This pioneering research redefines the way we market cosmetics. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards cosmetics and proposes a way to build cosmetic brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research redefines the way we market cosmetics. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards cosmetics and proposes a way to build cosmetic brands that engage people at a profound human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximized when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research redefines the way we market sweets. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards sweets and proposes a way to build confectionery brands that engage people at a profound human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximized when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research redefines the way we market cars. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards cars and proposes a way to build automotive brands that engage people at a profound human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit.
The efficiency of communication budgets is maximized when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research decodes the real reasons of success of Coca Cola. Using, for the first time, a multidisciplinary approach, including brand communication decoding, motivational research, psychology and affective neuroscience, client workshops and the proprietary tools of BRAND AVIATORS™ I study the fundamental motives underpinning consumer behaviour at the deepest levels of their deployment and help clients around the world build brands that liberate the very forces of life.
(Re)defining Chocolate Brands Through Human FundamentalsBRAND AVIATORS
Did you know that chocolate acts as a message of love, epitome of insatiable desire, provider of joy, invitation to childhood, instant redeemer, security blanket, edible luxury, a mood-altering food, and one of the most effective non-pharmaceutical antidepressants? This pioneering research cracks the code of buying behaviour related to chocolate and puts forward a framework for shaping brand strategy and for growing revenue.
Did you know that cars act as tokens of our ability to control, time machines that make us younger, space and time manipulators, means of experiencing risk, aggression machines, enablers of possibilities, faithful companions, moving shelters, symbols of freedom, objects of care, sensual encounters, proofs of intelligence, play things, displays of personal taste and status? Understand the deep motives underpinning our car buying behaviour and build automotive brands and narratives that engage people at a profoundly human level.
Did you know that chocolate acts as a love message, epitome of insatiable desire, provider of joy, invitation to childhood, instant redeemer, security blanket, edible luxury, a mood-altering food, and one of the most effective non-pharmaceutical antidepressants? This pioneering research cracks the code of buying behaviour related to chocolate and puts forward a framework for shaping brand strategy and for growing revenue.
This pioneering research redefines the way we market cosmetics. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards cosmetics and proposes a way to build cosmetic brands that engage people at a profound human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximized when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research redefines the way we market sweets. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards sweets and proposes a way to build confectionery brands that engage people at a profound human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximized when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research redefines the way we market cars. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards cars and proposes a way to build automotive brands that engage people at a profound human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit.
The efficiency of communication budgets is maximized when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research decodes the real reasons of success of Coca Cola. Using, for the first time, a multidisciplinary approach, including brand communication decoding, motivational research, psychology and affective neuroscience, client workshops and the proprietary tools of BRAND AVIATORS™ I study the fundamental motives underpinning consumer behaviour at the deepest levels of their deployment and help clients around the world build brands that liberate the very forces of life.
(Re)defining Chocolate Brands Through Human FundamentalsBRAND AVIATORS
Did you know that chocolate acts as a message of love, epitome of insatiable desire, provider of joy, invitation to childhood, instant redeemer, security blanket, edible luxury, a mood-altering food, and one of the most effective non-pharmaceutical antidepressants? This pioneering research cracks the code of buying behaviour related to chocolate and puts forward a framework for shaping brand strategy and for growing revenue.
Did you know that cars act as tokens of our ability to control, time machines that make us younger, space and time manipulators, means of experiencing risk, aggression machines, enablers of possibilities, faithful companions, moving shelters, symbols of freedom, objects of care, sensual encounters, proofs of intelligence, play things, displays of personal taste and status? Understand the deep motives underpinning our car buying behaviour and build automotive brands and narratives that engage people at a profoundly human level.
Did you know that chocolate acts as a love message, epitome of insatiable desire, provider of joy, invitation to childhood, instant redeemer, security blanket, edible luxury, a mood-altering food, and one of the most effective non-pharmaceutical antidepressants? This pioneering research cracks the code of buying behaviour related to chocolate and puts forward a framework for shaping brand strategy and for growing revenue.
