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SATURN
JULIAN KRYSTEL YUAN ADAM
CMO CEO CFO CTO
planIt
Conquer your future by
focusing on the present.
A MOBILE APPLICATION FOR COLLEGE
STUDENTS THAT BUILDS HEALTHY HABITS BY
PROVIDING FRAMEWORKS TO BREAK DOWN
OVERWHELMING PROJECTS INTO ACTIONABLE
TASKS.
planIt
Value Proposition
planIt
THE SOLUTION
planIt
Task Management
Based on Insights
Task
Prioritization
Flexible
Layouts
planIt
Features
Leveraging the Technology
Handwritten to
Digital Sync
planIt
COST
planIt
Cost
$150
Founder Salaries (4)
Platform
Management
User Testing
Fees
Office Bills
$185
Hire (2) Junior
Developers
$10,000
$20,000
planIt
Cost
Student Ambassador
Colleges
Google Slack
Mobile Phone
Manufacture
planIt
Cost
$80
Office Supplies
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350
planIt
Cost
Total
$ 14300(first month)
$1300/month
$ 30355/months
$31,655/month
$44,655 (first month)
$ 0/months
planIt
REVENUE
planIt
Revenue Hypothesis
Student Trial
Task Management
Access to Prioritization
Framework
Quick Task Generator
Device Sync
Access to cloud based
archive
OCR text recognition
-
-
-
Device Sync
Access to cloud based
archive
OCR text recognition
Premium Student
Addition
-
-
-
Free 1st semester
$4.99
-
-
-
Student Basic
$8.78 semester
Task Management
Access to Prioritization
Framework
Quick Task Generator
-
-
-
-
-
-
Freemium Students (Semester)
planIt
Revenue Hypothesis
Freemium Students (Quarter)
Student Trial
Task Management
Access to Prioritization
Framework
Quick Task Generator
Device Sync
Access to cloud based
archive
OCR text recognition
-
-
-
Device Sync
Access to cloud based
archive
OCR text recognition
Premium Student
Addition
-
-
-
Free 1st semester
$4.99
-
-
-
Student Basic
$4.39 per quarter
Task Management
Access to Prioritization
Framework
Quick Task Generator
-
-
-
-
-
-
planIt
Revenue Hypothesis
Freemium
Trial
Task Management
Access to Prioritization
Framework
Quick Task Generator
Device Sync
Access to cloud based
archive
OCR text recognition
-
-
-
Device Sync
Access to cloud based
archive
OCR text recognition
Premium Addition
-
-
-
Free 1st month $10
-
-
-
Basic
$35
Task Management
Access to Prioritization
Framework
Quick Task Generator
-
-
-
-
-
-
Whole Package
Task Management
Access to Prioritization
Framework
Quick Task Generator
Device Sync
Access to cloud based
archive
OCR text recognition
-
-
-
$37.50
-
-
-
SOM SAM TAM
20.4 M 17.2 M 57 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education,
nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-
publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017,
benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights
on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.
SOM SAM TAM
$ 192 M $ 646 M $ 2130 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education,
nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-
publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017,
benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights
on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.
SOM SAM TAM
$ 9.6 M $ 32.3 M $ 106.5 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education,
nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-
publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017,
benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights
on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.
• CONNECTIONS TO STUDENT NETWORKS
• CONNECTIONS TO DEVELOPERS
planIt
How can you help?
planIt
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the
Keyboard.” Psychological Science, Princeton University, Apr. 2014,
journals.sagepub.com/doi/abs/10.1177/0956797614524581.
Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The
New York Times, The New York Times, 29 Dec. 2016,
www.nytimes.com/2016/12/29/business/paper-calendars.html.
Photography Credit Image 1: Tim Gouw
WORK CITED & SOURCES
https://www.glassdoor.com/Job/jobs.htm?suggestCount=0&suggestChosen=false&clickS
ource=searchBtn&typedKeyword=developer&sc.keyword=developer&locT=C&locId=114
7384&jobType=
planIt
1. Value Proposition
2. Molecule
3. Solution
4. Competitors
5. Validation
6. Revenue Models
7. Market Sizing
8. Problem Synthesis
9. Business Model Canvas
APPENDIX
planIt
THE PAPER PROTOTYPE
OVER THE WEEKEND WE TESTED OUR
WIREFRAMES WITH 11 PEOPLE
planIt
planIt
College Students
Prioritization is
hard and it is easy
to become
overwhelmed by
tasks
An app that builds
healthy habits by
providing frameworks to
break down large
problems.
