CorPeuM is a new application for Corporate Performance Management (CPM) focused on improving strategy execution. It combines consultancy, software, and an implementation methodology to support strategy creation, implementation, and monitoring. Unlike other CPM solutions, CorPeuM links planning, budgeting, forecasting and reporting processes to strategic goals. It also features a powerful workflow engine to rapidly adapt plans to market changes and automated reminders to ensure continuous planning. CorPeuM aims to become the new standard for CPM by offering an integrated approach encompassing the latest management practices and an advanced software solution.

1. consultancy | Alain Deladrière
CorPeuM: A new application
for Corporate Performance
Management
CorPeuM is an organization focused on the same CEOs indicated that their organi- ees what’s important; they should allow
zation did an e ective job of implementing operational management to plan initiatives
improving strategy execution. It is sold
the strategy. that can meet those goals; support senior
through a European network of distribu- executives in using combinations that give
tors who are trained and certified in the Managing performance is fundamental the best chance of success for a certain
“In our experience,” said Business Develop- level of investment - and ensure that those
CorPeuM approach. CorPeum International ment manager Alain Van Hove “organisa- chosen are properly resourced. When the
has recently launched CorPeuM, a new tions look to CPM solutions to help bridge plan gets underway, performance manage-
the gap between strategy and execution, ment systems should monitor whether
application for Corporate Performance
but the reality is that these systems typi- the agreed initiatives were actually imple-
Management (CPM), primarily focused on cally fail as they are focused solely on meas- mented, assess how well they delivered on
Dec 11 uring performance as opposed to managing the planned goals, provide information on
improving the execution of strategy.
44 it.” whether the cost was worth it and allow
managers to evaluate changes in order to
CorPeuM is a new approach to Corporate CPM expert Michael Coveney and author keep the plan on track.”
Performance Management (CPM). Through of ‘Strategy to the Max’, agrees and adds
a combination of consultancy, software that ‘while most CPM systems are great at For Michael Coveney, this requires two
and own implementation methodology, it adding up the numbers, most lack the fun- things not found in today’s CPM solutions:
supports the creation, implementation and damental capabilities required to manage ‘’a combined operational and financial view
monitoring of corporate strategy. It’s an performance. Managing performance is all of the business incorporating strategy maps
approach that encompasses an organiza- about managing people and the activities with the organisations financial statements
tion’s planning, budgeting, forecasting and that directly deliver strategic goals. This and some way of automating interactions
reporting processes, but with a focus of means that systems should show employ- between departments so that planning
linking these to the achievement of strate-
gic goals.
Strategy execution has always been one
of the top issues facing CEOs. According
to a survey conducted by Marakon Associ-
ates in collaboration with the Economist
Intelligence unit, on average organisations
only realize 63% of their potential financial
performance because of defects and break-
downs in planning and execution.
Forbes Magazine reported that 82% of For-
tune 500 CEOs surveyed indicated that they
feel their organization did an e ective job
of strategic planning. However, only 14% of
www.bankingfinance.eu
Process Management
2011 NIBESVVBF 04 NL-BEIDE v3_Dim.indd 44 08-12-11 13:48

2. interact with the system. Alain Van Hove:
“Particularly in Europe, people are frus-
trated with American/English systems that
require translation to use or for someone
to be bi-lingual, which can lead to all sorts
of misunderstandings. With CorPeuM they
simply choose their natural language and
the system then communicates with them
in that language including all model defini-
tions, menus, or help messages. It is fully
multi-lingual.”
Strategic Plan
Last but not least, there are no upfront
activities are triggered by events and excep- costs or large investments in software
tions rather than by an arbitrary date on a ‘’CorPeuM is a truly unique required. Instead, usage is charged on a
calendar.” straightforward, low cost rental agreement
product that can help where organisations only pay for what
A new and better breed of application they use, which is capped to make it easy
To achieve this goal, the international team organisations re-define to budget. “So many organisations have
of CPM experts behind CorPeuM designed invested in software that just sits on the
a software application more advanced than the way they manage shelf, unused and a waste of valuable re-
today’s solutions. sources,” said Alain Van Hove, “so with Cor-
performance. It possesses PeuM we did away with that and replaced it Dec 11
“Our experience in designing, using and im-
many capabilities not
with a low cost, low risk solution.”• 45
plementing ‘best practice’ systems for plan-
ning, budgeting, reporting and analysis in
some of the world’s leading organisations,”
found in traditional
said Alain Van Hove “led us to design and
build a new and better breed of application
performance management
that is totally focused on managing per- The CorPeuM Approach
systems.’’
formance.”
The company is also launching ‘The Cor-
Frank Van Bouwel, chief architect of Cor- PeuM Approach’ that combines the latest
PeuM, comments “CorPeuM is a single solu- management process; when someone has thinking in management practices, such
tion for defining and managing strategy. It made a change that impacts a department as those found in The Balanced Scorecard
allows organisations to take an initiative or when a value or range of values has been and Six Sigma methodologies, with the
view of performance where budgets are di- exceeded. As well as reminding users as to latest developments in technology. It’s
rectly linked to strategic goals. This means what is required and when, the workflow an approach that is easily adapted to
performance can be planned and reported engine also alerts managers when these an organisation’s adopted management
as a strategy map, a scorecard or as a set actions have not been carried out or if an methodology and includes ‘Best Practice’
of financial statements – or all three at adequate response has not been given. This business templates, executive work-
the same time. We also built a powerful, means we can truly support continuous shops, specialised business consultancy,
totally integrated workflow engine that planning with little or no manual interven- implementation expertise and a ground-
allows organisations to easily and rapidly tion required to set things in motion.” breaking software solution. Something
adapt their plans to changes in the market, that CorPeuM executives believe will
as and when they require, whether that be CorPeuM’s other innovative capabilities become the reference standard for CPM
monthly, weekly or even daily. It does this includes a passport system that not only over the next ten years.
by providing individual ‘To Do’ lists that controls what users can see or do, but
are automatically generated by a specific also defines the language in which they www.corpeum.com
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