The document describes several creative projects and assignments completed by Snar Hunfeld, including concept development for branding campaigns, art installations, and events. Key details include developing a concept for Absolut Vodka introducing a new fictional flavor, creating guerrilla marketing sticker designs for Belvedere Vodka, and organizing the Studio60 art exhibition event in abandoned spaces in Amsterdam.
This document provides details about fashion photographer Victor Skrebneski's 32-year collaboration with Estée Lauder, during which he crafted iconic advertising campaigns. Skrebneski shot black-and-white portraits of a small number of models over many years to represent Lauder's vision of an elegant, sophisticated woman. His atmospheric images helped define generations of women's aspirations and established Lauder's brand identity. Skrebneski had a meticulous process for achieving the distinctive "Lauder look" through careful staging of backgrounds, clothing, and poses.
The document outlines plans for a six-month marketing campaign for a store called 10 Corso Como in Milan. Each month from May to October has a theme such as "Childhood", "Love for Oneself", and "Open Mindedness". Events, displays, products, and a magazine are planned to match each theme and attract customers. The goal is to generate interest, sales, and word of mouth about the store. Project leaders are named and target customer profiles are provided for context.
The document provides a treatment for a fashion film promoting a new Saint Laurent capsule collection targeted at 21-28 year olds. The film will tell the story of an enigmatic girl journeying through the city, channeling her inner Saint Laurent while wearing pieces from the collection. Inspired by an existing Saint Laurent film, the treatment outlines the filming location, styling, casting, music, and post-production plans to create a mysterious and alluring fashion film to build excitement for the collection.
Keziah Miller's Creative Strategy Document - PDF VersionKeziahMiller1
This document provides a creative strategy for the Saint Laurent brand. It outlines the brand's mission, vision, identity, audience, and expression. The brand aims to empower women through luxurious yet practical designs. Currently, the target audience is women ages 28-50 with high incomes. However, the goal is to introduce a new collection aimed at ages 21-28 to attract a younger demographic. The brand expresses itself through monochrome and sensual imagery on Instagram and in editorials to portray an effortlessly stylish lifestyle.
Creative Strategy Document: Saint Laurent V2 (pdf)KeziahMiller1
This document provides a creative strategy for the Saint Laurent brand. It outlines the brand's mission, vision and concept which focus on revolutionizing fashion and empowering women. It discusses brand identity elements including logos, colors and luxurious materials. The document proposes introducing a new "Seek Laurent" capsule collection aimed at younger consumers to attract a new audience. Key goals, brand expression, social media strategy, competition and an action plan are presented to further the brand's vision.
Leonetto Cappiello was an Italian artist who revolutionized poster design in the late 19th/early 20th century in Paris. He created eye-catching posters with bold figures set against plain backgrounds, unlike typical posters of the time. His innovative style caught on, and he began receiving many commissions. Cappiello is now considered the father of modern advertising design for transforming the art of the poster with his distinctive style that was well-suited to the new century.
This issue of Shadow & Light Magazine features work by women photographers in honor of Mother's Day. The featured photographer is Barbara Collins and portfolios are included from Lena Edstrom, Karin Hillmer, and Rosanne Olson. Irving Greines also shares his "Urban Wilderness" portfolio. The magazine provides information on how photographers can submit their work for publication. It also previews an upcoming speaking event with the managing editor in California and asks readers for feedback on the magazine.
This document provides details about fashion photographer Victor Skrebneski's 32-year collaboration with Estée Lauder, during which he crafted iconic advertising campaigns. Skrebneski shot black-and-white portraits of a small number of models over many years to represent Lauder's vision of an elegant, sophisticated woman. His atmospheric images helped define generations of women's aspirations and established Lauder's brand identity. Skrebneski had a meticulous process for achieving the distinctive "Lauder look" through careful staging of backgrounds, clothing, and poses.
The document outlines plans for a six-month marketing campaign for a store called 10 Corso Como in Milan. Each month from May to October has a theme such as "Childhood", "Love for Oneself", and "Open Mindedness". Events, displays, products, and a magazine are planned to match each theme and attract customers. The goal is to generate interest, sales, and word of mouth about the store. Project leaders are named and target customer profiles are provided for context.
The document provides a treatment for a fashion film promoting a new Saint Laurent capsule collection targeted at 21-28 year olds. The film will tell the story of an enigmatic girl journeying through the city, channeling her inner Saint Laurent while wearing pieces from the collection. Inspired by an existing Saint Laurent film, the treatment outlines the filming location, styling, casting, music, and post-production plans to create a mysterious and alluring fashion film to build excitement for the collection.
Keziah Miller's Creative Strategy Document - PDF VersionKeziahMiller1
This document provides a creative strategy for the Saint Laurent brand. It outlines the brand's mission, vision, identity, audience, and expression. The brand aims to empower women through luxurious yet practical designs. Currently, the target audience is women ages 28-50 with high incomes. However, the goal is to introduce a new collection aimed at ages 21-28 to attract a younger demographic. The brand expresses itself through monochrome and sensual imagery on Instagram and in editorials to portray an effortlessly stylish lifestyle.
Creative Strategy Document: Saint Laurent V2 (pdf)KeziahMiller1
This document provides a creative strategy for the Saint Laurent brand. It outlines the brand's mission, vision and concept which focus on revolutionizing fashion and empowering women. It discusses brand identity elements including logos, colors and luxurious materials. The document proposes introducing a new "Seek Laurent" capsule collection aimed at younger consumers to attract a new audience. Key goals, brand expression, social media strategy, competition and an action plan are presented to further the brand's vision.
