization France” and tells us if France is an efficient organization. The verdict is in...
2017 Edelman Trust Barometer - Energy ResultsEdelman
What is the state of Trust in Energy?
During the last year, trust in the U.S. energy sector rose 4 points to 65 percent globally, earning a spot in the “truster” category. Even with prolonged low oil prices exacerbating geopolitical tensions and continued polarized debates around climate change and pipelines, people have found a reason to believe in energy.
HRSeminar Labels & Keurmerken: Jan DenysHRmagazine
Elk jaar doet Randstad in België bij 18 000 respondenten in bedrijven met meer dan 1000 werknemers een enquête om te begrijpen waarom ze sommige bedrijven verkiezen boven andere. De Randstad Award geeft daarmee een zicht op wat het brede publiek denkt over de employer brand van de grootste Belgische werkgevers? Waarom werknemers hun talent willen investeren in het bedrijf waar ze werken? Wat hen ertoe zou kunnen brengen van werkgever te veranderen? Hoe ze naar criteria’s als ‘een aangename werksfeer’ kijken?
There is no magic formula to building trust among food and beverage industry stakeholders, but there are actions individual companies and organizations can take to establish and maintain trust in this environment. This year, Edelman’s 2016 TRUST BAROMETER offers a five-step recipe for increasing trust levels in food and beverage.
Etude PwC sur le Top 100 des entreprises les mieux valorisées au monde en 201...PwC France
La dernière étude du cabinet d’audit et de conseil PwC « Global Top 100 Companies by market capitalisation » révèle que plus de la moitié (53) des 100 entreprises les mieux valorisées au monde sont américaines, contre seulement 4 entreprises françaises. Apple reste en tête du classement établi par PwC, avec une capitalisation boursière de 725 milliards de dollars, en hausse de 54% (+256 milliards de dollars) par rapport à 2014.
El informe Las 100 mayores empresas cotizadas del mundo, elaborado por PwC, recoge la evolución de la capitalización bursátil de las 100 principales compañías a fecha de 31 de marzo de 2015. Las empresas estadounidenses y del sector tecnológico copan las primeras posiciones del ranking general.
19th Annual Global CEO Survey: Key Findings – FinlandPwC Suomi
19th Annual Global CEO Survey - Poimintoja Suomen tuloksista
Toimitusjohtajien luottamus maailmantalouden kasvuun seuraavan vuoden aikana on laskenut kansainvälisesti nyt toista vuotta peräkkäin, ilmenee PwC:n 19. kansainvälisestä toimitusjohtajatutkimuksesta. Suomalaisjohtajien usko oman maan talouden kasvuun on sitäkin heikompi. Suomalaisjohtajien vastauksista paistaa kuitenkin usko siihen, että oman yrityksen tulevaisuudennäkymien suhteen syvimmästä kuopasta ollaan nousemassa.
Davosin talousfoorumissa julkistettuun Global CEO Survey -tutkimukseen osallistui yli 1 400 toimitusjohtajaa 83 maasta. Suomesta tutkimukseen haastateltiin 35 toimitusjohtajaa Suomen suurimmista yrityksistä.
Globaalit tulokset löytyvät osoitteesta www.pwc.com/ceosurvey.
Competitiveness: New Approaches, Make in India and Lessons from ChinaDr. Amit Kapoor
This presentation was delivered by Micael Enright at India's National Competitiveness Forum 2015, the flagship event of India Council on Competitiveness.
Institute for Competitiveness (India) the Indian knot in the global network of the Institute for Strategy and Competitiveness at Harvard Business School has initiated the India Council on Competitiveness. The Council, created in collaboration with the U.S. Council on Competitiveness; is based in Gurgaon, India and is an association of distinguished members from industry, academia, think tanks, media and researchers. The mission of the India Council is to set an action agenda to drive Indian competitiveness, productivity and leadership in world markets to raise the standard of living for all Indians. For more information, visit www.compete.org.in
Electrolux Capital Markets Day 2012 - Presentation Keith McLoughlin and Tomas...Electrolux Group
Electrolux Capital Markets Day. November 14, 2012, Stockholm, Sweden. Together with senior management, the President and CEO of Electrolux, Keith McLoughlin will present the Group’s strategy to create further sustainable economic value at today’s capital markets day.
