Corporate Communication
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The document discusses a marketing plan for women's shoes aimed at upper-middle and higher-class women aged 18 to 30. The shoes are intended to appeal to the ego of customers and potential buyers. Main competitors in the women's shoe market are listed as Catwalk, Butterfly, Mochi, Inc5, and Metro.
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Corporate Communication
- 1. GIVE HER & conquer r i g h t SHE WILL GossipGirl Shoes MUMBAI • KOLKATA • CHENNAI • PUNE World THETHE s h o e s
- 2. PRODUCT Women's Shoes The product is women's shoes meant for upper-middle class and higher class women
- 3. APPEAL Ego Appeal Nurtures the ego of the target women of exisiting & potential customers
- 4. TARGET AUDIENCE Women/Girls The product is meant for young women aged 18 to 30
- 6. THANK YOU Anand Bongir Athulya Sridhar