The document presents Moser Baer, a leading Indian technology company established in 1983, and its diverse products, including optical storage media, home entertainment, and consumer electronics. It highlights an innovative corporate gift pack featuring 5 optical media products, including DVDs of blockbuster movies and perfumed CD-Rs, designed for family entertainment and as a unique gift option. The attractive packaging is aimed at enhancing consumer appeal and celebration aesthetics.

1. Proprietary & Confidential
Place: New Delhi
Date: 2nd
December 2008
Corporate Gift Pack:
A Superb Option
corporate-gifts-india.co.in

2. Proprietary & Confidential
CONTENTS
•Introduction
•Gift idea
• Product
• Pricing
• Positioning
• Packaging
• Value Proposition
corporate-gifts-india.co.in

3. Proprietary & Confidential
MOSERBAER
•Moser Baer was established in 1983 and
is now one of India's leading technology company
•Moser Baer is World's second largest manufacturer
of Optical Storage media
•Moser Baer has a presence in over 82 countries
•Moser Baer is the first to market the next-generation
of storage formats like Blu-ray Discs
corporate-gifts-india.co.in

4. Proprietary & Confidential
MOSERBAER
PHOTO VOLTAIC
• Enabling reliable solar power as a competitive
non-subsidized source of energy
HOME ENTERTAINMENT
• Home video titles in various Indian languages
at unmatched prices
•Also engaged in media content creation
•Video content in DVD and Video CD formats
CONSUMER ELECTRONICS
Moser Baer has a wide range of products in CE verticals:
• Ultra advanced LCD TV’s and DVD players
• Portable DVD players and Digital Photo Frames
• Media Players and Multimedia speakers
IT PERIPHERALS
Memory products:USB Drives, Memory cards
External Hard Disk Drive’s, UPS, TFT Monitors and ODD’s
PC peripherals ( Keyboard, Mouse)
Accessories (Headphones, TV tuner box
BLANK OPTICAL MEDIA
Moser Baer’s Flagship Business…
corporate-gifts-india.co.in

5. Proprietary & Confidential
BLANKOPTICALMEDIA
•Moser Baer is a leading player
and accounts for 16% global market share
•Preferred OEM supplier for all 12 of the world's
optical media manufacturers
•Launched ‘Moser Baer’ brand in 2003 in the Indian
market
corporate-gifts-india.co.in

6. Proprietary & Confidential
• Moser Baer manufactures the entire spectrum of
optical storage media products
Recordable Compact Discs (CD-R)
Rewritable Compact Discs (CD-RW)
Recordable Digital Versatile Discs (DVD-R)
Rewritable Digital Versatile Discs (DVD-RW)
Blue laser discs (Blu-ray).
corporate-gifts-india.co.in

7. Proprietary & Confidential
Moser Baer gift collection is an innovative
product which brings together products from
our various divisions to offer consumers a
unique offering with high perceived value.
Presenting one such option…….
corporate-gifts-india.co.in

8. Proprietary & Confidential
PRODUCT
This Moser Baer gift pack is an innovative
combination of 5 Optical media products
corporate-gifts-india.co.in

9. Proprietary & Confidential
It contains 2 Super DVD’s which comprise
of 6 blockbuster movies for complete family
entertainment and digital experience
corporate-gifts-india.co.in

10. Proprietary & Confidential
A DVD Re-Writable in Jewel case to create
an easy retrievable and portable backup of your
important files
corporate-gifts-india.co.in

11. Proprietary & Confidential
2 Expression CD-R’s to entice consumer’s senses
with the fragrance of specially
designed perfumed recordable discs
corporate-gifts-india.co.in

12. Proprietary & Confidential
PACKAGING
This unique collection comes in
a very attractive and eye catching
packaging
corporate-gifts-india.co.in

13. Proprietary & Confidential
•Vibrant and colourful aesthetics are created
to enhance the appeal of the product
•Colours are used to create the look of
celebration and hence making it attractive
for gifting
PACKAGING
corporate-gifts-india.co.in