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What Do All of These Organizations Have in Common? 4/5/2011 L.Price 2
The Corporate Social Responsibility Report: Is it Time for Change? March 2011
Return on Behavior Magazine  5 Trends for Companies to Consider Building Corporate Giving into Business is growing Consumers are more likely to support companies that give back Employees want to work for companies that care about causes Consumers care about choice, relevancy and transparency when corporations give Companies need to do more and consumers expect them to do it 4/5/2011 L.Price 4
“Organizations that support international programs are likely to rely on 20% of their funding from the corporate sector” - Perspectives on Fundraising 2009,Imagine Canada 4/5/2011 L.Price 5
Where did it start and where will it end? 4/5/2011 L.Price 6 CSR
4/5/2011 L.Price 7 The BIG Question
What Tools Can We Choose From? 4/5/2011 L.Price 8 Triple Bottom Line  GRI Reporting
[object Object]
Do we need internationally established reporting guidelines?
Is Triple Bottom Line reporting the answer?
 Is GRI Reporting the answer?4/5/2011 L.Price 9 What do you think? Let’s Ask the Decision Makers…
4/5/2011 L.Price 10
4/5/2011 L.Price 11 Respondents by Organization Type
Is the CSR Report Enough? 4/5/2011 L.Price 12
Do We Need Internationally Adopted Guidelines for Corporations to Report on? 4/5/2011 L.Price 13
GRI or Triple Bottom Line Reporting? 4/5/2011 L.Price 14
Anecdotal Feedback: What is Important to You? “We need to promote an overall culture of transparency by governments, businesses, non-profit institutions and charities.” -Anonymous “Consistency, transparency, and comparability” -Anonymous 4/5/2011 L.Price 15
Could This Mean a Whole New World is Nigh? 4/5/2011 L.Price 16

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Corporate Social Responsibility

  • 1. 1
  • 2. What Do All of These Organizations Have in Common? 4/5/2011 L.Price 2
  • 3. The Corporate Social Responsibility Report: Is it Time for Change? March 2011
  • 4. Return on Behavior Magazine 5 Trends for Companies to Consider Building Corporate Giving into Business is growing Consumers are more likely to support companies that give back Employees want to work for companies that care about causes Consumers care about choice, relevancy and transparency when corporations give Companies need to do more and consumers expect them to do it 4/5/2011 L.Price 4
  • 5. “Organizations that support international programs are likely to rely on 20% of their funding from the corporate sector” - Perspectives on Fundraising 2009,Imagine Canada 4/5/2011 L.Price 5
  • 6. Where did it start and where will it end? 4/5/2011 L.Price 6 CSR
  • 7. 4/5/2011 L.Price 7 The BIG Question
  • 8. What Tools Can We Choose From? 4/5/2011 L.Price 8 Triple Bottom Line GRI Reporting
  • 9.
  • 10. Do we need internationally established reporting guidelines?
  • 11. Is Triple Bottom Line reporting the answer?
  • 12. Is GRI Reporting the answer?4/5/2011 L.Price 9 What do you think? Let’s Ask the Decision Makers…
  • 14. 4/5/2011 L.Price 11 Respondents by Organization Type
  • 15. Is the CSR Report Enough? 4/5/2011 L.Price 12
  • 16. Do We Need Internationally Adopted Guidelines for Corporations to Report on? 4/5/2011 L.Price 13
  • 17. GRI or Triple Bottom Line Reporting? 4/5/2011 L.Price 14
  • 18. Anecdotal Feedback: What is Important to You? “We need to promote an overall culture of transparency by governments, businesses, non-profit institutions and charities.” -Anonymous “Consistency, transparency, and comparability” -Anonymous 4/5/2011 L.Price 15
  • 19. Could This Mean a Whole New World is Nigh? 4/5/2011 L.Price 16
  • 20. Recommendations for Further Research Develop Education Plan Expand the Research All charities and not for profits that accept corporate funding All Corporations with Philanthropic Giving programs Take it global Develop standards for calculating impact 4/5/2011 L.Price 17
  • 21. Work Cited Corporate Social Responsibility Survey, Leanne Price, Humber Collge, March 2011. 2010 Compensation and Benefits Study, US and Canada. Association of Fundraising Professionals (Slide 5) http://library.imaginecanada.ca/files/nonprofitscan/en/other_research/perspectives_on_fundraising_muttart_20090924.pdf (Slide 5) http://library.imaginecanada.ca/files/nonprofitscan/en/other_research/perspectives_on_fundraising_muttart_20090924.pdf (Slide 5) Return on Behaviors Magazine, 24th November 2010 By Jana Taylor (Slide 3) “Show Them You Care” identified as one of the top ten marketing trends for 2009 (Source: www.trendsinbranding.com/trends.php#1) (Slide 3) 4/5/2011 L.Price 18
  • 22. Thank you 4/5/2011 L.Price 19

Editor's Notes

  1. All have been accused of violations of human rights, environmental destruction and brainwashing.3 Significant things unites these organizations:Transnational CorporationCSR Reports Corporate giving programs
  2. All have been accused of violations of human rights, environmental destruction and brainwashing.3 Significant things unites these organizations:Transnational CorporationCSR Reports Corporate giving programs
  3. Return on Behavior Magazine has identified trends to share with corporations on why corporate philanthropy is a growing necessity for growth.1. “Show Them You Care” identified as one of the top ten marketing trends for 2009 (Source: www.trendsinbranding.com/trends.php#1)2. 85% of people have a more positive image of a company when it supports a cause they care about (Source: 2008 Cone Cause Evolution Study)
  4. *(1)2010 Compensation and Benefits Study, US and Canada. Association of Fundraising Professionals*(2)http://library.imaginecanada.ca/files/nonprofitscan/en/other_research/perspectives_on_fundraising_muttart_20090924.pdf*(3) http://library.imaginecanada.ca/files/nonprofitscan/en/other_research/perspectives_on_fundraising_muttart_20090924.pdf
  5. No CSR is alikeThere is not internationally adopted set of guidelines There is no accountability to meeting targetsTransnational Corporations will only report on the good.We can’t see the truth from here.Organizations rarely report on their supply chain
  6. If corporate giving is growing, do charities need to ask for more transparency form their potential partners?Ask corporations to reach beyond the CSR and report on the absolute truth?
  7. Pros and Cons of Each
  8. Survey is not indicative of the masses, rather an indication of whether there is an appetite for change as it relates to Corporate Social Responsibility
  9. Survey is not indicative of the masses, rather an indication of whether there is an appetite for change as it relates to Corporate Social Responsibility
  10. 83% response rate for survey
  11. There is currently no consistency in the reporting measures or structures, therefore it is difficult (nearly impossible) to compare "apples to apples".
  12. “We need honesty & accuracy (independently audited)”“Being able to compare apples to apples between companies and across industries.”
  13. These indirect impacts are cumulatively HUGE. But until there are ways to calculate the people and planet portion, it won't be meaningful for corporations to use this formula
  14. Call to Action – Propose that laws be designed and adhered to
  15. benefits to allReduction on Corporate ImpactEnhanced competitive edgeSustainability being taken seriously