Building Soft Drink Brands Through Intrinsically Engaging NarrativesBRAND AVIATORS
Did you know that soft drinks act as emotional stabilisers, agents of reassurance and inducers of momentary regression, our official providers of happiness and bliss, eternal self regenerators, mood-altering forces, panacea and elixirs of life, activity energisers, pleasure instigators, our universal connectors, trusted friends, partners in unexplored worlds, and small escapes? This pioneering research cracks the code of buying behaviour related to soft drinks and puts forward a framework for shaping brand strategy and for growing revenue.
La Maison Clayton Shagal
Newsletter - March 2012
Ageless Skin for the Anti-aging...
With all the revolutionary advancements in skin care, sometimes we neglect anti-aging basics for youthful skin... HYDRATION!
This pioneering research redefines the way we market confectionery products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards sweets and proposes a way to build confectionery brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
Did you know that cleaning products act as restorers of youth, restitutors of moral, eliminators of guilt, mind organisers, thought purifiers, fighters of inadequacies, life harmonisers, outlets for wrath, fighters of degeneration, proofs of competence, tokens of intelligence, exterminators of nuisance, transformers and brighteners of life, triggers of creation, care signifiers, personal liberators, people connectors, faithful partners, sensual stimulators, and replacements of loved ones? This pioneering research cracks the code of buying behaviour related to cleaning products and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Fabric & Home Care Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market cleaning products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Perfume Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market perfume. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Lipstick Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market lipstick. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
This pioneering research redefines the way we market fashion. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards fashion and proposes a way to build fashion brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
(Re)defining Trainer Brands Through Human FundamentalsBRAND AVIATORS
Did you know that we buy trainers because they act as self-maximisers, potential enhancers, means of halting the aging process, therapeutic devices, signs of freedom, personality transformers, character compliments, artistic manifestations, measures of perfection, means of self-discipline, life shapers, epitomes of informality and equality, and desire builders? Did you know that we prefer trainers because they make us feel formidable combatants, unbeatable winners, strong, adequate, in control, intelligent, balanced, part of the family of athletes and runners and unconventional? This pioneering research cracks the code of buying behaviour related to trainers and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Food Brands Through Human FundamentalsBRAND AVIATORS
Did you know that food products act as life’s confirmers, regulators and equilibrators, mood catalysts, instant love, deeper nourishment, celebrations of life, preventive medicine, elemental comforters, natural connectors, guarantors of daily survival, outlets for aggression, displays of taste, test fields, pleasurable encounters, performance incarnators, tokens of beneficence? Understand the deep motives underpinning our buying behaviour in relation to food and build food brands and narratives that engage people at a profoundly human level.
(Re)defining Confectionery Brands Through Human FundamentalsBRAND AVIATORS
Did you know that sweets act as emotional compensators, reality enhancers, disruptive agents, love substitutes, erotic experiences, luxurious indulgencies, social connectors, mockers of seriousness, temporary escapes and energy boosters? Understand the deep motives underpinning our buying behaviour in relation to sweets and build confectionery brands and narratives that engage people at a profoundly human level.
Building Soft Drink Brands Through Intrinsically Engaging NarrativesBRAND AVIATORS
Did you know that soft drinks act as emotional stabilisers, agents of reassurance and inducers of momentary regression, our official providers of happiness and bliss, eternal self regenerators, mood-altering forces, panacea and elixirs of life, activity energisers, pleasure instigators, our universal connectors, trusted friends, partners in unexplored worlds, and small escapes? This pioneering research cracks the code of buying behaviour related to soft drinks and puts forward a framework for shaping brand strategy and for growing revenue.
La Maison Clayton Shagal
Newsletter - March 2012
Ageless Skin for the Anti-aging...
