Corporate Storytelling
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Corporate Storytelling
- 1. ! ! ! ! ! CORPORATE STORYTELLING Antonia Colasante
- 2. ! ! ! ! ! Di cosa parliamo? 1. STORYTELLING E APPLICAZIONI 2. LE STRATEGIE SOCIAL ATTRAVERSO CUI USARE LA NARRAZIONE DEL BRAND 3. ESEMPI DI CASI DI SUCCESSO E NON
- 3. ! ! ! ! ! Consumatori e advertising
- 4. ! ! ! ! ! Social Media = opinioni! IL 78% DEI CONSUMATORI SI FIDANO DELLE RACCOMANDAZIONI DI ALTRI CONSUMATORI IL 94% DEI CONSUMATORI SI FIDANO DELLE RACCOMANDAZIONI DI AMICI
- 5. ! ! ! ! ! Storie o prodotti?
- 6. ! ! ! ! ! Cos’è lo storytelling? NARRARE SIGNIFICA CO-COSTRUIRE UN LEGAME CON LE PERSONE SUL PIANO DELLE EMOZIONI, CONDIVIDERE IMMAGINI E CREARE NUOVE STORIE Le storie accadono solo a ! chi sa raccontarle ! ! -Paul Auster!