Country Rep Rrak 2017 (eng) Reputation InstituteGemma Alcalá
Estudio sobre la Reputación país de la consultora Reputation Institute llamado Country RepTrak® 2017 que mide la reputación de los 55 países con mayor Producto Interior Bruto (PIB) del mundo. Canadá, Suiza y Suecia son los países con mayor reputación del mundo. España consigue escalar cuatro puntos posicionándose en el puesto decimotercero.
Z 24. na 21. miejsce podskoczyła polska gospodarka w zestawieniu gospodarek o największym potencjalne do długookresowego rozwoju – wynika z badania Global Dynamism Index, przeprowadzonego przez Grant Thornton.
Kevin Lings, STANLIB Chief Economist, reviews the local and macroeconomic environment with specific focus on South Africa’s credit rating, the likelihood of an increase in interest rates and local and global growth. <link>
This is the first global study on the state of quality in France compared to its European neighbours. Conducted like a business performance audit, the Qualité France Scoreboard uses a series of indicators to determine the performance diagnosis of “Organization France” and tells us if France is an efficient organization. The verdict is in...
2017 Edelman Trust Barometer - Energy ResultsEdelman
What is the state of Trust in Energy?
During the last year, trust in the U.S. energy sector rose 4 points to 65 percent globally, earning a spot in the “truster” category. Even with prolonged low oil prices exacerbating geopolitical tensions and continued polarized debates around climate change and pipelines, people have found a reason to believe in energy.
HRSeminar Labels & Keurmerken: Jan DenysHRmagazine
Elk jaar doet Randstad in België bij 18 000 respondenten in bedrijven met meer dan 1000 werknemers een enquête om te begrijpen waarom ze sommige bedrijven verkiezen boven andere. De Randstad Award geeft daarmee een zicht op wat het brede publiek denkt over de employer brand van de grootste Belgische werkgevers? Waarom werknemers hun talent willen investeren in het bedrijf waar ze werken? Wat hen ertoe zou kunnen brengen van werkgever te veranderen? Hoe ze naar criteria’s als ‘een aangename werksfeer’ kijken?
There is no magic formula to building trust among food and beverage industry stakeholders, but there are actions individual companies and organizations can take to establish and maintain trust in this environment. This year, Edelman’s 2016 TRUST BAROMETER offers a five-step recipe for increasing trust levels in food and beverage.
Etude PwC sur le Top 100 des entreprises les mieux valorisées au monde en 201...PwC France
La dernière étude du cabinet d’audit et de conseil PwC « Global Top 100 Companies by market capitalisation » révèle que plus de la moitié (53) des 100 entreprises les mieux valorisées au monde sont américaines, contre seulement 4 entreprises françaises. Apple reste en tête du classement établi par PwC, avec une capitalisation boursière de 725 milliards de dollars, en hausse de 54% (+256 milliards de dollars) par rapport à 2014.
El informe Las 100 mayores empresas cotizadas del mundo, elaborado por PwC, recoge la evolución de la capitalización bursátil de las 100 principales compañías a fecha de 31 de marzo de 2015. Las empresas estadounidenses y del sector tecnológico copan las primeras posiciones del ranking general.
19th Annual Global CEO Survey: Key Findings – FinlandPwC Suomi
19th Annual Global CEO Survey - Poimintoja Suomen tuloksista
Toimitusjohtajien luottamus maailmantalouden kasvuun seuraavan vuoden aikana on laskenut kansainvälisesti nyt toista vuotta peräkkäin, ilmenee PwC:n 19. kansainvälisestä toimitusjohtajatutkimuksesta. Suomalaisjohtajien usko oman maan talouden kasvuun on sitäkin heikompi. Suomalaisjohtajien vastauksista paistaa kuitenkin usko siihen, että oman yrityksen tulevaisuudennäkymien suhteen syvimmästä kuopasta ollaan nousemassa.
Davosin talousfoorumissa julkistettuun Global CEO Survey -tutkimukseen osallistui yli 1 400 toimitusjohtajaa 83 maasta. Suomesta tutkimukseen haastateltiin 35 toimitusjohtajaa Suomen suurimmista yrityksistä.
Globaalit tulokset löytyvät osoitteesta www.pwc.com/ceosurvey.
