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The document discusses a social media marketing campaign for a brand called Cornett. It aims to engage teenagers by capitalizing on insights that 1 in 5 teens use social media for flirting. The proposed idea is an interactive game called "Follow Hearts Fearlessly" where users complete challenges with friends to build confidence in romance. The goals are to make the brand more relatable to teens and shift perceptions around flirtation.

Technology

CORNETT
O
A project by Twenty Eight Mayﬂies

Tuesday, July 31, 12

Development

Childhood

Teenager
Adulthood

Tuesday, July 31, 12

Friendship
Friends

Tuesday, July 31, 12

Go further than
just engaging
them with
social media.
Our
challenge

Tuesday, July 31, 12

The
Insight

1 in 5 teenagers use social media to ﬂirt

Tuesday, July 31, 12

“Even when they are out as a
couple they stay with all their
friends - because it’s not too
risky - you don’t run out of
conversation and others can
keep you entertained.”

Tuesday, July 31, 12

Follow hearts fearlessly
Idea

Tuesday, July 31, 12

We propose to create an app called ‘Anger Management’ that searches through your social media data for swear words in order to determine how ‘Charlie Sheen’ you are. You can select friends to be compared to so that your scores will be ranked and then shared on your Facebook or Twitter feed. Until the day of the show’s launch, the app will automatically convert any swear word you type into a status update or comment box to ‘Charlie Sheen’, resulting in posts like:

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- Irv -

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Cornetto prezzo

1. CORNETT O A project by Twenty Eight Mayﬂies Tuesday, July 31, 12

2. Tuesday, July 31, 12

3. Brief Tuesday, July 31, 12

4. Development Childhood Teenager Adulthood Tuesday, July 31, 12

5. Friendship Friends Tuesday, July 31, 12

6. 18% Friends Tuesday, July 31, 12

7. Our challenge Tuesday, July 31, 12

8. Go further than just engaging them with social media. Our challenge Tuesday, July 31, 12

9. Romance Tuesday, July 31, 12

10. Flirtation Tuesday, July 31, 12

11. Fearlessness Tuesday, July 31, 12

12. perception of the brand Tuesday, July 31, 12

13. The Insight 1 in 5 teenagers use social media to ﬂirt Tuesday, July 31, 12

14. “Even when they are out as a couple they stay with all their friends - because it’s not too risky - you don’t run out of conversation and others can keep you entertained.” Tuesday, July 31, 12

15. Follow hearts fearlessly Idea Tuesday, July 31, 12

16. face the cone Tuesday, July 31, 12

17. Tuesday, July 31, 12

18. Tuesday, July 31, 12

19. Tuesday, July 31, 12

20. Add your friends Tuesday, July 31, 12

21. Tuesday, July 31, 12

22. Tuesday, July 31, 12

23. Tuesday, July 31, 12

24. Tuesday, July 31, 12

25. Tuesday, July 31, 12

26. Tuesday, July 31, 12