MOLECULE
PEOPL
E
PROBLEM SOLUTION
COLLEGE
STUDENTS
PLANNING
TOOLSMETHOD
too proud to
ask for help
avoidance
multi-task
doesn’t work
tasks take
long to finish
unprepared
lack structure
haven’t dealt
with rigor
overworked
overbooked
haven’t adapted
use the wrong
framework
difficult to
maintain
good ones are
expensive
lack
understanding
over reliance on
digital mediums
haven’t been
taught properly
can be too
rigid
need new
resources
can be lost
or stolen
FEEL
OVERWHELMED
AND
UNORGANIZED
THE PROBLEM
Fishbone Diagram
planIt
planIt
College
Students
Teach how
to prioritize
Customer
service
World of mouth
Google calendar
App & web development Freemium
Young
professionals
Freelance &
Telecom
workers
Website & App
Digitize paper
planning
Organize plans
made digitally
and physically
Networking
Platform
Marketing
Platform
Email
On campus ad
Universities
& Colleges
Provide
various
formats
Provide quick tips
OCR tech
planIt
The Competition
Revenue Model Analysis
One Time +
Usage
- Pen requires
journals
Freemium
- Basic
- Plus
- Premium
Free
- Added Value
- Ecosystem
- Google
Free
- We have no
idea how
it’s done?
One Time Tier
- Mobile
- iPad
- Desktop
planIt
Research
What productivity related apps have
you purchased in the past?
10
%
90
%
Have paid for a
productivity app,
aside from native
apps
Use native apps or
analog solutions
What do you look for when
purchasing a product like this?
11
%
61
%
20
%
8%
Based on ratings
Price Sensitive
Quality of
Design
Required
Based off interviews

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Cost pitch

  • 1. SATURN JULIAN KRYSTEL YUAN ADAM CMO CEO CFO CTO
  • 2. planIt Conquer your future by focusing on the present.
  • 3. A MOBILE APPLICATION FOR COLLEGE STUDENTS THAT BUILDS HEALTHY HABITS BY PROVIDING FRAMEWORKS TO BREAK DOWN OVERWHELMING PROJECTS INTO ACTIONABLE TASKS. planIt Value Proposition
  • 5. planIt Task Management Based on Insights Task Prioritization Flexible Layouts
  • 8. planIt Cost $150 Founder Salaries (4) Platform Management User Testing Fees Office Bills $185 Hire (2) Junior Developers $10,000 $20,000
  • 10. planIt Cost $80 Office Supplies $150 Coffee & Snacks Transportation $220 Marketing Consultant $8,000* Webhosting $0.83 Experienced Developer $5,000* Life Coach $100 Accounting Service $200 Legal Fees $350
  • 11. planIt Cost Total $ 14300(first month) $1300/month $ 30355/months $31,655/month $44,655 (first month) $ 0/months
  • 13. planIt Revenue Hypothesis Student Trial Task Management Access to Prioritization Framework Quick Task Generator Device Sync Access to cloud based archive OCR text recognition - - - Device Sync Access to cloud based archive OCR text recognition Premium Student Addition - - - Free 1st semester $4.99 - - - Student Basic $8.78 semester Task Management Access to Prioritization Framework Quick Task Generator - - - - - - Freemium Students (Semester)
  • 14. planIt Revenue Hypothesis Freemium Students (Quarter) Student Trial Task Management Access to Prioritization Framework Quick Task Generator Device Sync Access to cloud based archive OCR text recognition - - - Device Sync Access to cloud based archive OCR text recognition Premium Student Addition - - - Free 1st semester $4.99 - - - Student Basic $4.39 per quarter Task Management Access to Prioritization Framework Quick Task Generator - - - - - -
  • 15. planIt Revenue Hypothesis Freemium Trial Task Management Access to Prioritization Framework Quick Task Generator Device Sync Access to cloud based archive OCR text recognition - - - Device Sync Access to cloud based archive OCR text recognition Premium Addition - - - Free 1st month $10 - - - Basic $35 Task Management Access to Prioritization Framework Quick Task Generator - - - - - - Whole Package Task Management Access to Prioritization Framework Quick Task Generator Device Sync Access to cloud based archive OCR text recognition - - - $37.50 - - -
  • 16. SOM SAM TAM 20.4 M 17.2 M 57 M “Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp. COLLEGE STUDENTS Total enrolled Undergraduate and graduate students in 2016 YOUNG PROFESSIONALS Workers include teachers, nurses, programmers, civil engineers, and over 175 other occupations. FREELANCE & TELECOM WORKERS Total of the U.S. independent workforce. “The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs- publications/issue-fact-sheets/the-young-professional-workforce/. “Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017, benrmatthews.com/freelance-statistics/. “The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.