Leonetto Cappiello was an Italian artist who revolutionized poster design in the late 19th/early 20th century in Paris. He created eye-catching posters with bold figures set against plain backgrounds, unlike typical posters of the time. His innovative style caught on, and he began receiving many commissions. Cappiello is now considered the father of modern advertising design for transforming the art of the poster with his distinctive style that was well-suited to the new century.
This issue of Shadow & Light Magazine features work by women photographers in honor of Mother's Day. The featured photographer is Barbara Collins and portfolios are included from Lena Edstrom, Karin Hillmer, and Rosanne Olson. Irving Greines also shares his "Urban Wilderness" portfolio. The magazine provides information on how photographers can submit their work for publication. It also previews an upcoming speaking event with the managing editor in California and asks readers for feedback on the magazine.
The document discusses various topics related to education and learning. It outlines different levels or types of education, from primary education through university-level degrees. It also lists several subject areas that are part of the educational curriculum.
MyLMS is a custom sales force automation application that allows companies to better manage their field sales teams. It provides real-time reporting on field activity through GPS-enabled devices to give managers detailed insights. This helps optimize sales processes, improve forecasting and metrics like employee performance. MyLMS customizes to each company's needs and has features like sales data capture, reports, and product listings to streamline workflows and boost productivity.
MyLMS is a custom sales force automation application that allows companies to gather detailed, real-time field information from salespeople on mobile devices. This information can then be interpreted and mapped to customer records to analyze trends, forecast sales, and evaluate employee performance. Key features of MyLMS include real-time sales reporting, call/SMS tracking, location tracking, distributor management, and integration with other software. The goal of MyLMS is to provide more accurate field sales team monitoring to help organizations improve results and optimize workflows.
Smartphone and tablets for future marketing and salesMyLMS Inc.
The document discusses a report by Gartner that predicts a large increase in smartphone and tablet purchases and usage through 2016. It notes that smartphones and tablets will account for 70% of device sales in 2012 and over 1 billion will be purchased in 2013 alone. The document also states that mobile workers will increasingly use these devices for work purposes, with tablets purchased by businesses tripling from 2012 to 2016. Marketers and salespeople in particular will benefit from being able to access information and stay connected from these mobile devices.
Solutions for Sage Customers from Robert LaverySuzanne Spear
The document discusses how Norming Software solutions can help secure assets and data in Sage 300 ERP (Accpac). It describes modules that can restrict user access and transactions for banks, customers, vendors, inventory items, locations, and more based on permission settings. Demo modules were shown to control access to sensitive data for banking, accounts receivable, accounts payable, inventory, purchasing, and sales within Accpac.
Sage ERP X3 is an ERP software that provides rich functionality across all business areas. It offers a flexible and scalable platform designed for mid-sized companies. Sage ERP X3 comes in two configurations - Standard Edition for fast deployment and Premium Edition for advanced customization. It provides operational efficiency, improved decision making, and ease of use at an affordable cost.
MyLMS is an online solution that helps marketing and sales teams manage their activities more effectively to sell more productively. It gives managers a single place to monitor team performance, drive profitable customer experiences, and forecast results. MyLMS can be customized and includes features like managing leads, contacts, opportunities, sales data, reports, and more. It aims to increase productivity, performance visibility, and revenue generation for organizations.
The Treaty of Naboo greatly favored humans at the expense of the Gungans. It required the Gungans to sacrifice thousands of lives to fight the droid army in exchange for merely being allowed to visit Theed. Queen Amidala's plan to defeat the Trade Federation was also highly risky and could have led to genocide of the Gungans if it failed. The document raises concerns that the Gungans make poor leadership decisions and are doomed because they elect unqualified leaders like Jar Jar Binks, do not understand negotiations, and have an inferior military.
MyLMS – To Manage your Business Critical TaskMyLMS Inc.
The document describes the features of MyLMS, a web-based CRM and marketing automation tool. MyLMS allows users to manage contact lists, track client follow-ups, generate sales reports, run marketing campaigns via email/SMS, and access customized reports. As a cloud-based solution, MyLMS provides these features without requiring IT expertise or support. It is intended for marketing and sales teams of any size to improve productivity, save time, and drive revenue through visibility into performance.
Este documento resume conceptos clave sobre la motivación, el compromiso organizacional y el engagement en el trabajo. Explica teorías como la jerarquía de necesidades de Maslow, la teoría de las expectativas de Vroom y los componentes del compromiso organizacional. Define la motivación como el impulso que conduce a una persona a elegir y realizar una acción, y describe factores intrínsecos y extrínsecos. Resalta la importancia de la motivación para lograr objetivos organizacionales y promover el compromiso de los empleados.
Este documento presenta un proyecto para concientizar sobre la necesidad de cuidar el medio ambiente y luchar contra la contaminación ambiental, especialmente de la contaminación del aire. El proyecto estudiará los factores que causan la contaminación del aire para proponer soluciones alternativas y mejorar la salud y el desarrollo de los niños. También describe formas sencillas de evitar la contaminación como no tirar basura, usar racionalmente los plaguicidas, y cuidar los bosques.
