This document provides information about BSM, a Senegalese organization that trains women in cosmetology, skincare, and soap-making. It was started in 2015 by Maréme Fall to help empower women and provide livelihood opportunities. BSM now trains over 2,000 women across Senegal in producing over 50 products. The training has provided additional sources of income and better time management for the women. The organization also connects women to other training programs and helps some women sell products to generate income. BSM has had a positive impact on communities in and around Thies, Senegal.

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courtesy of GAC & CWY - 2021
COSMETOLOGY,
SKINCARE&
SOAP-MAKING
with BSM, Senegal

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Then in 2018, Maréme met Anna Ndiaye and Amy Sarr – two older women – at a
women’s artisan meeting in Thies and it felt like fate had conspired to bring the
three of them together.
BSM - Belle Sans Maquillage
Started in 2015 by Maréme Fall when she could no more stay detached
from the abject poverty and abuse most of her fellow Senegalese
women live in ...
BSM is a beneficiary of WELI (Women's Empowerment and Livelihood Initiative) - a socio-economic and
Covid-19 support project funded by Global Affairs Canada and administered by Canada World Youth.

3. Since they met, Maréme (now 50 years old), Ann (53) and Amy (58) have
made so much impact in the Thies - Sanghaï (Ndingler), Keur Samba Yacine
and Dakar area that anything that suddenly takes them out of the space
they currently work in will leave over 2000 women directly handicapped,
absolutely impoverished, jobless, hopeless, and abandoned – immediately
and for several months until an alternative is put in place to run on with
their programme.
They not only train these women in producing over 50 different kinds of
internal- and external-use products, oils, soaps, lotions, and cosmetics; they
also provide some of the women with products to retail for income; and
they match them to other sources of livelihoods and training opportunities.
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4. Anna Ndiaye Amy Sarr
Maréme Fall
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5. The Benefits of Skills
What are the direct and tangible benefits that learning
how to produce skincare, healthcare, and beauty
products has brought to the women ....
More sources of income for anyone who takes it up as a
tool and an opportunity to make money - either by making
and selling, or teaching others, or working with BSM to
produce orders
Better use of their time - instead of whiling away and
getting pregnant or falling into bad company or trouble
Increase in knowledge on how to use traditional and
plant-based approaches and elements to make healing,
organic products for skincare, soaps, personal hygiene,
healing, etc.
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Be ready
Having all the ingredients
measured, set out, and
ready to use is the best
approach for soap-
making. Sometimes the
soap mixture is ready for
the next step faster than
you think, and not having
the next ingredient ready
can ruin everything.
Always be ready.
Weaknesses
Never use molds made
from aluminum, tin, zinc,
china, untempered glass,
flimsy plastic or colored
plastic. Metals may
corrode, china and
untempered glass are
prone to breakage, and
you don't want to use a
plastic mold that can melt
or discolor your soap.
Vitamin E /
Sunflower oil
If you're putting dried
herbs in your soap,
sunflower oil or Vitamin E
oil helps to keep the
colours from browning.
Your soap looks beautiful
with those pops and
bursts of colours, so try
this trick out and see
which one works best for
which kind of herbs.
Vinegar
Helps to neutralise the
lye in case you get some
on you. You can even
have a whole pack of
baby wipes soaked in
vinegar ready at your
side, just for this.
if baby wipes are too
expensive, simply soak
some of your old clothing
or clean rags and use.
Best Tips For Making Soap

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Tender Loving
Care
Certain kinds of natural
ingredients can be
added to handmade
lotion to extend its shelf
life. They contain
natural anti -fungal and
antibacterial properties.
Some useful examples
of all-natural
preservatives include
cinnamon, green tea
extract, and vitamin E.
Distilled Water
Lotion is made with up to
70% water. You’ll want to
use distilled water. You
can substitute some or all
of the water with a
hydrosol. Hydrosols are
essential waters that
consist of the leftover
water from the steam
distillation of the plant or
herb.
Good Butter
Butters in lotion are great
for adding protective
barriers to the skin and
help to add emolliency
and thickness. Butters
can include shea, cocoa,
mango or any other
natural cosmetic based
butter or blend.
Harder/brittle butters =
thicker lotion and softer
butters = thinner lotion.
Basic Formula
Water - 70%
Liquid Oil - 15%
Butter - 5%
Emulsifying Wax - 5%
Stearic Acid - 3%
Fragrance or Essential Oil
- 1%
Preservative - 0.1 - 1.5%
(based on your
preservative’s
recommended usage
rate)
Best Tips For Making Body Lotion

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Always Have:
Glycerin - the backbone of moisturizing products;
Ceramides and hyaluronic acid - moisturizing agents
;
L-Ascorbic acid (Vitamin C) - reverses damage from
UV radiation and stimulates collagen production;
Tocopherol (Vitamin E) - works best with Vitamin C;
Retinol - nighttime routine to turnover skin cells and
stimulate collagen;
Niacinamide (Vitamin B3) - great for controlling oil
while also hydrating the skin and evening out skin
tone.
And know your skin type before applying anything.
Good Butter
Butters in lotion are great
for adding protective
barriers to the skin and
help to add emolliency
and thickness. Butters can
include shea, cocoa,
mango or any other
natural cosmetic based
butter or blend.
Harder/brittle butters =
thicker lotion and softer
butters = thinner lotion.
Avoid Parabens
Parabens are commonly
placed in products as a
chemical preservative to
prevent bacterial
growth. They're known
to be what industry
experts call estrogen
mimickers, and they can
have a harmful effect
over time by throwing
off hormonal balance.
Best Tips For Making Skincare Recipes