Competitiveness: New Approaches, Make in India and Lessons from ChinaDr. Amit Kapoor
This presentation was delivered by Micael Enright at India's National Competitiveness Forum 2015, the flagship event of India Council on Competitiveness.
Institute for Competitiveness (India) the Indian knot in the global network of the Institute for Strategy and Competitiveness at Harvard Business School has initiated the India Council on Competitiveness. The Council, created in collaboration with the U.S. Council on Competitiveness; is based in Gurgaon, India and is an association of distinguished members from industry, academia, think tanks, media and researchers. The mission of the India Council is to set an action agenda to drive Indian competitiveness, productivity and leadership in world markets to raise the standard of living for all Indians. For more information, visit www.compete.org.in
Electrolux Capital Markets Day 2012 - Presentation Keith McLoughlin and Tomas...Electrolux Group
Electrolux Capital Markets Day. November 14, 2012, Stockholm, Sweden. Together with senior management, the President and CEO of Electrolux, Keith McLoughlin will present the Group’s strategy to create further sustainable economic value at today’s capital markets day.
Retail Travel Business Strategy - Panorama Tour IndonesiaWidodo Heru Santoso
This retail travel strategy is made to answer the heavy invasion of online travel agencies, instant travel agency, tour travel and booking applications, will this retail travel survive? as Indonesia we still have giant travel companies with many retail outlets such as Panorama Tour, Dwidaya Tour, Kaha Holidays and many more. Hope this share will help..
A friend is telling, he know that Indonesia is a giant destination but seems local government don't understand how to create a city as a tourist destination - this presentation in fact is trying to make people that developing a city as a successful destination is easy.
Benefits of Preserving Consumers, Ability to Compare Airline Fares - An onlin...Widodo Heru Santoso
This research will open the real market trend and response to an open online price esp. in the Airfares with online travel agents hope we can learn from this.
Mystery of the Fallen Angel is a story of an old church in Borobudur regency, Central Java. This feasibility study hope can bring an idea that attraction is everything that can create interest to other people not only beach but can bring local people benefit from tourism with minimum negative impact in local's culture and environment.
Feasibility study is one of the important thing in developing tourist destination and attractions, with the proper study will minimize the negative impacts to environment, social, culture, local community economic and make a sustainable business.
This is 10 reson why you should visit Pekalongan City, If you are in Jakarta or Semarang or somewhere in Java Island, you should visit this town, good foods, cheap bargain, good batik clothes, just fun for a night or two holidays.
Creating a successful destination is 5 simple steps guide to create an idea become an attraction then from attraction to be a destination with a sample Manimara Island in South Korea
Risk management in developing kampung batik kauman as a destinationWidodo Heru Santoso
Here we explore and calculate the risk management of developing Kampung Batik Kauman as a destination icon for Pekalongan City, all risk calculated thru typology of risk by Michel Crouhy. happy reading
Kampung Batik Kauman is a rural area eat of Pekalongan City, Cental Java province, Indonesia where most inhabit are working in Batik industries as their home activities and Kauman is a new tourist attraction. Over 50 stores, old buildings, green scenery and home stay available here.
Impact of Tourism case of Pulau Tidung is my short opinion from a small research during my holiday to this Tidung beauty island. Hoping local government and community understanding a mass tourism like Tidung create positive and negative impact of the tourism booming.
Now I just want to share about how to create sales by maximizing the potential sales promoter, they're not just your company and product representation but your powerful machine to increase your business revenues. enjoy the slide..
Here's a simple tips on how to create an effective and attractive window display to your retail store. Hope this can help, and feel free to contact and discuss if you have an opinion.
Tourist destination: Tidung Island, Jakarta_swot analysis (in Bahasa Indonesia)Widodo Heru Santoso
this was my assignment when learning how to make a swot analysis during my first time visiting Tidung Island, north of Jakarta.. a very nice place and hope can go back to this beautiful island.. well hope you enjoy the presentation and know one of best destination in Jakarta.
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Unleashing the Power of Data_ Choosing a Trusted Analytics Platform.pdfEnterprise Wired
In this guide, we'll explore the key considerations and features to look for when choosing a Trusted analytics platform that meets your organization's needs and delivers actionable intelligence you can trust.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
2. Country RepTrak®About Reputation Institute
Reputation Institute is the world’s leading
reputation-based research advisory firm,
founded by Dr. Charles Fombrun and
Dr. Cees van Riel in 1997.