Vineyardsoft develops Alerts & Workflow software for Sage applications. It started in 1999 and has over 7,000 clients. The software identifies conditions and exceptions across ERP, CRM, and other systems, and automatically triggers alerts through email, reports, dashboards, and workflows to address issues proactively. It also enables cross-application monitoring and response to help optimize business processes. A free 30-day trial is available on their website.
Sage Fixed Assets is a fixed asset management software that has been in use since 1982. It is used by over 100,000 customers, including many large businesses and governments. The software automates the entire fixed asset lifecycle, from acquisition to disposal. It helps ensure regulatory compliance and saves both time and money by eliminating "ghost assets" and reducing overpayments of taxes and insurance. A demonstration showed how the software streamlines tasks like entering new assets, tracking depreciation across multiple books, and generating customized reports.
Sage Caribbean Customer Update with Mike WingroveSuzanne Spear
Sage Business Solutions provides ERP software to over 6 million customers worldwide, making it the #1 vendor for SMB ERP software. It generates $2.24 billion in annual revenue with plans to transition more products and services to cloud-based and mobile solutions. Sage aims to increase value for customers through product enhancements, extensions to new platforms, and integrated connected services.
Sales reports every sales manager should be reviewingMyLMS Inc.
The document discusses the importance of sales reports for managers to oversee sales teams and ensure business goals are met. It notes that sales reports provide visibility into how salespeople spend their time and whether their activities are translating to real sales. The document then describes several types of reports available in the MyLMS sales reporting software, including activity reports, employee performance reports, opportunity reports, and target vs achieved reports. MyLMS allows customization and integration with other systems to track sales and marketing activities.
The document provides a portfolio summary for Cain McCallam showcasing his work in branding, graphic design, illustration, and traditional art projects. It includes logos, branding assets, and visual content created for various clients across different industries including social media apps, events, magazines, and more. The portfolio highlights Cain's range of skills and styles in both digital and traditional mediums.
Darrin Chandler Jr. was brought in to consult on art programming for Amnesty International's "Art 4 Rights" event in 2016. His strategy was to diversify the artist pool and attract new demographics. He selected 12 artists who created murals on human rights themes. Over 2,000 people attended. He also partnered with Bombay Sapphire in 2015 and 2016 on their National Artisan Series to find emerging artists and promote the program through social media. In 2014, he created an art exhibition called "Wale's - Exhibition About Nothing" to celebrate rapper Wale's new mixtape, featuring works inspired by his music and Jerry Seinfeld that attracted over 5,000 attendees.
This document contains summaries of several projects:
1. A branding project that provides font and color samples for a mobile app design project with the goal of adding a loyal companion animal to users' stories and promoting animal adoption.
2. Website design and marketing work for JES Restaurant Equipment including designing newsletters, banners, and product photos to maintain website traffic.
3. The design of a mobile website and advertisement for the END IT movement to promote their work fighting all forms of slavery and direct visitors to their site.
4. The launch of a new clothing line for Sweet Teas Children's Boutique including the development of t-shirt designs based on the tagline "Feels Like Comin
This document provides an overview of modern graphic design and two influential designers, Armin Hofmann and Giovanni Pintori. It discusses how modernism changed graphic design to favor strict grids, negative space, and sans-serif typefaces. Armin Hofmann was a Swiss designer who helped develop the Swiss Style of clean, readable design. He is recognized for his poster designs and influence on generations of designers. Giovanni Pintori designed for Olivetti for 31 years, masterfully communicating the company's advanced technology through abstract patterns and playful type. Both designers emphasized visual communication through a modern yet human approach.
The document discusses a designer's portfolio that includes various design projects such as logos, illustrations, and websites. It emphasizes creating engaging designs through research and precedent analysis to appeal to target markets. The designer's approach is to craft exceptional designs through exploring solutions while maintaining passion, commitment, versatility and reliability.
The document discusses various topics related to education and learning. It outlines different levels or types of education, from primary education through university-level degrees. It also lists several subject areas that are part of the educational curriculum.
MyLMS is a custom sales force automation application that allows companies to better manage their field sales teams. It provides real-time reporting on field activity through GPS-enabled devices to give managers detailed insights. This helps optimize sales processes, improve forecasting and metrics like employee performance. MyLMS customizes to each company's needs and has features like sales data capture, reports, and product listings to streamline workflows and boost productivity.
MyLMS is a custom sales force automation application that allows companies to gather detailed, real-time field information from salespeople on mobile devices. This information can then be interpreted and mapped to customer records to analyze trends, forecast sales, and evaluate employee performance. Key features of MyLMS include real-time sales reporting, call/SMS tracking, location tracking, distributor management, and integration with other software. The goal of MyLMS is to provide more accurate field sales team monitoring to help organizations improve results and optimize workflows.
Smartphone and tablets for future marketing and salesMyLMS Inc.
The document discusses a report by Gartner that predicts a large increase in smartphone and tablet purchases and usage through 2016. It notes that smartphones and tablets will account for 70% of device sales in 2012 and over 1 billion will be purchased in 2013 alone. The document also states that mobile workers will increasingly use these devices for work purposes, with tablets purchased by businesses tripling from 2012 to 2016. Marketers and salespeople in particular will benefit from being able to access information and stay connected from these mobile devices.
Solutions for Sage Customers from Robert LaverySuzanne Spear
The document discusses how Norming Software solutions can help secure assets and data in Sage 300 ERP (Accpac). It describes modules that can restrict user access and transactions for banks, customers, vendors, inventory items, locations, and more based on permission settings. Demo modules were shown to control access to sensitive data for banking, accounts receivable, accounts payable, inventory, purchasing, and sales within Accpac.