With all the revolutionary advancements in skin care, sometimes we neglect anti-aging basics for youthful skin... HYDRATION!
This pioneering research redefines the way we market confectionery products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards sweets and proposes a way to build confectionery brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
Did you know that cleaning products act as restorers of youth, restitutors of moral, eliminators of guilt, mind organisers, thought purifiers, fighters of inadequacies, life harmonisers, outlets for wrath, fighters of degeneration, proofs of competence, tokens of intelligence, exterminators of nuisance, transformers and brighteners of life, triggers of creation, care signifiers, personal liberators, people connectors, faithful partners, sensual stimulators, and replacements of loved ones? This pioneering research cracks the code of buying behaviour related to cleaning products and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Fabric & Home Care Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market cleaning products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Perfume Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market perfume. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Lipstick Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market lipstick. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
This pioneering research redefines the way we market fashion. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards fashion and proposes a way to build fashion brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
(Re)defining Trainer Brands Through Human FundamentalsBRAND AVIATORS
Did you know that we buy trainers because they act as self-maximisers, potential enhancers, means of halting the aging process, therapeutic devices, signs of freedom, personality transformers, character compliments, artistic manifestations, measures of perfection, means of self-discipline, life shapers, epitomes of informality and equality, and desire builders? Did you know that we prefer trainers because they make us feel formidable combatants, unbeatable winners, strong, adequate, in control, intelligent, balanced, part of the family of athletes and runners and unconventional? This pioneering research cracks the code of buying behaviour related to trainers and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Food Brands Through Human FundamentalsBRAND AVIATORS
Did you know that food products act as life’s confirmers, regulators and equilibrators, mood catalysts, instant love, deeper nourishment, celebrations of life, preventive medicine, elemental comforters, natural connectors, guarantors of daily survival, outlets for aggression, displays of taste, test fields, pleasurable encounters, performance incarnators, tokens of beneficence? Understand the deep motives underpinning our buying behaviour in relation to food and build food brands and narratives that engage people at a profoundly human level.
(Re)defining Confectionery Brands Through Human FundamentalsBRAND AVIATORS
Did you know that sweets act as emotional compensators, reality enhancers, disruptive agents, love substitutes, erotic experiences, luxurious indulgencies, social connectors, mockers of seriousness, temporary escapes and energy boosters? Understand the deep motives underpinning our buying behaviour in relation to sweets and build confectionery brands and narratives that engage people at a profoundly human level.
Did you know that clothes act as transitional objects and transformation catalysts, means of regression, agents of regeneration, protectors from a hostile world, objects of pride, reactions to sameness, forms of protest, social fabric, formidable connectors, language written with materials, signifiers of sin, outlets of inner conflict, signs of order and hierarchy, sexual provocateurs and objects of desire?
(Re)defining Fashion Brands Through Human FundamentalsBRAND AVIATORS
Did you know that fashion acts as a symbol of rebirth, source of self-discovery, multiplier of the self, catalyst of taste, method of camouflage, form of self-construction, sign of self-determination, futile essential, an expression of defiance, token of desire, instrument of liberation? Understand the deep motives underpinning our fashion buying behaviour and build fashion brands and narratives that engage people at a profoundly human level.
(Re)defining Underwear Brands Through Human FundamentalsBRAND AVIATORS
Did you know that we buy underwear because it acts as a bodyguard, a refuge and sanctuary, performance enhancer, means of self-exploration, personality shaper, instrument of torture, dangerous encounter, mood modifier, formidable teaser, multifunctional suggestion, foundation of personal life and balancer, instrument of support and distance keeper? This pioneering research cracks the code of buying behaviour related to underwear and puts forward a framework for shaping brand strategy and for growing revenue.