  • 17. SOM SAM TAM $ 192 M $ 646 M $ 2130 M “Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp. COLLEGE STUDENTS Total enrolled Undergraduate and graduate students in 2016 YOUNG PROFESSIONALS Workers include teachers, nurses, programmers, civil engineers, and over 175 other occupations. FREELANCE & TELECOM WORKERS Total of the U.S. independent workforce. “The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs- publications/issue-fact-sheets/the-young-professional-workforce/. “Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017, benrmatthews.com/freelance-statistics/. “The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.
  • 18. SOM SAM TAM $ 9.6 M $ 32.3 M $ 106.5 M “Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp. COLLEGE STUDENTS Total enrolled Undergraduate and graduate students in 2016 YOUNG PROFESSIONALS Workers include teachers, nurses, programmers, civil engineers, and over 175 other occupations. FREELANCE & TELECOM WORKERS Total of the U.S. independent workforce. “The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs- publications/issue-fact-sheets/the-young-professional-workforce/. “Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017, benrmatthews.com/freelance-statistics/. “The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.
  • 19. • CONNECTIONS TO STUDENT NETWORKS • CONNECTIONS TO DEVELOPERS planIt How can you help?
  • 20. planIt “Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts. Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the Keyboard.” Psychological Science, Princeton University, Apr. 2014, journals.sagepub.com/doi/abs/10.1177/0956797614524581. Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/2016/12/29/business/paper-calendars.html. Photography Credit Image 1: Tim Gouw WORK CITED & SOURCES https://www.glassdoor.com/Job/jobs.htm?suggestCount=0&suggestChosen=false&clickS ource=searchBtn&typedKeyword=developer&sc.keyword=developer&locT=C&locId=114 7384&jobType=
  • 21. planIt 1. Value Proposition 2. Molecule 3. Solution 4. Competitors 5. Validation 6. Revenue Models 7. Market Sizing 8. Problem Synthesis 9. Business Model Canvas APPENDIX
  • 23. OVER THE WEEKEND WE TESTED OUR WIREFRAMES WITH 11 PEOPLE planIt
  • 24. planIt College Students Prioritization is hard and it is easy to become overwhelmed by tasks An app that builds healthy habits by providing frameworks to break down large problems. MOLECULE PEOPL E PROBLEM SOLUTION
  • 25. COLLEGE STUDENTS PLANNING TOOLSMETHOD too proud to ask for help avoidance multi-task doesn’t work tasks take long to finish unprepared lack structure haven’t dealt with rigor overworked overbooked haven’t adapted use the wrong framework difficult to maintain good ones are expensive lack understanding over reliance on digital mediums haven’t been taught properly can be too rigid need new resources can be lost or stolen FEEL OVERWHELMED AND UNORGANIZED THE PROBLEM Fishbone Diagram planIt
  • 26. planIt College Students Teach how to prioritize Customer service World of mouth Google calendar App & web development Freemium Young professionals Freelance & Telecom workers Website & App Digitize paper planning Organize plans made digitally and physically Networking Platform Marketing Platform Email On campus ad Universities & Colleges Provide various formats Provide quick tips OCR tech
  • 27. planIt The Competition Revenue Model Analysis One Time + Usage - Pen requires journals Freemium - Basic - Plus - Premium Free - Added Value - Ecosystem - Google Free - We have no idea how it’s done? One Time Tier - Mobile - iPad - Desktop
  • 28. planIt Research What productivity related apps have you purchased in the past? 10 % 90 % Have paid for a productivity app, aside from native apps Use native apps or analog solutions What do you look for when purchasing a product like this? 11 % 61 % 20 % 8% Based on ratings Price Sensitive Quality of Design Required Based off interviews

Editor's Notes

  1. A comprehensive system that provides simple methods & frameworks to encourage healthy habits. Our goal is to change the behavior of procrastination and avoidance. Task Prioritization: We provide frameworks to break down any size task. You will gain confidence to confront your goals by making tangible actionable list. Handwritten: Convert your handwritten plans, tasks and notes into digital. Generate rapidly, save and organize your content seamlessly with services you already use, like google calendar, notes, and more. Flexible: When it comes to planning and organization, one size does not fit all. Discover what works best for you while managing tasks.