Sage ERP X3 is an ERP software that provides rich functionality across all business areas. It offers a flexible and scalable platform designed for mid-sized companies. Sage ERP X3 comes in two configurations - Standard Edition for fast deployment and Premium Edition for advanced customization. It provides operational efficiency, improved decision making, and ease of use at an affordable cost.
MyLMS is an online solution that helps marketing and sales teams manage their activities more effectively to sell more productively. It gives managers a single place to monitor team performance, drive profitable customer experiences, and forecast results. MyLMS can be customized and includes features like managing leads, contacts, opportunities, sales data, reports, and more. It aims to increase productivity, performance visibility, and revenue generation for organizations.
The Treaty of Naboo greatly favored humans at the expense of the Gungans. It required the Gungans to sacrifice thousands of lives to fight the droid army in exchange for merely being allowed to visit Theed. Queen Amidala's plan to defeat the Trade Federation was also highly risky and could have led to genocide of the Gungans if it failed. The document raises concerns that the Gungans make poor leadership decisions and are doomed because they elect unqualified leaders like Jar Jar Binks, do not understand negotiations, and have an inferior military.
MyLMS – To Manage your Business Critical TaskMyLMS Inc.
The document describes the features of MyLMS, a web-based CRM and marketing automation tool. MyLMS allows users to manage contact lists, track client follow-ups, generate sales reports, run marketing campaigns via email/SMS, and access customized reports. As a cloud-based solution, MyLMS provides these features without requiring IT expertise or support. It is intended for marketing and sales teams of any size to improve productivity, save time, and drive revenue through visibility into performance.
Este documento resume conceptos clave sobre la motivación, el compromiso organizacional y el engagement en el trabajo. Explica teorías como la jerarquía de necesidades de Maslow, la teoría de las expectativas de Vroom y los componentes del compromiso organizacional. Define la motivación como el impulso que conduce a una persona a elegir y realizar una acción, y describe factores intrínsecos y extrínsecos. Resalta la importancia de la motivación para lograr objetivos organizacionales y promover el compromiso de los empleados.
Este documento presenta un proyecto para concientizar sobre la necesidad de cuidar el medio ambiente y luchar contra la contaminación ambiental, especialmente de la contaminación del aire. El proyecto estudiará los factores que causan la contaminación del aire para proponer soluciones alternativas y mejorar la salud y el desarrollo de los niños. También describe formas sencillas de evitar la contaminación como no tirar basura, usar racionalmente los plaguicidas, y cuidar los bosques.
Vineyardsoft develops Alerts & Workflow software for Sage applications. It started in 1999 and has over 7,000 clients. The software identifies conditions and exceptions across ERP, CRM, and other systems, and automatically triggers alerts through email, reports, dashboards, and workflows to address issues proactively. It also enables cross-application monitoring and response to help optimize business processes. A free 30-day trial is available on their website.
Sage Fixed Assets is a fixed asset management software that has been in use since 1982. It is used by over 100,000 customers, including many large businesses and governments. The software automates the entire fixed asset lifecycle, from acquisition to disposal. It helps ensure regulatory compliance and saves both time and money by eliminating "ghost assets" and reducing overpayments of taxes and insurance. A demonstration showed how the software streamlines tasks like entering new assets, tracking depreciation across multiple books, and generating customized reports.
Sage Caribbean Customer Update with Mike WingroveSuzanne Spear
Sage Business Solutions provides ERP software to over 6 million customers worldwide, making it the #1 vendor for SMB ERP software. It generates $2.24 billion in annual revenue with plans to transition more products and services to cloud-based and mobile solutions. Sage aims to increase value for customers through product enhancements, extensions to new platforms, and integrated connected services.
Sales reports every sales manager should be reviewingMyLMS Inc.
The document discusses the importance of sales reports for managers to oversee sales teams and ensure business goals are met. It notes that sales reports provide visibility into how salespeople spend their time and whether their activities are translating to real sales. The document then describes several types of reports available in the MyLMS sales reporting software, including activity reports, employee performance reports, opportunity reports, and target vs achieved reports. MyLMS allows customization and integration with other systems to track sales and marketing activities.
The document provides a portfolio summary for Cain McCallam showcasing his work in branding, graphic design, illustration, and traditional art projects. It includes logos, branding assets, and visual content created for various clients across different industries including social media apps, events, magazines, and more. The portfolio highlights Cain's range of skills and styles in both digital and traditional mediums.
Darrin Chandler Jr. was brought in to consult on art programming for Amnesty International's "Art 4 Rights" event in 2016. His strategy was to diversify the artist pool and attract new demographics. He selected 12 artists who created murals on human rights themes. Over 2,000 people attended. He also partnered with Bombay Sapphire in 2015 and 2016 on their National Artisan Series to find emerging artists and promote the program through social media. In 2014, he created an art exhibition called "Wale's - Exhibition About Nothing" to celebrate rapper Wale's new mixtape, featuring works inspired by his music and Jerry Seinfeld that attracted over 5,000 attendees.
This document contains summaries of several projects:
1. A branding project that provides font and color samples for a mobile app design project with the goal of adding a loyal companion animal to users' stories and promoting animal adoption.
2. Website design and marketing work for JES Restaurant Equipment including designing newsletters, banners, and product photos to maintain website traffic.
