Narrative Presentations

1. Sixth Lecture: Narrative Presentations
CORPORATE STORYTELLING
sjoerd-jeroen moenandar
moenandar@gmail.com
education | storytelling | culture

2. o Showing leadership
through storytelling
o Leading your people
with stories
o Your own or someone
else’s story
• As long as it’s relevant
• Connection to your
message
• You have to ‘feel it’
STORYTELLING FOR PRESENTATIONS
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sjoerd-jeroen moenandar
moenandar@gmail.com http://moenandar.blogspot.com

3. o …create interest in your
person
• Trust
• Authority
• Personality
o …connect to the audience
o …make abstract
information concrete
o …make the topic personal
for your audience
USE STORYTELLING IN YOUR
PRESENTATIONS TO…
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sjoerd-jeroen moenandar
moenandar@gmail.com http://moenandar.blogspot.com

4. o Experience (3 steps of
storytelling)
• Your own experience
• Other people’s
experience
• Possible experiences
o Always look through
the lens of 6 roles/4
stages
o Look for emotions
WHERE TO GET YOUR STORIES
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sjoerd-jeroen moenandar
moenandar@gmail.com http://moenandar.blogspot.com

5. o Why this story?
o Try it out
o Don’t get carried away
o Don’t moralize
o Don’t be superman
o Show the lessons learned
o Happy end is optional
• Open end
• Failure
INTEGRATING THE STORY IN YOUR
PRESENTATION
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sjoerd-jeroen moenandar
moenandar@gmail.com http://moenandar.blogspot.com

6. o Personal stories
o A quicky
• No emotional investment
• Few details
• Not very personal
• Used for introducing a
subject or as bridge
• Not used for impact
o Case study
• Not about the storyteller
• Used for critical reflection
o Metaphor
TYPES OF STORIES FOR PRESENTATIONS
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sjoerd-jeroen moenandar
moenandar@gmail.com http://moenandar.blogspot.com

7. o The presentation is not
about you
o The presentation is not
about the stories
themselves
o Prepare your stories
• Clear structure
• Clear purpose
o Eye contact
o Talk like a real storyteller
o Use your body
o Check for reactions
HOW TO TELL YOUR STORIES
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sjoerd-jeroen moenandar
moenandar@gmail.com http://moenandar.blogspot.com

8. o Use the “I” perspective
o Know why you’re telling
the story
o Use concrete and fitting
language
o Don’t overinterpret
o Start your story casually
o Use theatrics
o Dare to create a
narrative climate
HOW TO TELL YOUR STORIES?
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sjoerd-jeroen moenandar
moenandar@gmail.com http://moenandar.blogspot.com