This pioneering research redefines the way we market food. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards food and proposes a way to build food brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
This pioneering research redefines the way we market alcoholic beverages. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards alcohol and proposes a way to build alcohilic beverage brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
(Re)defining Eyewear Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market eyewear. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Medicine Brands Through Human FundamentalsBRAND AVIATORS
Did you know that medicines act as social normalisers, reality enhancers, mood brighteners, personal liberators, caregivers, balance restorers, growth boosters, providers of hope, the quintessential placebos, transformers of self, miracle products, formidable life modifiers, fountains of youth? Understand the deep motives underpinning our buying behaviour relative to medicines to build medicine brands and narratives that engage people at a profoundly human level. This pioneering research cracks the code of buying behaviour related to medicines and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Cigarette Brands Through Human FundamentalsBRAND AVIATORS
Did you know that cigarettes act as the ultimate proof that death can be beaten, formidable organisers of time and linear integrators, life’s common denominator, mood regulators, promoters of self-possession, cognitive shifters, actuality filters, event distancers, suspenders of reality, promise of pleasure never satisfied, expressions of freedom especially in the face of death, forms of resistance, symbols of revolutions, universal connectors, illusions of stability, inducers of optimism, purgatory fire, self-reconciliators, loyal companions, the perfect tools of representations, thought stimulators, instruments of (tele)communication, master storytellers, rites of celebration, activity generators and time encapsulators?
This pioneering research redefines the way alcoholic drinks are marketed. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards alcoholic drinks and proposes a way to build alcoholic drinks brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research redefines the way we market food. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards food and proposes a way to build food brands that engage people at a profound human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximized when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
Psychographic Mapping of Financial ServicesBRAND AVIATORS
This pioneering research redefines the way we market financial products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards financial products and proposes a way to build financial product brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
(Re)defining Chewing Gum Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market chewing gum. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
CLOU the magazine for marketing and professionals reviews the book Living Brands, How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirablity by Dr. Constantinos Pantidos, Lidpublishing Ltd, London, 2018: https://amzn.to/2qfbYtf
The 13 Principles_of_Evolutionary_MarketingBRAND AVIATORS
This document presents an innovative way of brand building impacting the very mechanisms of meaning creation in the psychological and neuro-physiological interface that guide brand choice.
(Re)defining Hamburger Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market hamburgers. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Doll Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market dolls. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Watches Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market watches. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Technology Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market technological products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market our products and services. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Toy Brands Through Human FundamentalsBRAND AVIATORS
Did you know that toys act as masters of transformation, transition mediators, cosmic manipulators, vehicles for imagination, conscious illusions, psychic integrators, life balancers, outlets for aggression, conflict solvers, primal comforters, islands of happiness, guarantors of youth, rule breakers, revolution instigators, life framers, uncritical companions, objects of care, caregivers, psychological nourishment, silent companions, mind feeders, thought instigators, action generators, tools of development, means of self-assertion, laboratories of the possible, creation triggers, expressions of individuality, personality constructors, writers of our destiny, vital experiments, world reinventors, freedom inducers? Successful toys have the ability to create frenzy, euphoria, exhilaration, exultant joy, gaiety, gladness, and laughter that absorb us completely, intensively, and tumultuously. Understand the deep motives underpinning our toy buying behaviour and build toy brands and narratives that engage people at a profoundly human level.
(Re)defining Leisure Travel Brands Through Human FundamentalsBRAND AVIATORS
Did you know that leisure travel acts as a form of conquest, a mode of transcendence, a way to keep discovering, a search of escape, a search for our self, a broker of culture, a means of self-definition, a mind sharpener, a disruptor of established premises, a form of communication, psychic disunification, vacant time, thought trigger, rite of passage, a search of repose, a search for home, freedom from necessity, status marker and a pleasure satisfier? Understand the deep motives underpinning our leisure travel buying behaviour and build travel, tourism, hotel and destination brands and narratives that engage people at a profoundly human level.