3. The design of a mobile website and advertisement for the END IT movement to promote their work fighting all forms of slavery and direct visitors to their site.
4. The launch of a new clothing line for Sweet Teas Children's Boutique including the development of t-shirt designs based on the tagline "Feels Like Comin
This document provides an overview of modern graphic design and two influential designers, Armin Hofmann and Giovanni Pintori. It discusses how modernism changed graphic design to favor strict grids, negative space, and sans-serif typefaces. Armin Hofmann was a Swiss designer who helped develop the Swiss Style of clean, readable design. He is recognized for his poster designs and influence on generations of designers. Giovanni Pintori designed for Olivetti for 31 years, masterfully communicating the company's advanced technology through abstract patterns and playful type. Both designers emphasized visual communication through a modern yet human approach.
The document discusses a designer's portfolio that includes various design projects such as logos, illustrations, and websites. It emphasizes creating engaging designs through research and precedent analysis to appeal to target markets. The designer's approach is to craft exceptional designs through exploring solutions while maintaining passion, commitment, versatility and reliability.
Manfred Kielnhofer
“Guards of Time” relates to the idea that since the beginning of time mankind has had protectors, both for historic and mystical reasons. It seems that only man himself is a potential source of danger for his own existence. In his works of art Manfred Kielnhofer deals with the natural human desire for security. Thus his oeuvre reflects genuine exploration, consideration and discussion of current as well as historic moods and sensibilities of his social environment. His works of art captivate with elaborate combinations of light and different technique.
Manfred Kielnhofer was born in Haslach an der Mühl, Austria. He is self-taught and works with many different mediums; including, painting, film, photography, installation, performance and sculpture. His work usually concerns the human figure, and its different forms and movements, focusing mainly on the peculiarities of human nature. He uses the human form as a tool, either on a canvas or in a sculpture.
http://kielnhofer.com
http://timeguards.com
http://kielnhofer.at
http://kielnhofer.at/blog/
http://fotopark.at
http://artpark.at
http://contemporary-art.at
http://lightart-biennale.com
http://www.facebook.com/manfred.kielnhofer
http://twitter.com/artbeyondlimits
http://at.linkedin.com/in/contemporaryart
https://plus.google.com/u/0/102958896899981777265
http://www.youtube.com/user/kielnhofer
Manfred Kielnhofer is an artist and designer from Linz, Austria who works in various mediums including painting, film, photography, installation, performance, and sculpture. His work often features the human form and he has used naked bodies as canvases. He creates large-scale installations and collaborates with others. Kielnhofer aims to capture different perspectives and movements of the human body in his work. He has exhibited widely in Austria and internationally.
Manfred Kielnhofer is an Austrian artist and designer born in Haslach an der Mühl, Austria who currently lives and works in Linz, Austria. He is a self-taught abstract painter whose work spans various mediums including painting, film, photography, installation, performance, and sculpture. His art focuses on capturing the human form and its movement from different perspectives. Kielnhofer has exhibited widely in Austria and his work has been featured in exhibitions in New York and Miami.
The Whitehouse Projects began 5 years ago in Peru when founder Jim Cossio witnessed street artists creating works directly on gallery walls that would later be painted over. This inspired Cossio to create traveling art events where street and fine artists create works during the event that are then available for purchase through a silent auction. Any unsold works are painted over at the end of the night. The events bring different types of artists together and allow attendees to observe the art creation process and potentially purchase works, with proceeds going to charity. Whitehouse Projects has expanded and will be holding events in several US cities in 2014-2015.
This document outlines plans for advertising an upcoming tour by artist Hannah. Idea 1 involves creating a poster in the style of Adele's 25 tour poster. Details covered include poster content, mood boards, color schemes, fonts, campaign messages, and locations for advertising. The poster will promote Hannah's tour dates and locations in London in late 2017. Idea 2 involves an magazine advertisement inspired by Adele's 19 poster. Details covered include content, mood boards, photo shoots, and launch dates. Both ideas aim to promote Hannah's music and tour to a target audience of younger and older people.
The document discusses how the media product utilizes and challenges conventions of real media. It notes that the teaser trailer is fast-paced and obscures the narrative, like real trailers. It is influenced by dark horror trailers but establishes its own narrative arc. The magazine follows conventions like independent magazines but develops its own triangular logo. The poster is influenced by films like "The House at the End of the Street" but challenges conventions by featuring an Asian female protagonist.
The document contains a job application from a product designer. In three sentences:
The designer has a diligent and playful attitude towards life and work, and enjoys pushing boundaries in design. They have a passion for medical design, current social issues, and believe design should be an organic process rather than mechanical. The designer also strongly believes in human-centered design built on empathy and that the interaction between people and products is very important.
Amit Padhiar is a photographer and co-founder of Guerilla Syndicate, an international creative agency based in London and Sydney. Over the past 10 years, Amit has done a wide range of photography including fashion, studio, conceptual, events, and documentary work. Some of Guerilla Syndicate's clients include Channel 7, Porsche, Sony Records, and Victoria's Secret. Amit aims to realize clients' visions through creative concepts and photography.
This document contains summaries of several design projects. Each project summary includes the objective and solution. The objectives involve tasks like designing a personal brand logo, redesigning an existing brand, creating posters for bands and movies, designing a book cover and magazine, and conceptualizing mobile apps. The solutions describe the creative process and design decisions for achieving each objective, such as incorporating symbolic images, choosing color schemes and styles of inspirational designers, illustrating concepts and themes, and designing user interfaces.