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mareme443@gmail.com
Dakar, Senegal
+221 77 272 76 16
How to Find BSM

10. 2017 2018 2019 2020 021
50
40
30
20
10
0
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Skincare Market - Global
Rising awareness regarding the various benefits of using personal care products has
resulted in a rise in their demand over the last few years. This has also boosted the
demand for natural and organic skincare products, making it a major sector in the
cosmetics and wellness industry and the trend will remain same post-COVID. Source
in 2020
Worth USD 140.92 billion
The global market is
projected to grow at a
CAGR of 4.69% during
the forecast period 2021
- 2026

11. More and more consumers around the world are assuming that natural products
will reverse and redress the accumulated issues they experience with their skin.
These products, generally free of parabens, synthetic colors and phthalates, are
also more expensive to produce and more likely to be sold at a premium – a win-
win coincidence for skincare brands who are capitalizing on the particular way
consumers are looking to address their modern concerns. Source
ORGANIC Skincare Market - Global
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12. Predicted Growth
1 2 3 4 5
125
100
75
50
25
0
The beauty and personal care market in Africa are poised to grow by USD 1.26
billion during 2021-2025, progressing at a CAGR of almost 2% during the
forecast period. Source
Africa is home to the youngest population in the world with more than half of
its one billion people below the age of 20. What is more interesting is the
presence of a large and growing ‘middle class’. The African Development Bank
describes ‘middle class’ as those who spend between $2 to $20 a day. At the
moment, there are more than 300 million people on the continent who fit into
this category.
A significant majority of Africans in the middle class are young and educated
city people who are very aware of (and heavily influenced by) modern trends in
grooming, fashion and western culture. Because most of them hold salaried
jobs or own a small business, they have more spending money at their disposal.
Due to their tastes and desire for the ‘feel good factor’ they are driving the
demand for consumer products like beauty and skin care products across
Africa! Source
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13. Year 5
24.4%
Year 4
22.2%
Year 3
20%
Year 2
17.8%
Year 1
15.6%
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The cosmetics sector in Sub-Saharan Africa is expected to grow
over the next two years. Overall, the African beauty and personal
care market was estimated at €9.2 billion in 2017 and it currently
increases between 8% and 10% per year against a global market
growth rate of close to 4%. It is expected to reach €12 billion in
2020 when the continent's total population, the fastest growing in
the world, will reach 1.4 billion inhabitants.
Africa’s fast-growing personal care and beauty markets are
prompting ambitious innovation plans from two of the sector’s
giants, Unilever and L’Oreal, both looking to capture the
expanding middle classes.
Although growth in the sector is global, Sub-Saharan Africa is
marked by significant disparities between the countries in the
region and therefore cannot be approached as a single market.
Market Share

14. first
third
second
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Size of the Market The largest market in the Sub-Saharan region, South Africa,
represented over €5 billion in revenue in 2017. The majority of
sales in the country are made within structured distribution
channels.
By comparison, in other countries such as Kenya, only 15% of
beauty and personal care products are sold in supermarkets.
In Nigeria, the beauty and personal care market could reach
€3.2 billion by 2020 making Nigeria the sector's rising star in
Sub-Saharan Africa. Sub-Saharan Africa currently accounts for
3 percent of global beauty products sales but that share is
expected to grow at double the rate of the market. Nigeria has
emerged as the investment destinations of choice to
international firms aiming to capture the beauty and personal
care market in the continent. Research indicates Nigeria’s
cosmetics industry is valued at $3.4 billion. Source

15. The global natural skincare products market size was estimated at USD 10.84 billion in 2019 and is
expected to reach USD 10.53 billion in 2020. Growing concerns regarding the side effects of chemicals
on the skin, causing skin irritation, allergies, and skin dullness, have been one of the key factors fueling
the market growth. Dissemination of knowledge related to the benefits of natural skincare has led
consumers seeking eco-friendly, sustainable, natural skincare products that come with greater product
ingredient transparency.
According to the Asia Cosmetics report, in 2017, globally 40% of the change in the buying decision of
the consumers has inflected because of natural ingredient listing on the packaging. Natural skincare
and cosmetic products that are free from chemicals and transparent about the content have been
preferred by consumers. Source
As of May 2017, more than 50 percent of consumers in the United States, aged 18 to 29, purchased
[almost] only or mainly organic skin care products. When purchasing organic beauty and personal care
products, quality was chosen as the most important criteria by younger consumers. Source
Global Natural Skincare Market
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There are many economic opportunities in there - from raw
material cultivation, processing, supplying to product
manufacturing and packaging, to wholesale and retail or
therapy. Speak to WELI for more details.
Global skincare market is
growing year on year, and its
latest interest is in the
natural/organic range. Africa
can be at the heart of it all.

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Contact Us (WELI)
Main Address: B378/14 New Abossey Okai St, Mataheko
Accra - Ghana
Phone: +233 307 000 111 / +233 548 288 182
Email: info@africaskillshub.com
Tamale Office: Plot No 78 Naaluro Estate, Tamale
Phone: +233 595609093
Takoradi Office: 55 Francis St, Takoradi
Phone: +233 596072300

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Reaching more Africans
with knowledge for
economic transformation.
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