(Re)defining Bottled Water Brands Through Human FundamentalsBRAND AVIATORS
Did you know that bottled water acts as a fashion accessory, our life’s connector, source of desire, symbol of hospitality, transformative agent, formidable healer, proof of intellectuality, incarnator of freedom, the essence of potentiality, symbol of privilege, token of wisdom, embodiment of harmony, elemental symbol of life, purification agent, elixir of regeneration, instant gratification and security blanket? This pioneering research cracks the code of buying behaviour related to bottled water and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Shoe Brands Through Human FundamentalsBRAND AVIATORS
Did you know that shoes act as personality protectors, instruments of escape, pedestals of our egos, security anchors, firm foundations, balance stabilisers, symbols of fertility and progress, transformation agents, universal connectors, and image makers? This pioneering research cracks the code of buying behaviour related to shoes and puts forward a framework for shaping brand strategy and for growing revenue.
Did you know that cigarettes act as the ultimate proof that death can be beaten, formidable organisers of time and linear integrators, life’s common denominator, mood regulators, promoters of self-possession, cognitive shifters, actuality filters, event distancers, suspenders of reality, promise of pleasure never satisfied, expressions of freedom especially in the face of death, forms of resistance, symbols of revolutions, universal connectors, illusions of stability, inducers of optimism, purgatory fire, self-reconciliators, loyal companions, the perfect tools of representations, thought stimulators, instruments of (tele)communication, master storytellers, rites of celebration, activity generators and time encapsulators?
(Re)defining Fast Food Brands Through Human FundamentalsBRAND AVIATORS
Did you know that we prefer fast food restaurants because they act as kindergartens, realms of happiness, epitomes of efficiency, and substitutes of home? Did you know that we consume fast food because it promises stability, immediate reward and infinite gratification, freedom from parental control and the intimidating presence of waiters, subversion of local cuisines, table manners and cultural traditions? Did you know that we prefer fast food because it acts as form of democratisation, the ultimate body food and delectable pleasure? This pioneering research cracks the code of buying behaviour related to fast food and puts forward a framework for shaping brand strategy and for growing revenue.
Did you know that shoes act as personality protectors, instruments of escape, pedestals of our egos, security anchors, firm foundations, balance stabilisers, symbols of fertility and progress, transformation agents, universal connectors, and image makers? This pioneering research cracks the code of buying behaviour related to shoes and puts forward a framework for shaping brand strategy and for growing revenue.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
15 ideas and frameworks on the art of storytelling
Cosmetic Buying Behaviour
1. CONNECT
CONTROL
The wheel of motives™
GROW
CARE
BALANCE
DESIRE
FEEL
SAFE
SEEK
PLAY
CREATE
DEFY
TRANSFORM
TM
COSMETIC
BUYING
BEHAVIOUR
2. Hi! My name is Constantinos
Pantidos and I believe that
companies could improve
people’s lives even more
effectively if they had
deeper human insight.
3. Using a multidisciplinary
approach, BRAND AVIATORS™
has captured and presents, for
the first time, the fundamental
human motives underpinning
our cosmetic buying behaviour
at the deepest levels of their
deployment …
4. … all the way from:
• their biological value
• to the neurosystems they engage
• to the cognitive operations and
psychological states they activate
• to the major social reinforcers they
cause and
• to the rich hierarchy of inherent
concepts they infuse into our
everyday life.
6. The motives are presented
in order of increasing
relative importance in line
with their power to
influence our buying
decisions
7. PLAYFULNESS: On an initial
layer of motivation, cosmetics
offer a tonifying, uplifting,
vital experience. Cosmetics
constitute one of the means
which enable us to reshape
nature into a flamboyant life.
8. EXPERIMENTATION: More
significantly, cosmetics favour self-
experimentation accompanied by
the possibility of a mind-opening
experience. We are beautiful only
if we are free to express our inner
beauty. Cosmetics reinforce the
feeling of independence and even
represent freedom from the very
dictates of nature, the way nature
shapes us.
9. At the heart of beauty
we find novelty.