Aerosol art can engage people through unique, personal styles that inspire curiosity. It has no limits in terms of demographics, styles, or mediums. Paintshop Studio specializes in aerosol art campaigns and projects for brands, creating excitement through diverse artists around the world. Their experience spans design, advertising, and events to strategically position brands through murals, products, videos, and live events with no limitations.
The document provides background information on the Absolut vodka brand and its highly successful advertising campaign created by TBWA Advertising that began in 1981. The campaign focused on visual imagery featuring the distinctive Absolut bottle in various settings and themes. It became one of the longest-running and most awarded campaigns in advertising history. The report then analyzes examples of Absolut print ads, examining the symbols and signs used to convey the brand's message through themes like products, objects, cities, art, and holidays.
David LaChapelle is an American photographer known for his colorful, surreal style that mixes pop art with social commentary. The document discusses LaChapelle's background and influential career, analyzing his signature vivid colors, elaborate sets, and use of nudity and surreal scenarios to critique society and push boundaries. It also examines one of LaChapelle's campaigns for the lingerie brand Passionata, where he created a fairy tale-inspired commercial and imagery to launch their new playful image.
1. ‘Never Use White Type on
a Black Background’
Snar Hunfeld I Portfolio
2.
3. AbsolutVodka
Client
Absolut Vodka
Customer
Tincpr
Assignment
The internationally renowned brand Absolut Vodka was
looking for a new PR-agency to represent them in the
Netherlands so they issued a pitch. I was hired by
TincPR to develop a concept for a press event,
introducing Absolut’s newest (fictitious) taste;
AbsolutGodis. The Absolut values, Intelligence, Clarity
en Wittiness, had to be clearly recognizable in the
concept.
Concept
The idea consisted of a laboratory, the AbsolutLab,
where handsome professors develop the newest tastes for
Absolut. Tubes bubbling over Bunsen burners, whiteboards
filled with complicated formulas and a disinfection
chamber were all part of the setting. Some tasty Godis
Cocktails were served in colorful test tubes.
The Absolut values remained intact. The sterile and
white environment referred to Clarity, the pretty
professors to Intelligence and the absurd notion that
this AbsolutLab actually exists to Wittiness. The
sexiness of the professors even added an extra
dimension; it symbolised the seductive character of
Godis; the new candy-flavoured Absolut taste.
Result
TincPR became and still is the PR-agency for Abslolut
Vodka in The Netherlands.
Snar Hunfeld I Portfolio
4.
5. Ciao Bella
Client
Fitzroy/Bruut
Customer
Isolabella Sambuca
Assignment
Develop a concept for Isolabella Sambuca to position the
brand as the new drink of choice for independent women
between the ages of 25 and 40. The concept had Italian
style as its core theme.
Concept
Study shows that Dutch women are not satisfied with the
seductive tactics of Dutch men. They find it insensitive
and unromantic. In the campaign for Isolabella I
introduced the way to a woman’s heart; Italian style.
Making compliments, showing respect en focussing on her
beauty. I deliberately chose the classic Italian style,
and not the modern variety with air-kissing juveniles
whistling at anything remotely female. It had to be
smooth, stylish and distinguished. ‘Ciao Bella’ was not
only the working title, but also the leading tagline for
this campaign. A term that is understood by everyone,
carries an unobtrusive tone and has a subtle flirtatious
quality.
Communication
Presenting new packaging Italian Trading Company
Promotional/activation Italian Gentlemen/Vespa
Website www.ciaobella.eu
Snar Hunfeld I Portfolio
6.
7. all things will live unbuttoned
Client
Vice Magazine
Customer
Levi’s
Assignment
Levi’s asked me to create - as part of the ‘Live
Unbuttoned 501’-campaign - a monumental artwork on a
square in Amsterdam. The condition was that this
striking piece of street-art clearly communicated the
idea behind the concept, would be visible with Google
Maps and was inspired by the city. The chosen location
became the NDSM-wharf.
Concept
The idea behind the work was as follows. In the IJ, the
river running through Amsterdam, an ancient and mythical
being has been lying dormant for centuries. Growing
safely within the womb-like comfort of his egg.
(Phonetically, the IJ is the egg, in Dutch). Unnoticed,
unbothered and unwilling to show any sign of its
existence. That is, until it was given a chance to ‘Live
Unbuttoned’. Especially for Levi's it decided to escape
the confines of his egg and ‘Live Unbuttoned’, which is
to say: freely. To keep the mystery intact, all that
remains is the big footprints of this reptilian creature
left on the wharf. Like a remnant of freedom.
Result
This idea has been received enthusiastically by both
Levi’s as Vice. If it wasn’t for difficulties with the
permits the artwork would still be there, but sadly it
isn’t. They purchased the concept for possible future
use.
Snar Hunfeld I Portfolio
8.
9. Belverdere Goes Downtown
Client
Louis Vuitton Moet Hennessy
Customer
BelvedereVodka
Assignment
Belvedere approached me to develop a concept building on
the international ‘Belvedere goes Downtown’ campaign.
After New York, London and Paris they wanted to
reposition the high-end brand in Amsterdam as the vodka
of choice for an innovative, artistic and creative
crowd. Belvedere was, until then, the drink of choice
for a crowd consisting mostly of businessmen and real
estate agents. Belvedere deliberately chose me to
introduce them to this new target-audience, because of
my extensive network and versatile creativity. I worked
closely with the marketing team of Belvedere while
developing the concept.