Reputation Institute’s RepTrak®
Research is the worlds largest and
highest quality normative reputation
benchmark database.
• 7 Dimensions of Reputation
• 10 Years of Data Indexed
• 40 Countries Measured
• 15 Stakeholder Groups
• 3,000 Companies per Year
• 6M Responses per Year
Our most prominent management tool is the
RepTrak® model for analyzing the reputations of
companies and institutions – best known via the
Forbes-published Global RepTrak® 100, the
world’s largest study of corporate reputations.
We enable leaders to make business decisions
that build and protect reputation capital and
drive competitive advantage
Knowledge AdviceResearch
Insight
Strategy
Activation
Publication
Conferences
Training
Information
Analysis
Presentation
The world leader in Reputation Management research
c
3. Country RepTrak®
• Country RepTrak® methodology
• The most reputed countries
• Why is a country’s reputation important?
Agenda
5. Country RepTrak®
5
The Reputation Economy
Supportive
Behaviours
Value
Creation
Perceptions
Direct Experiences
Country Actions &
Communications
3rd-party Influence
Stereotypes
6. Country RepTrak®
6
2015 Country RepTrak® Study Overview
• Stakeholder Group (Target): General public balanced
to the country population on age and gender, and was
also controlled for region
• Country Selection: Largest economies by GDP
• Data Collection Method : CAWI (online interviews)
• Data Collection Period: From February to March 2015
• Sample: Over 48,000 consumers from G8 countries
7. Country RepTrak®
• Country RepTrak® methodology
• The most reputed countries in 2015
• Why is a country’s reputation important?
Agenda
8. Country RepTrak®
1 Canada +1 11 Ireland +2
2 Norway +4 12 Austria -1
3 Sweden = 13 UK +2
4 Switzerland -3 14 Italy +2
5 Australia = 15 Germany -5
6 Finland -2 16 Japan -2
7 New Zealand +1 17 Spain +1
8 Denmark -1 18 Portugal +1
9 Netherlands = 19 France -2
10 Belgium +2 20 Singapore =
78.1
77.1
76.6
76.4
76.3
75.1
75.0
74.5
73.7
72.3
72.0
71.2
69.5
69.4
69.0
69.0
67.8
64.4
64.4
61.1
Country RepTrak® 2015 – Top 20
9. Country RepTrak®
9
1
2
3
4
5
6
7
8
9
10
*Based on World Bank, IMF, WTO, UNCTAD & UNWTO data.
USA
China
Japan
Germany
France
Brazil
UK
Italy
India
Russia
GDPPopulation TourismFDI
China France
Brazil
Germany
China
India
UK
China
USAUSA China
Indonesia
Spain
Japan
USA
Brazil
TurkeyFrance
Australia
USA
Pakistan
Italy
Bangladesh
Germany
Singapore
Russia Russia
Italy
UK
South Korea
Russia
Japan
Russia
Canada
Nigeria Netherlands
UK
Exports
Spain
Mexico
Thailand
Largest and most powerful countries are not necessarily the ones with the best reputations
13. Country RepTrak®
13
2015 Country RepTrak®
Scoring scale 0-100.
A difference among scores of ±1.4 points is significant at a 95% level of confidence..