  2. A comprehensive system that provides simple methods & frameworks to encourage healthy habits. Our goal is to change the behavior of procrastination and avoidance. Task Prioritization: We provide frameworks to break down any size task. You will gain confidence to confront your goals by making tangible actionable list. Handwritten: Convert your handwritten plans, tasks and notes into digital. Generate rapidly, save and organize your content seamlessly with services you already use, like google calendar, notes, and more. Flexible: When it comes to planning and organization, one size does not fit all. Discover what works best for you while managing tasks.
  3. A comprehensive system that provides simple methods & frameworks to encourage healthy habits. Our goal is to change the behavior of procrastination and avoidance. Task Prioritization: We provide frameworks to break down any size task. You will gain confidence to confront your goals by making tangible actionable list. Handwritten: Convert your handwritten plans, tasks and notes into digital. Generate rapidly, save and organize your content seamlessly with services you already use, like google calendar, notes, and more. Flexible: When it comes to planning and organization, one size does not fit all. Discover what works best for you while managing tasks.
  4. A comprehensive system that provides simple methods & frameworks to encourage healthy habits. Our goal is to change the behavior of procrastination and avoidance. Task Prioritization: We provide frameworks to break down any size task. You will gain confidence to confront your goals by making tangible actionable list. Handwritten: Convert your handwritten plans, tasks and notes into digital. Generate rapidly, save and organize your content seamlessly with services you already use, like google calendar, notes, and more. Flexible: When it comes to planning and organization, one size does not fit all. Discover what works best for you while managing tasks.
  5. A comprehensive system that provides simple methods & frameworks to encourage healthy habits. Our goal is to change the behavior of procrastination and avoidance. Task Prioritization: We provide frameworks to break down any size task. You will gain confidence to confront your goals by making tangible actionable list. Handwritten: Convert your handwritten plans, tasks and notes into digital. Generate rapidly, save and organize your content seamlessly with services you already use, like google calendar, notes, and more. Flexible: When it comes to planning and organization, one size does not fit all. Discover what works best for you while managing tasks.
  6. A comprehensive system that provides simple methods & frameworks to encourage healthy habits. Our goal is to change the behavior of procrastination and avoidance. Task Prioritization: We provide frameworks to break down any size task. You will gain confidence to confront your goals by making tangible actionable list. Handwritten: Convert your handwritten plans, tasks and notes into digital. Generate rapidly, save and organize your content seamlessly with services you already use, like google calendar, notes, and more. Flexible: When it comes to planning and organization, one size does not fit all. Discover what works best for you while managing tasks.
  7. A comprehensive system that provides simple methods & frameworks to encourage healthy habits. Our goal is to change the behavior of procrastination and avoidance. Task Prioritization: We provide frameworks to break down any size task. You will gain confidence to confront your goals by making tangible actionable list. Handwritten: Convert your handwritten plans, tasks and notes into digital. Generate rapidly, save and organize your content seamlessly with services you already use, like google calendar, notes, and more. Flexible: When it comes to planning and organization, one size does not fit all. Discover what works best for you while managing tasks.
  8. A comprehensive system that provides simple methods & frameworks to encourage healthy habits. Our goal is to change the behavior of procrastination and avoidance. Task Prioritization: We provide frameworks to break down any size task. You will gain confidence to confront your goals by making tangible actionable list. Handwritten: Convert your handwritten plans, tasks and notes into digital. Generate rapidly, save and organize your content seamlessly with services you already use, like google calendar, notes, and more. Flexible: When it comes to planning and organization, one size does not fit all. Discover what works best for you while managing tasks.
  9. WHICH APPS WERE PAID? - 90%
  10. WHICH APPS WERE PAID? - 90%
  11. WHICH APPS WERE PAID? - 90%
  12. WHICH APPS WERE PAID? - 90%
  13. WHICH APPS WERE PAID? - 90%
  14. WHICH APPS WERE PAID? - 90%