Beauty is intrinsically
rare. Since the dawn
of history, individuals
have persistently
searched for
ingredients that are
unknown to others.
10. SOCIABILITY: On a
deeper layer of
motivation, cosmetics
are successful because
they build our public
self and make us feel
accepted. Cosmetics
become our intimate
allies.
11. In our collective fantasy,
by connecting with
something beyond our
own individuality we
become infinite
12. SUBVERSION: Beauty asks to be
destroyed. Its destruction makes
others feel alive. Humans make
themselves desirable in order to
attract and be sacrificed.
13. Embodying the insolent, and
destabilizing essence of
cosmetics into their narratives,
some of the most successful
brands help us fight fears,
outsource anxiety, express
denial. Cosmetics make us feel
we do whatever we can to
reverse time, even through pain
and suffering. No cross, no
crown.
14. SELF-DEFENCE: Cosmetics
protect us not only from
environmental aggression,
but everything that is
lurking around the corner.
Humans need to feel
nourished physically and
emotionally, day and
night.
15. SENSE OF WHOLENESS: As in our mind,
outer beauty starts from inner beauty, we
feel that by helping us take care of our
beauty cosmetics support our personal
philosophy and internal balance when
everything else around us is chaotic.
Expert products, technology, know-how
and technical expertise provide us with a
sense of peaceful serenity. In using science
to acquire balance and harmony, we
connect with our body and revive our
soul.
16. DESIRABILITY: On a deeper
level, cosmetics help us to
be desirable, to fulfil the
biological purpose of
beauty which is to attract
17. SELF-EXPRESSION: Cosmetics
are a mechanism for
reinventing oneself on a daily
basis. Daily re-creating
beauty is just another
manifestation of our eternal
urge to fight destruction
through creation. This search
to capture transient perfection
and make it a part of oneself
gives us a sense of
authorship.
18. SELF-ESTEEM: More
substantially, we buy
narratives that promise self-
improvement, favour our self-
sufficiency and enable us to
live up to our potential. As our
self-sufficiency is reflected in
how we interact with others,
when we feel attractive we
feel powerful. The ego
becomes embodied.
19. Throughout time beauty has
aroused admiration and has been
connected with the effort for self-
actualisation. In everyday reality,
we become the efficiency of the
products we use.
20. CONTROL: Throughout history
humans have tried to control the
environment and impose their
own conditions upon nature,
starting with their own body. In
taking control of our look and
our emotions, we feel that we
are gaining control of our
destiny.
21. Beauty itself is a capital asset
and we need to maximize its
market value. Ultimately,
cosmetics promise to make us
look like gods and goddesses.
We are constantly obsessed
with the fear of missing out
on any potential.
22. REASSURANCE:
Helping us restart
every day, regenerate
and invigorate
ourselves, the use of
cosmetics represents a
profound denial of
death on a daily basis.
To feel attractive is to
be alive.
23. TRANSFORMATION: On the
innermost layer of human
motivation, beauty is
seductive and hypnotizing.
Seduction is life itself, an
effort to deceive,
outmanoeuvre, manipulate,
to incorporate our
environment.
24. Cosmetics help us
change while
remaining the same.
Miraculously, we do
feel changed, we do
become different
people. Our ordinary
life is transcended.
25. Beauty, the alchemic union of
opposites (according to
Surrealists), includes the moments
and acts of unveiling itself. When
using cosmetics, it is as if a magic
spell is cast over us, imperfect
creatures. Our self-worth
suddenly becomes buoyant and
our ability to step forward into
the world with a smile and a
confident stride is radically
enhanced.
29. (Re)define your brand through the
human fundamentals if you seek to:
• Deeply engage people locally
and across cultures
• Develop genuine concepts that
work year after year after year
• Align all brand communications
under one master idea
• Increase the ROI of all your
brand activities
30. My mission is to help clients
around the world build
brands that liberate the very
forces of life. Contact us now
for a free discovery audit by
clicking on the icon: