Coty Cosmetics Assignment
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Prime is a fragrance primer designed to neutralize odors on the skin that could alter the scent of fragrances. It targets weekday workers ages 18-32 and those with sensitive skin. The product will be sold in various sizes from $18-35 and distributed through Birchbox, department stores, and beauty retailers. Marketing will include influencer campaigns, beauty magazine placements, and a Birchbox subscription featuring Prime samples.
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there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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Coty Cosmetics Assignment
- 1. ?
- 2. INTRODUCE AND LAUNCH A NEW FRAGRANCE FOR COTY COSMETICS ! Task
- 3. “With a hangover, your body is processing the alcohol you consumed. It actually processes through the skin, and the by-product your body pushes out are the sugars from the alcohol. ! It's those sugars that interact with your fragrance, which can make it smell rancid.” (Refinery29)
- 4. prime
- 5. prime A BASE TO ENSURE YOUR FRAGRANCE SMELLS THE WAY YOU EXPECT IT TO. ! ! By using PRIME before fragrance application, users will neutralize any unpleasant aromas, so they can maintain their true fragrance. When applying a fragrance, many people do not take into consideration what their skin smells like at its current state. When an individual selects a fragrance, he or she establishes a scent identity that can be corrupted by odors emitted by the body. The food + drink he or she consumes can greatly impact the odor of the body’s natural oils.
- 6. brand story I am the master of patience. ! Sitting on the counter all day long, admiring the bathroom just waiting to be used. ! I practice this virtue because I am loyal- you chose me from thousands of options because I was the perfect scent you identified with. ! I was excited to start our lives together but things have not come up like roses. ! Your habits are putting a strain on our relationship. ! You chose me for my unique smell and your overindulgence has caused me to change.
- 7. primary target the weekday warrior men and women ages 18-32
- 8. secondary target individuals with sensitive skin or allergies
- 9. prime
- 10. .5 FL OZ ! ! 1.0 FL OZ ! ! 1.7 FL OZ ! ! 3.4 FL OZ ! ! travel + sample $35$25$18 sizing and pricing
- 11. distribution BIRCH BOX ! DEPARTMENT STORES ! BEAUTY RETAILERS (ULTA/SEPHORA) ! !
- 12. monthly subscription service women $10/mo. - men $20/mo. top-shelf beauty and grooming samples 400,000 subscribers CASE - STILA saw an 11.2% conversion on sales after shipping sample
- 15. social media + marketing BEAUTY BLOGGER CAMPAIGN ! BEAUTY MAGAZINE PITCH ! !
- 16. bethany mota BEAUTY BLOGGERS ! ! ! ! ! ! jaclyn hill alyssa wallace michelle phan carli bybel 8,125,475 followers 1,663,238 followers 2,346,719 followers 7,418,292 followers 286,705 followers ALLURE BEST OF BEAUTY BLOG WINNER 2014 ! ! ! !
- 17. ! products are listed in multiple categories: fragrance, primers, or best beauty breakthrough readers also have a voice and get to vote for their favorite products entire section dedicated to fragrance ! total circulation: 1,139,932
- 18. prime MICHELLE DARNELL | JEAN FEROLDI | NIMA KHALILIAN ! !