Canada
Norway
Sweden
Switzerland
Australia
Finland
NewZealand
Denmark
theNetherlands
Belgium
Ireland
Austria
theUnitedKingdom
Italy
Germany
Japan
Spain
Portugal
France
Singapore
Thailand
UnitedStatesofAmerica
Poland
CzechRepublic
Taiwan
Brazil
Peru
Greece
Argentina
Chile
Philippines
Malaysia
India
UAE(incl.AbuDhabi&Dubai)
Indonesia
SouthKorea
Mexico
Venezuela
Turkey
SouthAfrica
Egypt
Israel
Qatar
Romania
Colombia
China
Ukraine
SaudiArabia
Algeria
Kazakhstan
Nigeria
Russia
Pakistan
Iran
Iraq
78.1
77.1
76.6
76.4
76.3
75.1
75.0
74.5
73.7
72.3
72.0
71.2
69.5
69.4
69.0
69.0
67.8
64.4
64.4
61.1
57.7
57.0
56.8
56.5
56.2
56.1
55.6
55.5
55.3
54.8
54.5
54.0
52.7
51.9
51.5
50.8
50.1
50.0
49.8
49.7
48.6
47.0
46.6
43.9
43.1
42.5
41.4
41.0
40.2
39.9
36.3
35.1
31.5
29.8
22.5
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55
Global mean (56.3)
14. Country RepTrak®
14
Evolution 2014-2015
Evolution of Country RepTrak® in the last year
Iran +10.8%
Egypt +11.6%
China +7.9%
India +7.4%
Taiwan +7.4%
Indonesia +7.1%
Philippines +7.3%
South Korea +6.5%
Spain +6.1%
Portugal +6.1% Greece +6.1%
Belgium +5.5%
Ireland +5.2%
Italy +5.4%
Colombia +5.6%
16. Country RepTrak®
16
1
2
3
4
5
6
7
8
9
10
Canada
Sweden
Switzerland
Australia
Norway
New Zealand
Denmark
Netherlands
Austria
Finland
2014 2013 2012 2011 2010
Canada Canada
Australia
AustraliaAustralia
Australia
Sweden
Sweden
Sweden CanadaCanada
Switzerland Switzerland Switzerland
Switzerland
Norway
Norway
Norway
Finland
Sweden
New Zealand
New Zealand
Finland
Finland
FinlandNorway
Austria Austria
AustriaNew Zealand
Denmark DenmarkDenmark
Netherlands Netherlands
NetherlandsNetherlands
Denmark
BelgiumGermany
Canada
Norway
Sweden
Switzerland
Australia
Finland
New Zealand
Denmark
Netherlands
Belgium
2015
Country RepTrak® Top 10 by Year
17. Country RepTrak®
17
Asia: On the rise
Asian countries have
improved their reputations on
average 3.9% (+1.7 Pulse
points), although they are still
weak (except for Japan)
+3.9%
Iran (+10.8%), China (+7.9%) and India
(+7.4%) are the most improved
18. Country RepTrak®
18
Scoring scale 0-100.
A difference among scores of ±1.4 points is significant at a 95% level of confidence..
China: Powerful economy, but weak reputation
Score of the attributes
Weightoftheattributes
Safe place
Responsible
Ethic
Orogressive policies Effective government
Operates efficiently
Environment for business
Friendly
Beautiful
Lifestyle
Enjoyable
Quality P&S Culture
Workforce
Well-know n brands
Education
Technology
4,0
4,5
5,0
5,5
6,0
6,5
7,0
7,5
8,0
-20 -15 -10 -5 0 5
Appealing Environment Effective Government Advanced Economy
Progressive policies
Country scores (differences from total average)
19. Country RepTrak®
19
Scoring scale 0-100.
A difference among scores of ±1.4 points is significant at a 95% level of confidence..
Japan: The strongest reputation in Asia
Score of the attributes
Weightoftheattributes
Safe place
Responsible
Ethic
Orogressive policies Effective government
Operates efficiently
Environment for business
Friendly
Beautiful
Lifestyle
Enjoyable
Quality P&SCulture
Workforce
Well-know n brands
Education
Technology
4,0
4,5
5,0
5,5
6,0
6,5
7,0
7,5
8,0
-5 0 5 10 15 20 25 30
Appealing Environment Effective Government Advanced Economy
Progressive policies
Country scores (differences from total average)
20. Country RepTrak®
20
Latin America: Positive trend
Latin American countries continue to
improve their reputations, except for
Brazil (-2.4%).
Colombia’s reputation improves as its
economic indicators grow. The peace
process seems to have had a very positive
effect.
Latin American countries have
improved their reputations on
average 3.1% in the last year.
+3.1%
21. Country RepTrak®
21
Scoring scale 0-100.
A difference among scores of ±1.4 points is significant at a 95% level of confidence..
Colombia: Reputation takes off
2010 2011 2012 2013 2014 2015
50
40
30
Colombia improves its reputation +20.4% since 2010,
helped by the economy (PIB increases 4.2% year over year
on average for the same period)
and the peace process turnaround in 2012.
+7.3 since 2010
(+20.4%)
Peace process
started
22. Country RepTrak®
22
Greece’s reputation fell dramatically
with its economic crises and default
(it was the country in the study that
fell the most in 2012), but since then
there is a positive trend (+6.1%)
Europe: Polarized
In the context of economic crisis and constraint
policies, Germany’s and France’s reputation fell
slightly
(-1.3% and 0.8% respectively).