Concept
To get Belvedere noticed I created three designs for a
guerrilla-marketing activation on the streets of
Amsterdam. These stickers were based on well-known
artists carrying the tagline: ‘Belvedere goes Downtown’.
Furthermore, I got together a group of leading
individuals in the fashion, art and music scene,
introduced on the next page. They became, and still are,
avid ambassadors for the brand. They are sponsored by
Belvedere and were present at the Belvedere club night
held at the Jimmy Woo, with as special guest Jade
Jagger.
Result
The magazine Creatie did an extended piece on the
campaign and the management of Belvedere complimented me
on this well-executed concept.
Snar Hunfeld I Portfolio
10. Introducing the ambassadors of BelvedereVodka
Benny Sings, Ottograph, Petrovsky & Ramone, Wouter Hamel,
mr Wix, Joey Elgersma, Dennis Duijnhouwer, Jeugd van
Tegenwoordig en Elza Jo.
11.
12. Innovated destruction
Client
Creatie Magazine
Customer
S-W-H Schaeffer Wunsch Has
Assignment
Give an artistic interpretation of innovation/
destruction to be published in Creatie magazine.
Description
When does innovation lead to destruction? When do you
stop innovating, if all you need to continue is available
to you? This is what I asked myself when I was given this
assignment. I immediately thought about plastic surgery.
Originally a refined medical expertise that sought to
diminish the physical damage left by scars and
deformities. Vanity was not yet an issue. Nowadays it can
result in extreme physical alterations, and with
destructive results. In the misguided guise of some
(self-)imposed beauty ideal this form of innovation leads
to absolute destruction. I took Michael Jackson as a
fitting example to illustrate this opinion. During the
creation I did not use modern programs like Photoshop or
Illustrator. Everything was made by hand. In the context
of the assignment this seemed like the logical process.
Result
The work was published as a page in Creatie magazine of
April 2007.
Snar Hunfeld I Portfolio
13.
14. Corporate Guerrilla Tactics
Client
USSR/CZAR
Customers
Several
Description
I worked as a part-time creative and copywriter for the
cross-medial and digital marketing company USSR/CZAR.
During my time there I created a map of multi-usable
guerrilla marketing concepts. Without an actual client I
developed concepts that were employable for future
reference. Besides this, I was active in brainstorms,
worked with different creative teams and wrote copy for
and pitched ideas to the many clients. The latter I did
for both print as well as online campaigns.
Result
The map with ideas swerved as a book of reference to be
used at any moment for a client. If an idea fit the
campaign, we would pitch it to the client and use it
accordingly. The unique idea behind this map was that I
created concepts without a creative brief or assignment.
This challenged me to come up with marketing ideas that
could be used for a wide range of customers. The idea
was, so to say, a free agent.
Snar Hunfeld I Portfolio
15.
16. de hoofdzonden der Club Kids
Client
Joey Elgersma
Customer
Chemistry/ RUSH
Assignment
Give your creative input at a photo shoot for Chemistry.
The pictures were to be used as a promotion for the Club
Kids parties of the Chemistry. The theme for the series
was: The Seven Deadly Sins.
Elaboration
I gave this serious and religious theme a colourful
twist. The Club Kids were known for there excessive
wardrobe and lifestyle, so this had to be made visible
in the subsequent photographic series. By giving the
pictures a humorous, over the top look, even something
as solemn as the Seven Deadly Sins became worthy of the
Club Kids philosophy; party all night long. But the idea
of sin did fit this party-focussed group. I got
inspiration from the movie Seven (David Fincher, 1995)
and used imagery of this film throughout the series.
Sexy, soulful and seductive as the Seven Deadly Sins
themselves. Next to the art-direction I was responsible
for art in the pictures and the finishing of the
photo’s.
Result
The pictures were compiled in a promotional booklet and
dispersed at the Club Kids parties.
Snar Hunfeld I Portfolio
17.
18. Wacky Weekend Agenda
Client
Victor Bakhuis
Customer
DJ Broadcast Magazine
Assignment
Create a design for the weekend agenda of DJ Broadcast
magazine van July 2009. Communicate the city, the
nightlife and music in the design.
Elaboration
The final result of the design is a combination of my
hand-made illustrative art and Photoshop edits. In the
design I wanted to show the balance between the
playfulness and the excitement of a night on the town.
In two of the designs you see two characters,
distinctive for my illustrative style, enticing the
public to see what’s going on this weekend. Funny little
characters that embody the pleasure of going out. In the
third design, I wanted to communicate the explosion of
music in a metropolitan nightclub; an exquisite taste of
what’s ahead.
Result
From the three designs I submitted, the client chose the
right one and published it in the July issue.
Snar Hunfeld I Portfolio
19.
20. model magazine mayhem
Client
Maartje van der Hoeven
Customer
Models at Work
Assignment
Create an original and playful booklet to promote the
model-agency Models at Work to their clients. Base your
design on their three main chapters: Hospitality,
Performance and Hosting. Be sure to communicate the
versatile and unique character iof the agency.
Elaboration
I used the material provided by MaW to create a hand-
made booklet without using Photoshop or illustrator. The
pages show my interpretation of what MaW stands for.