Northern European countries are in the top ten list
while Spain (+6.1%), Portugal (6.1%), Italy (+5.4%)
and Ireland (+5.2%) have improved their
reputations after some economic indicators started
to improve.
23. Country RepTrak®
23
Relevance
1
4
6
2
12
3
15
11
13
8
5
10
16
14
17
9
7
6.0
5.4
4.4
3.8
3.6
3.3
2.8
1.1
-1.5
-1.9
-2.0
-3.2
-3.8
-4.1
-5.0
-5.7
-5.9
Italy: Standout country for its lifestyle, culture and well-known brands
Scoring scale 0-100.
A difference among scores of ±1.4 points is significant at a 95% level of confidence..
Friendly & welcoming people
Appealing lifestyle
Enjoyable country
Beautiful country
Contributor to global culture
Safe environment
Well-known brands
High quality products & services
Well-educated & reliable people
Progressive social & economic policies
Responsible participant in the global
community
Operates efficiently
Values education
Favorable environment for business
Technologically advanced
Effective government
Ethical country
24. Country RepTrak®
24
Russia: Worsening…
Ukraine’s reputation is also
affected (-2.8%)
Crimea annexation and the Ukrainian crisis are
costing Russia its reputation, worsening its
downward trend (-3.2%)
25. Country RepTrak®
25
France
Germany
the United Kingdom
Italy
United States of America
Canada
Japan
Spain
Australia
Mexico
China
Argentina
Brazil
Chile
Colombia
India
South Korea
Peru
-60%
-40%
-20%
0%
20%
40%
60%
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
DifferencebetweenreputationscoreinthecountryandG8average
Difference betweencountry's reputation score and G8 average
Positive
equivalence
Mutual affinity
Mutual rejection
Negative
equivalence
Affinity quadrant
Russia: Unrequited reputation
Positive affinity
Negative affinity
Scoring scale 0-100.
A difference among scores of ±1.4 points is significant at a 95% level of confidence..
26. Country RepTrak®
26
The USA’s reputation continues the positive
trend under the Obama administration, though
it seems to have stabilized. Overall, the USA has
seen an improvement of 9.6 Pulse points since
2008.
+9.6 since 2008
(+20.2%)
USA: Quantifying the ‘Obama Effect’
40
50
60
2008 2009 2010 2011 2012 2013 2014 2015
Scoring scale 0-100.
A difference among scores of ±1.4 points is significant at a 95% level of confidence..
27. Country RepTrak®
27
Global mean (68.3)
2015 Country RepTrak® - Internal Reputation (Self-Image)
Scoring scale 0-100.
A difference among scores of ±1.4 points is significant at a 95% level of confidence..
Australia
Canada
Russia
India
Germany
UnitedStatesofAmerica
Japan
theUnitedKingdom
Peru
China
France
90.1
84.3
82.3
81.7
79.4
76.8
76.6
76.1
74.6
73.8
71.8
1 2 3 4 5 6 7 8 9 10 11
Turkey
Chile
Spain
Colombia
Mexico
Argentina
SouthKorea
Italy
Brazil
SouthAfrica
66.5
64.7
63.1
59.5
59.1
57.4
54.5
53.5
49.4
38.7
13 14 15 16 17 18 19 20 21 22
28. Country RepTrak®
28
Gap between Internal and External Reputation
Countries with a major gap between
internal (self-image) and external
perceptions
Countries most critical of
themselves
Countries least critical of
themselves
Scoring scale 0-100.
A difference among scores of ±1.4 points is significant at a 95% level of confidence..
Russia
China
India
UnitedStatesofAmerica
Peru
Turkey
Colombia
47.2
31.3
29.1
19.8
19.0
16.8
16.4
Australia
Germany
Chile
Mexico
Japan
France
theUnitedKingdom
Canada
SouthKorea
Argentina
Spain
Brazil
SouthAfrica
Italy
13.8
10.4
9.8
9.0
7.7
7.5
6.6
6.2
3.7
2.1
-4.8
-6.7
-11.0
-15.9
29. Country RepTrak®
29
50
60
70
80
2009 2010 2011 2012 2013 2014 2015
Externa Interna
12.5
2.3
4.1
2.8
7.3 10.9
4.8
External Internal
Gap between Internal and External Reputation for Spain by Year
GAP
Scoring scale 0-100.