Their uniqueness and versatility was communicated in the
carefully composed pages. The techniques I used to
compose the booklet were: collage, stencilling, written
text, illustrations and image editing
Result
The pages were scanned, bound and used for the booklet.
The original pages were framed and are, up until today,
exhibited in the office of MaW in Amsterdam.
Snar Hunfeld I Portfolio
21.
22. nobele creatie
Client
NoBEL Foundation
Customer
NobeleMatch
Assignment
Create the graphics for the new website of the NoBEL
Foundation; NobeleMatch. Communicate the positive image
the foundation propagates as well as the core values:
creativity, charity and corporate.
Elaboration
My design communicated the positive character and
creativity by combining friendly imagery and words with
a clear and plain use of colour. The protagonist bear
symbolizes innocence as well as power. He gives the
brand an image of trust and positivity.
Result
The design was used as the graphics of the website.
Information NoBEL
NoBEL Foundation is a non-profit advertisement agency
that creates advertisement campaigns for organisations
with not enough finances. NobeleMatch is an initiative
where creative minds are connected to non-profit
organisations to elaborate on campaigns.
Snar Hunfeld I Portfolio
23.
24. United Smile
Client
United Smile
Customer
Municipality of Amsterdam
Assignment
Create a design for the staircase of an apartment-
complex in Amsterdam. Base it on the location and give
it a positive look and breach the monotonous feel.
Elaboration
I created human-sized images (templates) depicting
several fictitious characters. These characters were
painted (printed) on each separate floor, a friendly
neighbour saying; welcome home. Each character
communicates the appropriate floor-number. I have
chosen these different characters as a way to
illustrate the diversity of the residents. From an
elderly man to a toddler on a tricycle.
Result
The concept was approved and I executed it in the
selected apartment complex.
Snar Hunfeld I Portfolio
25.
26. Re-Cover DJ Broadcast
Client
Victor Bakhuis
Customer
DJ Broadcast/ Sid Lee Collective
Assignment
DJ Broadcast issued an assignment to several artists and
otherwise creatively employed individuals to recreate
their favourite album-cover. The results were to be
published in the magazine and exhibited at Sid Lee
Collective, in Amsterdam. The album for my re-cover was:
BUG by Dinosaur JR
Elaboration
As the main theme for my design I took, yes, a bug. By
giving the cover an old and weathered look and by having
a bug crawl out of it, I translated the screeching
guitar songs on the album to a fitting image. The music
of dinosaur JR is like bugs crawling around in your
brain, but not as uncomfortable as that may sound. Sharp
guitar riffs and the high-pitched voice of front man J.
Masics, all echo the sensation of tittering bugs. The
sound crawls out of the speakers to grab you, much like
my bug on the cover.
Result
The re-cover was published in DJ Broadcast and
exhibited, along with the other re-covers, at Sid Lee
Collective.
Snar Hunfeld I Portfolio
27.
28. Local Heroes live unbuttoned
Client
JFK
Customer
Levi’s
Assignment
For the ‘Live Unbuttoned’-campaign by Levi’s I was
asked, as a reasonably well-known artist, to be one of
their Local Heroes. Among the other Local Heroes were:
Mr Wix, Ottograph, Pepijn Lanen and Felix, lead-singer
of Dutch band Moke. This resulted in photo shoots in
magazines like JFK and Vice magazine. For the JFK-shoot
I was asked to create the theme of the picture and to
translate this to the styling, composition and make-up.
Elaboration
Taking the, at the time, popular Joker of the new
Batman-movie as a starting-point, it seemed like a good
way to get photographed. This idea worked on several
levels. We were tuned into the top-grossing movie at the
time, with a character (The Joker) that everybody
remembered, not in the least because of the incredible
performance by the late Heath Ledger. Furthermore, we
played with the notion that all artists are mere clowns
performing in a circus (the art-world). The words ‘art
is a joke’ painted on my chest completes the picture and
the feeling it portrays.
Result
Levi’s complimented me on the veraciously composed
picture and it was published in the JFK magazine in the
summer of 2007.
Snar Hunfeld I Portfolio
29.
30. Studio60 art event
Goal
Studio60 was an exhibition disguised as a party, held at
an alternative location instead of at the usual
galleries. The goal was to exhibit art of young and
talented artists in combination with a new way of
experiencing nightlife. Studio60 focused on a new crowd,
interested in art but not in the habit of visiting
galleries on a regular basis. We chose locations that
were not, in general, accessible to the public. This
gave us the possibility to shape the spaces as we saw
fit. The first Studio60 was held at an abandoned office
building in the centre of Amsterdam. The second was held
in an old church. The art was exhibited in a
unconstrained and original fashion. Next to the art, I
created several excitatory experiences to entice the
public.
Sponsors
Rutte & Zoon, club NL, CCCP/USSR, Veuve Cliquot,
Heineken, Moët Chandon, Stolichnaya
Artists
Segall, Ottograph, Erik de Vlieger, DAAN, Victor
Tiefmann en SNAR
Result
This - currently overly copied - concept offered a
unique artistic experience to over 1200 visitors. The
excitatory creative expressions are still being
discussed by those who were there. Like the businessman
behind his laptop at the toilet. Instead of paying him
to visit the restroom, he paid you. After asking what
you were going to do: ‘Pee or poo’? The sponsors
congratulated us on a job well-done and up until today
people ask me when the new Studio60 will take place.
Snar Hunfeld I Portfolio