A difference among scores of ±1.4 points is significant at a 95% level of confidence..
30. Country RepTrak®
30
Key Factors in Reputation: Dimension Weights
36.9%
36.1%27.1%
Adj R2 = 0.694
N = 86,798
37.2%
35.4%27.4%
Weights 2014
32. Country RepTrak®
32
Advanced Economy
27.1%
Friendly & welcoming people
Beautiful country
Appealing lifestyle
Enjoyable country
Safe environment
Responsible participant in the global community
Ethical country
Progressive social & economic policies
Effective government
Operates efficiently
Favorable environment for business
High quality products & services
Contributor to global culture
Well-educated & reliable people
Well-known brands
Values education
Technologically advanced
Appealing Environment
36.1%
Effective Government
36.9%
6.9
6.5
6.4
5.9
5.9
5.6
5.2
7.6
7.0
6.6
6.4
5.5
5.5
5.3
4.8
4.7
4.2
Adj R2 = 0.701
N = 50,847
33. Country RepTrak®
Argentina
Australia
Austria Belgium
Brazil
Canada
Chile
China
Colombia
Denmark
Egypt
Finland
France Germany
Greece
India
Iran
Iraq
Ireland
Israel
Italy
Japan
Mexico
New Zealand
Nigeria
Norway
Pakistan
Peru Portugal
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand Netherlands
United Kingdom
Venezuela
Turkey
United Arab Emirates
United States of America
Algeria
Kazakhstan
Malaysia
Qatar
Culture
Lifestyle
Technology
Safety
EfficientFriendly
Education
Ethical
Beautiful
Enjoyable
Business
Government
Progressive policies
Responsible
P&S
Brands
Countries reputation mapping
34. Country RepTrak®
Emotional Halo (emotional/rational gap) – Top 10 / Bottom 10
Emotional Halo
(Pulse-Index)
Emotional Halo
(Pulse-Index)
1 Spain
2 Australia
3 Brazil
4 New Zealand
5 Portugal
6 Philippines
7 Ireland
8 Peru
9 Mexico
10 Finland
1 United States of America
2 Russia
3 China
4 Saudi Arabia
5 Qatar
6 Colombia
7 Germany
8 South Korea
9 Iran
10 Japan
64,0 +3,8
72,8 +3,5
52,6 +3,5
71,7 +3,3
61,3 +3,1
51,6 +2,9
69,5 +2,5
53,4 +2,3
47,8 +2,2
73,1 +1,9
64,9 -7,9
42,5 -7,4
48,1 -5,6
46,0 -5,0
51,4 -4,8
47,5 -4,5
73,2 -4,2
54,9 -4,1
33,7 -3,9
72,7 -3,8
35. Country RepTrak®
• Country RepTrak® methodology
• The most reputed countries
• Why is a country’s reputation important?
Agenda
36. Country RepTrak®
36
International tourist arrivals increased by 4.4% in
2014 to reach
1.135 billion
Growth is expected to continue in 2015 by 3 to 4%
Source: UNWTO World Tourism Barometer 2014
Today’s World Context: International Tourism
37. Country RepTrak®
37
Global foreign direct investment (FDI)
inflows reached
US$ 1.2 trillion
and is projected to reach US$ 1.4
trillion in 2015
Source: United Nations Conference on Trade and Development (UNCTAD)
Today’s World Context: International FDI
in 2014
38. Country RepTrak®
38
Today’s World Context: International Trade
3.4% for global GDP
Sources: WTO Secretariat and IMF
International trade in 2014 is forecasted
to grow by 2.8% and
39. Country RepTrak®
39
Why Is Country Reputation Important?
As in the case of companies, countries also have their own reputation and that has an impact on their
performance.
Countries with a good reputation
welcome more tourists
Countries with a good reputation
attract FDI
Countries with a good reputation attract
foreign knowledge & talent
Countries with a good reputation
increase exports
Countries with a good reputation
improve their public diplomacy
41. Country RepTrak®
41
Key Drivers for Influencing Stakeholder Behaviors
Key Drivers
Beautiful country
Enjoyable country
Friendly & welcoming people
Key Drivers
Appealing lifestyle
Safe environment
Ethical country
Key Drivers
Favorable environment for business
Well-known brands
Technologically advanced
VISIT INVEST
LIVE
BUY
Key Drivers
High quality products & services
Well-known brands
Friendly & welcoming people
42. Country RepTrak®
42
Key Drivers for Influencing Stakeholder Behaviors
Key Drivers
Enjoyable country
Beautiful country
Safe environment
ATTEND/ORGANIZE EVENTS
WORK
STUDY
Key Drivers
Safe environment
Contributor to global culture
Well-known brands
Key Drivers
Safe environment
Favorable environment for business
Appealing lifestyle
44. Country RepTrak®
44
Switzerland
Canada
Australia
Norway
Sweden
Finland
New Zealand
the Netherlands
Denmark
Italy
73.9
73.8
73.7
72.7
72.4
71.9
70.9
69.7
69.6
69.2
1
2
3
4
5
6
7
8
9
10
Canada
Switzerland
Australia
Sweden
Norway
the United Kingdom
Denmark
Finland
Germany
the Netherlands
76.2
73.8
72.8
72.4
72.4
72.2
70.5
70.4
70.3
70.1
1
2
3
4
5
6
7
8
9
10
Canada
Switzerland
Australia
Norway
Sweden
New Zealand
Denmark
the Netherlands
Germany
Finland
75.9
74.3
72.8
72.0
70.9
70.1
69.5
69.4
69.4
68.5
1
2
3
4
5
6
7
8
9
10
Work Study
Attend/Organize events
Supportive Behaviours towards Top 10 Countries
45. Country RepTrak®
45
Intention to VisitCountry Reputation Tourism ($)
0.7 0.6
*Based on World Bank data
Country Reputation & Tourism
According to the analysis carried out by Reputation Institute, there is a demonstrated correlation between
the a country’s reputation and the income it receives from tourism.
*Pearson correlation
46. Country RepTrak®
Conclusions 1
• Country reputations can be measured in a similar way to those of people or
companies.
• A country’s overall reputation is an emotional perception constructed through direct
experience, own communication, third parties’ perspectives and generally accepted
stereotypes.
• The overall emotional perception can be explained through different attributes and
dimensions. Three main dimensions explain a country’s reputation:
• Quality of life (appealing environment).
• Quality of its institutions (effective government).
• Level of development (advanced economy).
• Countries with a strong reputation are positively perceived in all three dimensions.
• Canada is perceived as the top country in quality of life.
• Sweden is perceived as the top country in terms of the quality of its institutions.
• Japan is perceived as the country with a higher level of development.
• Reputation has a strong impact on the supportive behaviours of stakeholders that
improve a country’s economy: tourist arrivals, foreign direct investment, exports, etc.
47. Country RepTrak®
Conclusions 2
• Canada takes first place in the ranking, recovering the leadership it had between 2011 and
2013.
• Canada, Norway, Switzerland, Sweden and Australia are the best perceived countries
among the population of the most relevant economies of the world.
• Latin American countries still maintain a growth path (average +3.1%), headed by
Colombia. On the other hand, Brazil’s reputation fell (-2.4%) as a consequence of
institutional and economic crisis.
• Asian countries keep improving their reputations, led by Iran (10.8%), although still at very
low levels. India and China have relevant increases in 2015 (+7.4% and +7.9%,
respectively).
• European countries are changing trends: Germany’s reputation starts to erode (-1.3%),
while Spain (+6.1%), Portugal (6.1%), Italy (+5.4%) and Ireland (+5.2%) improved their
reputations after their economic indicators started to improve.
• Russia’s reputation shows a negative trend, damaged by the Ukrainian crisis and Crimea’s
annexation.
• USA’s reputation seems to have stabilized after the positive trend under the Obama
administration, improving 9.6 Pulse points since 2008.
48. Country RepTrak®
48
How to Help a Place Manage its Reputation
There are three basic elements:
Perceptions tracking
Analysis of economic
implications
Action plans
49. Country RepTrak®
49
Action Planning: Tactical Actions
PERCEPTION
Bad
Good
Good
REALITY
Communication is required
to capitalize on good reality
and overcome poor
perceptions
Change is required to alter
’reality’ and minimize
reputational risk
Bad